Media Planning in St Luke's

Get in touch

Media Planners in St Luke's

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in EC1V 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in St Luke's for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in St Luke's

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover St Luke's (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Edgware Underhill Denham Hanwell Ducks Island Kensal Town Tottenham Tufnell Park Woodcote Green West Hampstead Silvertown Cockfosters Manor House Frognal Newbury Park Walthamstow Village Bow Common Festubert Place Chadwell Heath Leaves Green Hayes Creekmouth St Mary Cray Kenton Canning Town Heston St John's Wood Tolworth Rushmore Hill Collier Row Ealing Nine Elms Edgware Bury Colyers New Southgate The Wrythe Chiswick Hendon Elephant and Castle Victoria Lower Place Barnsbury Hacton Union Mews Hill End Hadley Wood Upper Elmers End North Greenwich Fullwell Cross Canary Wharf Gospel Oak Cheam Monks Orchard College Park Teddington Crooked Billet Forest Hill Kensal Rise Redbridge Berrylands Shirley Strand Elmers End Isleworth Vauxhall Furzedown Enfield Wash Hounslow Trinity Buoy Wharf Eastcote Village New Addington Barking Northwood Hills North End Maypole Hitchin Square St Johns Highwood Hill Coulsdon Freezy Water Little Woodcote Chelsfield Finsbury Park Aperfield Putney Rainham Upper Ruxley Leytonstone South Hornchurch Totteridge Barnes Cray Roundshaw West Ham Horn Park Hackney Honor Oak Park Sutton Kensal Green Upper Clapton Vale of Health Lower Holloway Wennington Gunnersbury Stonebridge Woodford Wells Enfield Highway North Sheen South Harrow North Kensington Poverest Barnes Crofton Park Paddington Kilburn North Ockendon Putney Heath Plashet St Helier Castelnau Mottingham Edmonton Eltham Forty Hill Lower Sydenham Grange Park Alperton Hale End Tower Hill Stratford Marsh Poplar West Acton West Drayton Denmark Hill Farnborough West Hendon Highlands Village Spring Grove Palmers Green Hornsey Old Ford Lower Edmonton Barnet Gipsy Hill St John's Highams Park West Kensington Petts Wood Stanmore Harrow Knight's Hill South Kensington Shacklewell Sidcup Finchley North Hyde Cole Park Sudbury Chingford Hatch Parsons Green Bush Hill Park East Wickham Ardleigh Green Welsh Harp Gants Hill Bandonhill Holloway West Hackney Camberwell Brentford End Little Stanmore Wallend Clock House Clapham Hackney Marsh West Heath Chase Village Harlington Coldfall Yeading Balham South Acton Upper Holloway Crofton Golders Green East Sheen Harmondsworth Shepherd's Bush Ruislip Common North Cheam Woodside Sanderstead Whitton Cann Hall Blackheath Royal Standard Kingsland Stepney Barbican Hatch End Rayners Lane Wanstead Flats Plaistow Highgate Osidge Emerson Park Wallington Coombe Poynders Parade Bostall Woods Spring Park Aldgate Farringdon Sipson Burnt Oak South Hackney Peckham Colham Green Fortis Green Hoxton Tooting Bec Common Royal Arsenal West West Norwood Charing Cross Newington World's End Maryland Feltham Marylebone Richmond Harlesden Noel Park Honor Oak Mill Hill Unity Place North End Wandle Park Church End East Acton Avery Hill Carshalton Dalston London Maitland Park Cowley Stoke Newington Wimbledon Common Crouch End Selsdon Upton Green Street Green Northolt Eden Park Bayswater Mill Meads Croydon South Norwood Upminster Elm Park Whetstone Dagenham Biggin Hill Havering-atte-Bower Walthamstow Cricklewood Ruislip Gardens Locksbottom Grove Park Lower Feltham Motspur Park Bell Green Catford Dudden Hill Upper Sydenham East Barnet Carshalton on the Hill New Charlton Worcester Park Tooting Bec Upper Walthamstow Botany Bay Chase Cross Clayhall Friday Hill Bellingham Riddlesdown Brownswood Park Highbury Chislehurst Gidea Park Norbury Shadwell Elmstead Haggerston Shoreditch Angel Strawberry Hill Hampton Wick Dormer's Wells Tooting Graveney Bickley Repton Park Cowley Peachey Bankside Harringay Kew Plaistow Bethnal Green Stroud Green Pinner Marks Gate New Cross Gate Malden Rushett Morden Cubitt Town Millbank Maida Vale Chipping Barnet Old Coulsdon Canonbury Seething Wells Bromley Nunhead Enfield Island Village Aldersbrook Earlsfield South Beddington Putney Vale Norwood Green Central Parade Hayes Town Merton Westcombe Park West Kilburn Frank Whipple Estate Friern Barnet West Barnes Roehampton Southall Alexandra Park Kingston Vale Dulwich Village Park Langley Oakwood Wormwood Scrubs Risley Close Crossness Sands End Hampstead Heath Herne Hill Ratcliff Church End Woodlands Whitehall Broad Green Northumberland Heath The Hale Belvedere Nash Brockwell Park Norbiton Keston Mark Clerkenwell Single Street The Mews Clapham Junction Rowley Green Preston North Acton South Street Kingston upon Thames Cambridge Heath Coney Hall Upper Tooting Stockwell The Burroughs Lesnes Abbey Southfields