Media Planning in Moreton Jeffries

Get in touch

Media Planners in Moreton Jeffries

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in HR1 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Moreton Jeffries for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Moreton Jeffries

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Moreton Jeffries (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Combe Marlbrook Ballingham Hill Edwyn Ralph Breinton Common Kynaston Old Wharf Stony Cross Moreton Jeffries Lower Bullingham Five Bridges Rudhall Symonds Yat West Pen-y-Park Upper Lyde Clodock Easthampton Green Crize Ewyas Harold Waller's Green Wormbridge Common Upper Town Dorstone Weston Whitchurch Richards Castle College Hill Hegdon Hill Withington The Bage Crowmoor Cobnash Stretton Sugwas Poolmill Yarkhill Bobblestock Norton Canon Veldo Tudorville Lower Hergest Marden Turkey Tump Harewood End Lower Buckenhill Weobley Marsh Turnastone Munsley Green Upper Hergest Golder Field Stony Cross Sugwas Pool Leysters Pole Old Gore Deerfold Hill of Eaton Steen's Bridge Westfields Bellamore Crossway Ballsgate Common Clehonger Ford Rodd Hurst Hopley's Green Tupsley St Margarets Woolhope Cockshoot Weston Beggard Haven Bowley Orcop Cradley Westbrook Stoke Prior Little Birch Becknell Arrow Green Moorfields Upperton Holme Lacy Pipe Aston Lingen Pow Green Chickward Shobdon Aston Jug's Green Orleton Common Bull's Hill Lawton Welsh Newton The Moors Calver Hill Newton Holywell Upper Hardwick Welshman's Lane Hinton Downton on the Rock Dulas Llangarron Nash Upcott Ullingswick Prior's Frome Leinthall Earls Brelston Green Twyford Common Fiddler's Green Little Hereford Wood End Letton Halmond's Frome Wormbridge King's Acre Ruxton Eau Withington Ryeford Pencraig Stanford Bishop Mansell Gamage Goodrich Waterloo Moccas Lower Welson Peterstow Winforton Welsh Bicknor Brinsop Common Coddington Greytree Three Crosses Crizeley Sapey Bridge Dancing Green Stocking Crumpton Hill Upper Hamnish Norbridge Pontrilas Humber Whitbourne Broomy Hill Ashley Moor Portway Lower Harpton Hereford Linton Hill Stretford Court Lea Line Willersley Logaston Rhydspence Altbough Dinedor Stoke Cross Pudleston Pentre-Jack Bradlow Woolhope Kingstone Rodd Bodenham Moor Tidnor Welsh Newton Common Evendine Sandyway Munsley The Fording Dinedor Camp Wayend Street Portway High Lane Haven Tedstone Wafer Colwall Stone Hope's Rough Shenmore Stretford Winter's Cross Leysters Grendon Bishop St Weonards Stowe Fine Street Mansel Lacy Little Garway Sapey Common Catley Southfield Crocker's Ash Brockhampton Moorend Cross Brobury Llanwarne Brinkley Hill White Stone Longtown Maund Bryan Chance's Pitch Hendre Bromyard Downs Uphampton Upper Welson Bircher Westfield West Lydiatt Birchend Llandinabo Bredward Hagley Newtown Wyson Eyton New Street Wilson Much Marcle Meadow Green Ludstock Trewen Newtown Canon Pyon Callowside Old Country Canon Frome Garway Hill Clifford West Town Nokelane Head Ledbury Dukes Bringsty Common Lucton Kingsfield Clencher's Mill Combe Moor Elms Green Abbey Dore Pembridge Weston under Penyard Bromyard Falcon Lower Lye Lower Todding Ivington Lower Hardwick Headland Ruxton Green Eardisland Parkway Woods Eaves Merbach Michaelchurch Escley Lower Green Stretton Grandison Archenfield Brampton Abbotts Risbury Bacton Bishopstone Todding Pipe and Lyde Holmer Much Cowarne Penrhos Munderfield Stocks Horseway Head Hatfield Wacton Hope under Dinmore Bowley Town Flaggoners Green Craswall Shirl Heath Linton Nunnington Burmarsh Moreton Tarrington Birchall Brierley Coxall Urdimarsh Westmoor Preston on Wye Red Hill The Marsh Marstow / Llanmartin Eign Hill Alder's End Clouds Stagbatch Little Hill Perton The Heath Bodenham Bank Little Marcle Brinsop Venn's Green Baron's Cross Titley Walterstone Newton Penguithal Newtown Nutfield Knapton Green Lower Egleton Brookfield Eardisley Madley Upper Lye Kimbolton Swainshill Llanrothal Hoarwithy Loxter The Forge Fownhope Common Hill The Knapp Llancloudy Buckton Bringewood Forge Little Merthyr Bartestree Lower Town Lower Rabber Lewis Wych Amberley Wofferwood Common Yarpole Moor Park Lower Broxwood Dodmarsh Howle Hill Yazor Tillington Newton Panks Bridge Marston Putley Green Lulham Winnal Ailscroft Dorstone Callow Marsh Tumpy Lakes Colwall Bleak Acre Byford Bush Bank Upper Marston Phocle Green Great Brampton Widemarsh Lower Grove Common Shucknall Wellington Heath Whyle Kivernoll Peterchurch Cockyard The Parks Ebnall Wellington King's Pyon Bredenbury Pontshill Elton's Marsh Lower Maes-coed Green