Media Planning in St Cross

Get in touch

Media Planners in St Cross

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SO23 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in St Cross for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in St Cross

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover St Cross (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Westley Fritham Warnborough Green Sholing South Warnborough Weston Colley Fleetlands Foxhills Old Shirley Baughurst East Liss Bulbery Abbots Worthy Meon Botley Brook Latchmere Green Harestock Water End North Fareham North Boarhunt Landport Burley Street Kimbridge East End Eversley Centre Long Sutton Southampton Coxford Hatchet Green Rafborough Boyatt Wood Street End Sydmonton St Denys Hatchet Gate Sandford Phoenix Green Kingsland Place Murrell Green Wildhern Yateley Church End Wonston St John's Church North Street Hilsea Hatch Warren Overton South Gorley Exbury Broadmere Pooksgreen Gundleton Prince's Marsh Wimble Hill Lower Turmer Hinton Conford Milford on Sea Southwood Wherwell Ropley Soke Bursledon Lower Bordean Bridgemary Goose Hill The Hangers Great Shoddesden Selsmore The Mint North End Pilley Bailey Frogmore Bowyer's Common Wimpson Newnham Buckskin Ropley Portchester Hawkley Standon Lymington Fleet Hawley Three Ashes Newtown Daneshill Couch Green Kentsboro East End Lower Slackstead Privett Stoke Chilbolton Down Baybridge The Close Clanville Eastrop Rake Common Farnborough Park Griggs Green Havant Spitalhatch Stratfield Turgis Whitenap Sprat's Down The Holdings The Common East Oakley Minstead Thorney Hill Timsbury Purbrook Bailey's Hard Burghclere Common Buckland Hursley Fair Cross Crux Easton Hale Calmore Egypt Hythe Hazeley West Leigh Dummer Hartley Wespall West Wellow Racedown Downend Boarhunt Bitterne Lopcombe Bitterne Manor Colemore Woolston Gobley Hole Mapledurwell Hattingley Silchester Hundred Acres Cupernham Froxfield Green North Oakley North End Battramsley Tadley Hill Portmore Weston Durns Town Hoe Hatherden Flood Street Newtown Wheatley Blacknest Wellow Wood Kilmeston Kingsmead Tufton Newton Stacey Birchy Hill Broughton Hawley Lane Ashlett Abbotts Ann Norleywood Mullenspond Ower Langrish Lee Ground Swelling Hill Burley Beacon Headley Farlington Romsey Newtown Steep Dogmersfield Denmead Fox Lane Turgis Green Old Portsmouth Binsted Gosport Ower Hurstbourne Tarrant Kempshott Broad Oak Old Milton Newtown Common Micheldever Keeping Quidhampton Swarraton Walhampton Winchester West Hill Denvilles Stanswood Hearn Springvale Langley Middle Wallop Powntley Copse Kingston Appleshaw North Hayling Upper Farringdon Lowford Houghton Axmansford Copythorne Whitehill Highbridge Knapp Avon Ovington Newtown Easton Beech Little Ann Langstone Bashley Park Lower Exbury South Ham Ellingham Upton Stony Heath Lower Wield Thedden Chapel Bishop's Green Goose Green Meonstoke Deane Gilbert Street Thornhill Park East Woodhay Fryern Hill Stone Marchwood Curbridge Liss Forest Clayhall Ball Hill Clanfield North Stoneham Hill Whale Island Binley Linwood Linford West Town Sea View Hyde Longparish North Poulner Charter Alley Stoke Montgomery Lines Pilley Totton Liss Bitterne Park Shawford Beech Hill Littleton Privett Northbrook Chawton Chandler's Ford Boorley Green Peel Common Broadgate Woodlands Peartree Green Buddle Swaythling North End Chilton Candover Bank Gunville Knowle West Heath Lane End Ramsdean Greywell Freemantle Bar End Kings Worthy Bordon Bassett Causeway Turkey Island Sarisbury Ashford Hordle Stonehills Shirley Warren Twyford Stoke Common Horndean Tangley Over Wallop The Hummicks Blackwater Mellishes Bottom West End Barton Stacey Otterbourne Lower Upham Shirrell Heath Andwell Burgates Ringwood Eversley Cross East Meon Sleaford Bevois Valley Canada Drayton Compton End Fisher's Pond Newtown Cold Ash Hill Bickton Everton Sandleheath Brighton Hill Damerham Bramdean Bellevue Enham Alamein Corhampton Beckley Hound Eastoke Catherington Sladen Green Woodley Redlands East Aston Mockbeggar Sandy Balls Highfield Midanbury Wildmoor Oakhanger Woodlands Fleetend Mottisfont Upton Grey Andover Down Freefolk North Houghton Filmore Hill Winsor Penton Mewsey Popham North Charford Wivelrod Upper Canterton Mislingford Wickham Kent Brook Hill Faccombe