Media Planning in Middleton

Get in touch

Media Planners in Middleton

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SP11 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Middleton for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Middleton

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Middleton (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Eastney Bucket Corner Port Solent Upper Ratley Hatchet Green Popham Kingsclere Canada Neacroft Yateley Monxton Latchmere Green Battramsley Cross Botley Sway Middleton Bradley Old Burghclere Lower Brook East Tytherley Ratlake Steep Marsh Tiptoe Baughurst Common Mount Pleasant Wolverton Bassett Green Up Somborne Stanmore Wharf Hill Frenchmoor New Cheriton Inhurst Earlstone Common Andwell Newtown Oakshott Egbury Fareham Ower Bevois Town Faccombe Lynch Denvilles Bitterne Manor Lord's Hill Soberton Heath Compton End Shalden Green Newton Stacey Bramshaw Tapnage Otterwood Houndmills Colden Common Northbrook Bevois Valley Shawford Abbotstone Lower Turmer Nutburn Burkham Micheldever North Weirs Lower Common Blacknest Liphook Boldre North Sydmonton Broadgate Froxfield Green Upper Wield New Milton Hoe Cole Henley Sandford West Tisted Foxdown Catherington Sherfield on Loddon Bransgore Frogham Eastoke Dogmersfield Hocombe Swanmore Furzley Nether Wallop Lower Bordean Heathfield Hangersley Eversley Cross Testwood Polhampton North End Brockenhurst Stroud Waterditch Lower Slackstead Curdridge Cottonworth Ecchinswell Brown Candover Mapledurwell The Common Beauworth Weavers Down Herriard Bucklers Hard Dora's Green Abbots Worthy Axmansford Empshott Street End East Anton Mockbeggar Banister's Park Ossemsley Brambridge Avington Whiteley Hipley Hoe Gate Blackmoor Ocean Village Malshanger Cove Quidhampton Somers Town Westwood Park Whitway Kimpton Newtown Allbrook Pardown East End Worlds End Milford on Sea Golden Pot Murrell Green Rotten Green Fleet Selborne Carter's Clay Rake Common Newfound Stony Heath Bickton Silchester Wimble Hill Corhampton Marchwood Stratfield Turgis Hollington Frithend East Worldham Crowdhill North Houghton Worting Stubbington Copnor Hazeley Heath Everton Lyndhurst Hinton Ampner Old Basing Knights Enham Anna Valley Hillstreet Portsea Island Harestock Lower Green Blackhill Newtown Vernham Bank Pucknall Viables Arford Liss Frost Hill St Mary Bourne Chilworth Old Village Rowlands Castle Moulsham Green Monkwood Awbridge Lower Wield Gilbury Hard Penwood Church Crookham Elson Broadmere Sandy Balls Upper Kingston Wintershill Stratfield Saye West Wellow Bossington Colemore East Liss East Cholderton Upham West End Denmead East Woodhay Woodgreen Hatt Hill Bishop's Waltham Crampmoor Farleigh Wallop Great Shoddesden Cupernham Soberton Breamore Allum Green Tipner Stoke Hinton Pamber Green Twyford Woodmancott North Town Eastrop Townhill Park Thorns Beach Southwood Bagmore Abbotts Barton Anstey Winchfield Hurst Sholing Smannell Clanville Widley Hartley Mauditt Hardley Dibden Purlieu Ladwell High Cross West Green Lee Heath End Harbridge Green Headley Broad Oak Warblington Cowplain Nashes Green Hensting Tilly Down South View Baughurst Baffins Browninghill Green East Oakley Custards Hazeley Rye Common Little Holbury Hartley Wespall Godshill Wood Dowd's Farm Upper Canterton Stony Batter Mead End Shirrell Heath Exton Ropley Dean Ibthorpe Lower Farringdon West End Bramley Green Bentley Braishfield Elvetham Fyfield Purbrook Heath Calshot Newtown Middle Wallop Dunley Dean Buckskin Upper Clatford Weston Colley Burridge The Butts Milton Havant Stoke Common Spitalhatch Whitsbury Hawthorn Sydmonton Stockheath Abbotswood Woodlands East Wellow West Tytherley Bashley Park Oakley Shirley Warren Eastland Gate Bedenham Weston Harefield Whitehill Sea View Highfield Shalden Woolston Northington West Heath Ashurst Bridge Portchester Leigh Park Popley Duck Street Foulford Park Corner Roughdown Hiltingbury Otterbourne Hound Green Hamble-le-Rice Freefolk Northam Sandleheath North Warnborough Deane Gore End Wishanger Common Hillhead Lockerley Minstead Chilbolton Down Shirley Winnall Lymington Clayhall Holbury Preston Candover Upper Swanmore Powntley Copse Houghton Boyatt Wood Meon Wheat Hold Fisher's Pond Upper Burgate Horris Hill Bagnum Oak Hill Hyde Badger Farm