Media Planning in Great Cressingham

Get in touch

Media Planners in Great Cressingham

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP25 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Great Cressingham for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Great Cressingham

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Great Cressingham (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Horning Swanton Novers West Acre Briggate New Catton Little Walsingham Winfarthing Burnham Westgate Emorsgate Weasenham St Peter Hardwick Booton Southburgh Horsham St Faith Southery Billockby Roydon Wickhampton Low Common Holme next the Sea Westbrook Green Runham Gayton Thorpe Browick Frans Green Marsham Upper Street Hemblington Corner Wormegay Lyng Bircham Newton Wellingham St Olaves Thorpland Dunston Kirby Bedon Hargate Dunton Patch Brinton Hevingham Catton Grove Kerdiston Runham Thorpe Hamlet Mundham Common Road Green Peaseland Green Tilney Fen End Tatterford Easton Shelfanger Pulham St Mary Brookville Little London Stradsett Breckles South Raynham King's Lynn Spooner Row Black Carr Heckingham Crane's Corner Eaton Rise West End Boyland Common Southgate Northrepps Ten Mile Bank Trowse Newton Thurton Moulton St Mary Brandiston Antingham Pockthorpe West Earlham Cliftonville Witton Castle Acre Swannington Trunch Caston Goose Green Coston Hunworth Great Cressingham Barton Bendish Denton Dickleburgh Moor Lot's Bridge Scole Common Claxton Kettlestone Salhouse Shipdham Low Street Walpole St Andrew Starston Warham Dilham Ormesby St Michael Meeting House Hill Billingford Horsford Norwich Paston Green Cess Threxton Hill The Common Wolferton Scratby Northall Green Oxnead Burnham Overy Town Brundish Butcher's Common Saham Toney Walton Highway North Green Gillingham East Beckham Winterton-on-Sea Itteringham Baynard's Green Hellington Corner Postwick Southrepps Gasthorpe Binham Piccadilly Corner Little London Egmere Howe Ingoldisthorpe Hales North Green Thursford Green Bull's Green West Walton Shereford Hockwold cum Wilton Stow Bedon Woodrising Lushbush Holme Hale Long Row Shropham Bracon Ash South Lopham Carleton Rode Thurning Burgh Castle Wickmere Garvestone Horningtoft Gressenhall Plumstead Swafield Field Dalling Arminghall Anchor Corner Bridgham Nordelph Corner Fustyweed Hardley Street Eccles Road Dersingham Itteringham Common Blackborough End Dockeney Colney Tilney High End Fundenhall Street Cranworth Garboldisham Flitcham Godwick Roughton Ridlington Coltishall Congham Suffield Acle West Newton Blo' Norton Tuckswood Crownthorpe High Street Low Tharston Jordan Green Whinburgh Blofield Deopham Green Walcott Green Yaxham The Street Frenze Wolferd Green The Green Thunder Hill Stanhoe Stiffkey Seething Woodton Mustard Hyrn Rockland All Saints Scole Runcton Bottom Lower Stow Bedon Pott Row Colby Hickling Holly End Cucumber Corner Brandon Bank Swanton Morley Raveningham Danemoor Green Bawsey Blofield Heath Wood Dalling Brundall Martham Stratton St Michael Welborne Common Bodham Sparham Langley Street New Costessey West Winch Belton Rackheath Little Hale Burnham Overy Staithe Browston Green Hellesdon Anmer Attleborough Thorpe St Andrew Burgh St Peter Primrose Green St James Burgh Stubbs Langmere Wattlefield Little London Filby Drabblegate Dowe Hill Newton Flotman Hickling Heath Neaton Little Massingham Shotesham Tittleshall Bunwell Bottom Southgate Bridge Green Framingham Pigot West Raynham Matlaske Helhoughton Sculthorpe Bramerton Croxton