Media Planning in Risley Close

Get in touch

Media Planners in Risley Close

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SM4 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Risley Close for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Risley Close

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Risley Close (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Soho Belmont Kentish Town Harrow on the Hill Old Coulsdon Manor Park Strand Highbury Walworth Yiewsley Woodcote Wandsworth Common Enfield Town Woodford Wells Hackney Coldblow Chase Village Golders Green Acton Green Botany Bay Walthamstow Shooters Hill Forest Hill Heston Cowley Peachey Fullwell Cross Aldwych Brompton Turnpike Lane Trinity Buoy Wharf Aldborough Hatch Notting Hill Friern Barnet Southborough Merton Hazelwood Bedford Park Summerstown Eden Park New Charlton Shacklewell Upper Holloway Gunnersbury Northumberland Heath Battersea Woodford Bridge Ruislip Gardens Chadwell Heath Bounds Green New Addington Hither Green Brixton Kew Carshalton on the Hill West Hampstead East Bedfont Cambridge Heath Stratford New Town Crouch End Mortlake Barkingside East Sheen Lea Bridge Kennington Friday Hill Bowes Park Highams Park Frank Whipple Estate Harefield Bickley Hadley Wood Harold Hill Pinner Green Feltham Strand on the Green Richmond North End Eltham Hayes End Fulwell Homerton Swiss Cottage Fortis Green Chelsfield Fairlop Redbridge Spitalfields Chiswick Addington Greenhill New Malden Pimlico Royal Arsenal West Broad Green Clock House Hounslow Gospel Oak Malden Rushett Leamouth Plumstead Common Horns Green Bromley Common Newington Bullsmoor Edgware Bury Chelsfield Vauxhall Putney Walthamstow Forest Bulls Cross Cudham Cottenham Park Stonebridge Bloomsbury South Kensington Hackney Central Docklands Crayford Dagenham Little Woodcote Southborough Chessington South Hampstead Ladywell Anerley Selhurst Kingston Vale Luxted Woodside Sydenham Kensal Rise Coldfall Lesnes Abbey Brownswood Park Finchley Upper Elmers End Welling Angel North Ockendon North Finchley Bow Common Blackheath Royal Standard Croydon Belsize Park Chase Cross Coney Hall Bellingham Colney Hatch North Kensington Little Britain Tower Hill North Sheen Finsbury Gallows Corner Stepney Aldgate Whitehall Willesden New Southgate North Cray Farthing Street Ponders End Sidcup Holland Park Brentford End Crews Hill The Wrythe Hampstead Garden Suburb Deptford Hanwell Hackney Wick Isle of Dogs Bostall Heath St Mary Cray Hounslow Heath Totteridge North Cheam St Margarets Romford Custom House Hale End Southgate Tolworth Willesden Green Hoxton Holders Hill Westminster Fairlawn Cottage Cranbrook Carshalton Beeches Upper Tooting North Hyde South Woodford Rush Green Old Ford Downe East Wickham Brondesbury Park Upper Sydenham Barnes Cray Widmore Collier Row Regent's Park Mottingham Coalmakers Wharf Bromley Chislehurst West Hayes Town Burnt Oak Barbican Hornchurch Bow Beddington Corner Honor Oak Park Southend Lambeth The Hale Becontree Ratcliff St Pancras Blackfriars Woodford West Wickham Roxeth Palmers Green Merton Park Old Malden Shoreditch Mill Meads Pinner Worcester Park Cann Hall Lower Feltham College Park Wallington Square Gipsy Hill Acton Wimbledon Common Wealdstone Havering-atte-Bower Crook Log New Cross Putney Vale Alderwood Terrace Plashet Stratford Marsh Fulham Teddington Chingford Green Canning Town Bostall Woods Poynders Parade West Hendon Stroud Green Barnet Foxbury Kingston upon Thames Tooting Southbury Northolt North End St John's Wood Eel Pie Island Belgravia Denham Globe Town Norbury Holloway Edmonton Bexleyheath Upper Shirley Middle Park Corbets Tey Headstone St Johns North Hillingdon Westbourne Green Paddington Elmers End Stanmore Lower Holloway Park Langley Maypole Little Venice Norbiton Russell Hill Little Ilford Yeading Petersham Hockenden Bethnal Green Whitton West Green Erith Nunhead Vale of Health Lower Sydenham Grange Park Northwood Kensal Town Northwood Hills Harrow Weald Nash East Ham Purley Clapham Junction Collier's Wood Osterley Lower Belvedere Clapham Common Crooked Billet Longlands Hillingdon Heath Ilford Brentford Crossness Strawberry Hill North Greenwich Kingsland Hampstead Southfields Lower Place Aperfield Leaves Green Shortlands Selsdon West Ealing Herne Hill Welsh Harp West Barnes Hayes Blackheath Park Earlsfield Kensington Emerson Park West Harrow East Acton Stockwell Tooting Graveney Belmont Finsbury Park Hallsville Quarter Woodford Green Chinbrook West Norwood Brockley Marylebone Biggin Hill Childs Hill Neasden West Ruislip Petts Wood Beddington Harringay Ham Denmark Hill Hillingdon Edgware Single Street Staples Corner Dalston Woodcote Green Harold Wood Cowley Peachy Gants Hill Brondesbury Leyton Seething Wells Underhill South Ruislip Perivale Bandonhill Ruislip