Media Planning in Eaton

Get in touch

Media Planners in Eaton

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in NR4 7 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Eaton for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Eaton

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Eaton (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
South Runcton Morley St Peter Thornage Heckingham Eccles on Sea Runcton Bottom Roydon Ten Mile Bank Grimston Welney Hall Green Baynard's Green Roydon Kirby Cane Runcton Holme Oxwick Langham Anchor Street Beeston St Lawrence Watton Sedgeford Blofield Heath Foundry Corner Intwood Wiggenhall St Germans Swanton Hill North Creake Brandon Creek Tivetshall St Margaret Attlebridge Seething Little London Wiggenhall St Peter Richmond Hill Besthorpe Witton Bridge Thorpe Witton Runhall Kirstead Green Whitlingham Wells-next-the-Sea Gas Hill Burlingham Green Deopham Green Witton Swannington Frankfort Whinburgh Wiveton Ranworth Ludham Newtown Shepherd's Port Kimberley Tilney cum Islington Stratton St Michael Scoulton Hellesdon Piccadilly Corner Bastwick Tilney All Saints Little Ellingham Garlic Street Croxton Long Row Worstead Bawsey Itteringham Little Walsingham Hempstead Old Brigg Upwell Little London Carbrooke Lower Easton Gorleston-on-Sea Dam Green Wortwell Tibenham Upton Hardwick White Horse Common Shelfanger Suffield Drury Square Woodrising Wattlefield Sparhamhill Shereford Methwold Hythe Setchey Welborne Oxnead Gayton Thorpe King's Lynn Frenze Darrow Green Paradise Harper's Green Blakeney Ickburgh Wickmere Keswick Baconsthorpe Tilney Fen End Workhouse Common Great Massingham Sco Ruston Tittleshall Harleston Bow Street Banningham Mile Cross Bawdeswell West Head The Banks Ivy Todd Warham Hengrave Narrowgate Corner Kirby Green Guestwick Green Crowshill Hevingham Bircham Newton Wiggenhall St Mary the Virgin Workhouse Common Lyng West Tofts Hellington Corner Thurgarton South Green West Lynn Wymondham Lynford Holly End West End Foulden Holme Hale Stow Bardolph Emorsgate Johnson Street Larlingford Ormesby St Margaret West Somerton Edingthorpe Green Oxborough Runham Lessingham Muckleton Balsam Field Hawes' Green Coltishall Sculthorpe Forncett St Mary Westbrook Green Bracon Ash Merton Bawburgh Hill Blo' Norton Carleton St Peter Toft Monks Low Street Deopham Little Hale Upgate Maypole Green Wolferd Green Titchwell Edgefield Rackheath Paston Green Cess East Beckham Stalham Bagthorpe Toftrees Holkham Broomholm Crownthorpe The Close Waterheath Haverscroft Street Stubbs Green Kelling Great Green Coxford Northall Green Cargate Common Town Green Framingham Earl West Acre Wash Dyke Guist Stody Ashby St Mary West Runton Tuckswood Pettywell Longham High Green Coslany Gateley North Barningham Buckenham South Creake Waterloo Saham Hills Heacham Great Barwick Waxham Westgate Street West Walton Bull's Green Horsford Dunton Old Lakenham Ashill Langley Street Tunstall Shelton Brandiston Rockland All Saints Welborne Common Bexfield Ingleborough Woodbastwick Coston Aslacton Haddiscoe Little Thornage St James Diss Hemblington Highgate Shimpling Hales Middle Harling Shouldham Great Snoring Beighton Thompson Lingwood Hackford Tilney St Lawrence Upper Hellesdon Lyngate Bird's Corner Horningtoft Northacre Arminghall Rockland St Mary Hillington Hoe St James' End Filby Heath Shouldham Thorpe Hickling Frettenham Sheringham Silvergate Surlingham Crabgate Tyby Brettenham Colney Foxhole Swanton Abbott Illington