Lane Pool Head Great Doward Cold Green Marlow Lyne Down Dinedor Cross Trelough Perrystone Hill Burghill Upper Sapey How Caple Cabal Ashfield Rowland's Green Pixley Ashperton Stoke Edith Pen-pwll-sond Brockmanton Upper Egleton Hartleton Burrington Little London Tyberton Withington Marsh Hildersley Stowfield Bartonsham Collington Headbrook Auberrow Portway The Vauld New Town Bowley Lane Archenfield Credenhill Gilfach Brimfield Totnor Upper Dormington Birley Middle Maes-coed Holme Marsh Lugg Green Linley Green Pikestye Walford The Broad Tillington Common Goose Pool Hampton Bishop Comberton Wynds Point Crick's Green Thruxton King's Caple Saffron's Cross Rotherwas Byton Ganarew Newton Farm Grittlesend Ledicot Trolway Eaton Snodhill The Cleaver Burcher Kerry's Gate Streamford Wootton Aconbury Aston Ingham Wormsley Allensmore Carey Wetmore Upper Kinsham Leintwardine Symonds Yat Checkley Thornbury Westhide Lower Wootton Clock Mills Knill Ridge Hill Walker's Green Sollers Hope Hamnish Clifford Hom Green Ryelands Brimfieldcross Hope Mansell Goodrich Cross Grantsfield Orleton Kenchester Whitechurch Maund Stapleton Stoneyard Green Treaddow Wolferlow Adley Moor Much Birch Whitton Hurstley Trereece Strangford Kilpeck Weirend Bridstow Sellack Tretire Cophill Bailey Lane End Urishay Common Bicton Stanley Hill Sunset Bishon Common Meer Common Walford Aylton Hales Wood Monkland Woonton St Owen's Cross Bishops Frome Preston Wynne Wylde The Weaven Aymestrey Little Brampton Luston Felton Westhope Floodgates Huntington Middleton Crozen Munstone Limebrook Hole-in-the Wall Netherton Brick End Red Rail Bullinghope Millhalf Newman's Place Broadway Lands Brilley Mountain Mathon Stockingfield West Hill Upper Buckenhill Yatton Eastwood Sutton St Michael Mahollam Kington Sutton St Nicholas Hales Bank Brampton Bryan Broad Green Nupton Llanveynoe Sarnesfield Newlands Claytons Lower Kinsham Lower Bearwood Tedstone Delamere Fromes Hill Batchfields Howton Stansbatch Leys Hill Norton Wood Lower Breinton The Wymm Ruckhall Michaelchurch Broad Oak Kentchurch Greenhill Winnal Common Upper Colwall Shawl Upper Wootton The Hundred Colwall Green Almeley Fawley Chapel Barrelhill Green Lower Southfield Cross Llyde Cock Gate Priory Wood Huntington King's Thorn Moorcot Enmore Field Bagwyllydiart Glewstone Field's Place Canon Bridge Middleton on the Hill Wormelow Tump Vowchurch Common Preston Marsh Coughton Marston Stannett Merrivale Putson Upton Crews Kerne Bridge Blakemere Durlow Common Scotland Bank Weobley Monmarsh Flintsham Moorhampton Blackmarstone Hill Hole Kymin Hawkersland Cross Overross Tarrington Common Bearwood Ross-on-Wye Bromsash Bycross Burley Gate Letton Eaton Bishop Staunton on Wye Nextend Lyonshall Belmont Upton Bishop Little Gorsley Pontshill Marsh Woonton Aston Crews Grendon Green Docklow Stony Cross Vowchurch Llanrosser Pict's Cross Ladyridge Wynn's Green Three Ashes Old Forge Monnington on Wye Pencoyd Luntley Woodbrook Buckcastle Hill Cholstrey Wilton Newton Ham Green White Rocks Kinnersley Lugwardine Common Bach Ryelands Poolpardon Rushock Shelwick Foxley Ridgeway Cross Little Doward Putley Common Ongar Street Newton Isle of Rhea Monkhide Byton Hand Didley Llangrove Marlas Cobhall Common Munderfield Row Rowlestone Donnington Birtley Crossway Stockton Biddlestone Storridge Crow Hill Sollers Dilwyn Franklands Gate Aylestone Hill Parkway Grafton Foy Much Dewchurch Walterstone Common Hungerstone Almeley Wootton Beavan's Hill Beggars Ash Upper Wellington Kingsland Whitney-on-Wye Elton Kingswood Edvin Loach Aulden Adforton Lower Burton Hill-field Elmdale Putley Lyde Cross Hunderton Stoke Lacy Larport Ledgemoor Gorsley Common Ocle Pychard Hillhampton Coldharbour Upper Broxwood Leominster Woonton Ash Kingstone Bodenham Lea Wellington Marsh Hill Gate Dormington Sutton Marsh Covender Wigmore Mortimer's Cross Sellack Boat The Leys Even Pits Ashton Staunton on Arrow Bolstone Bridge Sollers Cornett White Cross Portfields Park Gate Acton Beauchamp Fromington Upper Maes-coed Mordiford Acton Green Portway Little Tarrington Shelwick Green Hyde Ash Hardwicke Netherton Upper Breinton Upper Grove Common Litmarsh Dilwyn Pencombe Cusop Trumpet Staplow Little Dewchurch Stoke Lane Upper Hill Barton Court Eastnor Brilley Broadmoor Common Swinmore Common Evesbatch Sutton Lakes Bredwardine Bosbury Baysham Pen-allt Orcop Hill Rushall Sallys Kinton Ballingham Little Cowarne Byford Common The Riddle Wharton Callow Stretford Little Common Shutton Moreton on Lugg Bradnor Green Garway Castle Frome Yarsop Leinthall Starkes