Media Planning in Wivelrod

Get in touch

Media Planners in Wivelrod

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GU34 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Wivelrod for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Wivelrod

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Wivelrod (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Axford Hiltingbury South Baddesley Arford Polhampton Hazeley Lea Widley Hillpound Wyck Thedden Ramsdell Nether Wallop Leagreen Waltham Chase Bagnum Little Ann Church Crookham Critchell's Green Bedenham Clanville Old Netley Whitehill Bentley Lower Slackstead Thruxton Farnborough Green Frostlane North Hayling Copnor Summerlug Linford Eastleigh Lasham Colemore Stakes Meonstoke Lower Ratley Cove Woodcott Bitterne Manor Picket Post Shirley Hazeley Bottom Little London Middle Wallop Thorns Beach Spitalhatch Picket Piece Greatham Warnford Warborne Headley Down Canada Common Highclere Southampton Lower Pennington London Minstead Ashford Baffins Portchester Fair Oak Green Brook Hill Bucklers Hard Drayton Pikeshill Furzley Ashfield Picket Hill Woodley Soberton Ogdens Kings Furlong Hatch Bottom Crockerhill Durns Town Ripley Newtown Woolston Port Solent Twyford Ashford Hill Park Upper Burgate Dunley Spanish Green Custards Phoenix Green Lower Bordean Farnborough Street Stonehills Redbridge Wolverton Common Weston Corbett Mount Pleasant Harbridge Green Heath End Fryern Hill Dean Ashton High Cross Old Basing North Kingston Griggs Green Cadnam Liphook Eversley Centre Hensting Rotten Green Northam Upper Swanmore Durley Fair Oak Buckskin Clanfield Hunton New Cheriton Kent Wilsom Pamber End Prince's Marsh Cricket Hill Broadmere Colbury Ragged Appleshaw Row Ash Bransbury Pheonix Green Stuckton South Hayling Leigh Park Sherfield on Loddon Aldershot Elvetham Heath St Austins Soldridge Kingsley Brook Winchfield Hurst Thornhill Park Peartree Green Wecock Up Nately Weston Patrick Woodend Wildern Bashley Waterditch Racedown Lower Farringdon Redlands Setley Hillyfields Martin Rye Common Ramsdean Wadwick Chilbolton Down Kent's Oak Bradley Walhampton Denvilles Ringwood Herriard Corhampton Nashes Green Nichols Town Court Corner Seafield Up Green South Town Abbots Worthy Wintershill Quarley Winnall Sleaford South Warnborough Upper Slackstead Appleshaw Godshill Brighton Hill Broadgate Foxhills Ibworth Buddle Moulsham Green Newton Stacey Steventon Pilley Denmead Valley Park Gilbert Street Coombe East Anton Church Oakley Tilly Down Isington Hartley Wintney Newton Valence Brockhampton Ashurst Sydmonton Hook Hartley Wespall Adbury Forton Fyfield Well Gundleton Palestine Damerham Viables Leckford Hundred Acres Chilcomb Lockerley Abshot Park Gate Newfound Portsmouth Walton Heath Worlds End North Town Grayshott Poulner Egypt Rowner Egbury Street End Alton Monkwood South Farnborough Swelling Hill Newnham Newtown East Dean Itchen Stoke Horris Hill Townhill Park Longstock The Withies Lovedean Crookham Village Ridgeway Parade Crookhorn Baughurst Common Balmerlawn Alverstoke Duck Street Bickton Bramley Somers Town Langstone Old Milton Dibden Hook Hatt Hill Cole Henley Farnborough Park Ashlett Turmer West Ham Tiptoe Wigley Froxfield Green Knapp Hyde Cufaude Funtley Church End Whitenap Northbrook Highcliffe Horsebridge Winslade Burkham West Dean Emery Down North Gorley Murrell Green Stratfield Saye Compton Wootton Old Alresford Frogmore The Frenches Whiteley Bunstead Anna Valley Itchen Horton Heath Godshill Wood Warsash Testwood Darby Green Anthill Common Andwell The Hangers Tadley Houndmills Hammond's Green Hythe Cupernham Sholing Whitchurch Durley Street Chineham Hurstbourne Priors Tadley Hill The Mint Newtown Soake East Wellow West End Green Roughdown Crondall Hillstreet Stony Heath St Giles's Hill Holt End Brown Candover Wallington Laverstoke Hammer Bottom Swanwick Lymington Blashford Upper Clatford Hatch Warren Shedfield Heathfield Harestock West End Hyde Upper Farringdon North Oakley Downton Ridge Common Netley Hill Downend West Common Hatch Broad Layings Faccombe Hound Green Buckland Quidhampton Hursley Frogham Titchfield Common Bedhampton South View Goose Green Ossemsley Axmansford Heather Row Woodgreen Bartley Ellingham Mortimer West End Lord's Wood East Martin