Didlington Low Street Little Green Thursford Horstead Daffy Green Strumpshaw Bush Estate Sporle Holme next the Sea New Costessey Chequers Corner West Caister Great Ellingham Cat's Common King Row Runham Vauxhall Saxlingham Cockthorpe Beetley Clenchwarton Hardley Street Forncett End Sutton Morley St Botolph Gissing Chedgrave Bradenham Morningthorpe Letton Green Tharston Saham Toney Old Catton Shotesham Sisland West End East Wretham Morston Winfarthing The Street Belaugh Downham Market Weston Longville Godwick Pentney High Kelling Broom Green Fulmodeston Black Carr Brakefield Green Stanfield West End Drabblegate The Green High Street Hickling Heath East Walton Halvergate Wormegay Saxlingham Green West Lexham Lyon's Green Pulham St Mary Snow Street North Green Shammer Colby Freeland Corner Aldborough Smallburgh Weston Green Burnham Westgate Thelveton Bergh Apton South Denes Cat's Corner Stoke Ferry Tilney High End Guilt Cross West Beckham Weasenham St Peter Shadwell Thorpe Row Jordan Green Crostwick Ketteringham Stalland Common Gaultree Wickhampton Trowse Newton Field Dalling Felmingham Pudding Norton Clint Green Hempnall Green Blofield Corner Lower Tasburgh Beckett End Barton Bendish Bale George Hill Topcroft Hemsby Bunwell Bottom Ridlington Low Common Brampton Swaffham Swainsthorpe Stonebridge West Winch Dam Brigg Broadmoor Caston North End Old Hunstanton Burnham Norton Fen Street Irstead Collett's Br Little Ryburgh Lower Stow Bedon Dockeney Northrepps Thickthorn Hall Caister-on-Sea Newtown Burgh next Aylsham Hethersett Middleton Chapelfield Grove West Earlham Burnham Thorpe Little Plumstead Roughton Downham Wacton Billingford Mulbarton Brandon Parva Dersingham Loddon Southrepps Hopton on Sea Toftwood Hainford Narborough Mill Green Caistor St Edmund Hamrow Tasburgh Billockby Flaxlands Burnham Market Fersfield Common Lakes End Barford Mundesley Eastgate Weasenham All Saints Little Barwick Brooke Tatterford Fordham Bunwell Wolterton North End Pound Corner Yaxham Thurlton Low Common Saxlingham Thorpe Thorpland Earlham Easthaugh Paston Penny's Green Gaywood Bridgham Postwick Freethorpe Withergate East Ruston Bressingham Briston Thunder Hill North Barsham Wroxham Tower End Weeting North Tuddenham Copy's Green Fiddler's Green Upgate Swanton Morley Bowthorpe Guestwick Marsham Hapton Thornham Browston Green Hoveton Thurning Moorgate East Lexham Wereham Row Burston Quidenham Edgefield Street Neatishead Denton Stanhoe Tungate Waterloo Little London Eccles Road Burgh Castle Fengate Calthorpe Street Mattishall Ashmanhaugh Florence Walk Garvestone Buxton Eaton Rise Whissonsett Little Barningham North Burlingham New Catton Mileham Eaton Hockering Worthing West Poringland Blackwater Stanford Church Field West Raynham Suspension Bridge Blackmoor Row Pockthorpe Hellington Threxton Hill Twyford Hunstanton Itteringham Common Foundry Hill Thorpe St Andrew Pedham Easton Congham East Runton Lordsbridge Upper Guist Cawston RAF Coltishall Kirby Row Limpenhoe Hill Horsey Threehammer Common Boyland Common Harling Road Fersfield Pockthorpe East Raynham Upper Street Heggatt Street Browick Hungry Hill Burgh St Peter Overstrand Bunwell Hill Badersfield The Common Thorpe End Low Common Salle Old Buckenham Little London Dowe Hill St John's Fen End Alburgh Bengate Brewers Green Costessey Furze Green Burnham Deepdale Methwold Gresham Burgh St Margaret East Harling Little London Hedenham Hempton Gooderstone Gillingham Honing Northwold Rockland St Peter Snetterton