Media Planning in Ruxton Green

Get in touch

Media Planners in Ruxton Green

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in HR9 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Ruxton Green for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Ruxton Green

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Ruxton Green (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Goose Pool Little Common Falcon West Hill Moreton Jeffries Lower Town Huntington Brampton Bryan Kingstone Bartonsham Byford Common Aymestrey Lower Harpton Newton Ryeford Portway Overross Moorcot Hopley's Green Westhide Kentchurch Fawley Chapel Bradlow Bishon Common Symonds Yat West Woolhope Brinsop Common Bromsash Comberton Venn's Green Rodd Hurst Bush Bank King's Caple Craswall Sollers Hope Wilson Whyle Knill Dinedor Cross Calver Hill Putley Common Kingsfield Tudorville Barton Court Norbridge Upcott Michaelchurch Stoke Cross King's Acre Waller's Green Hole-in-the Wall Shutton Upper Town Upton Crews Elton Lugwardine Uphampton Saffron's Cross Bobblestock Monkhide Wharton Ullingswick Grafton Stony Cross Brimfieldcross Much Birch Luntley Trereece Glewstone Letton Great Brampton Franklands Gate Upper Kinsham Bearwood Upper Dormington Cobnash Breinton Common Newton Dodmarsh Moorfields Donnington Broadmoor Common Colwall Brockmanton Hawkersland Cross Brobury Byton Ledbury Little Brampton Scotland Bank Felton Kingsland Brookfield Shirl Heath Ladyridge Little Doward Todding Westmoor Haven Newlands Aston Crews Perrystone Hill Headbrook Mathon Wellington Heath Shenmore Upper Breinton Letton Red Rail Lyonshall Nextend Ashperton The Forge Wellington Fine Street Colwall Green Beggars Ash Kerne Bridge Foxley Pontshill Kingstone Burrington Upper Welson Marston Pen-pwll-sond Pen-allt Cobhall Common Moccas Weston Stockingfield Elms Green Merrivale Haven Monnington on Wye Upper Marston Newtown Eau Withington Stocking Ruxton Green Swainshill Altbough Rodd Wacton Shobdon Shelwick Green Holme Lacy Walford The Broad Sunset Ford Hill of Eaton Hendre Didley Dormington Callow Fromington Common Bach Bredenbury Eastwood Steen's Bridge Leysters Brierley Moreton on Lugg Pencombe Lower Wootton Upper Maes-coed Lower Kinsham Peterstow The Vauld Upper Sapey Stansbatch Yazor Wellington Marsh Horseway Head West Town Whitchurch Blackmarstone Winforton Hereford Veldo Linton Newton Walker's Green Leintwardine Llangrove Callow Marsh Waterloo Tupsley Woodbrook Kynaston Hegdon Hill Marlbrook Lower Grove Common Upper Egleton Bodenham Bank Howle Hill Marden Stanford Bishop Yarpole Willersley Eign Hill Streamford Lower Welson Loxter Weobley Becknell Netherton Bosbury Upton Bishop Aconbury Ruckhall Lower Egleton Westbrook Stoke Prior Phocle Green Acton Beauchamp Stapleton Lower Todding Alder's End Howton Belmont Trelough Lugg Green Hope's Rough Ashley Moor Brilley Withington Marsh Storridge Hunderton Brampton Abbotts Lower Bullingham Little Hereford Birley St Weonards Claytons Dinedor Pixley Stockton The Hundred Little Hill Rotherwas Yarsop Brimfield Floodgates Stoneyard Green Headland Llancloudy Wynds Point Stoke Edith Huntington Poolmill Stoke Lane Red Hill Panks Bridge Broadway Lands Bowley Tidnor Newton Munderfield Row Carey Eyton Cornett Twyford Common Sallys Cold Green Urishay Common Coldharbour Eastnor Walford The Moors Golder Field The Wymm Bromyard Downs Mordiford Hoarwithy Newton Wylde Lea Rushall Lower Broxwood Thruxton Llandinabo Canon Pyon Pipe Aston Durlow Common Upper Hardwick Netherton The Fording Longtown Welsh Newton Portway Little Marcle Bringewood Forge Winter's Cross Stretton Grandison Little Gorsley The Parks Old Wharf Marlas Moor Park Wigmore King's Pyon Upper Hergest Hill-field Kivernoll The Weaven Upper Colwall Symonds Yat Brinkley Hill Bishops Frome White Rocks Woonton Kimbolton Brick End Bartestree Eardisley Pontrilas Little Tarrington Colwall Stone Sutton Lakes Lewis Wych Aylestone Hill Tyberton Checkley Bailey Lane End Garway Hill Bridge Sollers Old Country Blakemere Aston Ingham Treaddow Wood End Penguithal Maund Bryan Clodock Weston Beggard Collington Ludstock Lower Lye Byton Hand Hill Hole Sollers Dilwyn Lower Southfield Fiddler's Green Nutfield Preston on Wye Dulas Docklow Trewen Lulham Prior's Frome Strangford Shawl White Cross Hagley Clifford Penrhos Bullinghope Newman's Place Aylton The Marsh Perton Amberley Stoke Lacy Broomy Hill Woods Eaves Bleak Acre Wilton Staunton on Wye Upper Broxwood Buckton Bradnor Green Pontshill Marsh Brockhampton Mansel Lacy Whitbourne Pudleston