Neatishead Mill Street Syderstone Gorleston-on-Sea Halvergate Edgefield South Creake North Walsham Whitwell Street Haddiscoe Hethersett Swanton Abbott Setchey Shepherds' Gate Kenninghall Dunburgh George Hill Colby Corner Bush Estate Lower East Carleton The Close Witton Bridge Oulton Street Daffy Green Rollesby Shimpling Castle Rising Marshland St James Tivetshall St Margaret Ingham Corner Rushford Penny's Green Plaw Field Wiggenhall St Mary Magdalen Westfield Hempstead North Lopham Surlingham Longham Church Field Lower Bodham Haverscroft Street Bedingham Green Workhouse Common Cranwich Cobbler's Green East Rudham Thorpe Marriott Pettywell Corpusty Ovington Happisburgh Smallburgh West Beckham South Walsham Letton Green Waterloo Highoak Brandon Parva Holkham New Buckenham Shelton Wendling Bengate Toft Monks Burgh St Margaret West Poringland Frost Row East Raynham Morley St Peter South End Cake Street Bowthorpe New Rackheath Beckett End Little Melton West End St John's Highway Hoveton Tasburgh Bawdeswell Wood Norton Frogshall Park Common West Rudham Norton Subcourse Wiggenhall St Mary the Virgin Feltwell Hanworth Great Moulton Morston Roydon Upwell Hopton on Sea Sisland Whitlingham Sparhamhill Crowgate Street Pollard Street Knapton Watton Green Suton Street Manson Green Narrowgate Corner Whimpwell Green North Burlingham Eastmoor Earlham Rise Thorpe Market Mautby Newtown Rockland St Peter Roudham Garlic Street Harleston Hockering Freethorpe Bacton Tottenhill Row Keswick North Runcton Walcott Hingham Welborne Crimplesham Anchor Street Lower Thurlton Colton Blakeney Newgate Corner Wiggenhall St Germans Brisley Needham Darrow Green Worstead Oxwick Alby Heacham Muckleton Redenhall Bow Street Great Green Smallworth Stonebridge Hellington Saxlingham Aylmerton Tattersett Caudlesprings Little London East Wretham Glandford Terrington St Clement Barmer Tilney cum Islington Reepham California Brock's Watering Eastgate Aldeby South Runcton Aldborough Bunwell Hill Old Hall Street Gresham Hainford Brancaster Staithe Edingthorpe Green Fersfield Common Shepherd's Port Lundy Green Salle Westgate Street Saxlingham Thorpe Upgate Street Mount Pleasant Newtown Denver Caister-on-Sea Panxworth Hethel Oxborough South Pickenham Boyces Bridge New Holkham The Lings Wereham Row Dumpling Green Burgh next Aylsham Lower Street Lower Street Shouldham Thorpe Damgate Newton St Faith Great Green Attlebridge Easthaugh Necton Hamrow Woodbastwick Upper Stoke King Row Waterloo Tyby Highgate Pentney Gateley Fordham Low Street High Common Scoulton Burlingham Green Lyngate Ellingham The Heath Eaton Fodderstone Gap Ridlington Street Bressingham Dunton Ivy Todd Sidestock Misery Corner Fair Green Westgate Shernborne Upper Street Ingham Thetford Mundford Cantley Silvergate Great Dunham Wicklewood Thurlton Great Fransham Larling Houghton St Giles Weston Green Thorpe Marriot Bradenham North Tuddenham Moorgate Fritton Alburgh Puddledock Upton Gayton The Arms Suspension Bridge Crostwight Hales Street Bedingham Corner Swardeston West Lynn Irstead Street Alpington Burnham Deepdale Lower Easton Happisburgh Common Hapton South Burlingham Burston Nethergate Guestwick Sustead Norton Hill Griston Heydon Clippings Green Old Beetley Harper's Green Sheringham Hillington Foulden East Somerton Hemblington Bintree Southtown Little Snoring Hempton Themelthorpe Weeting Little London Withergate Alby Hill Great Yarmouth East Runton Boughton Downham Pockthorpe Lynford Guilt Cross Freeland Corner Chedgrave Hempnall