Media Planning in Stagbatch

Get in touch

Media Planners in Stagbatch

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in HR6 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Stagbatch for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Stagbatch

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Stagbatch (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Bartestree Stretford Turnastone Dinedor Ledbury Newtown Eaton Bishop Lower Green Wynn's Green Yarkhill Bromyard Winter's Cross Leinthall Starkes Parkway Park Gate Upper Wellington Hardwicke Baysham Rowland's Green The Moors Isle of Rhea Upper Colwall Felton Green Lane Stoke Prior Dorstone Welsh Newton Merrivale Parkway Bircher Staunton on Wye Ludstock Orcop Lawton Monkland Hatfield Rushock Widemarsh Whitechurch Maund Wormbridge Enmore Field Kington Lea Line Wigmore Clehonger Leinthall Earls Lower Todding Whitchurch St Owen's Cross Little Tarrington Kilpeck Stoke Cross Walterstone Common Kingswood Clouds Lingen Shelwick Thruxton White Cross Alder's End Shirl Heath Upper Lyde Sollers Dilwyn Trumpet Wormsley Moorhampton Shucknall Newton Penrhos Marlas Dancing Green Ryeford Putley Bromyard Downs Ross-on-Wye St Weonards Bleak Acre Upper Welson Tudorville Grittlesend Acton Beauchamp Wolferlow Mansell Gamage Wofferwood Common Kinnersley Bullinghope Wellington Marston Stannett Bishopstone Crumpton Hill Ledicot Westfield Aston Crews Lewis Wych Craswall Much Dewchurch Cobhall Common Newman's Place Meadow Green Upper Maes-coed Moreton Jeffries Monnington on Wye Pontshill Marsh Pipe and Lyde College Hill Munstone Waller's Green Rudhall Brilley Stockton Bosbury Buckcastle Hill Weobley Orleton Common Phocle Green Cophill Credenhill Symonds Yat West Eardisland Nutfield Llangrove Rowlestone Hegdon Hill Yazor Staunton on Arrow Greytree Pembridge Willersley Loxter Wacton Hill of Eaton Bridge Sollers Batchfields Longtown Woodbrook Holywell Upper Kinsham Wootton Welshman's Lane Shawl Barton Court Bacton Sutton Lakes Hill Gate Little Brampton Pontrilas Eaton Hyde Ash Logaston Elton's Marsh Litmarsh Lower Egleton Downton on the Rock Whitton Ladyridge Wellington Marsh The Marsh Wyson Burley Gate Sunset Common Bach Brampton Bryan Ballsgate Common Tumpy Lakes Orcop Hill Pikestye Newtown Brelston Green Old Wharf White Rocks New Street Gorsley Common Brockmanton Humber Coldharbour Yarsop Preston Marsh Garway Stretford Court Dilwyn Cross Llyde Lower Kinsham Kivernoll Uphampton Breinton Common Eastnor Ashfield Hildersley Holme Lacy Lower Hardwick Old Gore Biddlestone Westbrook Dukes Brockhampton Dorstone Walford Mansel Lacy Upton Crews Hunderton Michaelchurch Escley Barrelhill Green New Town Llanwarne Lower Bearwood Flaggoners Green Michaelchurch Adforton Grafton Brierley Upper Hamnish Veldo Goose Pool Urdimarsh Sellack Boat Hope Mansell Winnal Knapton Green Crow Hill Newton Howle Hill King's Thorn Sugwas Pool Hereford Eyton Portway Wayend Street Waterloo Sutton Marsh Ullingswick Kinton Bowley Lane Acton Green Stony Cross Cabal Dinedor Camp Nextend Prior's Frome Elton Walker's Green Hurstley The Broad Bowley Town Moorfields Llangarron Pict's Cross Portway Norton Wood Almeley Cobnash Cold Green Bromsash Bush Bank Cock Gate Upper Town Foy Falcon Ongar Street Limebrook The Leys Aylestone Hill Linley Green Hope's Rough Colwall The Weaven Lower Welson Combe Little Birch Sallys Lyne Down Hom Green Bobblestock Fromes Hill Brobury Brick End Woolhope Wylde Ryelands Comberton Much Marcle Winnal Common Bredward Symonds Yat Canon Bridge Even Pits Brookfield Birtley Calver Hill Moreton Stretton Sugwas Aconbury Streamford Sapey Common Lower Bullingham Pen-y-Park Bycross Hill Hole The Heath Archenfield Maund Bryan Llanveynoe Upper Wootton Aulden Fromington Middleton on the Hill Pool Head Meer Common Rhydspence Tillington Hampton Bishop Crick's Green Weston under Penyard Nash Old Country Lower Maes-coed Bredenbury Marlbrook Stoke Lane Bull's Hill Pixley Broadmoor Common Upper Dormington Tedstone Wafer Headland Mahollam Sellack Sarnesfield Stanford Bishop Ebnall Shutton Covender Woods Eaves Whitbourne Ridgeway Cross Kingsfield The Fording Moor Park Moreton on Lugg Lugwardine Brinsop Burrington Lea Castle Frome Crossway Westhide Pencraig Marstow / Llanmartin The Riddle Holme Marsh Yarpole Brinkley Hill Checkley Leominster Lower Grove Common Little Doward Hopley's Green Lower Broxwood Adley Moor Amberley Cradley Newton Weston Beggard Luston Franklands Gate The Cleaver Burghill Coddington Storridge Rushall Kentchurch Byford