Mahollam Turkey Tump Preston Marsh Cross Llyde Linton Hill Wormsley Ballingham Hill Arrow Green Little Birch Putley Rowland's Green Westfield Crizeley Clencher's Mill Llanrosser Eardisland Urdimarsh Putson Pipe and Lyde Even Pits Bagwyllydiart Shucknall Easthampton Munstone Cusop Pencoyd Broad Oak Wynn's Green Sutton St Michael Much Dewchurch High Lane Moorhampton Tretire Brelston Green Titley Cockyard Vowchurch Upperton Bicton Bodenham Moor Tedstone Wafer Acton Green Callowside Aulden The Heath Sandyway Little Garway Downton on the Rock Edwyn Ralph Orcop Hill Much Cowarne St Margarets Cradley Newton Farm Ballingham Credenhill Rowlestone Nunnington Bowley Town Sutton Marsh Vowchurch Common Flaggoners Green Norton Canon Hatfield Ewyas Harold Goodrich Ledicot Cophill Millhalf Baysham Tillington Chickward Hom Green Archenfield Hungerstone Park Gate Evendine The Cleaver Elmdale Hinton Merbach Meer Common Hurstley Ham Green Birtley Stanley Hill Castle Frome Dinedor Camp Walterstone Hampton Bishop Lower Maes-coed Canon Bridge Orleton Common Ruxton Crocker's Ash Thornbury Weobley Marsh Cholstrey Ryelands Munsley Wootton Kerry's Gate Hales Bank Dukes Whitechurch Maund Moreton Humber White Stone Trolway Newtown Baron's Cross Rudhall Crick's Green Moorend Cross Bircher Yarkhill Lucton King's Thorn Broad Green The Leys Wyson Crossway Logaston Lower Rabber Norton Wood Greytree Orleton Combe Lower Breinton Kilpeck Middle Maes-coed Dorstone Newtown Byford Burghill Barrelhill Green Welsh Bicknor Upper Wellington Green Lane Little London Crowmoor Winnal Stretford Little Dewchurch Gilfach Hamnish Clifford Rhydspence Kymin Hillhampton Welshman's Lane Abbey Dore Winnal Common Stretford Court Kingswood Clehonger Sapey Bridge Fromes Hill Ross-on-Wye Holywell Leys Hill Holme Marsh Llanveynoe Orcop College Hill Lingen Wormelow Tump Dorstone Beavan's Hill Staplow Pict's Cross Wayend Street Parkway Weston under Penyard Westfields Kinton Bringsty Common Birchall Kinnersley Bacton Pen-y-Park Staunton on Arrow Aston Hales Wood Snodhill Munderfield Stocks Pikestye Marstow / Llanmartin Putley Green Ridge Hill Upper Wootton Little Cowarne Goodrich Cross Crossway Woonton Stowe Lower Hardwick Leominster Halmond's Frome Wofferwood Common Ocle Pychard Grendon Bishop Ashfield Bycross Preston Wynne The Bage Clock Mills Michaelchurch Escley Turnastone Woonton Ash Auberrow Poolpardon Whitton Wormbridge Woolhope Cockshoot Burley Gate Meadow Green Lyde Cross Crow Hill Leinthall Starkes Sellack Boat Tarrington Common Grendon Green Trumpet Coddington Almeley Wootton Sapey Common Archenfield Enmore Field Elton's Marsh Litmarsh Ailscroft Flintsham Walterstone Common Hope Mansell Lower Green West Lydiatt Stony Cross Garway Sugwas Pool Pentre-Jack Upper Hamnish Sellack Gorsley Common Great Doward Evesbatch Monkland Nupton Ballsgate Common Ashton Common Hill Portway Edvin Loach Lower Burton Ridgeway Cross Yatton Three Crosses Canon Frome Brilley Mountain Marston Stannett Burcher Chance's Pitch Upper Lyde Lea Line Llanrothal Bull's Hill Portfields Brinsop St Owen's Cross Knapton Green Weirend Lower Hergest Tillington Common Greenhill Old Forge Upper Hill Pembridge Grantsfield Green Crize Ebnall Linley Green Biddlestone Larport Llangarron Munsley Green Tumpy Lakes Stagbatch The Riddle Ganarew Limebrook Welsh Newton Common Hartleton Grittlesend Lower Buckenhill Bishopstone Stretford Bodenham Parkway Withington Crumpton Hill Nokelane Head Leysters Pole Stretton Sugwas Clouds Bridstow Field's Place Bromyard Burmarsh Lyne Down Leinthall Earls Wolferlow Sarnesfield Stony Cross Middleton on the Hill Coxall Cabal Foy Upper Grove Common Adley Moor Widemarsh Shelwick Adforton Bredward Dancing Green Portway Eaton Little Merthyr Bowley Lane The Knapp Peterchurch New Street Catley Southfield Batchfields New Town Monmarsh Almeley Three Ashes Whitney-on-Wye Mortimer's Cross Risbury Mansell Gamage Fownhope Bellamore Rushock Wetmore Upper Lye Harewood End Hyde Ash Hardwicke Llanwarne Allensmore Sutton St Nicholas Kington Richards Castle Pool Head Totnor Birchend Holmer Lower Bearwood Cock Gate Nash Bredwardine Upper Buckenhill Isle of Rhea Priory Wood Westhope Marlow Middleton Hope under Dinmore Hill Gate Dilwyn Buckcastle Hill Ledgemoor Ongar Street Bolstone Ivington How Caple Crozen Madley Ryelands Tarrington Tedstone Delamere Swinmore Common Eaton Bishop Covender Deerfold Much Marcle Jug's Green Old Gore Lawton Five Bridges Pow Green Combe Moor Pencraig Hildersley Kenchester Luston Stowfield Coughton Wormbridge Common