Media Planning in Frithend

Get in touch

Media Planners in Frithend

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GU35 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Frithend for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Frithend

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Frithend (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Drayton St Denys North Gorley Amport Charter Alley Soldridge Montgomery Lines South Ham Turkey Island Soberton Hunton Seafield Shorley Shamblehurst Newfound Black Dam Ashmansworth Hollington Cross Steep Wivelrod Broughton Bucket Corner Wildmoor Potbridge South Warnborough Balmerlawn Cocksford Down Chapel North Waltham Ropley Soke Upper Wield Gore End Woodlands Hillyfields Ball Hill Tilly Down Privett Littleton Bulbery Bighton Golden Pot Boldre West Leigh Vernham Dean Picket Post Hammond's Green Banister's Park Ashlett Stakes Bitterne Wildhern Lower Brook Harbridge Green Hiltingbury Anmore Newtown Broad Oak Mockbeggar Old Portsmouth Little Holbury Lower Exbury Swampton Charlwood Abbotts Barton Wharf Hill Martin Crawley Standford Portchester South Down Tadley Bottom Fair Oak Shedfield Finchdean Hawkley East Meon Belbins Wecock Monkwood Bishop's Waltham Deadwater Chilworth Old Village Wildern Fleet Downton Lower Common New Town Sherborne St John Setley Grayshott Phoenix Green West Worldham Upper Canterton Yateley Ewshot South Farnborough Stone Little Ann Burridge Wadwick Frostlane South Hayling Norleywood Itchen Abbas Ropley Soake The Close Deane Leagreen Prince's Marsh Upton Danebury Camdentown Blackfield Stoney Cross Mapledurwell Chalton Plaitford Green Rowner Anstey Fritham Hill Grove Lynch Kingsclere Woodlands Hatchet Green Farnborough Hyde Oakley Hartley Wespall Lower Green Eling Thruxton Redenham East Anton Birchy Hill Hook Park Estate Ellingham Liss Forest Battramsley West Wellow Midanbury Shirley Clarken Green Downend Kingsland Place Lower Slackstead Crookhorn North End Empshott Green Bank Southampton Steep Marsh Weston Spearywell Hollington Moortown Holt Pound Whitehill Bishop's Green Highclere Butlocks Heath Denmead Lower Froyle Burgates Netley Hill North Houghton Ashford Hill Buckskin Langstone Thorney Hill Colbury Hazeley Lynch Hill Smannell Emsworth Segensworth North Stoneham Pamber Green The Withies Flood Street Portsea Hook Eastland Gate Winnall Hardley Bossington Gable Head Heath End Herriard Beech Hill Shootash Ridge Common Upper Swanmore Foxdown Burley Lawn North Charford Keeping Morestead Horris Hill Lasham Bagnum Burley Beacon Picket Piece Headley Baffins Dowd's Farm Duck Street Langrish Westley Anthill Common Kings Worthy Badger Farm Merry Oak Buriton Griggs Green Dummer Bassett Kempshott Newtown Barford Toothill Hangersley Nichols Town Winsor London Minstead Abbots Worthy Quidhampton Purbrook Weeke Swarraton Compton Hyde The Soke Bishopstoke North Town St Austins Godshill Peartree Green Weston Corbett Damerham Avon Grateley Brook Woodcot Sleepers' Hill Popley Clayhall Up Somborne Causeway Mill Lane Northington Calshot Pilley Bailey Sarisbury West Heath Leigh Park Ashford Rownhams Woodley Abbotswood Peel Common Copnor Lord's Wood Shawford Filmore Hill Burkham Andwell Knowle Glebe Polygon Bramley Corner Clanville Northbrook Burghclere Common Tidpit Tot Hill Frithend Bramshott Stuckton Locks Heath Stonehills Testwood Buttsash Buckland Upham Weston Twyford Brickhill Pilley Ellisfield Compton End Mullenspond Cheriton Lane End Overton Gilbury Hard Catherington North Boarhunt Southend Hocombe Compton Tinkers Cross East Worldham Broadgate Hatherden Petersfield Cosham Bedhampton Breamore Hungerford Thornhill Ashurst Woodlands Vernham Bank The Holdings Longparish Mellishes Bottom Sholing Common Titchfield Paulsgrove Mislingford Furzedown Westfield Ringwood Kingsclere Mount Pleasant Warborne Picket Hill Blackwater Lower Bordean Portswood Wolverton Common Whitchurch Townhill Park Poulner Millbrook The Mint Nately Scures Upper Enham Hursley Weston Patrick South Wonston Hatch Highfield Ocean Village Newtown Eastney Hurstbourne Tarrant Halterworth King's Somborne Nashes Green St Mary's Aldershot Woodmancott Abshot Freefolk Knapp Holybourne Warnford Sandleheath Hatch Warren Penton Grafton Old Basing Martyr Worthy Fair Oak Penton