Green Bawburgh Twyford Pristow Green Lamas Harling Road Little Thornage Stanfield Little Green Watlington Whittington Bushy Common Hilgay Colkirk Short Green East Harling Threehammer Common Stalland Common Tungate Foxhole Besthorpe Keswick Great Hockham Wretton Thursford East Lexham Great Ryburgh Lenwade Dickleburgh East Walton Methwold Hythe Ormesby St Margaret North Wootton Ashwicken Calthorpe Street Lower Gresham Mount Pleasant Stockton Walpole Marsh Etling Green Ketteringham Old Lakenham Snetterton Fulmodeston Three Cocked Hat Furze Green Silver Green St James' End North Barsham Bodney Collett's Br Little Barwick Framingham Earl Gissing Thwaite St Mary Docking Wells-next-the-Sea Mattishall Cordwell Barroway Drove Podmore Frankfort Whitwell Letheringsett Stoke Holy Cross Briston Sedgeford Oby Wicken Green Village Spixworth Kirby Row Aslacton Toftrees Aylsham Silfield Wighton Outwell Chapelfield Grove Lakenham Bird's Corner Bastwick South Green Hengrave Burgh Common Hickling Green Greensgate Poringland West Harling Haveringland Bittering East Barsham Cockthorpe Larlingford Little Hautbois Grub Street Spa Common Florence Walk Guestwick Green Loddon Ingloss Mulbarton Grimston Tilney All Saints Ludham Marham Catfield Welney Little Witchingham Terrington St John East Ruston East Tuddenham Long John's Hill Wacton Common Low Common Bellmount Tyegate Green Ragmere Fincham Brettenham Queen's Hills Wiveton Brancaster Shammer Bexwell Watton Worthing Morton Crossdale Street Repps Broomholm Tumbler Hill Nordelph Barney Salters Lode Sandringham Fairstead Great Witchingham Melton Constable Clenchwarton Saham Hills Hackford Scarning Taverham Maypole Green Honing Low Common Ingworth Pockthorpe Tivetshall St Mary Cat's Corner South Green Carbrooke Shouldham Stubbs Green Briningham Titchwell Tilney St Lawrence Hardwick Sporle Hockering Heath Fersfield West Tofts Bexfield Felmingham Emneth Pennygate Hawes' Green Cawston Old Catton Morningthorpe Blickling Stow Bardolph Strumpshaw Upper Hellesdon Waterden West End Saxlingham Nethergate Broome Street Horsey RAF Coltishall Lingwood Burnham Norton Forncett St Mary Carleton Forehoe Wereham Filby Heath Wimbotsham Coxford Colegate End Crostwick Thickthorn Hall Brockdish Lyon's Green Billingford Metton Ringland Swaffham Ashwellthorpe Snettisham Shadwell Old Brigg Beckhithe Upper Sheringham How Hill Deopham Arlington Banham Sloley Tuttington Mundham Cat's Common Low Common Broomhill Guist Great Massingham New Hainford West Head Saham Waite Foulsham Clippesby Wilby Stow Bridge Ashby St Mary Skeyton Corner Pound Corner Caistor St Edmund Wiggenhall St Peter Thrigby Upgate Tunstall Upgate Carleton St Peter The Drove Johnson Street Babingley Dam Brigg Topcroft Street Stody Damgate Swainsthorpe Wacton Cargate Common Mileham West Lexham Gas Hill Lyngate Geldeston Drury Square Alderford Wood Street Gooderstone Erpingham Intwood Westwick Thurne Hempnall Fakenham Little Cressingham Stacksford Pilson Green Sutton Irstead Barford Broadflash The Banks Runhall Weston Longville Reedham Edgefield Street Leziate Thornage Hoe Fritton Coslany Thelveton Bircham Tofts Downham Market The Ling High Kelling Holt Alburgh Street Ditchingham Dam Little Ellingham Buxton Lower Tasburgh Wilney Green Trowse Millgate Gaultree Little Fransham Dereham Chequers Corner Fundenhall Banningham Bawburgh Hill Kelling Rush Green Potthorpe Cringleford New Sprowston Red Pits Felbrigg Gaywood Merton Waxham Barton Turf Broome Bergh Apton Middle Harling