Media Planning in Newton Farm

Get in touch

Media Planners in Newton Farm

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in HR2 7 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Newton Farm for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Newton Farm

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Newton Farm (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Marston Welsh Bicknor Much Dewchurch Portway West Town Moreton Shenmore Woodbrook Elms Green Ham Green Baron's Cross Urishay Common Swinmore Common Preston on Wye Dilwyn Brierley Allensmore Lower Breinton Hinton Welsh Newton Common Priory Wood Llanveynoe Upper Hardwick Almeley Wootton Callowside Wayend Street Much Marcle Lower Buckenhill Adforton Beggars Ash Sunset King's Acre Parkway Hereford The Forge Lower Harpton High Lane Turkey Tump Sutton St Nicholas Ocle Pychard Birchall Weobley Madley Dodmarsh Ongar Street Ballingham Hill Burmarsh Bellamore Didley Huntington Rodd Poolmill Hopley's Green Meadow Green Aylton Coldharbour Strangford Bodenham Bank Monnington on Wye Newton Upper Hamnish Westhide Ebnall Walford Moorfields Great Doward Eardisland Pen-allt Stapleton Upper Dormington Brinsop Peterstow Deerfold Peterchurch Lower Town Millhalf Norbridge Green Crize Lower Bearwood Hildersley Grendon Green Upper Town Knill Pontshill Marsh Upton Crews The Cleaver Bosbury Tidnor Batchfields Upper Wootton Upper Wellington Aulden Pencombe Vowchurch Common Nash Wilson Bishon Common Bodenham Monmarsh Thornbury Dorstone Crossway Orleton Stanford Bishop Munderfield Row Welshman's Lane Saffron's Cross Whitchurch Buckcastle Hill Brampton Abbotts Panks Bridge Bacton Wellington Heath Broadway Lands Glewstone Newtown Linley Green Merbach Gorsley Common Llanrothal Rodd Hurst Longtown Merrivale Crow Hill Whyle Weston under Penyard Edwyn Ralph Chance's Pitch Holmer Widemarsh Pipe and Lyde Haven Little Cowarne Goodrich West Lydiatt Shelwick Portway Mahollam Treaddow Ridgeway Cross Kinton Whitechurch Maund Michaelchurch Escley Downton on the Rock Callow Marsh Phocle Green Kingswood Hawkersland Cross Old Wharf Cobhall Common Byford Common Bobblestock Clouds Monkland Larport Eastnor Pen-pwll-sond Ruxton Belmont Brockhampton Cophill Weobley Marsh Kimbolton Brockmanton Sugwas Pool Marlas Pontrilas Middleton on the Hill Acton Green Sollers Dilwyn Ruxton Green Linton Bredward Pen-y-Park Foy Foxley New Town Bridge Sollers Rudhall Withington Marsh Greenhill Stony Cross Tillington Common Logaston The Marsh Bailey Lane End Willersley Marlbrook Netherton Common Hill The Knapp Wormelow Tump Ballsgate Common Munsley Green Leysters Lyde Cross Lower Southfield Hartleton Byton Hand Bearwood Dulas Colwall Stone Portfields Parkway Falcon Rushall Goodrich Cross Lower Kinsham Eaton Bishop Clodock Winnal Common The Parks Little London Weston Beggard Hungerstone Pentre-Jack Aymestrey Nutfield Kington Fine Street Ryelands Pool Head Brimfield Venn's Green Humber Bleak Acre Fromington Edvin Loach Chickward Orleton Common Combe Wormsley Cock Gate Perrystone Hill Wellington Marsh Sapey Bridge Shucknall Stoke Edith Upper Welson Newman's Place Sellack Cornett Wormbridge Common Stowfield Garway Hill Little Marcle Clencher's Mill Stockton Amberley Crossway Collington Newton Farm Trereece Dorstone Colwall Green Yarpole Common Bach King's Pyon Todding Cockyard Burrington Michaelchurch Grittlesend Yarsop Canon Pyon Shirl Heath Winforton Ewyas Harold Putson Hyde Ash Eardisley Brilley Mountain Acton Beauchamp Wigmore Broomy Hill Thruxton Brimfieldcross Stansbatch White Stone Ballingham Pencoyd Barrelhill Green Cradley Newtown Lower Burton Ladyridge Llancloudy Little Hereford Garway Lower Todding Kerry's Gate Trelough Durlow Common Clock Mills Ledicot Hill-field Munstone Eau Withington Stoke Prior Penrhos Cobnash Hurstley Lower Welson Bycross Llangarron Ridge Hill Hendre Marston Stannett Pencraig Elmdale Mortimer's Cross Vowchurch Trumpet Blakemere Enmore Field Crizeley Horseway Head Hamnish Clifford Little Garway Staplow Floodgates Gilfach Grafton Wynn's Green Elton's Marsh Little Common Kentchurch Bowley Lane Holywell Lulham Hunderton Almeley Lewis Wych Yarkhill Old Country Headbrook Crumpton Hill Swainshill Streamford Luntley Little Doward Pixley Trewen Bromsash Waller's Green Nupton Tyberton Franklands Gate Bromyard Downs Pembridge Woonton Westmoor Easthampton The Bage Tedstone Wafer Mathon Kenchester Hales Bank Colwall Wacton White Cross Harewood End Ashfield Dinedor Camp Upper Hill Upperton Comberton Orcop Hill Byford