Boldre Lower Bullington West Meon Woodlands Morestead King's Somborne Burkham Martyr Worthy Crockerhill The Withies Warnford Brown Heath Anthill Common Duck Street Buriton Cole Henley High Cross Lyde Green Bransbury Shorley Heckfield Banister's Park Cocksford Down Winslade Old Basing Bishopstoke Bedenham Whiteley Red Rice Newtown Newtown Bentworth Old Alresford Egbury Hillpound Netley Marsh Holt Sholing Common Wittensford Bull Hill Hillhead Passfield Longstock Hyde Foxcotte Greatham Browninghill Green Sway Hazeley Lea Redbridge Frenchmoor Broad Layings Stockheath West Common Lymore Fair Oak West Tytherley Crookhorn Newbridge Litchfield Titchfield Park Worthy Down Ashley Lower Brook Anna Valley Beauworth Hook Park Shirley holms Owslebury Spanish Green Four Marks Rotten Green Palestine New Brighton Setley Upper Kingston Upper Wootton Soberton Bassett Green Linkenholt Eastney Burghclere Polygon Mill Green Forton Lyndhurst Dibden Sutton Scotney Northfields Farnborough Street Dipley Wilsom Kitwood West Dean Fair Oak Hook Shirley Hounsdown Aldermoor Stuckton Popley Wymering Durley Seafield Netley Hill Shalden Green West Ham Hungerford Cove Coombe St Mary's Little Posbrook Adbury Vernham Street Stonymarsh Bramshott Bailey Green Itchen Blackfield Lee-on-the-Solent Weyhill Dibden Purlieu Kent's Oak Nob's Crook Breamore Walton Heath Stubbington Ampfield Burridge Bowling Alley Bisterne Arford Farnborough Well Itchen Abbas Sherborne St John Portsea Elvetham East Worldham Tichborne Ashfield Hiltingbury Eastland Gate North Weirs Tiptoe Anmore Whitsbury St Austins Axford Finchdean Newtown Port Solent West Green Hoe Gate Hambledon Winnall Lee Compton Spearywell Potbridge Lower Farringdon Woodend Kingsley East Dean Tadley Bottom Brock's Green Wallington Rockbourne Ripley Westwood Park Malshanger Northbrook Frostlane Eastleigh Northam Stratfield Saye Heather Row Bramley Green Up Somborne Lord's Hill Plastow Green Ellisfield Upper Wield Hampton Park Forton Hannington Stanmore New Alresford Newton Valence Canada Common Southrope Brook Pennington Battramsley Cross Bisterne Close Upper Ratley Bransgore Anchorage Park Highbury West Meon Townhill Park Herriard Pound Green Criddlestyle South Town Sleepers' Hill Exton Hurstbourne Priors Clatford Oakcuts Baffins Woodgreen Dundridge Little Somborne Thornhill Bramley Corner Shedfield Lower Common Chilbolton Swanwick Hammer Bottom The Soke Hatt Hill Eling Fleet Kingsclere Woodlands St Mary Bourne Hipley Cheriton Brockhampton Church Crookham Hawthorn Rownhams Foulford Netherton Newtown Lower Burgate Tunworth Upham Hightown Stockbridge Drayton Waterditch Godwinscroft West End Green Totford Lasham Alverstoke Chilworth Beaulieu Upper Pennington Ecchinswell Barford Hill Brow Wheat Hold Monk Sherborne Hillstreet Wolverton Soldridge Kingsclere Blissford East Wellow North Warnborough Horris Hill Fairdown Stoney Cross Thorns Beach Pheonix Green Nutburn Ann's Hill Wintershill Horton Heath Carter's Clay Crow Cottonworth Laverstoke Vernham Dean Portsmouth Amport Ramsdell Portswood Grayshott Oak Hill Critchell's Green Mead End Bossington Tot Hill Picket Hill St Giles's Hill Waterlooville Stamshaw Dunbridge Mount Pleasant Shobley Bidden Poulner Oliver's Battery Woodfalls Ashurst Bridge Ashmansworth Nursling Purbrook Heath Warren Corner Moortown Quarley Ewshot Upton Hangersley Lynch Lindford Southsea Ashe Wigley Bishop's Sutton Titchfield Anstey Dowd's Farm West Tisted Hillyfields Furzey Lodge Lord's Wood Hammond's Green Cliddesden Crampmoor Nately Scures Allbrook Fair Oak Green Southington Colt Hill Belbins Foxdown Westfield Heathfield Viables Lower Canterton Tilly Down Blackhill Fordingbridge Pitt Badger Farm Harefield Dora's Green Furzedown Middleton Stakes Houndmills Shortheath Burley Crookham Village Hollington Cross Baughurst Common Smannell South Wonston Titchfield Common Durrants Bagmore Cricket Hill Tinkers Cross Sandy Down Heathfield Leigh Park Old Burghclere Worlds End Harbridge Up Green Charlwood Hill Top Ashe Warren Pondtail Bentley Newtown Hollywater Blendworth Holybourne Sherfield on Loddon Row Ash Charlton Godshill Compton Cuckoo Bushes Soake Pamber Green Wyck Paulsgrove Lower Swanwick Penton Corner Lower Froyle Bunstead Gritnam Bagnum Forest Corner Winchfield Upper Swanmore