Workhouse Common Brakefield Green East Carleton Badersfield Tottington Little Plumstead North Barningham Hindringham Mill Green West Bilney Gimingham Sidestrand Cromer Narborough Brandon Creek Rockland St Mary Snow Street East Winch West Runton Cley next the Sea Emneth Hungate Forncett End Elsing Wash Dyke Woodgate Pudding Norton Richmond Hill Litcham Cantley Corner Lower Street Hunt's Corner The Grove West Caister High Green Wheatacre North End Thurgarton Cangate Paston Hemsby Upgate Street Quidenham Pockthorpe Limpenhoe Ickburgh Tacolneston South Denes Copy's Green Horsey Corner Horstead Foxley Thurlton Links Baconsthorpe Flordon Toprow Limpenhoe Hill Hedenham Thornham Blackmoor Row Lessingham Orange Row East Bilney Walcot Green Heartsease Costessey Little London Diss Fiddlers' Green Rougham Middleton Walpole Highway Brooke Honingham Fritton Lakes End Stalham Eccles on Sea Felthorpe Mundesley Hindolveston Bagthorpe Pottergate Street Tower End Mile Cross Upper Guist Tibenham Waterheath Bradfield Tharston Ditchingham Rushall Hassingham Snetterton Heath Northwold Upper Brandon Parva Great Walsingham Bush Green Waterloo Sco Ruston Sea Palling Kidd's Moor Stratton Strawless Deopham Stalland Hempstead Potter Heigham Primrose Corner Runcton Holme Harpley Brampton Bradwell Weasenham All Saints Balsam Field West Barsham Long Stratton Burnham Thorpe Pockthorpe Loddon Didlington Great Melton Wreningham South Acre Walpole Cross Keys Barningham Green Thorpe Drayton Walpole St Peter Great Snoring Bale Trimingham Cockley Cley Dam Green Town Green Pulham Market Walton Warren South Green South Wootton Great Plumstead Forncett St Peter Salthouse Heggatt Street Weybourne Buckenham Harris' Green Frettenham Earlham Topcroft Stibbard Blackwater West Dereham Paradise Newport Witton Sparrow Green Foundry Hill Plumstead Green Newton Pooley Street Wroxham Crowshill Fring Belaugh Earsham Drymere Upper Street Hardingham Whissonsett Oulton Fen Street Northacre Costessey Park Mill Hill Toftwood Edingthorpe Sneath Common Kirby Green Sprowston Bunwell Thorpe Abbotts Reymerston Calthorpe Bustard's Green Three Holes Skeyton Hall Green Broom Green Beachamwell Old Hunstanton Morley St Botolph Yelverton Old Buckenham Gunthorpe Stoke Ferry Stanford Upton Green Ashmanhaugh Langham Stokesby Lordsbridge Barnham Broom Thompson Cobholm Island Great Barwick Little Marsh Wolterton Suton Saxlingham Green Great Hautbois Southwood Wramplingham Blofield Corner Thuxton Wortwell Saxthorpe Suffield Park Tunstead Nogdam End Baconsthorpe Tottenhill Sharp Street Great Ellingham South Lynn Marlingford Pedham Hunstanton Beeston North End Little Ryburgh Kenninghall Heath North Lynn Methwold Bessingham Craymere Beck Thorpe End Broadmoor Broomsthorpe Fen Street Brumstead Sheringwood Illington Beeston Regis Shingham Fengate Beighton Saddle Bow St John's Fen End Houghton Wymondham Mill Common Clint Green Bressingham Common Heigham Grove Temple Bar Little Barningham Ingleborough Little Dunham Great Bircham Beeston St Lawrence Sharrington Runham Vauxhall Swanton Hill Flaxlands Beetley Lyng Easthaugh Croxton Overstrand Mattishall Burgh North Pickenham Redcastle Furze Foundry Corner Fiddler's Green North Creake North Elmham Newgate Hungry Hill West Somerton Ranworth Kirstead Green Kimberley North Denes Scottow North Earlham West End Ashill Norton Corner Brewers Green Hilborough Blackwater Stalham Green Crabgate Eau Brink Burnham Market White Horse Common Kirby Cane Thorpe Row Ringstead Hyltons Crossways