Media Planning in Rafborough

Get in touch

Media Planners in Rafborough

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GU14 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Rafborough for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Rafborough

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Rafborough (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
East Hill Cole Henley South Town Westwood Park Havant West Leigh Hazeley Lea Purbrook Dora's Green Portsmouth Crosshouse Shorley South Down Bassett Old Portsmouth Redenham Oakshott Upper Burgate Kent Swanwick Thedden Tunworth Newtown Selborne Bucket Corner Vernham Dean Portsea Plaitford Green Netherton Chapel Water End Avon Pooksgreen Colden Common Totford Hazeley Bottom Southington Toothill Duck Street Horsebridge North Ripley Bransbury Liss Forest Shamblehurst Lindford Kingsclere Hatt Hill Kilmeston Upper Kingston Highcliffe Breamore Fratton Eversley Cross Heckfield Setley Oakhanger Fox Lane Linwood Martyr Worthy Harestock South View Frogmore Nashes Green Bradley Herriard Nether Wallop Boyatt Wood Whitchurch Ropley Soke Fair Cross Fair Oak North Fareham Crookham Village Hill Grove Durns Town Thorney Hill Anchorage Park Upper Clatford Minley Freefolk Farnborough Green Little Holbury Bull Hill Lower Bordean Langrish Sarisbury Sherfield on Loddon Middle Wallop Hursley Dean Lower Turmer West Common Bellevue Curbridge Hook Park Mellishes Bottom Upper Wield Fordingbridge Steventon High Cross Lowford Hook Fleet Smannell Horton Heath Beech Gilbert Street Michelmersh Polygon Church End Curdridge Chalton East Oakley Tilly Down Wharf Hill Applemore Eastleigh East Woodhay Winchfield Ocean Village Axmansford North Stoneham Dilton Alton North Gorley Park Gate Moulsham Green Lower Upham Dundridge Netley Marsh Mattingley Allum Green Weyhill Upper Froyle Braishfield Stony Batter Heath End Brockbridge Upper Street Aldermoor Clanville Mengham Hensting Chilbolton Down Fulflood Fleetlands Bevois Mount East End Liphook Heathfield Morestead Hungerford Bramshill Fritham Chandlers Green Hawkley Thornhill Moortown Kingston Inhurst The Common Cowplain Filmore Hill Middleton Belbins Little Somborne North Warnborough Tadley Bottom Crampmoor Cocksford Down Itchen Abbas Denvilles West End Warren Corner Hook Park Estate Forton Whiteley North End Woolston Hammer Bottom West End Wishanger Common Hangersley North Sydmonton Hatch Bottom Brook Hill New Milton Ramsdell Potbridge Lane End Linford Ropley Dean Woodside Chidden Old Milton Lower Daggons Andwell Hartley Wespall Sandy Balls Hinton Upper Farringdon Cheriton Whitenap Westfield Brook Alverstoke Merry Oak Horndean Cadnam Hartfordbridge Twyford Bramley Green Brockhurst Boorley Green Chilworth Old Village Causeway Palestine Phoenix Green Bighton Hatherden Avington Timsbury Abbotts Ann Lower Green Heathfield Blackwater Kings Furlong Winsor Stonyford Banister's Park West End Andover Down Abshot Binley Kingsland Place Holt End Ashley Sprat's Down Critchell's Green Buckland Pikeshill Steep Marsh New Cheriton Furzeley Corner East End Penwood Emery Down Sherfield English Coombe Badger Farm Ewshot Portsea Island Custards North Weirs Wickham Glebe Hazeley Heath Wivelrod Ellingham West Worldham Selsmore Upper Canterton Conford Titchfield Bagmore Woodside Ashmansworth Mortimer West End Netley Shobley Clatford Oakcuts Stakes Foxcotte Seafield Hightown Anmore Freemantle Holt Isington Horseport Hardley Mount Pleasant St Denys Stamshaw Northbrook Fleetend Shirley holms Poulner North Camp Upham Upper Enham Battramsley Balmerlawn Stockheath Four Marks Abbotstone Woodlands North Oakley Broad Layings Buriton Upper Ratley Kingsclere Woodlands Sholing Cliddesden Bank Blissford Exbury Rushington Broadgate Lower Exbury Everton Hannington South Weirs Ashford Bashley Tye Portchester Redlands Hightown Lower Wield Weston Calshot Otterwood Andover Wildmoor Woolton Hill Upper Bullington Sladen Green West Dean South Warnborough Titchfield Common Catisfield Murrell Green Hocombe Battramsley Cross Row Ash Highfield Purbrook Heath Northam Pilley The Hangers Vernham Street St Mary Bourne Walhampton Warnborough Green Egypt Denmead St Mary's West Stratton Hatch Warren Holt Pound Outwick Buttsash Funtley Newtown Horris Hill Hazeley Coxford