Common Upper Hardwick Upper Sapey Eau Withington Flintsham Ailscroft Westmoor Turkey Tump Little London Garway Hill Stowe Sapey Bridge The Parks Holmer The Knapp Tarrington Common Twyford Common Fine Street Ashley Moor Lugg Green King's Pyon Bellamore Linton Middle Maes-coed Rodd Broadway Lands Crossway Vowchurch Common King's Acre Munsley Ridge Hill Bradnor Green Monkhide Venn's Green Lyonshall Field's Place Auberrow Newton Lower Southfield Bodenham Archenfield The Wymm Bailey Lane End Lower Rabber Crozen Linton Hill Westhope Leysters Pole Elmdale Munderfield Row Crizeley Hales Bank Hendre Pudleston Dinedor Cross Llanrothal Ivington Brampton Abbotts Risbury Upperton Aylton Huntington Pen-pwll-sond Hartleton Woolhope Cockshoot Tyberton Clock Mills Haven West Town Letton Crocker's Ash Arrow Green Bodenham Moor Penguithal Upper Buckenhill Little Merthyr Tarrington Wood End Letton Aston Hillhampton St Margarets Staplow Portfields Horseway Head Bearwood Weirend Stapleton Upper Hill Madley Putley Green Llancloudy Woonton Ash Millhalf Hole-in-the Wall Stretton Grandison Poolmill Upper Hergest Burmarsh Little Marcle Ashton How Caple Howton Tretire Bagwyllydiart Canon Pyon Netherton Wynds Point Urishay Common Colwall Stone Edvin Loach Little Gorsley Beggars Ash Lulham Munderfield Stocks Green Crize Moorcot Upper Grove Common Durlow Common Catley Southfield Bodenham Bank Dormington Floodgates Perton Wilson Merbach Lower Wootton Glewstone Altbough Welsh Newton Common Monmarsh Kerne Bridge Hamnish Clifford Broomy Hill Eign Hill Rotherwas Shobdon Chickward Byton Dodmarsh Stoke Lacy Nupton Marden Lower Burton Hungerstone Bredwardine Trelough Wormelow Tump Brimfield Belmont Wetmore Dulas Thornbury Marston Upton Bishop Hinton Stony Cross Walterstone Old Forge Winforton Wharton Saffron's Cross Panks Bridge Blakemere Pen-allt Buckton Bradlow Cockyard Clifford Wellington Heath Birley Haven Kynaston Lower Town The Bage Evendine Preston on Wye Halmond's Frome Stony Cross Sandyway Putson Ruckhall Jug's Green Ewyas Harold Didley Birchall Wilton Tidnor Fiddler's Green Newton Farm Grantsfield Ryelands Pentre-Jack Much Cowarne Stocking Donnington Knill Trereece Nunnington Woonton Goodrich Cross Weobley Marsh The Hundred Whyle The Forge Upper Breinton Bowley Pontshill Swainshill The Vauld Burcher Munsley Green Richards Castle Foxley Ford Golder Field Coxall Steen's Bridge Red Rail Broad Oak Westfields Canon Frome Easthampton Lower Buckenhill Nokelane Head Lyde Cross Clodock Bridstow Perrystone Hill Kingsland Stagbatch Bringewood Forge Yatton Broad Green Wormbridge Common Trolway Aston Ingham Ocle Pychard Kingstone Little Hereford Evesbatch Putley Common Ballingham Hill Whitney-on-Wye Aymestrey Kymin Newlands Marlow Red Hill Baron's Cross Claytons Tedstone Delamere Three Ashes Coughton Middleton Greenhill Hill-field Newton Goodrich Elms Green Peterstow Fownhope Lower Hergest Deerfold Great Brampton Sollers Hope Blackmarstone Huntington Withington Marsh Little Garway Grendon Bishop King's Caple Great Doward Leysters Kerry's Gate Llanrosser Stansbatch Tillington Common Bishon Common Pow Green Fawley Chapel Stanley Hill Ruxton Brilley Mountain Brinsop Common Hawkersland Cross Ledgemoor Walford Overross Lower Lye Vowchurch Leys Hill Shelwick Green High Lane West Lydiatt Mortimer's Cross Llandinabo Gilfach Tupsley Ashperton Upcott Little Dewchurch Stowfield Eardisley Much Birch Cornett Birchend Stretford Norbridge Moorend Cross Callowside Lower Breinton Portway Bicton Byton Hand Stockingfield Carey Titley Snodhill Docklow Upper Lye Moccas Hales Wood Chance's Pitch Luntley Cusop Ganarew Ballingham Crowmoor Treaddow Pencoyd Poolpardon Three Crosses White Stone Becknell Combe Moor Preston Wynne Little Common Priory Wood Todding Hope under Dinmore Leintwardine Little Cowarne Ruxton Green Bishops Frome Lucton Edwyn Ralph Shenmore Allensmore Lower Harpton Grendon Green Totnor Swinmore Common Harewood End Trewen Sutton St Nicholas Almeley Wootton Netherton Kenchester Byford Rodd Hurst Kingstone Scotland Bank Hoarwithy Newtown Larport Beavan's Hill Mordiford Colwall Green Portway Collington Peterchurch Bartonsham Abbey Dore Mathon Kimbolton Bringsty Common Pipe Aston Cholstrey Callow Marsh Common Hill Upper Broxwood Ham Green Brimfieldcross Orleton Woonton Five Bridges Little Hill Stoneyard Green Welsh Bicknor Hagley Upper Marston Sutton St Michael Withington Headbrook Bolstone Norton Canon Upper Egleton Stoke Edith West Hill Callow Strangford Clencher's Mill Eastwood Weston Pencombe