Heath Bircham Tofts Wilney Green Framingham Pigot Heydon Bedingham Green Anchor Corner Plumstead Green Heartsease Shropham Pooley Street Stockton Walpole Highway Ovington Keswick Ellingham Blofield Scole Sharp Street Bittering Claxton Attleborough Three Cocked Hat Topcroft Street Whitwell Street Runham Wheatacre Long Stratton Letheringsett Hethel Clippesby Cranwich Scole Common Little Dunham Little Cressingham Ridlington Street Waterden Hassingham South Pickenham Nogdam End South Burlingham Yelverton South Acre Morton The Grove Anmer Fodderstone Gap Little Massingham Wacton Common Tottenhill Row Suton Upper Stoke Saddle Bow Felthorpe Barningham Green Swardeston Thurlton Links Haveringland Repps East Somerton Gimingham Aylmerton Pennygate Aldeby Walcott Green Wimbotsham Barmer Earsham Cobholm Island Damgate West Barsham Wolferton Burnham Overy Staithe Mustard Hyrn Salthouse Newton Hardwick Rushford Raveningham Brundish Dickleburgh Rougham Westwick Bradwell Wicken Green Village Colegate End Howe Egmere Upgate Street Plaw Field Sustead Drayton Stibbard Peaseland Green Frogshall Ingworth Sloley Sneath Common Pockthorpe Crossdale Street East Tuddenham West End Stiffkey Wood Norton Hickling Green Pristow Green South Raynham Broomhill Norton Subcourse Barroway Drove Cringleford Emneth Hungate South Wootton Great Melton Pockthorpe Cordwell Carleton Rode Hempstead Wood Street Primrose Corner Fincham Glandford Old Beetley High Common Tottington Reepham Salters Lode Litcham Irstead Street Walpole St Peter Briggate Thurne Waterloo Alby Carleton Forehoe East Winch Trunch Emneth Butcher's Common Stow Bedon Mautby Lamas Cucumber Corner Woodgate New Holkham Brumstead Trimingham Ashwellthorpe Drymere Bramerton Brock's Watering Bodham Alby Hill Little London Nordelph Corner Ingoldisthorpe Upper Sheringham Arlington South Lopham Winterton-on-Sea Walpole Cross Keys Oulton Great Green Trowse Millgate Little Snoring How Hill Crane's Corner Grub Street Hockwold cum Wilton Dunston Saxlingham Nethergate Catfield Nordelph Wereham Loddon Ingloss Kirby Bedon Hemblington Corner Plumstead Ditchingham Tunstead Antingham Walpole Marsh Hempnall Lower Bodham Oby Toprow Queen's Hills New Buckenham Upton Green Danemoor Green Scratby Ditchingham Dam Felbrigg Hargate Rushall North Pickenham Shingham Walcot Green Bintree Great Fransham Cliftonville Newgate Corner Ringland Brancaster Staithe Dunburgh Etling Green Barney Stratton Strawless Edingthorpe Whitwell Little Fransham Marlingford Brinton North Runcton Tuttington Hindolveston Sea Palling Scarning Thorpe Hamlet Frans Green Cley next the Sea Boughton Thorpe Marriott South Lynn Brisley Needham Temple Bar Colby Corner Upgate Street Breckles Smallworth Aylsham Norton Hill The Ling North Wootton Geldeston Short Green Leziate Banham Lenwade Docking Crimplesham Lyngate Redcastle Furze Harris' Green Gressenhall Great Ryburgh Tottenhill Fritton Bellmount Clippings Green Upper Brandon Parva Little Witchingham Great Bircham Thorpe Marriot Cranworth Limpenhoe Great Moulton Walcott Happisburgh Common Southery Walpole St Andrew Goose Green Great Yarmouth Barnham Broom South Walsham Horsey Corner Happisburgh Cantley Corner Belton Catton Grove Wellingham Fritton Shepherds' Gate Melton Constable Sharrington West Newton Westgate Caudlesprings West Harling Burgh Common Fen Street Hyltons Crossways Spa Common Brancaster New Hainford Bodney Dereham Matlaske Lakenham Boyces Bridge Shipdham Martham Saham Waite Lot's Bridge Stow