Media Planning in Meonstoke

Get in touch

Media Planners in Meonstoke

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SO32 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Meonstoke for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Meonstoke

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Meonstoke (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Litchfield Great Shoddesden Hunton Barford Stonymarsh Ragged Appleshaw Nutley Buckland Northbrook Little Somborne Testwood Thruxton Old Alresford Privett Warren Corner West Heath Godshill Merry Oak Chineham New Brighton Newtown Turgis Green Ropley Millbrook Amport Hawley Lane Winchfield Weston Corbett Sherfield on Loddon Portswood Westwood Park Funtley Fair Oak Bransgore Kings Worthy Shirley Warren Old Burghclere East Tytherley Bitterne Park Chilbolton Down North Hayling Glebe Woodlands North Town Stroud Martin Lower Bordean Up Somborne Bitterne Penwood Waltham Chase Little Hoddington Little Holbury Bashley Park Picket Piece Cowplain Upper Canterton Penton Corner Broad Layings Lower Common Wyck North Poulner Harbridge Newtown Little Down Bentley East Stratton Old Portsmouth Adbury Custards Dibden Tye Murrell Green Ann's Hill Pamber Heath Polygon Nashes Green Goose Hill Aldermoor Hillyfields Hounsdown St Mary Bourne Wildhern Gilbert Street Bailey's Hard Tapnage Tinkers Cross Warnborough Green Upper Clatford Dilton Water End North Street Bedenham Baughurst Barton on Sea Pitt Little London Mullenspond Southrope Moulsham Green Dowd's Farm Hambledon Newtown Stanswood Blacknest Morestead Pikeshill Binley Over Wallop Stratfield Saye North Oakley Sandleheath Cheriton Hammond's Green Foxcotte Forton Netley Steep Marsh East Worldham Upper Street Locks Heath Beech Hill Hill Grove Northam Hatt Hill Chawton Ashlett Montgomery Lines Horsebridge Lower Swanwick West Wellow Eversley Centre Chilton Candover Filmore Hill Pilley Wolverton Common The Hummicks Horseport Highways Woodcott Foulford Swampton Spitalhatch Vernham Bank Old Shirley Spearywell Forton Exbury Crookhorn North Gorley Newtown Standon Newbridge Rowner Woodgreen Emery Down Frostlane Bassett Green Lower Ratley Ocean Village Stakes Chapel The Close Totford Hollywater Horris Hill Swarraton Baughurst Common Lower Brook Upper Farringdon Bassett East End Gundleton Fyfield Little Posbrook Eastrop North End Arford Brook Ogdens Wymering Nately Scures Newtown Chalton Liss Forest Burkham Moortown Wootton Setley Hannington Chidden Highbridge Lymore Hordle Ramsdell Flood Street Waterditch Viables Sway Everton Wimpson Farleigh Wallop Purbrook Heath North End Cliddesden Nether Wallop Frenchmoor Eastleigh Tadley Bottom The Common Aldershot Blackfield Cadnam Griggs Green Silkstead Swanwick Ropley Dean Deadwater Beech Hill Powntley Copse Bucks Horn Oak Hale Calmore Brown Candover Portchester Bailey Green Privett Hatch Warren Earlstone Common Heathfield Wigley Broadgate Regents Park Stonyford Hollington Ashurst The Mint Bordon Quarley Goose Green Hilsea Fryern Hill Northfields Brockbridge Townsend Kilmeston Monk Sherborne Sherborne St John Knapp Stony Batter New Alresford Ridge Common Compton End Bevois Mount Sholing Common Godshill Wood East Anton Pardown Southend Kingsley Lynch Bartley Ripley Sprat's Down Woodington Sutton Scotney Fulflood Hillpound Upper Wootton Battramsley Bitterne Manor Stonehills Southsea Durrants Warnford High Cross Rafborough Selborne Walhampton Neatham Bramshott Upper Common Ibworth Warsash Owslebury Headley Frost Hill Palestine Lee Hamble-le-Rice Wellow Wood Burgates Hinton Broad Oak Kimbridge Keyhaven Brockenhurst Dibden Purlieu Newgrounds Whale Island Andover Bedhampton Hartfordbridge Thorns Beach Picket Hill Sea View Horton Heath Criddlestyle Liphook Buddle Anchorage Park Oak Hill Wonston Sladen Green Wickham Common Sleepers' Hill Weavers Down Woodside West Heath Langrish Hazeley Fritham Bar End Northbrook Bishop's Sutton Mattingley Little London Stoney Cross Blissford Bishop's Green Highcliffe Harestock Pilley Bailey Fleet West Meon Blashford Fratton North Fareham West Hill Four Marks Winsor Tilly Down Stanmore Old Milton Seafield Alton Prince's Marsh Redenham Egbury Eversley Cross Bleak Hill Colden Common Havant Bighton Up Green Winnall Roughdown Westley Hyde Elvetham