Media Planning in Flordon

Get in touch

Media Planners in Flordon

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in NR15 1 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Flordon for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Flordon

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Flordon (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Mulbarton The Drove Wheatacre Little Fransham Bressingham Sutton North Pickenham Bow Street Themelthorpe West Runton Upgate Street Great Dunham Southburgh West Raynham South Runcton King's Lynn Mundham Common Bexwell Ashwellthorpe Bexfield Wretton Clenchwarton West End Highgate Tittleshall Peaseland Green Moorgate Besthorpe Boyland Common Billingford Holt Bracon Ash Clippesby Guestwick Blofield Low Tharston Great Cressingham Caudlesprings Spa Common Broadflash Terrington St Clement Bessingham Crostwick Black Carr Mustard Hyrn Drabblegate Fordham Taverham Banningham Roughton Bergh Apton Garlic Street Whinburgh West Tofts Woodrising Old Lakenham South Burlingham Tunstead Shropham Croxton Edgefield Street Barmer Corpusty Hockering Road Green Easton Aylmerton Little Plumstead Brundish Brock's Watering Oxborough Bradenham Repps Baynard's Green Matlaske Easthaugh Billingford Hillington Caistor St Edmund Browston Green Eaton Rise Dereham Dersingham Holkham Rockland St Peter Cobbler's Green Cangate Tottenhill Stacksford Burgh Castle Heartsease Howe Watlington Bramerton Lower Gresham Burnham Deepdale Helhoughton Great Moulton Collett's Br Hargate Little Hale Rougham Pottergate Street Upper Street Breckles Hall Green Wymondham Morningthorpe East Lexham Buxton Wiggenhall St Peter Sedgeford Frogshall Clint Green Marsham Lakenham Weasenham St Peter The Arms Narborough Pollard Street North Green Deopham Suton Street Framingham Pigot Sco Ruston Beighton Cley next the Sea Low Common Salhouse Ashill Brandon Bank The Banks Wickhampton Haverscroft Street Chequers Corner Weston Green Paradise Cockley Cley Skeyton Kettlestone Thetford South Walsham East Rudham Plaw Field Baconsthorpe Westfield Witton Tharston Lyon's Green New Costessey Mount Pleasant Foulden Tilney Fen End Dickleburgh Burnham Norton Trunch Newtown Pound Corner Pennygate Upper Guist Loddon Hainford The Heath Weybourne Nordelph Fiddlers' Green New Rackheath Darrow Green Thursford Green Ridlington Scoulton Pristow Green Bowthorpe Stanhoe Toftwood The Green West Lexham West Bilney Cranworth South Wootton Cawston Little London Crostwight Filby Heath Frettenham Little London Itteringham Mill Hill Great Green Wereham Hengrave Horsey Corner Thompson Kimberley Brampton Great Barwick Tottenhill Row Burgh Common Stow Bardolph Suton Thuxton Waxham Stibbard Welney Mattishall Hanworth Kirby Row Three Holes Lessingham Heydon Burnham Westgate South Lynn Glandford Hardwick Intwood South Creake Stonebridge Suffield Strumpshaw Eccles on Sea Middleton Drury Square Ragmere Newgate Corner Salters Lode Calthorpe Nordelph Corner Great Hockham Northall Green Wereham Row Bawdeswell Barton Bendish Swanton Hill Crabgate East Bilney Walpole Marsh Gasthorpe Highoak Coslany Mill Street Aldborough Cromer Eastgate West Caister Ellingham Toft Monks Wood Street Walcot Green New Hainford Bradfield Thorpe Hamlet Burston Hoveton Shereford Lower Street Ludham Blofield Corner Briningham Sprowston Wiggenhall St Mary the Virgin Little Green Fengate Newton Flotman Worthing Fakenham West Winch The Lings Hunstanton Scratby Cringleford East Wretham Wroxham Great