Common The Hyde Snaresbrook Upper Walthamstow Freezy Water Downham Dollis Hill Tottenham Green Manor House Ealing Aldersbrook Southall Waddon Kensal Green West Drayton Chipping Barnet Stoke Newington Cricklewood Sydenham Hill Keston Mark North Feltham Motspur Park New Cross Gate Ardleigh Green Catford Furzedown Wennington Colham Green Millwall Oval North Wembley Upper Ruxley Knight's Hill Cheam Whitechapel Kingston Hill Upper Clapton North Harrow Keston Uxbridge Alexandra Park Thornton Heath Honor Oak Cranley Gardens The Mews Avery Hill New Eltham Dulwich Stratford Roundshaw Brunswick Park Leytonstone Creekmouth Camberwell Chelsea Forty Hill Benhilton West Brompton Wanstead Flats Alperton Woolwich Preston White City Grove Park Shepherd's Bush Archway Cowley Barking Putney Heath Millbank Tottenham Albany Park Risley Close Barnsbury St Giles Crofton Park Tufnell Park Somers Town Marks Gate Temple Mills Chalk Farm Earl's Court West Dulwich South Norwood Orpington Haggerston Victoria Wembley Beckton Lewisham Addiscombe Leyton Marshes Barking Wharf Square West Acton Uxbridge Moor Wapping Morden Cole Park Hainault Noak Hill Riddlesdown Ickenham Fitzrovia West Kilburn Seven Kings Primrose Hill Blendon Streatham Park Plaistow Wimbledon Bayswater Arpley Square Highlands Village Dulwich Village Penge Belvedere Wormwood Scrubs Castelnau Upton Westcombe Park Ducks Island West Hackney Hill End East Finchley Maze Hill Union Mews Rushmore Hill Rotherhithe South Street Blackwall Cranham St George in the East Streatham Vale Goodmayes Upminster Bridge Hackbridge Kidbrooke Charlton Newbury Park Surrey Quays Hatton Berrylands Pinnerwood Park Bell Green The Burroughs Harefield Grove Clapton Park Eastcote Village Wembley Park The Borough Greenford Hitchin Square St Luke's Blackheath Church End North Acton Forest Gate Becontree Heath Berry's Green Poplar South Croydon Loxford Pentonville Barnes Poverest Mitcham Newyears Green Charing Cross Rise Park Green Street Green Coulsdon Hampton Holborn Upton Park Hayes Whetstone Crystal Palace Woodlands Dudden Hill Elephant and Castle Barnehurst Lee South Bromley Coombe Walham Green Walthamstow Village Old Oak Common Locksbottom Hendon Kenton Elstree Park Wanstead Pratt's Bottom Foots Cray Hornsey New Beckenham Nine Elms South Wimbledon Enfield Lock Highgate Sanderstead Hampton Wick Sands End Unity Place Harlington Carshalton Lower Edmonton Upper Norwood South Tottenham Maitland Park Tottenham Hale Hackney Marsh Canary Wharf Mayfair Bromley Wood Green Brimsdown Parliament Hill Gidea Park Tulse Hill Chislehurst Craven Walk Colyers Grahame Park Chinatown Forestdale Wimbledon Park Canonbury Hampton Court Upminster Derry Downs Clapham Park De Beauvoir Town Colindale Lampton Ruislip Seven Sisters Wandsworth Rowley Green Eastcote Cyprus Raynes Park Elm Park Broom Hill Roehampton Southwark Lower Clapton Sundridge Hounslow West Stamford Hill Clerkenwell Slade Green Camden Town Monken Hadley Oakleigh Park Surbiton Temple Knightsbridge Hampton Hill Canons Park Streatham Hill Church End Parsons Green Peckham South Lambeth Streatham Sutton Crofton North Woolwich Elmstead Woodside Park Brockwell Park Balham Goddington Sudbury Silvertown Coldharbour Hook St John's Lessness Heath Plumstead Osidge Well Hall Maryland Dartmouth Park Higham Hill Ramsden Noel Park Sipson Enfield Cubitt Town South Acton Muswell Hill Arnos Grove Maida Vale Spring Grove Wallington Bermondsey Falconwood King's Cross Hornsey Vale Winchmore Hill Abbey Wood Harmondsworth Oakwood Spring Park Enfield Island Village Hampstead Heath Hyde Park Corner Bush Hill Park Norwood Green Harrow Arkley Rosehill Thamesmead Castle Green Enfield Highway Longford Clapham Tooting Bec Common East Barnet Cranford Brent Park Enfield Wash South Harefield Beckenham Upper Belvedere Copse Hill Frognal Ruislip Manor Bromley Park Highwood Hill Bexley Little Stanmore Grove Park Festubert Place Chingford Hatch Lower Morden Horn Park Farnborough Plaistow World's End Kevingtown Twickenham Covent Garden Brook Green East Dulwich Central Parade St James's Old Bexley Barnet Gate Limehouse St Helier South Beddington Lamorbey Blackfen West Kensington Rayners Lane Mile End South Harrow West Thamesmead North Southwark West Heath Isleworth Norwood New Town Chingford Hacton Shirley Harlesden Bopeep Bushey Mead Bankside Dormer's Wells Brent Cross Shadwell Upper Edmonton Clayhall Barking Riverside Islington Hammersmith Kingsbury Hanworth Harold Park Wandle Park Rainham Tavern Quay Hatch End Cockfosters Tokyngton Ruxley Park Royal St Paul's Cray Morden Park Kilburn South Hackney Hadley Tower Gardens Tooting Bec New Barnet Repton Park Greenwich Wallend South Hornchurch Farringdon Little Heath Queen's Park Lisson Grove West Ham Kenley London Mill Hill Temple Fortune Queensbury Monks Orchard