Putley Crick's Green Urdimarsh Brelston Green Stoneyard Green Holme Marsh Litmarsh Sollers Hope Dancing Green Wofferwood Common Bush Bank Little Birch Lucton Tretire Lower Hergest Ryeford Arrow Green Woolhope Cockshoot Brilley Maund Bryan Shutton Lyne Down Poolpardon Kivernoll Beavan's Hill Ailscroft Wootton Uphampton Steen's Bridge Stretford Sapey Common Biddlestone Lower Grove Common Aconbury Pow Green Lower Maes-coed Portway Preston Marsh Rhydspence Leysters Pole Huntington Tillington Newton Lingen Birley Upper Lyde Fromes Hill Adley Moor Broadmoor Common Whitney-on-Wye Newton Netherton Walterstone Common Golder Field Hill Hole Grendon Bishop Brick End Covender Rotherwas Brookfield Kynaston Snodhill Leintwardine Lower Green Cholstrey Stoke Lacy Castle Frome Bridstow Bringsty Common Marlow Cabal Wetmore Barton Court Three Crosses Whitton Tupsley Bircher Haven Bromyard Bartonsham Upper Buckenhill Hill Gate Halmond's Frome Sutton Lakes Staunton on Wye Stretton Grandison Stanley Hill Preston Wynne Tumpy Lakes Clehonger Yazor Docklow King's Caple Byton Woonton Ash Blackmarstone Sellack Boat Even Pits Isle of Rhea Richards Castle Aston Ingham Upper Kinsham Hales Wood Headland Hom Green The Heath Little Dewchurch Stowe Dinedor Cross Donnington Westfields Calver Hill Canon Frome Rushock Moorend Cross Tedstone Delamere Hope's Rough Lower Wootton Turnastone Crocker's Ash Upper Broxwood Bolstone Newlands Sutton St Michael Ross-on-Wye Titley Marden Burcher Grantsfield Breinton Common West Hill Munderfield Stocks Putley Common Stretford Court Fiddler's Green Upper Egleton Munsley Jug's Green Pikestye Nokelane Head Evesbatch Stocking The Wymm Linton Hill Ruckhall Old Gore Fownhope Hegdon Hill Westfield Sarnesfield Rowlestone Brinsop Common Putley Green Pict's Cross Nunnington Stockingfield Hillhampton Scotland Bank Ullingswick Moorhampton Eaton Norton Canon Aston Crews Stoke Cross Archenfield Eastwood Sutton Marsh Woolhope Upper Maes-coed Nextend Kilpeck Much Cowarne The Weaven Llanwarne Shobdon Combe Moor Veldo Ledbury Lugg Green Hope Mansell Leominster Little Hill Ledgemoor Buckton Flaggoners Green Hardwicke New Street Aylestone Hill Wolferlow Bull's Hill Flintsham Welsh Newton Lower Bullingham Mansel Lacy Upton Bishop Llandinabo Wharton Becknell Fawley Chapel College Hill Lyonshall Storridge Little Tarrington Stagbatch Wynds Point Wylde Little Gorsley Yatton Risbury Kingsfield Weston Bartestree Waterloo Hill of Eaton Hole-in-the Wall Kerne Bridge Lower Egleton Abbey Dore Little Merthyr Holme Lacy Orcop Moreton on Lugg Winter's Cross Stony Cross Letton Walker's Green Upper Sapey Newton Park Gate Upper Marston Trolway Birchend Prior's Frome Ryelands Felton White Rocks Kingstone Bredenbury Pontshill Tudorville Bowley Letton Moreton Jeffries Cusop Staunton on Arrow Wormbridge Evendine Mordiford Much Birch Kymin Coddington Symonds Yat Woonton Great Brampton Dormington Upper Grove Common Portway Goose Pool Cross Llyde Three Ashes The Leys Newton The Moors Perton Stoke Lane Westhope Kinnersley The Hundred Crozen Red Hill Limebrook Craswall Llangrove St Owen's Cross Upper Breinton Wellington How Caple Ludstock Bishopstone Field's Place Lower Broxwood Bicton Leinthall Earls St Margarets Bowley Town Totnor Claytons Brampton Bryan Ganarew Upper Lye Symonds Yat West Green Lane Bishops Frome Tarrington Common Rowland's Green Whitbourne Twyford Common Newtown Westbrook Moccas Bredwardine Loxter Eyton Ashley Moor Lower Lye Crowmoor Winnal Hatfield Clifford Meer Common Ivington Penguithal Tarrington Canon Bridge The Fording Aston Cold Green Altbough Upcott Sallys Broad Green Kingstone Lea Line Coughton Lugwardine Withington Walford Bradlow Elton Howle Hill The Broad Hagley The Vauld Ashperton Kingsland Five Bridges Alder's End Leys Hill Lawton Dinedor Shelwick Green Middle Maes-coed Luston Upper Hergest Pudleston Carey Lower Hardwick Norton Wood Ashton Knapton Green Archenfield Baysham Lea Bringewood Forge Llanrosser Marstow / Llanmartin Woods Eaves Greytree Brobury Stretton Sugwas Wyson Mansell Gamage Birtley Moor Park Bagwyllydiart The Riddle Broad Oak Brinkley Hill Bullinghope King's Thorn Wilton Monkhide Upper Colwall Lower Rabber Checkley Catley Southfield Hoarwithy Dukes Stretford Burghill Callow Moorcot Bradnor Green Bodenham Moor Walterstone Little Brampton Ford Hope under Dinmore Auberrow Eign Hill Hampton Bishop Shawl Credenhill Old Forge Weirend Red Rail Stony Cross Middleton Pipe Aston Sandyway Burley Gate Coxall Howton Wood End Overross Leinthall Starkes St Weonards