Media Planning in Bradley

Get in touch

Media Planners in Bradley

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SO24 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Bradley for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Bradley

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Bradley (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Newtown Brokenford Bitterne Manor Vernham Street Kingsclere Wigley Stratfield Turgis Bagmore Arford Heathfield Hambledon Wecock New Brighton Newtown New Cheriton Westley Foxhills Rafborough Privett Thruxton Swarraton Fryern Hill Chalton Ropley Dean Highways Millbrook Bossington Abbotswood East Liss South Down Pardown Northfields Corhampton Goose Hill Ashford Hill Redenham Broad Oak Lyde Green Tiptoe Smannell Dora's Green Blounce Ridgeway Parade Causeway Setley Burgates Ocean Village Durns Town Bordon St Denys Tot Hill Bunstead Deadwater Lasham Brown Candover Vernham Dean Fyfield Wonston Newfound Whitway Carter's Clay Ellingham Bashley Park Wilsom Wildhern Thornhill Anna Valley Soberton Old Alresford Heather Row Houndmills Crookham Village Clayhall Furze Hill West Worldham Brook Hill Purbrook Burghclere Charlton Ragged Appleshaw Harefield Coxford Purbrook Heath Bramshott Tadley Bottom Sprat's Down Lower Green Little Somborne Warnborough Green Liss Forest Crawley North Charford Hattingley Up Somborne South Gorley Eversley Centre Oakridge Foxhall Compton Southsea Kentsboro London Minstead Netley Marsh Pilley Lower Wield Ashley Ashe Warren Eling Newtown Eversley Cross Cocksford Down Chawton Wivelrod Portsea Durley Downend West Common Harbridge Green Gable Head Basingstoke Abshot North End Bitterne Neacroft Hammond's Green Hill Brow Elvetham Hillhead Exbury Shobley Bentworth The Butts Hardley Woodside Godshill Aldershot Popham Allum Green Woodfalls Penton Corner North Poulner Worthy Down East Woodhay Roughdown Bar End Brook Southwood Hocombe Little Shoddesden Oakhanger Linford Lower Exbury Upper Burgate Axmansford Woodside Ecchinswell Cove Anstey Warsash Horseport North Fareham Alton Bucket Corner Foxdown East End Herriard Colemore Colbury Grayshott Quarley Sheet Mead End South Baddesley Marchwood Bellevue Mengham North Oakley Lynch Hill Battramsley Crookhorn Moulsham Green Woodlands West End Green Blackwater Fordingbridge Upper Street Cosham Hazeley Lea Ashley Hundred Acres Whale Island North Ripley North Waltham Godwinscroft Lymington Twyford Stoney Cross Oak Hill North Boarhunt Thorney Hill West Leigh Hamble-le-Rice West Tytherley Pamber End Worting Binley Woodmancott Rockford Woolston Bramshill Tipner Drayton West Stratton Neatham Copnor Little Posbrook Blackhill Swanwick Newgrounds Conford South Farnborough Winslade Burghclere Common Brickhill Pooksgreen Hartfordbridge Downton Longparish Farnborough Park Ashe Applemore Old Portsmouth Cadnam Lane End Northam Blendworth Picket Piece Tilly Down Swaythling Hill Park Netley Hill Woodend Hill Old Shirley Redbridge Brambridge Headley Down Kent's Oak Weavers Down Portsmouth Newtown Shirrell Heath Broadgate Broughton Pikeshill Abbotts Barton Regents Park Hythe Kingsland Place Lepe Ampfield Everton Crampmoor Andover Stubbington Lyndhurst Brockenhurst Blashford Lower Bordean Newtown Stanmore Bishop's Waltham Totford The Frenches Beech Wymering Chilbolton Down Sopley Sydmonton Rushington Vernham Bank Stoke Charity Black Dam Newtown Houghton Horris Hill Mount Pleasant Wharf Hill Eastleigh Amport Spearywell Kings Worthy Sea View Port Solent Halterworth Calshot Ramridge Park Monxton Newtown Common Colt Hill Harefield Upper Pennington Weston Dipley Upton Kingsley Shawford Toothill Fair Oak Wickham Brockhampton Rake Common The Withies Penton Mewsey West End Rownhams Heckfield East Martin Custards Park Catherington East Worldham Upper Clatford Leagreen Upton Weeke Mullenspond Portsea Island West Hill Pheonix Green Whitsbury Tinkers Cross Itchen Abbas Pondtail Burley Beacon Dummer Holt Shootash Browninghill Green Hatchet Gate Mapledurwell Sherfield English Chapel West Dean Ashurst Steep Marsh Copythorne Lower Green Kings Furlong Micheldever St Mary Bourne Newtown Chilworth Old Village Frogham Passfield Polhampton Chilcomb Frogmore Hillstreet Alverstoke Park Gate Racedown Penton Grafton Wickham Common