East Martin Hunton Stoner Hill Abbotts Barton Brickhill West End Durley Street Church Oakley Gore End Up Nately Maybush Leagreen Lower Common Wootton Shootash Hazeley Heath Weeke St Cross Bramley Farnborough Green South Farnborough Hook Park Estate Shirley Park Weston Oakridge Fulflood Steep Marsh Tote Hill Headley Hightown Brockbridge Nether Wallop Upper Slackstead Park Gate Lower Buckland Heath End North End Picket Piece Leckford Bucks Horn Oak Southwick Park Corner West Heath Stony Batter Fawley South View Pikeshill West Liss Bevois Town Stoke Charity Gable Head Allum Green Ibworth Curdridge Martin Lockerley Rotherwick Shalden Millbrook Furzley Minley Little Down Upper Enham Tadley Redenham Hatch Bottom Sparsholt Bramshott Chase Summerlug Townsend Hill Park Furze Hill Preston Candover East Boldre Kimpton East Cholderton Court Corner Sopley New Milton Alton Wolverton Common Headley Down Pound Street Hocombe Thruxton Lower Green Frost Hill Silkstead North Town Weavers Down The Frenches Harbridge Green Ashton South Down North Street Bevois Mount Nashes Green Frogham Woodmancott Blounce Little Shoddesden Upper Clatford Hensting Hedge End North Waltham Clarken Green Little Holbury Headbourne Worthy Brown Candover Neacroft Halterworth Hill Head Furzeley Corner Andover Picket Post Redbrook Roughdown Fratton Pamber End Woodington Waltham Chase Polhampton Aldershot Earlstone Common Holt End Ashley Hardley Little London Knights Enham Fullerton Monkwood Fyfield Portsea Island The Butts Buttsash Braishfield Downton Elson Deadwater Regents Park Highcliffe Harefield Swanmore Oakshott Dunley Southend Barton on Sea Valley Park Bedford Place Farleigh Wallop North Ripley Funtley Ogdens Chandlers Green Sheet Holt Pound Bramshill Wickham Common Danebury Upper Froyle Sherfield English Upper Bullington Swampton Bucket Corner Medstead Northney Winchfield Hurst Upper Common Blackmoor Ossemsley Hartfordbridge Cufaude Wishanger Common Brockhurst Mill Lane Balmerlawn Bucklers Hard New Cheriton Wadwick Little London Woolton Hill Chidden Chalton Emsworth North Camp Turmer Grateley Locks Heath Vernham Row Newtown Lower Pennington Milton East Stratton East Tytherley Hollington Black Dam Upper Shirley Lynch Hill Catisfield Applemore Chineham Ibsley Holbury Woodside Droxford Colden Common Hartley Wintney Warblington Elvetham Heath Ragged Appleshaw Ocean Village South Hayling Bramshaw Wharf Hill Lower Daggons Ibthorpe Hatch Horseport Highclere Ropley Dean Newfound Cowplain Mortimer West End Highways Dean Colbury Monxton Warsash Calshot Newgrounds Penton Grafton Stonyford East Tisted Ridge Common Little Basing Frogmore Odiham Plaitford Green Tipner Somers Town Hook Shipton Bellinger Whitchurch Oakley North Gorley Bartley Brokenford Keyhaven Chilworth Old Village Abshot Custards Rowner Copnor Cadnam Crawley Cosham Bishop's Waltham Isington North Baddesley Emery Down Tye Petersfield Martin Drove End Shamblehurst West End Mount Pleasant Rushington Woodcott Netley Horsebridge Itchen Stoke Bleak Hill Buckland Godshill Wood Lepe Chilcomb Burley Lawn Hartley Mauditt Hound Green Ramridge Park Warborne East Hill Rockford Stroud Heath End Bedhampton Lower Ratley West Stratton Golden Pot Empshott Green Kings Furlong Brockenhurst Empshott Fareham East Anton Crondall Warren Corner Gilbury Hard Brambridge Steventon Testwood Woodside Mattingley Crosshouse Whitway Park Wootton St Lawrence Rye Common Hinton Ampner Dilton Segensworth Old Netley London Minstead Soberton Heath Upper Burgate Blashford Lower Green North Kingston South Weirs Tapnage Upper Street Crowdhill New Town Cuckoo's Corner Neatham Frithend Standford Worting Dean Ashurst Ladwell Merry Oak Toothill West Worldham Otterwood Wildern Michelmersh Moulsham Green Kingston Penwood Pucknall Foxhall Winklebury Salters Heath Rowlands Castle Mengham South Baddesley Abbotstone Hamble-le-Rice Lovedean Basingstoke Camdentown North Sydmonton Ridgeway Parade Selborne Northington Wecock Newtown Bradley Glebe Little Hoddington Vernham Bank Pardown Avington Liphook Tidpit Weston Patrick Abbotswood Nichols Town Bighton Ashford Hill Outwick Nutley Hill Grove Butlocks Heath Goodworth Clatford Pamber Heath Widley Hazeley Bottom Darby Green Bashley Lordswood Inhurst Woodcot Weston Corbett Awbridge Ratlake