Mewsey Burley Street Chilton Candover Bramley Green Bishop's Sutton Goodworth Clatford East Oakley Red Rice St Cross Hartley Wintney Burghclere Calmore Durley Walhampton Abbotts Ann Couch Green Redlands Oak Hill Ibsley Cliddesden Bassett Green Crookham Village Ossemsley Inhurst Tufton West Hill Bagmore Row Ash Farleigh Wallop Lower Turmer Bitterne Park East Martin Ower Gilbert Street Hatt Hill Greywell Portsmouth Winklebury Pitt Anchorage Park Pound Green Kingston Baybridge Woolton Hill Alton Fawley Frost Hill Brown Candover Newton Valence Southwood Sparsholt Wishanger Common Newtown Sandy Down Adbury Colt Hill Odiham Rye Common Enham Alamein Harbridge Netley Marsh Viables Eversley Centre East Aston Shalden Upper Farringdon Bordon Pheonix Green Kitwood Upper Common Froxfield Green North Ripley Brockhurst Old Burghclere Fair Oak Green Pucknall Gobley Hole Foxhall Pooksgreen Bentworth Rake Common Mount Pleasant Brockhampton Oakshott North Oakley Bransbury Lower Buckland Hill Head Kingsmead Foxhills Ibworth Dunbridge Salters Heath Warren Corner Wallington Fleet Northbrook Lowford Old Alresford Meon Wootton St Lawrence Bidden Exbury Bucks Horn Oak Hordle Blackhill Vernham Row New Alresford Wellow Wood Heath End Sherfield English Denvilles Murrell Green Rockford Lower Wield Redbrook Pondtail West Meon Southington Street End Linkenholt The Hummicks Wittensford Leckford East Cholderton Crockerhill Frenchmoor Dundridge Lyndhurst Headley Bramshott Chase Selborne Browninghill Green Nutburn Rowlands Castle Four Marks Coombe Heathfield East Tisted Bartley Titchfield Park Hilsea Knights Enham Charlton Cupernham Kimpton Kent Powntley Copse West Tisted Newnham Heathfield Otterwood Wigley Winchfield Hurstbourne Priors Wyck Wimpson Stamshaw Latchmere Green Plastow Green Sea View Linford Lower Pennington Monk Sherborne Bisterne Close Hound Green Hipley Emery Down Bridgemary Stonymarsh Nursling Whale Island Bunstead Turmer East Stratton Maybush West Green West Ham Mortimer West End Ropley Dean Hampton Park Port Solent Ashton Boyatt Wood Forton Hound Marchwood Timsbury St Giles's Hill Brokenford Worthy Down Meonstoke Bursledon Stony Heath Preston Candover Woodside Newtown Common Pennington Ecchinswell Foxcotte Buddle Wootton Church Crookham Goose Green Upper Shirley Micheldever Empshott Stubbington Ratlake Goose Hill Blacknest East Boldre Woodend Isington Ramsdell Barton Stacey New Brighton Durns Town Hillstreet Outwick Hamble-le-Rice Colemore Bar End Crampmoor Stoke Charity Wheatley Brockenhurst Crondall Great Shoddesden Oakhanger Itchen Brighton Hill Upper Clatford Ripley Up Nately Hatch Bottom Upper Pennington Winchfield Hurst Newton Stacey Basingstoke The Frenches Nob's Crook Worlds End Hartfordbridge Minley Sprat's Down Appleshaw Milford on Sea Oakridge Lower Daggons North Warnborough Easton Holbury Baughurst Moulsham Green Hillpound East Liss Winchester Kingsley Lower Common Little Hoddington Old Shirley Ampfield Lopcombe Chilbolton Down Hightown Barton on Sea Landport Corhampton Neacroft Cowplain The Butts Up Green Hawley Lane Liss West Tytherley Thedden Kilmeston Little Down Burley Ashe Warren Liphook Steventon West Town Old Netley Tiptoe Headley Down Battramsley Cross Tadley East Wellow Heather Row Tadley Hill Anna Valley Spitalhatch East Dean Stony Batter Langley Hill Brow Beech Hannington Wickham Brook Hill Bramshill Curbridge Dean Holt Chilcomb Highbury Totton Lindford Oliver's Battery Shortheath Somers Town East End Kentsboro East Woodhay Crowdhill Upper Street Fryern Hill Crosshouse Allum Green Lymington Three Ashes North Weirs Upper Slackstead Applemore Upper Ratley Eastrop Highbridge Newtown Beckley Cottonworth Ashe Little London Shalden Green Farlington Bucklers Hard Kimbridge Whitenap Regents Park Hearn Newtown Woodcott Criddlestyle Warnborough Green Blissford Cold Ash Hill North Street Conford Woodington Milton Church End West Common Townsend Dibden Mead End Penwood Sleaford Pamber End West End Green Brook Woodfalls Stonyford Furzley South Town Shirley Warren Ragged Appleshaw Titchfield Common South Gorley Fisher's Pond Egbury Harefield Sheet St John's Church Custards Faccombe Forton Farnborough Green Thorns Beach Horseport Lower Farringdon Gosport Newtown Upper Wootton Romsey North Kingston