Peartree Green Michelmersh Old Basing Hook Park Estate Little Down Sandleheath Woodcott Upper Canterton Whitehill Burley Bailey Green Hilsea Holt End Goodworth Clatford Fisher's Pond Titchfield Park Hillyfields Palestine Shirley Axford Mount Pleasant Empshott Nob's Crook Glebe Hatch Warren Sherborne St John Winchfield Hurst Bishop's Sutton North Street Highbridge Shortheath Fulflood Shirley holms Latchmere Green Highbury Lower Canterton Charlwood Buckland North Town Fair Oak Green Linwood Fair Oak Lower Common Hipley Turmer Ashurst Bridge St John's Church East Tisted Weston Patrick Crondall Stone Emsworth Abbotts Ann Middle Wallop Eastney Wheatley Picket Post Winklebury St Austins The Close Catisfield Hinton Hazeley Heath Chilworth Thorns Beach Up Green Boorley Green Frost Hill Canada Pitt Bassett Farnborough Blackfield Stonymarsh Couch Green Hillpound Lower Pennington Salters Heath South Wonston Gilbert Street Woodington Standford Abbotstone Foulford Long Sutton Rotten Green Goose Green Wherwell Ashton Newtown Eastrop Pucknall Locks Heath Four Marks Warren Corner Bighton Totton Pound Green Ower Hannington Heath End Vernham Row Ibthorpe Bradley Tote Hill East Anton Bridgemary Soake Milford on Sea Tadley Hill Bowyer's Common Wallington Southington Ibsley Stony Batter Andwell Ashlett Pennington North Kingston North Weirs St Cross Cold Ash Hill Andover Down Nichols Town Dowd's Farm Rye Common Stratfield Saye Wildmoor Row Ash Enham Alamein Farnborough Street Frithend Ripley Waterditch Selborne Camdentown Butlocks Heath Park Corner Eastland Gate Beaulieu Church Crookham Sway East Wellow Segensworth Cliddesden Easton Norleywood Avon Bedford Place West Heath Baughurst Common Nately Scures East Meon Winsor Hawley Cufaude East Cholderton Furzedown Polygon Kingsclere Woodlands Upper Slackstead Upper Swanmore Stroud North Houghton Spanish Green Hale Hounsdown Hill Top Great Shoddesden Fleetlands Harbridge West Meon South Weirs Hungerford Hoe Gate West Green Harestock Bickton Cole Henley Weston Colley Turgis Green Egypt Hollington Cross Empshott Green Chineham Penwood Brown Heath Lord's Wood Landport Hyde Gosport Compton End Mottisfont Middleton Woodcot Standon Dibden Purlieu Allbrook Beckley North Stoneham Nutley West Liss Wootton Braishfield Oliver's Battery Furzey Lodge Barton on Sea Brighton Hill Ringwood Meonstoke Upper Common Leckford Kimpton The Mint Lynch Clanville Sladen Green Owslebury Crux Easton North Hayling Tapnage Freefolk Otterwood Upton Grey Milton Lee-on-the-Solent West End Upper Froyle St Mary's Oakley Blacknest Old Burghclere Well Redlands Stoke Ramsdean Ower Portchester Knapp Gritnam Wimpson Buddle Lower Turmer Filmore Hill Ratlake Awbridge Kempshott Boyatt Wood Redbrook Lovedean Hawkley Tufton Curbridge Hound Beech Hill Hangersley Sherfield on Loddon Fleetend Petersfield East Oakley Hartley Wespall Dunley Quidhampton Ridge Common North End Itchen North End Wittensford Shalden Tichborne Bucklers Hard Northbrook Baybridge Coombe Weston Corbett Montgomery Lines Damerham Turkey Island Leigh Park Bramley Corner Wyck Ball Hill Red Rice Beauworth Denmead Stoke Froxfield Green Upper Kingston Kingston Potbridge Fawley Hoe Burley Lawn Dogmersfield Little Hoddington Baughurst Spitalhatch Lindford Sandy Balls Langrish Sleepers' Hill Titchfield Greatham Lower Swanwick Cupernham Lower Buckland Hightown King's Somborne Ashmansworth Picket Hill Elson Durrants Horsebridge Southampton The Common Westfield Otterbourne Meon Wadwick Cheriton Bransbury Woodley Wildern Crockerhill Anchorage Park Woolton Hill Hook Odiham Brock's Green East End Greywell West Ham Woodlands Upham Eastoke Tunworth Northbrook Highcliffe Sleaford Lopcombe Old Netley East Aston Little London Yateley Springvale Stonyford Gobley Hole Hook Park Stoke Common Pound Street Bramshaw Badger Farm Lordswood Charter Alley Hartley Mauditt Cricket Hill Bishop's Green Old Milton Rotherwick Upper Enham Lee Hatch Waltham Chase Canada Common Boldre Seafield Langley Maybush Little London Hatch Bottom Bitterne Park Lower Farringdon Overton Sarisbury Wintershill Stockbridge Southend Crosshouse Gundleton Barford Ann's Hill Highfield East Hill Church Oakley Keeping New Town West Heath Hatchet Green Lowford Shorley Hawley Lane Holbury Wootton St Lawrence