Media Planning in Ashley Moor

Get in touch

Media Planners in Ashley Moor

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SY8 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Ashley Moor for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Ashley Moor

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Ashley Moor (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Orcop Downton on the Rock Yarkhill Upper Kinsham Upper Wootton Callow Marsh Upper Hergest Clencher's Mill Bringsty Common Pudleston Upper Town Brockmanton Brilley Mountain Bredwardine Sapey Common Tarrington Westfield Monmarsh Upper Grove Common Upper Lye The Leys Rodd Hurst Lower Harpton Middleton on the Hill Baysham Ruckhall Poolpardon Floodgates Millhalf Meadow Green Tidnor Ryelands Collington Goose Pool Middleton Bodenham Pontshill Catley Southfield Lower Egleton The Weaven Lower Bullingham The Knapp Wilson Coddington Moor Park Becknell Middle Maes-coed Pentre-Jack Newton Kington Longtown Barrelhill Green Sunset Thruxton Little Tarrington Bowley Lane Broadmoor Common Norton Canon Lyne Down Wacton Rushall Birley Steen's Bridge Elms Green Moccas Ridge Hill Michaelchurch Escley Kingsfield Risbury Hawkersland Cross Stowfield Byford Jug's Green Urdimarsh Ledgemoor Credenhill Newtown Whitney-on-Wye Chickward Little London Three Crosses Bodenham Bank Altbough Leominster Hope Mansell Enmore Field Stretton Sugwas Shucknall Aconbury Pict's Cross Stretford Didley Perton Strangford Broadway Lands Ham Green Comberton Bredenbury Upper Breinton St Owen's Cross Urishay Common Michaelchurch West Town Greenhill Westhope Belmont Lower Welson Winnal Common Flintsham Upper Wellington Pipe Aston Trumpet Nunnington Turkey Tump Shelwick Green Dormington Ocle Pychard Holme Marsh Lower Town Little Hereford Stretford Court Callowside Newton Symonds Yat West The Parks Bull's Hill Lower Kinsham Woodbrook Adforton Broad Green Ross-on-Wye Aston Ingham Weston Beggard Penrhos Craswall Park Gate Colwall Titley Ballingham Nutfield Westbrook Foxley St Margarets Fawley Chapel Stanley Hill Brelston Green Common Bach Elton's Marsh Woolhope Cockshoot Linton Dorstone Kentchurch Brookfield Donnington Headland Dulas Mansel Lacy Turnastone Huntington Canon Pyon Deerfold Marstow / Llanmartin Little Birch Clodock Howle Hill Lower Wootton Pikestye Little Cowarne Weirend Acton Beauchamp Lower Todding The Heath Tudorville Cholstrey Bartonsham Auberrow Old Wharf Brick End Rudhall Coughton Carey Nextend Old Country Lower Burton Wormbridge Common Wormsley Byford Common King's Caple Baron's Cross Wylde Wyson White Cross Breinton Common Field's Place Ashton Swainshill Withington Hardwicke Cockyard Bringewood Forge Brinkley Hill Knapton Green Newton Farm Yarpole Munderfield Stocks Withington Marsh Orleton Common Bridstow Goodrich Litmarsh Vowchurch Common Fiddler's Green Peterstow Ridgeway Cross Bromsash Larport Brinsop Marlas Norton Wood Ruxton Green Symonds Yat Ruxton Coxall Bredward Shobdon Leinthall Starkes Burcher Eaton Bishop Red Rail Lugg Green Marden Upper Sapey Venn's Green Tyberton Callow Llangarron Hatfield Sutton St Nicholas Upper Dormington Elton Archenfield Docklow Streamford Little Brampton Brimfield Bradlow Pow Green Garway Hill Pencraig Putley Common Lugwardine Snodhill Penguithal The Broad Yarsop Biddlestone Knill Sellack Much Dewchurch Shelwick Hegdon Hill Ailscroft Arrow Green Gorsley Common Newman's Place Lower Southfield Sollers Dilwyn Parkway Meer Common Kivernoll Bromyard Kinnersley Veldo Monkhide Weston under Penyard Winter's Cross Almeley Wootton Portway Lower Buckenhill Moreton Jeffries Bicton Wellington Marsh Walterstone Dinedor Portway Lyde Cross Netherton Birtley Newlands Lyonshall Much Cowarne Bosbury Woods Eaves Upper Broxwood The Bage Grantsfield Newton Bircher Fromes Hill Hill-field Limebrook The Fording Felton Llanrosser Luntley Kingstone Linton Hill Orcop Hill Green Crize Moreton Wilton King's Pyon Mansell Gamage Archenfield Sapey Bridge Marston Stannett Saffron's Cross Upper Buckenhill The Riddle Lingen Great Brampton St Weonards Sutton Lakes Rowland's Green Upper Hill Monkland Crossway Welsh Bicknor Swinmore Common Hill of Eaton Bodenham Moor Fromington Wormbridge Staunton on Wye Bycross Vowchurch Nash Colwall Stone Brimfieldcross Allensmore Crowmoor Newtown Trelough Grendon Bishop Whitechurch Maund Fine Street Todding Five Bridges Dukes Wellington Heath Kimbolton Woonton Clouds The Vauld Pencombe Thornbury Coldharbour Lower Hergest The Cleaver Grendon Green Ballingham Hill Winnal