Fleetend North Warnborough Otterwood Upper Pennington Morestead Kings Worthy Aldermoor Carter's Clay Bisterne Cocksford Down Rockford Blackmoor Tunworth Littleton Malshanger Earlstone Common Wimble Hill Breamore Steep East Tytherley Chidden North Stoneham Hook Park Estate Marchwood Upper Shirley Overton Hollington Worting Selsmore East Woodhay Hawley Shamblehurst Hightown Upper Wield Enham Alamein Langrish Eastrop Weston Southend Little Posbrook Hoe Gate Winchfield Colden Common Newbridge Newtown Elson Neacroft Standon Vernham Bank Hatchet Gate Newtown West Stratton Burley Lawn Foulford West Town Goose Hill East Cholderton North End Hoe Eling Filmore Hill Fleetlands Wimpson North Houghton Ewshot West Tytherley Vernham Dean Fair Cross Stratfield Turgis West Leigh Hollywater Hipley Warren Corner Wildmoor Whale Island Hill Top Hounsdown Oakley Curdridge Eversley Cross Up Somborne Old Portsmouth The Soke Ower Upton Purbrook Anchorage Park Wishanger Common Standford Nutburn Highbridge Dowd's Farm Brockenhurst Bighton Maybush Ibthorpe Fritham Butlocks Heath Milford on Sea Hatherden Hazeley Heath West Liss Portmore Hurstbourne Tarrant Dundridge North Boarhunt Gunville Bagmore Warnborough Green Blounce Weston Colley Plastow Green Whitsbury West Green Crosshouse Salters Heath Frogmore New Brighton Regents Park Smannell Cottonworth Rake Common West Heath Elvetham Kitwood Burghclere Common Crowdhill Bucks Horn Oak Ocean Village Eastoke Headley Chilworth Old Village Glebe Battramsley Calmore Segensworth Golden Pot Stoney Cross Blissford Soberton Heath New Town Stony Batter Frenchmoor Whitway Knowle Sherborne St John Oak Hill Bramley Corner Ellisfield Colt Hill Burgates Longparish Fleet Abbotts Ann Silchester Droxford Latchmere Green Sandy Down Shipton Bellinger Purbrook Heath Upton Grey Bursledon Avington Hilsea Park Corner Bulbery Bassett Green Minstead Ampfield Newtown Chapel Pooksgreen Montgomery Lines Woolton Hill Upper Bullington St Mary's Hampton Park Petersfield Gritnam Bar End Upper Wootton Compton End Swarraton Chawton Passfield Little Somborne Brambridge Fullerton North Camp Nursling Andover Down West Tisted Medstead Winklebury Gobley Hole Lymore Charter Alley Durrants Chilton Candover Houghton Hocombe Brickhill Bellevue Dogmersfield Blacknest Stubbington Brook Buriton Pondtail Townsend Thornhill Upton Bramshott Ropley Soke Lower Wield Bevois Town Inhurst Brock's Green Tote Hill Catherington Newtown Bentworth West Meon Woodlands Fisher's Pond Harefield Lower Green Cold Ash Hill Stoke Bridgemary Cuckoo Bushes Spearywell Woodfalls Bramdean Selborne Netley Marsh Shootash South Wonston Foxcotte Wheatley Farleigh Wallop Kingsclere Woodlands Wolverton Ashe Crow Sparsholt Lower Exbury Woodside Merry Oak The Holdings Bitterne Park Gosport Fordingbridge Awbridge Powntley Copse Hill Grove East Boldre Lopcombe Hinton Redbrook Redenham North End Blackwater Wharf Hill Burghclere Hartley Mauditt Chalton Sprat's Down Beech Coxford Anstey Crux Easton Sea View Nutley East Meon Pamber Heath Norleywood East Stratton Hill Park Bossington Worthy Down Camdentown Gilbury Hard Allbrook Applemore Sladen Green The Common Dora's Green Broad Oak Allum Green Drayton Lower Buckland Lower Burgate Southwick St Cross Ecchinswell Wickham Common Buckland Horseport Horndean Newtown Hale Avon Ashurst Bridge Titchfield Badger Farm Hightown Nob's Crook Silkstead Little London Hook Park Shalden Kempshott Brockhurst Tichborne Stoke Oakridge Swaythling Pound Street Kingsmead Little Down Sway Stonymarsh Ratlake Great Shoddesden Crawley Mill Lane Stanmore Liss Forest New Milton Martin Drove End Mottisfont Lepe Wittensford Portsea Island Bevois Mount St Denys Charlton Keyhaven Shirley Park Hill Head Shalden Green Long Sutton Kimpton Newgrounds Brockbridge Oakhanger Pilley Bailey Curbridge Clayhall Newtown Copythorne Lyde Green Lowford Ibsley Oliver's Battery Keeping Hangersley Binley Hill Brow Wheat Hold Penton Corner The Close Fratton Havant Bassett Mellishes Bottom Sandleheath Westfield Privett Otterbourne Highbury North Sydmonton Lynch Bucket Corner Kingsland Place Mockbeggar Southington Catisfield Barton Stacey Boldre Hawkley Bashley Park Little Holbury Lower Upham Netley Criddlestyle Outwick Dummer Crampmoor Tinkers Cross Buttsash Tye Bedford