Media Planning in Willersley

Get in touch

Media Planners in Willersley

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in HR3 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Willersley for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Willersley

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Willersley (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Almeley Wootton Lower Broxwood Weobley Marsh Cold Green Putley Common Widemarsh Monnington on Wye Little Marcle The Fording Great Brampton Dinedor Cross Ashperton Adley Moor Portway Bobblestock Marlas Donnington The Hundred Birchall Withington Marsh Merrivale Brimfieldcross Birley Pencombe Belmont High Lane Cock Gate Kingsfield Bartestree Holmer Lower Bearwood Aylton Ryelands St Owen's Cross Lower Harpton Parkway Peterstow Kynaston Upper Egleton Ridgeway Cross Dukes Lewis Wych Knill Ivington Letton Franklands Gate Little Common Hardwicke Treaddow Newton Rodd Hurst Foy Thruxton Much Marcle Leinthall Starkes Shenmore Priory Wood Hope Mansell Wayend Street Fawley Chapel Green Crize Bredenbury Sallys Grantsfield Comberton Hill-field Ballsgate Common Ewyas Harold Cobnash Kimbolton The Cleaver Lower Town Welsh Newton Rotherwas Rowland's Green Dinedor Camp Fromes Hill Staplow Catley Southfield Llanrosser Tupsley Preston Wynne Ledgemoor Ruxton Nunnington Shutton Kingsland Trolway Biddlestone Checkley Aulden Crick's Green Bellamore Colwall The Moors Stoke Edith Cradley Lower Rabber Vowchurch Common Whitchurch Perton Cobhall Common Grafton Upper Wootton Barrelhill Green Crocker's Ash Hill Hole Newton Deerfold Portway Middleton on the Hill Weston Ruxton Green The Broad Putson Monkhide Byford Common Munstone Lyne Down Newton Richards Castle Brimfield Pipe and Lyde Hunderton Weston Beggard Uphampton Dinedor Pontshill Marsh Upper Welson Hyde Ash Ebnall Sapey Bridge Eaton Urdimarsh Whitechurch Maund Upper Hill Linton Kilpeck Yarkhill Lyonshall Acton Green Brierley Little Hill Ballingham Hill Bridstow Newlands Westmoor Old Wharf Upton Bishop Lyde Cross Tyberton Bolstone Halmond's Frome Lower Welson Rowlestone Wellington Marsh Urishay Common Wigmore Arrow Green Fine Street Bush Bank Collington Ludstock Orcop Hill Maund Bryan Tillington Newton The Bage Much Birch Bishopstone Llancloudy Shucknall Cholstrey Lower Southfield Symonds Yat West Norton Wood Elmdale Limebrook Dilwyn Kivernoll Welsh Bicknor Crowmoor Pool Head Eardisland Leintwardine Brookfield Litmarsh Buckcastle Hill Brobury Staunton on Wye Hildersley Wetmore Saffron's Cross Bridge Sollers Calver Hill Ganarew Brilley Mountain Hillhampton Upper Marston Penrhos West Town Bradlow Blackmarstone Wellington Heath Bromsash Elton's Marsh Orleton Orcop Upper Lyde Lea Woods Eaves Sollers Hope Sutton St Nicholas Stretton Sugwas Mordiford Wormbridge Marlbrook Prior's Frome Winnal Common Rushall Chance's Pitch Crozen Burghill Shawl Cophill Elton Moreton on Lugg Tretire The Riddle Eastnor Stretford Crossway Garway Ridge Hill Breinton Common Broad Oak Clehonger Fromington Isle of Rhea Tedstone Wafer Meer Common Marlow Preston Marsh Newtown Brinsop Common Humber Stanford Bishop Green Lane Bowley Wilson Coldharbour Didley Newton Pencoyd Woonton Moorend Cross Stanley Hill Pembridge Weston under Penyard Newtown Norton Canon Streamford Stocking Hinton Mathon New Town Storridge Clock Mills Burmarsh Risbury Brilley Evendine Wellington King's Caple Moccas Stowfield Ongar Street Becknell Netherton Dorstone Stoke Prior Michaelchurch Leinthall Earls Turkey Tump Lucton Jug's Green Lower Grove Common Flintsham Upper Buckenhill Shirl Heath Woonton Ash Winforton Bringsty Common Bleak Acre Stony Cross Clodock Kentchurch Perrystone Hill Moorhampton Hegdon Hill Upcott Cabal Pow Green Harewood End Sarnesfield Dorstone Eaton Bishop Elms Green Yazor Goodrich Castle Frome Lower Lye Combe Bullinghope Stony Cross Preston on Wye Hope's Rough Tillington Common Walford Edvin Loach Titley Ashfield Mortimer's Cross Ryeford King's Pyon Hole-in-the Wall Stagbatch Holme Lacy Lower Breinton Enmore Field Foxley Almeley Broadway Lands Putley Green Common Bach Upper Hergest Hales Wood Little Dewchurch Kingswood Madley Upper Maes-coed Woonton The Leys Red Hill Flaggoners Green Wharton Huntington Kymin Letton Haven Llandinabo Ashley Moor Stoke Lane Aston Ingham Grendon Green Newtown Colwall Stone Larport White Cross Dancing Green Ross-on-Wye Bowley Town Bycross Little Hereford Eau Withington Lower Maes-coed Aylestone Hill Tudorville Sutton St Michael Kinnersley Canon Bridge Durlow