Massingham Copy's Green Aldeby Reymerston Swanton Abbott Fulmodeston Lower Easton Thorpe Row Hemblington Corner Kenninghall Emneth Hungate Southtown Gressenhall Buckenham Upper Brandon Parva Middle Harling Thorpe Market Carleton Rode Billockby Felbrigg Ormesby St Michael Pedham Thorpe St Andrew Plumstead Mile Cross East Runton Heacham Great Hautbois Harpley Sustead Thorpe Walpole St Andrew Briston Great Yarmouth Aslacton Methwold Little Marsh Thurlton Alby Hill Johnson Street Damgate The Close Shepherd's Port Fincham Hilgay Kenninghall Heath Brandiston Lower Street Attleborough Eastmoor Whitwell Old Hunstanton Caister-on-Sea Saddle Bow Lower Street Thorpe Abbotts Wolterton Illington Wortwell Bintree Beeston St Lawrence Piccadilly Corner Hempstead Little Barningham Southrepps Hardingham Sheringham Upper Stoke Suffield Park Wolferton Stow Bedon Lushbush St John's Highway Bushy Common Warham Hardley Street Thwaite St Mary Hockwold cum Wilton Carbrooke Forncett St Peter Swanton Morley Welborne Blo' Norton Kelling Redcastle Furze Beachamwell North Barningham Low Common Snetterton Wimbotsham Blickling Little Witchingham Low Street Kidd's Moor Barton Turf Thickthorn Hall Keswick Forncett End Great Witchingham Bunwell Daffy Green Garvestone Sisland Welborne Common Beckett End Frans Green Heigham Grove Wickmere Greensgate West End Walcott Little London Spixworth Claxton Tilney cum Islington Little Barwick Catton Grove Bridge Green Nethergate Neaton Crossdale Street Walton Warren Bawsey Long Row Low Common Snow Street Wicklewood Saxthorpe Wood Norton Ickburgh Stanford Postwick Larling Cat's Common Rush Green Saham Hills Gayton Thorpe Dumpling Green Guist Pentney Broome Street California Chedgrave Great Green Deopham Green Saham Waite Barney Sparhamhill Cordwell Tatterford Litcham Weston Longville Manson Green Ingham Suspension Bridge Langmere West Walton Runham East Walton Snetterton Heath Silvergate Kirby Bedon Ashby St Mary Alby Mount Pleasant Anchor Corner Bircham Newton Overstrand Whissonsett Blackmoor Row Hapton Broomholm Gooderstone Bridgham Downham Gorleston-on-Sea Martham Edingthorpe Badersfield Earlham Short Green Stalham Green Queen's Hills Broome Newton Wolferd Green Bale Marham Horsford Drymere Sneath Common Shadwell Irstead Street Broadmoor Saxlingham Thorpe Broomsthorpe Thursford Bedingham Corner Longham Balsam Field Whitlingham Little Ryburgh Brancaster Staithe Narrowgate Corner Hindringham Shelton Alburgh Hethersett Haddiscoe Tuckswood South End Orange Row Hempton Fen Street West Newton Holme next the Sea Wicken Green Village Hopton on Sea East Beckham Happisburgh Foundry Corner Emneth West Poringland Jordan Green Hilborough Trowse Newton Ranworth Muckleton Potter Heigham North Earlham Deopham Stalland Honingham Runhall Dunton Patch Flitcham Horsham St Faith Moulton St Mary Ketteringham Gas Hill Scole Downham Market Great Walsingham Old Hall Street Ten Mile Bank Fundenhall The Street Ovington Great Ryburgh Saxlingham Green Waterden Smallburgh West Dereham West End Stody Shelfanger Upper Sheringham Coltishall Hellesdon Wells-next-the-Sea Forncett St Mary Caston Salthouse Setchey Shouldham Coxford Carleton Forehoe Hempstead Dickleburgh Moor Walton Highway Harper's Green Hingham Castle Acre Rackheath South Raynham Bacton East Raynham Reedham Fundenhall Street Roudham Little Walsingham Pockthorpe Stockton Westgate Street Hales Stratton Strawless Wash Dyke Beeston Regis Pockthorpe High Kelling New Holkham Lynford Rushford