Bridge Hingham New Rackheath Pilson Green Bacton Low Tharston Southwood Stalham Green Binham Potter Heigham Spooner Row Blickling Lower Street Pott Row North Elmham Horsham St Faith Hindringham Crostwight Mount Pleasant Tyegate Green Thwaite St Mary Manson Green Knapton Great Plumstead Puddledock Deopham Stalland North Lopham Foxley Broome Mill Street Starston Bridge Green Three Holes The Arms Shernborne Walton Warren Oulton Street Ingham Corner North Denes Booton Silfield Dilham Fairstead Woodton Cake Street East Carleton Calthorpe Watlington Tattersett Silver Green Ringstead Redenhall Dickleburgh Moor Mundford Wreningham Little Melton Babingley Corpusty Billingford St John's Highway Hilgay Barton Turf Wicklewood Ormesby St Michael Potthorpe Frost Row Burnham Overy Town West Bilney Lower East Carleton Tacolneston Erpingham Taverham Southgate Colkirk Sparrow Green West Dereham Wighton Mundham Common Ashwicken Westfield Lower Thurlton Highoak Feltwell North Earlham Alburgh Street Lushbush Neaton Old Hall Street Upper Street Panxworth Reedham Thetford California Themelthorpe South Green Houghton St Giles Filby Meeting House Hill Southburgh Necton Cangate Wiggenhall St Mary Magdalen Elsing St Olaves South Green Terrington St John Roudham Mundham Red Pits Spixworth Wood Dalling Tivetshall St Mary Cantley Alpington Hunt's Corner Holt Watton Green Great Dunham East Bilney Rush Green Snetterton Hunworth Sparham Horning Pollard Street Gasthorpe Stradsett Swafield Bawburgh Fundenhall Street The Heath Scottow Eau Brink Bradfield Beachamwell Rollesby Heigham Grove The Lings Foulsham Bexwell Cromer Skeyton Corner Lyng Easthaugh Acle Fring Primrose Green Bressingham Common Newgate Kenninghall Castle Acre Bedingham Corner North Green Great Witchingham Denver Sidestock Fustyweed Flordon Metton Great Hautbois Sidestrand Blackwater Bustard's Green Norwich Crowgate Street Brundall Sheringwood Suffield Park Ragmere Syderstone Ingham Beeston Mount Pleasant Baconsthorpe Burgh Stubbs Hardingham Great Walsingham Upper Street Weybourne Fiddlers' Green Alderford Moulton St Mary Broadflash Forncett St Peter West Rudham Briningham Lower Gresham Damgate Langmere Houghton Southgate Road Green Dumpling Green Long John's Hill Thorpe Abbotts Lower Street Broome Street South End Pulham Market Brandon Bank Thuxton Brockdish Hales Street Kenninghall Heath Walton Highway Podmore Newport Whimpwell Green Park Common Low Common Hilborough Greensgate Thursford Green Skeyton Bush Green Newton Flotman Griston Helhoughton Fundenhall Cobbler's Green Wendling Costessey Park Reymerston Orange Row Bushy Common Mill Common Beeston Regis North Walsham Earlham Rise Gunthorpe Garboldisham Thurton Sprowston Nethergate Salhouse The Drove Eastmoor Southtown Stokesby Misery Corner Great Hockham Swanton Novers Thorpe Market Thrigby Lower Street Norton Corner Wretton Croxton Whittington Snettisham Hanworth Outwell New Sprowston Fair Green Saxthorpe East Barsham Blackborough End Beckhithe Stoke Holy Cross Craymere Beck Little Marsh Mill Hill Larling Newton St Faith Colton Kerdiston Terrington St Clement Honingham Fritton Suton Street East Rudham Brookville Bessingham Little Hautbois Kettlestone Pottergate Street Poringland Cockley Cley Dunton Patch Sandringham Broomsthorpe Mattishall Burgh Tumbler Hill Harpley Wilby Marshland St James Lundy Green Castle Rising Flitcham Great Cressingham North Lynn Stacksford Hockering Heath Marham Gayton Fakenham Wramplingham Kidd's Moor Pockthorpe