Media Planning in Southbury

Get in touch

Media Planners in Southbury

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in EN1 1 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Southbury for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Southbury

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Southbury (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Plaistow Honor Oak Park Harmondsworth Balham Wallington Square Erith Notting Hill Gospel Oak Snaresbrook Roehampton Highwood Hill Rushmore Hill Craven Walk Ardleigh Green Brent Cross Grange Park Hackney Wick Golders Green Mill Hill Harefield Grove Brondesbury Park Hale End New Southgate Selhurst Merton Aldgate Clapham Common Lambeth Pentonville Bostall Woods Stroud Green Hayes End Carshalton on the Hill Cockfosters Battersea West Dulwich Tooting Graveney Forty Hill Enfield Highway Cranbrook New Charlton West Brompton South Hornchurch East Barnet Purley Woolwich South Acton Ruislip Gardens Kew King's Cross North End Swiss Cottage Grove Park Tottenham Hale Angel Fullwell Cross Tottenham Foxbury Hoxton Farthing Street Addiscombe Westminster Ponders End Peckham Chelsfield Ruislip Manor Addington Arkley St Paul's Cray Aldwych Sudbury Canary Wharf Knight's Hill New Cross Seven Sisters Brentford End South Harrow Upper Belvedere Mottingham Bandonhill North Acton Hither Green Hampstead Garden Suburb Wimbledon Park Kevingtown Ealing Finsbury Edgware St Helier Acton Green Silvertown Woodford Bridge Custom House Marks Gate Tavern Quay Berrylands Church End Holborn Rayners Lane Stanmore London Hammersmith Harringay Finchley Barkingside Hatch End Albany Park Upton Oakleigh Park Stepney Lower Edmonton Sydenham Hill Charing Cross North Cray Wandsworth Common Crews Hill Sutton West Ham Feltham Headstone Tooting Willesden Green Risley Close Finsbury Park Roundshaw Acton Seven Kings Lamorbey Beddington Corner Blackfriars Barbican Park Royal Poynders Parade Parsons Green Willesden Slade Green West Kilburn Castelnau North Feltham Shirley Bulls Cross Teddington Bedford Park West Acton Central Parade St Mary Cray Upper Sydenham St George in the East Newyears Green Thamesmead Brompton Sidcup Canons Park North Hyde Hillingdon Heath Vale of Health Longford Ruislip Collier Row Becontree Heath Upper Ruxley The Borough Forestdale Yiewsley Raynes Park Bromley Woodcote Green Crofton Winchmore Hill Little Ilford Union Mews Highbury Wennington Upper Norwood South Hackney Dudden Hill North Wembley Falconwood Surrey Quays Norwood Green Unity Place Leamouth Bopeep Bush Hill Park Nunhead Pinnerwood Park Southgate Covent Garden West Green Leaves Green Monken Hadley Chipping Barnet Frank Whipple Estate Thornton Heath Chalk Farm Croydon Wallend Church End Selsdon Friday Hill Wimbledon Forest Gate Morden Little Venice Widmore Millbank Primrose Hill Kenton Barnet Rush Green Bromley Spring Park Temple Fortune Streatham Park Friern Barnet Tottenham Green Sands End South Street The Mews Benhilton Greenhill Barking Wharf Square West Barnes Colney Hatch Harrow Weald Osterley Hampton Wick Southborough Welling Fairlawn Cottage West Heath Crayford Hanworth Walham Green Loxford West Hendon Kensal Green Dulwich Village Lower Morden South Tottenham Turnpike Lane Lea Bridge North Finchley Tower Hill South Croydon Beckton Whitechapel Twickenham Shoreditch Wembley Park Stratford New Town Little Woodcote Kennington Southfields Tolworth Streatham Russell Hill Belsize Park Carshalton Wanstead Flats New Cross Gate St John's Wood Surbiton White City Green Street Green Grove Park North Ockendon South Ruislip Poplar Downham Botany Bay Gunnersbury Woodford Green New Eltham Hayes Wallington Summerstown Woodford Wells Stonebridge College Park Mill Meads Plumstead Common Alexandra Park Streatham Vale Chadwell Heath Southbury Upper Shirley Clock House Highlands Village West Thamesmead Upper Clapton Muswell Hill Little Heath Arnos Grove Cowley Peachey Eden Park Kingsland Motspur Park Stamford Hill Plashet Coney Hall Harlesden Pinner Belmont Fortis Green Newbury Park Manor House Barking Hainault North Woolwich Whetstone Preston Bayswater Bloomsbury Creekmouth Richmond Coldharbour Waddon Dollis Hill Crook Log Hayes Mile End Goodmayes Elephant and Castle Denham Ramsden Putney Heath Fairlop Docklands Belgravia Kingston upon Thames Bromley Park Enfield Lock Canning Town Kenley Coldfall Coalmakers Wharf Bellingham Edgware Bury South Hampstead Royal Arsenal West West Hampstead Blackheath Cowley Peachy Poverest Colyers Aldborough Hatch Heston Upton Park Bushey Mead Belvedere Malden Rushett Chessington Ducks Island Lewisham Southend Hackney Keston Bickley The Burroughs Queensbury Coulsdon Hampton Court Hornsey Vale Hackney Marsh Barking Riverside New Addington West Ealing South Norwood New Barnet Mitcham Brunswick