Ashmanhaugh Egmere Brandon Parva Brinton Shouldham Thorpe Little London Silver Green Lyng Cliftonville Scarning West Acre Hellington Corner Hamrow Swardeston Lingwood Norton Hill Scottow Hungry Hill Mill Common Yelverton Nogdam End Low Street Burgh St Margaret Woodbastwick Tower End Wormegay Filby Bagthorpe Shimpling Knapton East Somerton Salle Stanfield Tyegate Green Colby Bodham Cake Street Raveningham Bellmount Necton Runham Vauxhall RAF Coltishall Alburgh Street Felmingham Runham Hindolveston Oulton Morley St Botolph Thorpland Brookville Thurton Bustard's Green Happisburgh Common Winterton-on-Sea Maypole Green Bush Estate Roydon Fritton Misery Corner West End Long Stratton Poringland The Ling Mill Green Morley St Peter Westbrook Green Bittering Waterloo Little London Bunwell Bottom Church Field Hempnall Griston Thorpe Marriot Wendling Colney Alderford Thelveton Tunstall Smallworth Saxlingham Nethergate Rockland St Mary Hemblington Rockland All Saints Dockeney Aylsham Antingham Wilney Green Croxton Hunworth Dam Green Dunburgh Thrigby West Earlham Babingley Eaton Stubbs Green Lyngate Great Melton St James' End Barroway Drove Gimingham Northacre Upgate New Sprowston Crowshill North Creake North Runcton Colegate End Cantley Lamas Swafield Ingoldisthorpe Belaugh Westgate Pockthorpe Attlebridge Ringstead Broom Green Wacton Common Waterloo Burlingham Green Needham New Catton Podmore Shammer Fersfield Brancaster North Walsham Barnham Broom Walpole Highway Houghton Wattlefield Colton Runcton Holme St Olaves West Head Upper Street Irstead Fustyweed Cucumber Corner Flordon Wiggenhall St Germans Pockthorpe Upton West Harling Spooner Row Congham Cantley Corner Ringland Tottington Burgh next Aylsham Larlingford Little Ellingham Gillingham Earlham Rise High Street Lot's Bridge Thorpe End Tuttington Elsing Park Common Thurning Foxhole Whimpwell Green Blackwater Hardwick East Barsham Fodderstone Gap Haveringland West Somerton North Lopham Cranwich Threxton Hill Upgate Wreningham Colby Corner Little Melton Paston Green Itteringham Common Tumbler Hill Kerdiston Tacolneston Ivy Todd Fairstead Horningtoft Old Catton North Green Burnham Overy Staithe Barford Boughton Frenze Fiddler's Green Shingham Guilt Cross Heckingham Southery Tyby Pulham Market Lordsbridge North Elmham Walpole St Peter Whitwell Street Sandringham Crane's Corner Gayton Watton Green Tasburgh Hunt's Corner Skeyton Corner Mileham Costessey Park Grimston Swannington Bodney Trowse Millgate Hassingham North Tuddenham Panxworth Shipdham Metton Pulham St Mary Ashwicken Westwick Stoke Holy Cross Witton Bridge North Burlingham Cess Cargate Common Holme Hale Beckhithe Limpenhoe Swainsthorpe Keswick Tilney High End Upper Street Wood Dalling Sparrow Green Burnham Market Fersfield Common Hemsby Crowgate Street Brundall Wellingham North End Little Massingham Beeston Coston Florence Walk Hevingham Scole Common Eau Brink Watton Mundham Melton Constable Ingleborough Burgh St Peter Methwold Hythe Reepham Sparham Wramplingham Stradsett Kirby Green Lower East Carleton Town Green Stiffkey Paston Mattishall Burgh Boyces Bridge Tivetshall St Mary Shepherds' Gate White Horse Common Limpenhoe Hill Lower Stow Bedon High Green Great Bircham Arlington Stratton St Michael Sculthorpe Long John's Hill Temple Bar Hickling Green Neatishead Lower Tasburgh Newport Gateley Dunston Ditchingham The Grove Booton South Green Northrepps Hawes' Green Oxwick Swaffham Denver Weeting Bengate Edingthorpe Green Stalham