Crews Hill Thamesmead Forestdale Woodford Bridge Tooting Hornsey Vale St Paul's Cray Harefield Purley Hornchurch Arkley Hampstead Garden Suburb Ickenham Seven Kings Woodford South Woodford Willesden Green Westminster Keston Harold Hill Lee Mortlake Woodcote Hounslow West Bexleyheath Holborn Archway Barnet Gate Custom House Bedford Park Winchmore Hill Blackfen Wandsworth Streatham Hill Tavern Quay Blackheath Hackney Central Becontree Heath Childs Hill Regent's Park Falconwood King's Cross Uxbridge Moor Goddington Beckenham Spitalfields St George in the East Seven Sisters Cranbrook Chingford Green Chinbrook Southgate Harrow Weald Hackney Wick Enfield Town Enfield Lock Greenhill Goodmayes Belsize Park Mile End Queensbury Little Heath Queen's Park Upton Park Downham Longford Staples Corner West Ealing Harold Wood Sydenham Colney Hatch Bermondsey Park Royal Foots Cray Streatham Vale Anerley Hockenden Westbourne Green Southbury Somers Town Coldharbour Dartmouth Park Tottenham Hale Perivale Wealdstone South Lambeth Parliament Hill Benhilton Headstone Southborough Hillingdon Heath Brent Cross Mayfair Bushey Mead Islington Beddington Corner Chelsfield Broom Hill Walham Green West Dulwich Hatton Southend Blackfriars North Hillingdon Cottenham Park Hampton Hill Ruislip Stratford Wallington Square North Feltham Barkingside Chinatown Chislehurst West Pinnerwood Park Brondesbury Park West Brompton Bromley Mitcham Turnpike Lane Hampton Dollis Hill Kingston Hill White City Aldwych Hadley Hammersmith Plumstead West Harrow Hainault Bostall Heath Corbets Tey Kidbrooke South Wimbledon Shortlands Limehouse Chelsea Upper Belvedere Wapping South Tottenham Addington South Bromley Chessington Sundridge Bopeep Walworth Little Britain Grahame Park Crystal Palace Loxford Noak Hill Brent Park Cranley Gardens Wandsworth Common New Cross Dulwich Hampstead Knightsbridge Abbey Wood Derry Downs Hayes End Camden Town Lower Morden Battersea Wimbledon Park Wembley Upper Edmonton Lower Belvedere Brompton Selhurst Aldborough Hatch Eel Pie Island Old Malden Forest Gate Albany Park Beckton Hackbridge Millwall Oakleigh Park Osterley Lamorbey Shooters Hill Rotherhithe Berry's Green Upminster Bridge Bowes Park Tulse Hill West Thamesmead Bexley Covent Garden Coalmakers Wharf Kenley Morden Park South Hampstead Brixton Brondesbury Upper Shirley North Woolwich Maze Hill Kevingtown Barking Wharf Square Harefield Grove The Hyde Little Venice Notting Hill Brimsdown Penge Southborough Holland Park Blackheath Park Hounslow Heath Bulls Cross Castle Green Lea Bridge Plumstead Common Belmont Clapton Park Belmont Arpley Square Acton North Southwark Cyprus Primrose Hill Kensington Little Ilford Belgravia Rush Green Surbiton Hook Colindale New Malden Enfield Hither Green East Bedfont Bow Craven Walk Welling North Finchley St Pancras Muswell Hill Homerton Barking Riverside Fitzrovia St Luke's Middle Park Norwood New Town Stamford Hill Thornton Heath Acton Green Kingsbury Hayes Brentford Walthamstow Forest Russell Hill Merton Park North Cray Temple Mills Greenford Woolwich Temple Globe Town Harold Park Romford Farthing Street Fulham Fairlop Harrow on the Hill Clapham Common Newyears Green Streatham Park Erith Clapham Park Chingford Beddington Rosehill Deptford East Dulwich New Barnet Sydenham Hill Uxbridge Charlton Grove Park Wembley Park Orpington North Wembley Pratt's Bottom Willesden Temple Fortune Coldblow Ham Arnos Grove Elstree Park Higham Hill Lower Clapton Summerstown Carshalton Beeches Fulwell Wanstead Holders Hill Fairlawn Cottage Leamouth Oval South Croydon Kennington Lessness Heath Chalk Farm Hyde Park Corner Hallsville Quarter Kentish Town South Harefield Yiewsley Crayford Cranham Longlands Lambeth St Margarets Barnehurst Soho Luxted Tokyngton Manor Park Copse Hill South Ruislip Neasden Ilford Eastcote Ladywell New Eltham Alderwood Terrace Ponders End Surrey Quays Brook Green Bloomsbury Gallows Corner Cranford Earl's Court Canons Park Rise Park Hanworth East Finchley West Wickham Well Hall Hampton Court Woodside Park New Beckenham Lewisham Tower Gardens Bullsmoor Horns Green Widmore Bromley Park West Ruislip Tottenham Green Woodford Green Whitechapel Streatham Becontree Northwood Ruxley Old Bexley Southwark Collier's Wood Crook Log St James's Lisson Grove Cowley Peachy Blackwall Downe Roxeth Cudham Blendon Addiscombe Docklands Finsbury Leyton Snaresbrook De Beauvoir Town Slade Green Waddon Brockley Isle of Dogs St Giles Hillingdon Pinner Green Ruislip Manor Bromley Common North Harrow Ramsden Hazelwood Greenwich Upper Norwood Wimbledon Raynes Park Bounds Green Brunswick Park Pentonville Stratford New Town Wood Green Strand on the Green Twickenham Foxbury West Green The Borough Petersham Lampton East Ham Pimlico Old Oak Common Leyton Marshes Monken Hadley Swiss Cottage