Valley Park Burley Copythorne Red Rice Penton Mewsey Beaulieu Woolton Hill Foxcotte Phoenix Green Penton Corner Warnborough Green North Poulner North Charford Pikeshill Buriton Filmore Hill Lower Bullington Little Somborne Woodside Durley Griggs Green Warren Corner Netley Bitterne Park Hedge End Isington Ball Hill Horton Heath Drayton Pamber Heath Couch Green Litchfield Weston Burley Beacon Heathfield Sleepers' Hill Heather Row London Minstead Regents Park Netherton East Aston Southrope West Meon Martin Salters Heath Farnborough Bisterne Close Wheatley Newtown Thorney Hill Michelmersh Oakridge Barton on Sea Hazeley Bottom Highways Vernham Street Lindford Pennington Odiham North Street Martin Drove End Bramley Corner Newtown Common Aldermoor Harefield Furzey Lodge Headbourne Worthy Buckland Butlocks Heath Wellow Wood Upper Froyle Wymering Hilsea Shobley Fairdown Tichborne Bevois Mount Knapp Bisterne Holt End Fair Oak The Hangers Tangley Criddlestyle Stuckton Godshill St Mary's Redlands Southington Whitchurch Ampfield The Hummicks Binsted Woodley Well Cold Ash Hill Woodcott Plaitford Green Longparish Fordingbridge Netley Hill Silkstead Burgates Kingsland Place The Frenches Hollywater Dean Flood Street Foxhall West Dean Nob's Crook Gundleton Hill Park Chilton Candover Old Netley Oakhanger Bunstead Ashmansworth Northfields Newtown Farnborough Green Upper Bullington Hill Ropley Ashley Westfield Ovington Applemore Ewshot Dipley Bursledon East Hill Court Corner Stakes Hound Outwick Hounsdown Weston Corbett Newtown Weston Patrick Cricket Hill Shamblehurst Locks Heath Alverstoke Mullenspond Charlton Boarhunt Tadley East Boldre Clanfield North End South Wonston Upper Wootton Nursling New Town Aldershot Landport Bidden Penton Grafton Hill Head Woodcot Brook Upton Grey Finchdean Chilcomb Upper Street Ashford Hill Long Sutton Rownhams Tadley Bottom Southampton Daneshill Darby Green Hightown Lower Daggons Cliddesden Westley Heckfield Hursley Tidpit Hythe Durns Town Cocksford Down Winslade Buddle West Meon Woodlands Chandler's Ford Baybridge Toothill Crondall Cuckoo's Corner Dummer Lopcombe Stockbridge Bramshott Brokenford Newgrounds Portsmouth Keyhaven Ashford Sheet North Camp Lower Pennington Linkenholt Bishop's Green Kimbridge Wigley Woodington Norleywood Wickham Common Hatchet Gate Fair Cross Grateley Portmore Black Dam Beckley Nichols Town North Boarhunt Sutton Scotney Upper Common Burghclere Common Newtown Hartley Wintney Little London Chalton Beech Kings Worthy Shorley Lower Ratley Stone Sarisbury Old Shirley Park Hunton Winsor Eling Knowle Owslebury Picket Hill Lower Exbury Bramshill Ellisfield East Dean Hordle Ringwood Fratton Sparsholt Ogdens Hawkley Blackfield Wivelrod Pamber End Mill Lane Thedden Summerlug Itchen Bramley Wilsom Totford Mortimer West End Hurstbourne Tarrant Horsebridge Chidden Redenham Lyde Green Wolverton Common Kent's Oak Brockbridge Old Alresford Barford Rockford Enham Alamein North End Vernham Row Sopley Hazeley Lea Ashley Lee-on-the-Solent Liss Forest Hattingley Prince's Marsh North Ripley Funtley Stonyford Stoke Charity Titchfield Seafield Heath End Hatch Warren Tunworth Gobley Hole Southsea Lower Froyle Upper Farringdon Broughton Bowling Alley Segensworth Mengham Newtown Weyhill Downton Conford Kitwood Portswood Fryern Hill North Street Up Nately Mislingford Empshott Green Brook Hill Halterworth Highcliffe Warborne Holybourne Brockhurst Woodend Tote Hill Crawley Furzeley Corner Winchester Swanwick Racedown Steventon Alton Waterlooville Stamshaw Minley Bartley Peartree Green Critchell's Green Sladen Green Blendworth Lord's Wood North Gorley Danebury Droxford Bailey's Hard Shootash Langstone Frogmore Stanswood Bordon Romsey Buttsash Lane End Dunbridge Kempshott Bentworth Wonston Dundridge Amport Emery Down Midanbury South Baddesley Bitterne Spanish Green West End Green Battramsley Forton Wecock Waltham Chase Hook Park Lepe Merry Oak Tinkers Cross Church End Crookhorn Wadwick Ragged Appleshaw Little London Little Posbrook Hill Grove Soldridge Hightown Clatford Oakcuts Little Shoddesden Clarken Green Littleton Anmore Crow Crux Easton Brock's Green Highbury Upper Slackstead Hill Top Sherborne St John Timsbury Kingston Townsend Colt Hill Goodworth Clatford Ripley Kingsmead Fleet Ramridge