Place Sholing Common Bordon Lower Bullington Bramley Green Charlwood Woodcot Stoke Common Danebury East Liss Odiham Hatchet Green Landport Black Dam Burley Dunbridge Burley Beacon Turkey Island Hollington Cross Kentsboro Holbury East Hill Micheldever Bowling Alley Furzey Lodge North End North Weirs Dibden Purlieu Rafborough Furzedown Old Burghclere Sherfield English North Street Mullenspond Rowlands Castle Newtown Common Polygon Potbridge Weeke Causeway Upper Street Shorley Upham Sarisbury Mattingley Halterworth Frithend Empshott Green Martyr Worthy Totford Everton Newtown Little Shoddesden Westley Blackhill Hamble-le-Rice Beaulieu Mill Green Bishop's Sutton Barton on Sea Plaitford Green Fawley Highfield King's Somborne Ball Hill Deadwater Exton Pitt Chandler's Ford Little Basing Kilmeston Hungerford Lower Green Bransgore Baughurst Rotherwick Cowplain Shirrell Heath Kingston Ovington Finchdean Goodworth Clatford Turgis Green Northfields Ashe Warren Gable Head Headley Sopley North Baddesley Easton West Hill Holt Pound Rushington Fleet Shirley holms Andover Springvale Headbourne Worthy Penton Grafton Fulflood Blackfield Abbotswood Over Wallop Ashmansworth Upper Common Bevois Valley West End Hannington Ropley Mengham Clarken Green Bleak Hill Kimbridge Lower Brook Upper Froyle North Poulner Bailey Green Hound Brown Heath Wellow Wood Hambledon Cosham Amport Bisterne Close Moortown North Charford Litchfield Winsor Woodlands Exbury Hedge End Lindford North End Liss Furze Hill Wherwell Lynch Hill Hawley Lane Freefolk Penwood Kingston Portswood Michelmersh Titchfield Park Wonston Clatford Oakcuts Wootton St Lawrence Netherton Sutton Scotney Boarhunt Weston Harefield Sandford Linkenholt Bowyer's Common Newtown Itchen Abbas Beckley New Alresford Southsea Lordswood West Wellow Weyhill Bailey's Hard Penton Mewsey Furzeley Corner Tapnage Anmore South Weirs East Aston Hardley Ladwell Bidden Tadley Bottom North Fareham Hinton Ampner Dilton East Tisted Fair Oak Vernham Row Battramsley Cross Eastland Gate Brokenford Mislingford Stroud Burley Street Fox Lane Stone West Heath Three Ashes Bishopstoke Thorney Hill Ower Knights Enham Timsbury Pennington Monk Sherborne Chilbolton Bank Steep Marsh Pound Green East Oakley Stockheath Peel Common Totton Hearn Tipner Godwinscroft Monxton Compton Northington Belbins Heathfield Cliddesden Yateley Hawthorn Dean Midanbury Oakshott Westwood Park Water End Stoke Charity Daneshill Pucknall Stockbridge Langley Hillhead St Mary Bourne Minley Meon Hattingley Rownhams Upper Ratley Swampton Bitterne Ann's Hill Sheet Mapledurwell Shawford Baybridge South Down West Worldham Harbridge Abbotstone East End Popham Lower Daggons Holybourne Wivelrod Deane Broughton The Butts Sandy Balls Botley Empshott Holt Kingsclere Hill Ramridge Park Couch Green Hartfordbridge Shobley Linwood Bramshill Banister's Park Lee Lord's Hill East End Stamshaw Emsworth Ashley Warren Corner Upper Canterton Winchester Little Hoddington Northbrook Boyatt Wood Rockbourne Waterlooville Mount Pleasant West End Beech Hill Eastney South Gorley Upper Enham Ashley Northney Heath End Farlington Hazeley Middleton Locks Heath Abbotts Barton Shortheath Warblington Paulsgrove Foxdown Newtown Upper Kingston Tangley Shirley Warren Vernham Street Basingstoke Hordle Conford North Ripley Bishop's Green Lower Turmer East Worldham Boorley Green Stonyford Heckfield Four Marks Lee Ground Owslebury Chandlers Green Bramshott Chase Lyndhurst Fareham Popley Gore End Highways Bull Hill Stoner Hill Flood Street Southwood St John's Church Woodlands Woodmancott Woodside Milton North Street Lower Canterton Blendworth Mead End Lower Common Romsey Farnborough Wildhern Southrope Preston Candover Frost Hill Nately Scures Canada Lower Common Barford West Meon Freemantle Bishop's Waltham Pardown Ropley Dean Privett Cheriton Red Rice Weavers Down Old Shirley Cuckoo's Corner Forest Corner South Ham Grateley Wymering Birchy Hill Toothill Sleepers' Hill Pamber Green Swanmore Portsea Tufton North Waltham Neatham Woodington Forton Lane End Braishfield Binsted Lee-on-the-Solent Bramshaw Lower Froyle Foxhall The Hummicks Calshot Burridge Greywell Dipley Beauworth Browninghill Green Lower Swanwick Fairdown Wickham Chilworth Millbrook Stanswood Tot Hill Tidpit