Gore End Ridge Common Hurstbourne Priors Bishop's Sutton Compton Totton Foxhall Bashley Park Couch Green Chilbolton Swaythling West End Green Hillstreet Houndmills Upton Grey Lower Pennington Ashe Lower Froyle Burghclere Bramshaw Goose Hill Red Rice North Houghton Froxfield Green Dean Dipley King's Somborne Foulford Lower Canterton Boarhunt Newton Valence Hythe Copythorne Hurstbourne Tarrant Stoke Hill Top Ball Hill Chilworth Rockford Sway Godshill Headbourne Worthy Old Basing Brighton Hill Hollington Cross Abbotts Barton Neatham Upper Wootton Furzedown Amport Soberton Heath North Poulner West Liss Meon Newtown Baybridge Weavers Down Woodcott Egbury Port Solent Frost Hill Criddlestyle Hound Ashe Warren Hollington Lower Common Anstey Eastoke Maybush Wecock Frogham Brambridge Barton on Sea Shootash Oak Hill Fareham Martin Drove End Cold Ash Hill Bailey Green Hambledon Fyfield Danebury East Aston Clayhall North Street Tapnage Walton Heath Newgrounds West Meon Copnor Whitsbury Ramsdean Hillhead Hinton Ampner Foxdown Foxhills Brockenhurst Dogmersfield Prince's Marsh Wonston St Cross Woodfalls Buddle Spearywell Vernham Bank Winslade London Minstead Blackhill Peartree Green Nately Scures Bisterne Close Durley Bitterne Park Worthy Down Crux Easton Tidpit Burley Lawn Salters Heath Kingsley Blounce Ragged Appleshaw Eling Arford Warren Corner Ibthorpe Tadley Hill Silchester Cupernham Binsted Crookhorn Itchen Stoke South Ham Swampton Rye Common Boldre Rake Common Old Alresford Old Burghclere Stuckton Lyndhurst Fairdown Darby Green Odiham Nob's Crook Meonstoke Burghclere Common Ower Hatchet Green Buckland Kempshott Little Posbrook North End Elson Sparsholt East Meon Farnborough Street Street End Park Durley Street Deane Racedown Warsash Woodington Hale Brown Heath South Hayling Stubbington Penton Grafton Westley Forton Furzey Lodge Thornhill Park Swarraton Wherwell Allbrook Whitway Liss Harefield Locks Heath Hiltingbury Wolverton Lord's Hill Ibworth Brown Candover Wilsom Waterlooville Southwick Preston Candover Shirley Carter's Clay Gilbury Hard South Baddesley Lower Buckland Quarley Broadmere Hipley Rowlands Castle Bailey's Hard Old Netley Camdentown The Holdings Highbury Knowle Tufton Crowdhill Wyck Privett North Charford North Waltham Bridgemary Hampton Park Little Down Newtown West Hill Ashton Droxford Silkstead Bedhampton Plastow Green Daneshill Micheldever Kingsmead Standford Three Ashes Pamber Heath Earlstone Common Hordle Keyhaven Polhampton Norleywood Gunville Woodlands Kent's Oak Farnborough Park Pitt Wittensford Old Shirley The Mint Newtown North Kingston Goodworth Clatford Colt Hill Millbrook Soldridge Knights Enham Privett Shedfield Lower Brook Sopley Southend Dunley Sleepers' Hill Up Somborne Lord's Wood Redbridge Corhampton Farlington Wimpson Turmer Worting Cricket Hill Bursledon Widley Bossington Townhill Park Bedenham The Butts Clanfield Weston Corbett The Close Chawton Gosport East Boldre Rafborough Church Oakley Monkwood Hearn Awbridge Bramdean Beauworth Harbridge Green Leagreen Swelling Hill Ampfield Fisher's Pond Nutburn Popham Headley Down Shalden Mead End Downton Lower Slackstead Turgis Green Birchy Hill Burley Street Bidden Ropley Lyde Green Milton Cuckoo Bushes Quidhampton Minstead Hounsdown Newtown Griggs Green Weston Patrick Gobley Hole St Austins Finchdean Lordswood Wadwick Newfound Wimble Hill Hatch Bentworth Ratlake Pamber Green Hill The Hummicks Tiptoe Over Wallop Rockbourne Newtown Bishop's Green Little London Eastland Gate Lynch Dummer Easton Kimbridge Littleton East Wellow Charlwood Faccombe Hartley Wintney Little Ann Hattingley Martin Newnham Rowner Bordon Shirrell Heath Rownhams Mill Lane Fryern Hill East Worldham Winnall Enham Alamein East Liss Blendworth Bleak Hill Upper Slackstead Sholing Common Somers Town Bramshott Stockbridge Longparish Compton End Langstone Frogmore Winchfield Hurst Wickham Common East Dean Stonehills Pennington Newton Stacey Wildhern Chilcomb Nursling Wildern Southsea Thruxton Gable Head South Wonston New Alresford Bassett Green Beckley Woodmancott Northbrook Fair Oak Green Oakridge Empshott Green Upton Laverstoke Hollywater Upton Burridge Hamble-le-Rice Malshanger North Street East Cholderton Bevois Valley Lockerley East Tytherley Warnford Oliver's