Stony Heath Bradley Critchell's Green Fleet Elson Golden Pot Avington Minley Rake Common Hill Head Shipton Bellinger Cricket Hill Droxford North End Popham Valley Park North Camp Gritnam Fareham Holbury Highfield Heckfield Nichols Town Summerlug Spanish Green Hedge End Hazeley Bottom Crow Oakley Upham Hawkley Hythe Clayhall Stockheath Bull Hill Denvilles Lovedean Coombe Weeke Durley Street South Weirs Hartley Wespall Laverstoke Frogmore Bickton Sheet Burley Lawn Copnor Crux Easton Upper Wield Woolton Hill Lopcombe Stamshaw Thorney Hill Curbridge Nob's Crook South Baddesley Deane Birchy Hill Littleton Shortheath Mill Green North Weirs Warborne Cole Henley Bransbury Ashurst Bridge Brokenford Fawley East Meon Lower Exbury Hill Top Upper Burgate Dunley Tichborne Harefield Cuckoo Bushes Baffins Calshot Church Oakley Lower Farringdon Upper Shirley Old Netley Tadley Hill Southington Browninghill Green Awbridge Winchfield Hurst Camdentown Portmore Stoner Hill Kingsclere Woodlands Segensworth Swaythling Furzley Upton Dundridge Abshot Finchdean Anstey West End Cosham Darby Green Otterwood Bisterne Tufton Frogham Colbury Enham Alamein Sydmonton Chandlers Green Compton Newnham Eastland Gate Furze Hill Sandy Balls Burley Street Vernham Street Outwick Long Sutton Upper Kingston Clarken Green Ellisfield Lower Burgate Bossington Isington Appleshaw Lee-on-the-Solent Hartley Mauditt Oliver's Battery Lower Bullington Malshanger Bulbery Stratfield Turgis East Martin Portsea Inhurst Thedden Wolverton Charlton Shamblehurst Curdridge The Withies Baybridge Highbury St Cross Hungerford Bevois Valley Dummer Knights Enham Lindford Picket Post Bowling Alley Standford Herriard Tangley Tunworth Black Dam Boldre Bashley North Sydmonton Stoke Common Marchwood Heath End Hurstbourne Tarrant Crawley Bunstead Quidhampton Ashe Lyndhurst South Ham Burley Beacon West Dean Kingsclere Rotherwick Wharf Hill Ridgeway Parade East Dean Cupernham Hazeley Lea Avon Woodside Charter Alley Newfound Bentworth Freefolk Bidden Crowdhill Andover Down Bramley Green Tadley Worthy Down Hatch Blackhill Wheatley Blounce Mockbeggar Pamber End South Farnborough Hoe Gate Kempshott West Meon Woodlands Longparish Burghclere Common Fair Oak Green West Tisted Weston East Aston Furzedown Ashley Middleton Meonstoke New Town Chilbolton Gable Head West Tytherley Forest Corner Westfield Upton Park Gate Lower Daggons Brockhurst Boorley Green Upton Grey Shirley Park Hartley Wintney Pucknall Hurstbourne Priors Plastow Green Ecchinswell Frogmore Freemantle Lowford Ashton Portsmouth Lymington Axmansford Horndean Heath End Clatford Oakcuts Bishopstoke Bramshill Swelling Hill Hill Brow Townhill Park Clanville Binsted Farnborough Park Butlocks Heath Shedfield Upper Swanmore Bridgemary Thornhill Neacroft Whitway Houndmills St Austins Axford Hook Park Otterbourne Fullerton Landport Monkwood Grayshott Purbrook Mengham Botley Wadwick Walton Heath Maybush Dunbridge Harefield Dora's Green Little Ann Wallington Plaitford Green Buttsash Brook Hill Three Ashes Woolston Easton Peel Common Pondtail Newton Stacey Ashley Soberton Lord's Hill Shirley Beckley Steep Alverstoke Lower Buckland Newton Valence Hampton Park Thornhill Park Red Rice Milford on Sea Furzeley Corner Leagreen Hangersley Netherton Newtown St Denys Wildmoor Wheat Hold Longstock Oakshott Brock's Green Boarhunt Beauworth Lower Pennington East Liss Stubbington Kingston Micheldever Liss Whiteley Newtown Gosport North Boarhunt Bowyer's Common South Warnborough Ramridge Park Yateley Lower Wield Lower Green Weston Causeway Farnborough Street Knowle Brook Bellevue Vernham Dean The Soke Shirrell Heath Mottisfont Kings Furlong Keeping Warblington Pooksgreen Mount Pleasant Tote Hill Bagnum Empshott Green Park Corner Foxdown Old Basing Titchfield Hillstreet Bevois Town Elvetham Heath East Wellow Middle Wallop Downton Linford Newtown Boyatt Wood Eastney Bramshott Chase Chilworth Brambridge Woodmancott Southwood Dipley Crookham Village Lynch Hill Gobley Hole Furzey Lodge Midanbury Allbrook Andwell Leigh Park Mellishes Bottom St Giles's Hill Wecock Woodend Abbotswood Goodworth Clatford Netley Marsh Farnborough Dean Blendworth West Leigh Whitsbury Anna Valley West End Allum Green North Kingston Wimble Hill Kent Chilcomb West Common