Paulsgrove Bramley Green Netherton Chilbolton Minley Exton Court Corner Bagnum Lockerley Brockbridge Bassett Green Knights Enham Lower Brook Kitwood Freemantle Bank Newbridge Swanmore Newtown West Wellow Laverstoke Griggs Green Frogmore Hearn Lower Daggons Portswood Hiltingbury Bramdean Netley Gunville Peel Common Martin Drove End Balmerlawn Kingsmead Lee Ground Upper Farringdon Chidden Heath End Brook Street End Droxford Cuckoo Bushes Cowplain Stockheath Forest Corner Brockhurst Midanbury Mattingley Headbourne Worthy Shirley Warren Townsend Binsted Rockbourne East Dean Aldermoor Godshill Wood Upper Wootton Little Basing Thornhill Park Sandford Furzley Farlington Broad Layings Buttsash Gilbury Hard Shalden Green Preston Candover Upper Ratley Bashley East Tytherley Viables Ropley Flood Street Bailey's Hard Farleigh Wallop North Gorley Upper Shirley Bramley East Stratton Grateley Bucks Horn Oak Swampton Moortown Anthill Common Newton Stacey Bull Hill Nashes Green Warblington The Holdings Bisterne Murrell Green Mellishes Bottom Waterlooville Pilley Bailey Nether Wallop Plastow Green Little Ann Bransgore Summerlug Testwood Wellow Wood Highclere Portmore Over Wallop Blissford Kent Darby Green Banister's Park Rowner Ladwell West End Funtley Ovington Knowle Hazeley Hollywater Shirley Park Lower Common Buckland Havant West Town Colden Common Bramshott Chase Fleet Newtown Emery Down Fullerton Fleet Minstead Northington The Soke Valley Park South Hayling Drayton Merry Oak Mortimer West End Holt Pound North Baddesley Soldridge Golden Pot Hampton Park Egbury Baffins Tidpit Cottonworth Upper Bullington Plaitford Green Dean Tye Hordle Crow Morestead Swelling Hill Hatherden Bedenham New Alresford Nutburn Hensting North Warnborough Frenchmoor Lower Slackstead Winchfield Timsbury Burkham Shipton Bellinger Bleak Hill Widley Lower Ratley Church End Liss Fox Lane South Ham Shedfield Prince's Marsh Adbury South Warnborough Thedden Mill Green Lymore Longstock Silchester Battramsley Cross Water End Rowlands Castle Bevois Valley Westwood Park Hook Titchfield Common Malshanger Ossemsley Upper Wield Lower Burgate Nursling Elvetham Heath Worlds End South Town Holybourne Ibworth Isington Poulner Ramsdell Blackmoor Martin Stoner Hill Broadmere Stanswood Mislingford Three Ashes Earlstone Common Headley Wheat Hold Medstead Ashfield Hurstbourne Tarrant Bevois Mount Bursledon Warnford Dibden Walhampton Outwick Barton Stacey Wolverton Newtown Whitenap Stamshaw Monkwood Chandlers Green Fairdown Warborne St Giles's Hill South View Newtown Lower Froyle Romsey Kimbridge Stony Heath Bisterne Close Oakshott Inhurst Hartley Wintney Heathfield Hunton Kingston Bishopstoke Sholing Bulbery Bevois Town East Boldre Durley Street West Tisted Anmore Weyhill Winnall Selsmore Little Holbury Forton Sandy Down Chilton Candover Bowling Alley Southrope Mockbeggar Duck Street Foxcotte Winchester West Meon Woodlands Farnborough Green Privett Breamore Newnham Shamblehurst North Sydmonton Steep Buriton Abbots Worthy Hatt Hill Dundridge Hill Grove Northney North End Hollington Bartley Monk Sherborne Clanfield Hursley Daneshill Critchell's Green Clarken Green New Milton Pamber Green Stuckton Lord's Hill The Hangers Phoenix Green Wishanger Common High Cross Hurstbourne Priors Cuckoo's Corner Hinton Ampner Ashford Denvilles Lower Bullington Hill Head Gore End Whitchurch Wolverton Common Avington Somers Town Bentley Danebury Itchen Stoke Powntley Copse Horndean Burridge Bedhampton Kilmeston Up Nately Keyhaven Hazeley Bottom Burley Street Appleshaw Walton Heath Sparsholt Hammer Bottom Wimble Hill Horton Heath Ropley Soke Furzeley Corner The Hummicks Hedge End Hound Green Lower Upham Buckskin Hyde Pamber Heath Ellisfield Stakes Hawthorn Boarhunt Birchy Hill Clatford Oakcuts Frostlane Martyr Worthy Hightown North Camp Dilton Linkenholt Langstone Woodgreen Belbins Criddlestyle Fareham Tangley Steventon Fair Cross Fritham Southwick Dunbridge North Street Tadley Bidden Whiteley Ewshot Crowdhill Chandler's Ford Littleton Liphook Ogdens Popley Dean Sholing Common Deane Weston Soberton Heath Fratton Sutton Scotney Botley Headley Compton Newton Valence Curdridge Mill Lane Warren Corner Calmore Silkstead Faccombe Stonehills Townhill Park Finchdean Forton Litchfield