Lower Rabber Moorcot Grafton The Forge Kinton Pixley Shawl Hales Bank Lower Breinton Bishops Frome Cophill High Lane Combe Moor Llanveynoe Netherton Storridge Upper Marston Nokelane Head Edwyn Ralph Cobnash Preston Wynne Lawton Three Ashes Broomy Hill Tretire Stapleton Preston Marsh Much Marcle Birchall Wayend Street Wynds Point Lower Grove Common Bleak Acre Stoke Lacy Merbach Aymestrey Even Pits Lower Lye Horseway Head Putley Green Clehonger Aylestone Hill Bishon Common Bowley Town Pen-allt Trolway Burmarsh Mordiford Clifford Munsley Green Stowe Rhydspence Hampton Bishop Crumpton Hill Dorstone Whyle Little Hill Lewis Wych Madley Weston Almeley Peterchurch Cold Green Bullinghope Merrivale Ewyas Harold Crow Hill Lower Green Cornett Falcon Marlbrook Stoke Cross Moorfields Ongar Street Amberley Westfields New Street Brierley Wofferwood Common Lower Broxwood Munderfield Row Clock Mills Hill Gate Aston Crews Castle Frome Ryeford Mahollam Grittlesend Gilfach Trereece Crozen Upcott Cobhall Common Llancloudy Little Doward Adley Moor Whitton Green Lane Birchend Pontshill Marsh Crizeley Letton Newton Beavan's Hill Hom Green Marston Chance's Pitch Moorend Cross Twyford Common Stagbatch Ashley Moor Ledicot Moreton on Lugg Hopley's Green Leintwardine Munstone Beggars Ash Bridge Sollers Preston on Wye Llandinabo Blakemere Brockhampton Tarrington Common Covender Brinsop Common Walford Bartestree Aylton Cradley Evesbatch Ivington Leinthall Earls Little Merthyr Canon Frome Common Hill Stoneyard Green Easthampton Canon Bridge Stansbatch Dodmarsh West Hill Woonton Pen-pwll-sond Dinedor Cross Stoke Edith Wellington Scotland Bank Bowley Staplow Putson Stony Cross Red Hill Totnor Lea Burley Gate Whitchurch Burrington Stoke Lane Aulden Isle of Rhea Garway Llangrove Little Dewchurch Rowlestone Ledbury Llanwarne Westhide Panks Bridge Prior's Frome Sugwas Pool Lulham Munsley Staunton on Arrow Waller's Green Portway Putley Rodd Kingswood Hillhampton Bush Bank Humber Portway College Hill Sellack Boat Wetmore Holmer Hill Hole Loxter Stockton Ullingswick Upper Welson Overross Perrystone Hill Portfields Fownhope Pembridge Bacton King's Thorn Kenchester Stretford Rushock Eardisley Norbridge Ashfield Stoke Prior Ludstock Stocking Pool Head Bobblestock Holme Lacy Sollers Hope Tumpy Lakes Lea Line Upper Maes-coed King's Acre Bolstone Winforton Elmdale Durlow Common Old Forge Stretton Grandison Ballsgate Common Huntington Richards Castle Sutton St Michael Shutton Pencoyd Kingsland Harewood End Yatton Cock Gate How Caple Haven Batchfields The Hundred Wynn's Green Newtown Lucton Kymin Combe Waterloo Hoarwithy Kingstone Woonton Ash Hildersley Walford Walterstone Common Newton Ford Pipe and Lyde Uphampton Hunderton Shirl Heath Welsh Newton Acton Green Little Gorsley Checkley Pen-y-Park Hamnish Clifford Upper Egleton Letton Bellamore Abbey Dore Sutton Marsh Phocle Green Yazor Rotherwas Brampton Bryan Golder Field Stanford Bishop Upper Hamnish Priory Wood Hole-in-the Wall Franklands Gate Colwall Green Upton Crews Trewen Ashperton Logaston Hungerstone Upper Lyde Barton Court Cabal Leysters Pole Westmoor Hope under Dinmore Eaton Buckton Much Birch Little Common The Moors Eyton Calver Hill Tedstone Wafer Bailey Lane End Hagley Blackmarstone Sallys Hope's Rough Tillington Common Poolmill Kilpeck Crossway Eign Hill Marlow Welsh Newton Common Bromyard Downs Claytons Kynaston West Lydiatt Shenmore Bishopstone Woolhope Tupsley Buckcastle Hill Aston Edvin Loach Howton Haven Treaddow Hyde Ash Broad Oak Hales Wood Hereford Foy Alder's End Upper Hardwick Linley Green Orleton Old Gore Pontrilas Glewstone Leys Hill Luston Upper Colwall Little Garway Flaggoners Green Stony Cross Hartleton Leysters Burghill Weobley Widemarsh Headbrook Kerne Bridge Hurstley Lower Hardwick New Town Monnington on Wye Kerry's Gate Cusop Great Doward Mortimer's Cross Llanrothal The Wymm Byton Hand Cross Llyde Tedstone Delamere Whitbourne Mathon Holywell Crocker's Ash Nupton Brilley Byton Wigmore Dinedor Camp Moorhampton Lower Bearwood Bearwood Brampton Abbotts Wootton Sarnesfield Eastwood Dilwyn Ryelands Stony Cross Halmond's Frome White Rocks Ebnall Eastnor Eau Withington Ladyridge Stockingfield Upton Bishop Maund Bryan Hendre Wolferlow Bradnor Green Evendine Goodrich Cross Willersley Eardisland Upperton Wood End Ganarew Parkway Sandyway Weobley Marsh Crick's Green The Marsh Bagwyllydiart Greytree Walker's Green Little Marcle Dancing Green White Stone Tillington Brobury Wharton Lower Maes-coed Hinton Wormelow Tump Welshman's Lane