Park Sundridge Ratcliff South Harefield Upminster Gipsy Hill Kensington Herne Hill Clapham Park Orpington Cambridge Heath Crofton Park Fitzrovia Brockley Keston Mark Hackbridge St John's Ickenham Strand on the Green Bankside Walthamstow Village Rowley Green South Beddington Crouch End Furzedown Homerton Highams Park Staples Corner Holland Park Stockwell Bullsmoor Soho North Sheen Clapham Junction Festubert Place Putney Hornchurch Somers Town Hadley Wood Alperton Chase Cross Lee Old Bexley Anerley Spitalfields Catford Welsh Harp Harold Hill Maida Vale Isleworth Cricklewood Belmont Hadley Lower Holloway Maze Hill Chelsfield Bell Green Barnet Gate St Giles Merton Park Norbury Plaistow Putney Vale Hitchin Square Kensal Rise Frognal Fulwell Old Malden Osidge Nash Little Britain Ruxley East Acton Cranham Maypole Upper Edmonton East Finchley South Woodford Beddington Totteridge St Johns Derry Downs Temple Goddington Cheam Brixton West Drayton Coombe Barnes Cray Lower Belvedere Woodlands Bounds Green Harefield Palmers Green Shadwell Enfield Wash Victoria Ham North Kensington Pratt's Bottom Romford Brent Park Eltham East Wickham Northwood Hills Temple Mills Hazelwood Wandsworth Tower Gardens Perivale Mortlake Lower Sydenham Gidea Park Globe Town Knightsbridge Cudham Elm Park Islington Holloway Middle Park Highgate Maitland Park Harold Wood Wandle Park Childs Hill East Bedfont West Kensington Maryland Arpley Square Neasden Leyton Marshes Old Oak Common Stratford Shortlands Chase Village Dagenham Forest Hill Hanwell Underhill Brentford Ilford Colham Green Biggin Hill Sipson Stratford Marsh Bromley Common Longlands The Hale Harold Park Kingsbury Upper Holloway Streatham Hill Earl's Court New Malden Queen's Park World's End Blackheath Park Strawberry Hill Chingford Green Old Coulsdon Upper Elmers End Ladywell Manor Park Greenford Hounslow Heath Brimsdown Archway Petts Wood South Lambeth Berry's Green Redbridge Pimlico Cottenham Park Luxted Isle of Dogs Alderwood Terrace Whitton Bow Common Chislehurst Old Ford Honor Oak Chiswick Upminster Bridge Millwall Tooting Bec Common Kingston Hill Elmstead Enfield Island Village Woodside Kilburn West Harrow Marylebone Hacton Broom Hill Emerson Park Brondesbury Wood Green Chinatown Brownswood Park Uxbridge Moor Southwark Leytonstone Repton Park Dalston Southall Newington Ruislip Common Tulse Hill Whitehall Cann Hall Eastcote Village Crystal Palace Mayfair Copse Hill Trinity Buoy Wharf Downe Upper Walthamstow Elstree Park Farringdon Crossness Blackwall South Wimbledon Woodford Regent's Park Harrow on the Hill De Beauvoir Town Chislehurst West Hackney Central Northumberland Heath Oval Worcester Park Lampton Wapping Higham Hill Havering-atte-Bower Eel Pie Island Westbourne Green Elmers End Wimbledon Common West Hackney Cole Park Crooked Billet Woodcote Aperfield Wembley Rotherhithe Sanderstead Hampton Lisson Grove Dartmouth Park Leyton Tufnell Park Lower Feltham Dormer's Wells Monks Orchard Dulwich Limehouse Chinbrook Cyprus Deptford Clerkenwell Aldersbrook The Wrythe North Hillingdon Chingford Denmark Hill Grahame Park Tokyngton Uxbridge Edmonton Yeading St Margarets Locksbottom Lessness Heath Hounslow West Hornsey Blackfen Castle Green Cowley Hampstead Heath Walworth Bowes Park Kensal Town Hillingdon Becontree St Pancras Harlington Riddlesdown Harrow Hatton South Bromley The Hyde Camberwell Tooting Bec Hounslow Broad Green Vauxhall Woodside Park Gants Hill Chingford Hatch Horns Green West Norwood Enfield Colindale Wealdstone Penge Northwood North Southwark East Sheen Upper Tooting Clapton Park Greenwich Norbiton Sydenham Gallows Corner Morden Park Rainham Horn Park North End Bexleyheath Lesnes Abbey Pinner Green Barnes Clayhall Clapham Farnborough Bow Hockenden Walthamstow Forest North Cheam Petersham Canonbury Earlsfield Plumstead Hampstead West Wickham Lower Place Northolt Nine Elms Beckenham East Ham Hook Abbey Wood Coldblow Camden Town Rosehill Eastcote Noak Hill Rise Park Hampton Hill Noel Park Barnsbury Blendon Foots Cray Hallsville Quarter Cranley Gardens Barnehurst Brockwell Park Southborough Kentish Town Norwood New Town Blackheath Royal Standard Cranford Fulham Hayes Town Parliament Hill North Harrow Hyde Park Corner Westcombe Park Bostall Heath Strand Wormwood Scrubs Wanstead East Dulwich Chelsea Brook Green St Luke's New Beckenham Seething Wells Cubitt Town South Kensington Spring Grove St James's Well Hall Enfield Town North Greenwich Avery Hill Kingston Vale Shooters Hill Paddington Shacklewell Hill End Bexley Stoke Newington Lower Clapton Holders Hill Kidbrooke Collier's Wood West Ruislip Corbets Tey Walthamstow Little Stanmore Bermondsey Park Langley Roxeth Shepherd's Bush Oakwood Hendon Haggerston Charlton Burnt Oak Freezy Water Single Street Carshalton Beeches Bethnal Green