Starston Lower Thurlton Grub Street Low Common Stalland Common Butcher's Common Sharp Street Etling Green West Beckham Toprow Rollesby Great Plumstead Bawburgh East Harling Bunwell Hill Lower Bodham Brooke Brisley Foxley Brakefield Green Blackwater How Hill Little Hautbois Tivetshall St Margaret Halvergate Yaxham Brewers Green Threehammer Common Kirby Cane Lyng Easthaugh Burnham Overy Town Foulsham East Carleton Sheringwood Castle Rising Loddon Ingloss Mundesley Feltwell Brandon Creek Pooley Street Bressingham Common Dam Brigg Foundry Hill Gaywood Horning North Lynn Silfield Waterheath Brumstead Ingworth Hethel Newtown Titchwell Field Dalling Thurgarton Hoe Freeland Corner Pilson Green Pockthorpe South Denes Mundford Stoke Ferry High Common Sidestock Hyltons Crossways Little Cressingham Outwell Gunthorpe Little London Wilby Ridlington Street Dowe Hill South Green Kirstead Green Witton Horsey West Rudham Brettenham Langley Street Great Fransham Fen Street Broomhill George Hill Tattersett Anchor Street Syderstone Wighton North Denes Geldeston Blakeney Denton Clippings Green Tilney All Saints Runcton Bottom Acle Sidestrand Carleton St Peter Heggatt Street Gresham Potthorpe West Barsham Plumstead Green Little Snoring Surlingham Fritton Puddledock Terrington St John Flaxlands Brockdish Sea Palling Didlington Banham East Ruston Hickling Browick Marlingford Harleston Workhouse Common Costessey Meeting House Hill Belton Morston Pudding Norton Drayton Norton Corner Barningham Green Topcroft East Winch Pettywell Merton Three Cocked Hat Felthorpe Red Pits Topcroft Street Briggate Framingham Earl Cat's Corner Cobholm Island Chapelfield Grove Oulton Street Primrose Corner Woodgate Fring Saham Toney Saxlingham Wiveton Diss Sloley Swanton Novers Bradwell South Green Harris' Green Tungate Norton Subcourse Leziate Bawburgh Hill Thurne Wacton Snettisham Dilham Craymere Beck Earsham Docking Thunder Hill Winfarthing Letheringsett Hockering Heath Burnham Thorpe Ormesby St Margaret Twyford Fritton Whittington Hales Street Arminghall Thornage Goose Green Old Buckenham Erpingham Honing Walpole Cross Keys King Row Langham Southwood Frost Row Eccles Road Bird's Corner Woodton Stow Bridge Letton Green New Buckenham Dunton North Barsham Damgate Stokesby Workhouse Common Newgate Shotesham Norwich Mautby North End Crownthorpe Emorsgate Quidenham Weasenham All Saints Blackborough End St James Southgate Burgh Stubbs Roydon Frankfort Sharrington Bastwick Pott Row Calthorpe Street Thurlton Links Marshland St James North Wootton Catfield Waterloo Ditchingham Dam Northwold Upgate Street Withergate Tibenham Oby Guestwick Green Trimingham Upwell Great Snoring Worstead Upton Green Seething Hedenham Ingham Corner Penny's Green Primrose Green Redenhall Edgefield Colkirk Toftrees Old Brigg Gaultree The Common Old Beetley Danemoor Green Shernborne Tilney St Lawrence Hackford Newton St Faith Garboldisham Hellington South Lopham Fair Green Baconsthorpe Richmond Hill Thorpe Marriott Southgate Upper Hellesdon Great Ellingham West Lynn Gissing Cockthorpe Bush Green Horstead Lakes End Walcott Green Bedingham Green East Tuddenham Holly End Hempnall Green Crimplesham Oxnead Godwick Hickling Heath Lundy Green Beetley Blofield Heath Thornham St John's Fen End Houghton St Giles Furze Green Alpington Lenwade Little Thornage Binham Morton Little Dunham South Pickenham Wiggenhall St Mary Magdalen Anmer Lyngate Bircham Tofts Harling Road South Acre Freethorpe Sporle Rushall Bull's Green