Park South Farnborough Ashfield North Oakley Bulbery Lower Upham Emsworth Elvetham Heath Dibden Bishop's Sutton Fair Oak Green Northney Church Oakley Hillpound Southwick Itchen Abbas Shirley Park Gritnam Newton Valence Chilworth Ashe Stoner Hill Charter Alley New Brighton Easton Appleshaw Over Wallop Poulner Monk Sherborne Rafborough Avon Cosham West Town Causeway Turgis Green Thornhill Park Durrants Picket Piece Turmer Abbotts Ann Old Milton Brown Heath Montgomery Lines Exbury Pitt Pilley Bailey Meonstoke Upper Pennington Shirley holms Hungerford Rockbourne Hook Blissford Whitenap West Common The Holdings Beech Hill Linwood Brickhill Tufton Fawley Bar End Hale Pound Street Crosshouse Hammond's Green Blounce Axford Bransbury Holt Kent St Denys Andover Basingstoke Langley Ann's Hill Paulsgrove Titchfield Common Chineham South Warnborough Cufaude Curbridge South Down Ashurst Leckford Ibsley Portsea Oliver's Battery Standford Nately Scures Shortheath Purbrook Newtown Kings Furlong Walhampton Maybush Burghclere Kentsboro Farnborough Street Setley Bedford Place Camdentown Fulflood Eversley Centre Blashford Lordswood Holt Pound West Liss Hook New Alresford Thornhill Hollington Cross Turkey Island Langrish Pound Green Up Green Rotherwick Kingsclere Woodlands Park Gate Wootton Forest Corner Wickham Itchen Stoke Fair Oak Swarraton Bramdean Totton Coxford Spearywell Brockhampton Wallington Redbridge Bleak Hill Lasham Southend North Waltham Redbrook Compton Freemantle Kingsley Warnford Laverstoke Coombe Hatherden West Ham Ramsdell Lymore Lovedean Farlington Woodside St John's Church Keeping Lower Canterton Ashlett Rowner Highbridge South Town Martyr Worthy Fox Lane Stoke Newbridge Brook Horseport Burley Lawn North Hayling Hurstbourne Priors Kilmeston Ashton Woodfalls Vernham Dean Chapel Foxhills Swaythling Charlwood Anthill Common Adbury Bowyer's Common Thruxton Mill Green Ridge Common Brighton Hill Lowford Calmore Hambledon Sherfield English Warsash Glebe Leagreen The Mint North Fareham Selsmore Upton Crookham Village Balmerlawn Walton Heath Ellingham Four Marks Upper Enham Mattingley Palestine Little Hoddington Polygon Hatch Bottom Millbrook Forton Sleaford Canada Common Bramshott Chase Goose Hill Hannington Springvale Peel Common Bishopstoke Lee Ground Steep Bassett Andover Down Sholing Common Bashley Hampton Park Buckland Bellevue Fritham Standon Stonehills Wildmoor Newnham Chandlers Green Lynch Hill Plastow Green Downend Weeke North Stoneham Stoney Cross Damerham West Leigh Crockerhill South Hayling Lower Swanwick Mellishes Bottom Fleetlands North Baddesley Tye Hearn Gosport Furze Hill Broad Layings Bighton Hillyfields Compton Hatch Wittensford Hyde Tot Hill West Stratton West End Lower Buckland Three Ashes Abshot Wildern Wootton St Lawrence Picket Post Neatham Bull Hill Pondtail Hook Park Estate North Kingston Durley Street Potbridge Ropley Soke Cuckoo Bushes The Soke Worthy Down Wherwell East Martin Grayshott Shipton Bellinger Wildhern Mount Pleasant Petersfield Bailey Green Frostlane Bucks Horn Oak Cheriton Morestead Hammer Bottom East Stratton Stonymarsh Medstead Furzedown Headley Highclere Northbrook Nutley Sprat's Down St Cross Anchorage Park St Giles's Hill Linford Swampton Rushington Hawley Headley Down Kingston Burley Street Drayton Hartfordbridge Deadwater Lower Common Longstock Egypt Shedfield Ower Warren Corner Swelling Hill Pilley Cadnam Titchfield Park Birchy Hill Pooksgreen Privett West Hill East Meon Upper Shirley Ashe Warren Gable Head West Heath Harbridge Ibworth Lower Burgate Bedhampton East Tisted Woodlands Newtown East End Old Portsmouth St Austins Tadley Hill Mottisfont Wyck Ramsdean Whale Island Soake Godwinscroft Boorley Green Fullerton Quarley The Close Little Down Colbury Goose Green Frogmore South Ham Water End Fleetend South Weirs Greywell Winklebury Greatham Horndean West Worldham North End Hill Brow Catisfield Upton Chilbolton King's Somborne Lower Green Blackwater Gunville Barton Stacey Newtown Eastleigh Netley Marsh Bridgemary Ridgeway Parade Chawton Row Ash Privett South Gorley Wimpson Moortown Overton Little Basing Belbins Farnborough Park Bank Gilbert Street Winchfield Hundred Acres Binley Little Ann Passfield Pheonix Green Hawley Lane Sandy Down Dilton The Withies