Battery The Frenches Kingston Picket Hill Tichborne Bucklers Hard Stony Heath Hawley Anna Valley Lepe Brockhampton North Boarhunt Ann's Hill Valley Park Exton Tot Hill Barton Stacey Canada Upper Shirley Woodley Deadwater Upper Swanmore Highways Powntley Copse Spitalhatch Hound Green Frostlane Hunton Upper Common Eastney Cuckoo's Corner Newtown Common Fleet Harefield Otterbourne Little Shoddesden Crow Baughurst Common Lymington Woodend Cufaude Wellow Wood Gritnam Fawley Tinkers Cross Cosham Linkenholt Overton South Farnborough Monk Sherborne Owslebury Highclere Montgomery Lines Sandleheath Bar End Waltham Chase Kitwood Weston Blacknest Bramley Stoke Common Baughurst Lower Ratley Kentsboro Sandy Down Woodcot Dibden Purlieu Emsworth Broad Oak Penton Mewsey Wallington Grayshott Houghton Brickhill Abbotswood Ashford Hill Gundleton Lee Buckskin Beaulieu Elvetham Heath The Withies Fullerton Knapp St John's Church Tangley Shirley Park Charlton Bartley Weston Colley Burgates Hartley Mauditt Ossemsley Great Shoddesden Pound Green Shipton Bellinger Forest Corner Lymore Long Sutton Litchfield Testwood Southrope Lee-on-the-Solent Bucks Horn Oak West Tisted Bowyer's Common Wintershill Bishopstoke Hilsea Soberton Frithend Mislingford Catherington Shalden Green Keeping Mottisfont Stone Halterworth Hillyfields Oakley Axford Furzley Medstead Lower Swanwick Greywell Pheonix Green Bisterne Blackfield Bitterne Manor Headley Stonymarsh Tadley Hillpound Aldershot Paulsgrove Wolverton Common Itchen Baffins Godwinscroft Barford Headley Peel Common Lower Burgate Titchfield Park Hook Stratfield Turgis Newtown Wheatley Southwood Sutton Scotney Leigh Park Picket Piece Stoney Cross Bramshott Chase Weeke Goose Green East Anton Bunstead Blackmoor Basingstoke North End Hammond's Green Butlocks Heath North Town Newtown Sandford St Giles's Hill Hyde Crawley Dowd's Farm Cove Mullenspond Popley Soake Bishop's Waltham Bitterne Black Dam Up Nately Damerham Pardown Hill Head Bevois Town Wheat Hold Bagnum Up Green New Brighton Rotherwick Well Passfield Stratfield Saye Elvetham Ashlett Ellisfield Summerlug Tote Hill Southampton Lower Farringdon West Town Warblington Bransgore Dibden Townsend Pamber End Hill Park Bedford Place Holbury Burley Beacon Blashford Anthill Common Hawthorn Yateley Mill Green Ecchinswell Worlds End Hedge End Ower Monxton Lower Bullington West Heath Drayton Portswood Furze Hill Chilton Candover Heath End Northfields Empshott Pondtail Lower Common Turkey Island Lynch Hill Little London Bulbery Wigley New Town Regents Park Stanswood Bramley Corner Whitehill Swanmore The Soke East Martin Wymering Vernham Row Little Basing Abbots Worthy Harbridge Upper Pennington Petersfield Ashfield Penton Corner West Tytherley Chandler's Ford Sleaford Beech Hill Midanbury Whale Island Grateley Charter Alley Rotten Green Browninghill Green Waterditch West Green Pilley Bailey Cottonworth Leckford Flood Street Shortheath West Meon Woodlands Ibsley Standon Ladwell Park Corner Bowling Alley Sydmonton Viables Pucknall Ripley Mount Pleasant North End Ashurst Chineham Colemore Canada Common East Tisted Brock's Green Winklebury Nichols Town Latchmere Green Stanmore Northington Picket Post Langley Marchwood South Gorley Botley West Ham Crockerhill North Baddesley Clarken Green Bickton Drayton Little Hoddington West Heath Neacroft Sheet North Hayling West Wellow Romsey Longstock Sea View Shawford Redbrook Burley Ashley Brook Highbridge Ovington Farleigh Wallop Woodgreen Stoke Charity Burkham Holybourne Stoner Hill Appleshaw Lovedean Lopcombe Durrants Kings Worthy Farnborough Tipner Wootton St Lawrence Adbury Hoe Gate Ramridge Park Hyde Newtown Winchester Court Corner Heather Row Newbridge Milford on Sea Nutley Netley Hill Warborne Ogdens East Stratton Wootton Spanish Green Church Crookham Crondall Segensworth Eastrop Calmore Lasham Hoe Godshill Wood Colbury Frenchmoor Bentley Portmore Fair Oak Shirley Warren Springvale Ringwood Landport Stroud Golden Pot Hawley Lane Newtown Northney Hill Brow Kimpton Brokenford Mapledurwell Ashurst Bridge Hundred Acres Ridgeway Parade Pound Street Greatham Lower Green Hatchet Gate Eversley Centre Steep Newtown Lee Ground Compton Roughdown Dunbridge Thorns Beach Broughton Mockbeggar Downend Sherborne St John Stoke