Common Headbrook Peterchurch Dormington Rhydspence Stretford Court Westhope Aconbury Whitbourne Luntley Hurstley Veldo The Weaven Bishon Common The Knapp Stoneyard Green Staunton on Arrow Tarrington Little London Leysters Walterstone Much Dewchurch New Street Little Merthyr Marstow / Llanmartin Park Gate Weirend Birtley Stony Cross Lower Kinsham Pixley Upper Hamnish Pontshill Even Pits Little Cowarne Little Birch Lawton The Parks Whitney-on-Wye Evesbatch Putley Hatfield Upper Grove Common Stockton Coxall Clencher's Mill Glewstone Stretton Grandison Upton Crews Stoke Cross Linton Hill Pudleston Netherton Little Tarrington Upper Kinsham Upper Wellington Kington Welshman's Lane Millhalf Floodgates Coddington Trumpet Edwyn Ralph Bull's Hill Bredward Westhide Llangrove Overross Amberley Huntington Upper Dormington White Stone Turnastone Eign Hill Llangarron Pencraig Sunset Goodrich Cross Coughton Wormsley Ullingswick Merbach Burcher Pipe Aston Longtown Pen-y-Park Bredwardine Little Doward Trelough Brampton Bryan Nokelane Head Ballingham Cross Llyde Wofferwood Common Marden Aston Pen-allt Five Bridges Lower Bullingham Woolhope Cockshoot Byton Bailey Lane End Greytree Scotland Bank Credenhill Stowe Holywell Upper Breinton Crossway Llanveynoe Crow Hill Rodd Hendre Blakemere Felton College Hill Carey Walker's Green Burley Gate Kingstone Upper Lye Mahollam Haven Monkland Yatton Bearwood Byton Hand Hampton Bishop Portfields Upper Broxwood Brampton Abbotts Ryelands Portway Bodenham Moor Combe Moor Ham Green Stapleton Beavan's Hill Stretford Westfields Orleton Common Wilton Shobdon Moorcot Weobley Ford Mansell Gamage Canon Frome Moreton Jeffries St Margarets Lower Egleton Three Ashes Steen's Bridge Brick End Moorfields Sandyway Lower Green The Marsh Bowley Lane Strangford Poolmill Cornett Fownhope Ruckhall Sutton Lakes Yarpole Auberrow Lower Wootton Bringewood Forge Crizeley Moreton Parkway Hill Gate Broadmoor Common Kenchester Old Forge Bodenham Bank Little Garway Newton Farm Tumpy Lakes Byford St Weonards Wylde Wormbridge Common Sutton Marsh Chickward Adforton Crumpton Hill Altbough Allensmore Alder's End Little Gorsley Archenfield Brelston Green Stockingfield Eardisley Swinmore Common Middleton Cusop Lower Buckenhill Goose Pool Pikestye Hamnish Clifford Wyson Dulas Lea Line Acton Beauchamp Broad Green Ashton Lower Hergest Nextend Kinton Winter's Cross Marston Stansbatch Hartleton Grittlesend Poolpardon Sugwas Pool Wormelow Tump Marston Stannett Leysters Pole Lower Todding Wacton Red Rail Headland Linley Green Llanwarne Walford Callow Marsh Garway Hill Sapey Common Tedstone Delamere The Forge King's Thorn Docklow Llanrothal Twyford Common Broomy Hill Rushock Michaelchurch Escley Monmarsh Welsh Newton Common Wynds Point Birchend White Rocks Brockmanton Barton Court Phocle Green Aymestrey Bromyard Downs Pen-pwll-sond Clifford Nash Field's Place Hungerstone Golder Field Eastwood Wood End Newman's Place Kerne Bridge Pontrilas Middle Maes-coed Howton Munderfield Row Sellack Boat Brinkley Hill Wynn's Green Hope under Dinmore Trereece Three Crosses Pict's Cross Great Doward Buckton Todding Bagwyllydiart Much Cowarne Norbridge Eyton Lower Hardwick West Hill Nupton Beggars Ash Bacton Hagley Bicton Downton on the Rock Panks Bridge Lulham Withington Bartonsham Burrington Clouds Snodhill Aston Crews Ledbury Thornbury Old Gore Covender Baysham Gorsley Common Tarrington Common Holme Marsh Pentre-Jack Rudhall The Wymm Archenfield Kingstone Upper Town The Heath Portway Hopley's Green Dodmarsh Munderfield Stocks The Vauld Symonds Yat Baron's Cross Bircher Woolhope Wootton Winnal Bradnor Green Batchfields Tidnor Hawkersland Cross Grendon Bishop Moor Park Nutfield Old Country Waller's Green Easthampton Venn's Green Loxter Lingen Hoarwithy Walterstone Common Brockhampton Lower Burton Swainshill Lugg Green Whitton Ocle Pychard Abbey Dore Penguithal Greenhill Horseway Head Totnor Lugwardine Callowside Bromyard Falcon Common Hill Munsley Howle Hill Mansel Lacy Ladyridge Kerry's Gate King's Acre Westfield Little Brampton How Caple West Lydiatt Woodbrook Canon Pyon Luston Cockyard Leys Hill Ledicot Upperton Sellack Upper Sapey Fiddler's Green Upper Colwall Bishops Frome Whyle Yarsop Knapton Green Wolferlow Bodenham Leominster Ailscroft Hill of Eaton Waterloo Brinsop Vowchurch Colwall Green Stoke Lacy Sollers Dilwyn Shelwick Gilfach Bosbury Logaston Munsley Green Hereford Westbrook Willersley Callow Meadow Green Hom Green Hales Bank Shelwick Green Claytons Trewen Craswall Upper Hardwick