Bucklers Hard Kimpton North Street West Liss Vernham Row Turmer Soake The Frenches Emsworth Court Corner Headbourne Worthy Fox Lane Brockhampton Upper Slackstead Bisterne Close Stockbridge Newtown Dean Rowlands Castle Oakhanger Durns Town Shootash Grateley Fair Cross Rownhams Fleetlands Hawthorn Ladwell Redbridge Shorley Wootton St Lawrence Wilsom Hocombe Kingsmead Broadmere Wherwell Wivelrod Sandford Soldridge Kent's Oak Whitehill Peartree Green Farnborough Green Headley Down Hensting Passfield Worting Bedford Place Lane End Bursledon Catherington Fisher's Pond Durley Weston Colley Hoe Pound Street Anmore Pamber Green New Cheriton Hursley Cold Ash Hill Holt Pound Blackwater Heather Row Braishfield North Stoneham Tiptoe Fair Oak Langstone Row Ash Port Solent Hearn Lordswood Highclere Kentsboro Rye Common Gunville Hattingley Fleetend Racedown King's Somborne Halterworth Ringwood Greatham Hundred Acres Church End Poulner Sarisbury Hyde Clanfield Barton Stacey Latchmere Green Turkey Island Little Basing Minstead Corhampton Eling Crosshouse Mislingford Woodlands Titchfield Park Phoenix Green Pennington North End Mapledurwell Abbots Worthy Linkenholt Drayton Battramsley Cross Wishanger Common Charlwood Hook Park Estate Kingston Church Crookham Gore End Springvale Upper Ratley Ossemsley Foxhall Preston Candover Hiltingbury Shawford Upper Froyle Copythorne Newtown Common Salters Heath Stoke Downend Wickham Chilworth Old Village Heathfield North Houghton Lasham Beaulieu Bank Mount Pleasant Colt Hill Pound Green Cocksford Down Hardley Somers Town Stoke Charity Steventon Hook South Gorley Danebury Harbridge Green Petersfield Crockerhill Timsbury The Holdings Lower Froyle St John's Church Nutburn Bramshaw Ibsley Leckford Sholing Lower Green Conford Northington Bishop's Waltham Ropley Soke Sandy Down Fordingbridge Up Nately Buckland Cove West Town Shalden Green Hightown Empshott Newtown Penton Mewsey Northney West Worldham Abbotstone Ashmansworth Fairdown Woodfalls Kingsland Place Upper Pennington Cottonworth Canada Martin Drove End Hawley East Cholderton Totton Sleaford North Waltham Couch Green Lower Upham Ball Hill Mill Lane Lyde Green Stuckton Stoke Pheonix Green Coxford Farlington Meon Lower Turmer Itchen Sparsholt Ratlake Cuckoo's Corner Lee Ground North Charford Newtown The Butts Ovington Popley New Milton Greywell Lower Canterton Faccombe Headley East Tisted Itchen Stoke Hill Park Shirley holms Exton Norleywood Anthill Common Winslade Tot Hill Frithend Lockerley Burghclere Newtown Abbotts Ann Park Gilbury Hard Holt Shalden Holt End Basingstoke Carter's Clay Canada Common Kitwood Ashe Warren Silchester Well East Boldre Redbrook Street End Itchen Abbas Balmerlawn South View Lepe Medstead South Down Bramley Corner Overton Sopley Hound Green Langley Hatch Bottom Soberton Heath West End Green Banister's Park Michelmersh Whitenap Eastoke Dogmersfield Duck Street Smannell Little Shoddesden Tidpit West Green Hipley Redlands Monxton Denmead West Stratton Winklebury Ower Hazeley Heath Lower Slackstead Waterlooville Worlds End Mead End Lord's Wood Ashfield Winchester Linwood Swanmore Brickhill Blackmoor Odiham East End Lower Common South Town Titchfield Common Froxfield Green Drayton Shobley Stone Oakridge Rockbourne Ewshot Hatchet Gate Polhampton South Wonston Wildern Ibthorpe Hillhead Sherfield English Hinton Ampner Wintershill Egypt Buriton Hatherden Ellingham Weyhill West Ham Ashford Hollington Cross Catisfield Hound Martyr Worthy Rotten Green Warren Corner Houghton Rushington Ampfield Whitchurch Woodley The Hangers East Oakley Rockford Compton Bramley Bagmore Paulsgrove Daneshill Milton Upper Bullington South Hayling West End London Minstead Buckskin Brighton Hill Hightown Potbridge Portsea Island Bramdean North Warnborough Hammer Bottom East Hill Broughton Toothill Upper Enham North Ripley Mortimer West End Romsey Selsmore St Mary's Chandler's Ford North Baddesley Hook Belbins Woodcot Colemore Holybourne Ashford Hill Nursling Netley Hill Burley Brown Heath Tipner Crampmoor Ramsdean Ower Penton Grafton East Woodhay Wittensford Godwinscroft Foxhills Burridge Abbotts Barton Hatchet Green Badger Farm Applemore Weston Patrick Cufaude Damerham Bucket Corner Widley Southampton Breamore Southwick Crondall Twyford