Sladen Green Warren Corner Portmore Selsmore Hinton Ampner Freemantle Everton North Sydmonton Fordingbridge Lockerley Bradley East End Malshanger Popham Pikeshill Northney Clanfield Horndean Upper Kingston Ramsdean Laverstoke Awbridge Bransgore Crow Kings Furlong Palestine Pardown Curdridge Tote Hill Hazeley Heath South Baddesley Bleak Hill Andover Down Fareham Botley Wickham Common Chidden Fleetlands West Meon Woodlands Brown Heath Gunville Eastoke Widley Lower Green Swanwick Kent's Oak Frogmore New Cheriton Racedown Summerlug Bull Hill North Street Tichborne Bailey's Hard Weavers Down Woodgreen Highways Southwick Dipley Church Oakley Swelling Hill Little Shoddesden Elvetham Brock's Green Newtown Fullerton Broad Layings Hook Park Passfield Furze Hill Colden Common Northfields Stoke Common Tangley Whitsbury Chilbolton Sholing Bisterne Park Corner Winslade Over Wallop Earlstone Common Hollywater Brambridge Brockbridge Hatchet Gate Hensting Hillhead Weyhill Keyhaven Cole Henley Blendworth Blackmoor Hartley Mauditt Hill Park Shirrell Heath Lee-on-the-Solent Stoke Andover Stroud Greatham Bedenham Penton Corner Longstock Eversley Cross Whitway West End Waterditch Woolston Nutley Carter's Clay Bevois Town South Weirs Valley Park Portsea Island Roughdown Lyde Green Cricket Hill Quarley Little Basing Linwood Boarhunt Wherwell Hundred Acres Beaulieu The Common Ann's Hill Exton East Tytherley Worting Swanmore Dean Tunworth Stanmore Lordswood Minstead Fleetend Netley Stratfield Turgis Drayton Walton Heath Rotherwick Park Gate Holt End Mottisfont Beauworth Harefield Horton Heath Lymore Wintershill Lovedean West Liss Avington Havant Axford South View Shobley Furzeley Corner Court Corner Rockbourne Well Eastleigh Rushington Ashley Whiteley Chilworth Furzey Lodge Middle Wallop Lower Bullington Soberton Heath Southrope Cadnam Binsted Wonston Egypt Dogmersfield Mill Green Southsea Lee Fyfield Water End Newtown Headbourne Worthy Rotten Green Heckfield Hazeley Bottom Upton Canada Fox Lane Stratfield Saye Pamber Heath North Hayling Bramdean Bashley Park Sherfield on Loddon Monxton Middleton Shirley Park Bellevue Horsebridge Waterlooville Hook Little Somborne Sutton Scotney Shirley holms Medstead Fairdown Coxford Daneshill Chandler's Ford Houndmills Lee Ground Hedge End Mengham Broadmere Northam Copythorne Bailey Green Canada Common Kingston Upton Grey Arford Ladwell Farnborough Street Lepe Durrants North End Bevois Valley Chawton St Mary Bourne Cufaude Hounsdown Sandy Balls Tye Totford Critchell's Green Hoe Gate Buckland Newtown West Stratton Turgis Green Tipner Gundleton Bashley Lower Burgate Wolverton Purbrook Heath Aldermoor Hightown North Fareham Highcliffe Foulford Hale Ibthorpe Wymering Woodside Mattingley New Milton Swaythling Frogham Wimble Hill Tapnage Hambledon Gritnam Spanish Green Westwood Park Litchfield North End Ashley Lower Upham Newtown Itchen Stoke Funtley Lord's Hill Otterbourne Thornhill Park Bowyer's Common Lower Ratley Elson Forest Corner Silkstead Frogmore Ogdens Privett Bitterne Manor Boorley Green Pound Street Sway Sandford Martin Drove End Durley Street Droxford Bedford Place North Poulner Fulflood Allbrook Stanswood Blashford Ovington Upper Bullington Polhampton Bramshaw Chandlers Green Axmansford Hill Top Clatford Oakcuts Ashurst Bridge Hammer Bottom Vernham Street Godshill Wood Darby Green Nether Wallop Dunley Little Posbrook West Heath Weston Colley Michelmersh Elvetham Heath Shipton Bellinger Alverstoke Dilton Neatham Dora's Green Warblington Hoe North End Stockheath Blounce Hythe Springvale Owslebury West End Newtown Lower Canterton Netherton Silchester Wheat Hold Chineham Old Milton Lower Swanwick Bramley Hill Newbridge Sydmonton Cuckoo's Corner Braishfield Hawley Stoke Crux Easton Ridgeway Parade Rafborough Fratton Upper Froyle North Baddesley Godwinscroft Little London Park Fair Cross Upper Burgate Cuckoo Bushes Farnborough Park Long Sutton Hinton Stoner Hill Ramridge Park Houghton Hattingley Hawthorn Dibden Purlieu Stockbridge West Dean Abbotstone North Camp The Hangers Bentley Hazeley Lea Harestock Bevois Mount West End Redbridge Binley Ashfield Sopley High Cross Warsash Newgrounds Cove East Hill Ower Bickton Standon Wilsom Waltham Chase Bowling Alley Catisfield Baughurst Common