Media Planning in Griston

Get in touch

Media Planners in Griston

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP25 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Griston for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Griston

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Griston (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Harleston Walcot Green Lyngate Weasenham St Peter Walpole St Peter Thorpe Market Boughton Waterloo Skeyton Ickburgh Caistor St Edmund George Hill Fiddlers' Green Copy's Green North Barningham Boyland Common Suspension Bridge Lingwood North Wootton Hempstead Foxhole Tower End Downham Market Colney Great Yarmouth Northacre Kenninghall Catton Grove Great Dunham Long Row Mundham Common Tattersett Limpenhoe Hill Ridlington Street Burnham Thorpe Tittleshall North Burlingham Morley St Botolph Horningtoft Threxton Hill Stalham Green Upton Green Egmere Deopham Green Deopham Stalland Workhouse Common Alby Hill Weston Longville Wereham Row Roydon Suton Limpenhoe Broadflash Bawburgh Hill Dickleburgh Pollard Street Sparrow Green Runham Vauxhall Hellington Topcroft Stratton St Michael Feltwell Fiddler's Green Glandford Lamas Salle Hardley Street Roudham Hargate Shotesham Easton Burnham Deepdale Thunder Hill Thelveton Salthouse Garboldisham Blackmoor Row The Ling Darrow Green Upper Brandon Parva Dereham Houghton Short Green Oby Crabgate Shouldham Loddon Middleton Ketteringham Whitwell Street Billockby Hedenham Castle Acre Wretton Church Field Wolferd Green Hengrave Cat's Common Reedham Snettisham Crimplesham Bittering The Arms Weeting Bunwell Hill Mautby Fritton Tungate Downham Rollesby Workhouse Common Burgh next Aylsham Swanton Abbott Bradenham Saham Waite Morston Shipdham Thorpe Little Walsingham Banham Swanton Hill Great Cressingham Holly End Larling Cobbler's Green Walpole Cross Keys East Carleton New Hainford North Runcton East Ruston East Walton Plaw Field Drury Square South Wootton California Mill Street Great Green Bedingham Green Swannington Lyng Easthaugh Twyford Great Hockham Costessey Park Beeston Regis Caudlesprings Witton Mill Hill Caister-on-Sea Burnham Overy Town Bridge Green Spa Common Necton Low Street Briggate Pulham St Mary Wramplingham Paston Green Low Common Hockering Harper's Green Great Massingham West Poringland Overstrand Hickling Heath Didlington Shingham Upwell Surlingham Wilby Paradise Lakes End Cliftonville Woodton Bircham Newton Heigham Grove Dowe Hill Felthorpe Gresham Hempnall Green Cucumber Corner Southwood Alburgh Saxlingham Green Lyon's Green Upgate Brettenham Eau Brink Newton Flotman Bressingham Common Bunwell West End Castle Rising Stow Bedon Three Holes Attleborough Potthorpe Badersfield South Lynn Stoke Ferry Westgate Saxthorpe Clippesby West End Sidestock Little Melton Whinburgh Silver Green Tottenhill Row Black Carr Three Cocked Hat New Costessey Low Common Shernborne Matlaske Shouldham Thorpe Thorpe Abbotts East Winch Whissonsett Sparhamhill Great Plumstead Barford Newtown Breckles Broome Street Walcott Green Hellesdon Little Cressingham Northall Green Great Witchingham Balsam Field Lynford Carleton Rode Little Fransham Postwick Scole Common Lessingham Stubbs Green Little Snoring Potter Heigham Smallburgh Bradfield Quidenham Hethersett Pott Row West End Misery Corner Pettywell Docking South Walsham Winfarthing Little Plumstead Sprowston Johnson Street Little London Harpley Burlingham Green Woodbastwick Kelling Little Massingham North Lopham Pudding Norton Lower Street Thetford Emorsgate Keswick Colby Crostwight Lower Street Great Moulton Binham Burgh Common Shepherds' Gate Whimpwell Green Salters Lode Felmingham Suffield Sea Palling The Grove Dumpling Green Swanton Morley Primrose Corner Holme next the Sea St John's Highway Dersingham Forncett St Peter Edgefield Walton Highway Bodney Walpole St Andrew Woodgate Pilson Green Earlham Rise Nordelph Letheringsett New Buckenham Stow Bridge Thornage Chapelfield Grove Hopton on Sea Narborough Oxborough Walton Warren Southery Dam Brigg Upper Hellesdon Horsey Corner New Sprowston Lenwade Thurning East Beckham Besthorpe Kidd's Moor Low Street Lordsbridge Ellingham Skeyton Corner Newgate Corner Colby Corner Crostwick Melton Constable Little Dunham Great Ryburgh Edgefield Street Blackborough End West Acre Carbrooke Wymondham Kimberley Narrowgate Corner Worstead Nethergate Little London Old Lakenham Beeston Holt Cordwell Furze Green Itteringham Wood Norton North End Weasenham All Saints Fundenhall Street Acle Wroxham Bramerton Fair Green Thickthorn Hall Barmer Calthorpe Street Bergh Apton Rockland St Mary Hoe Lower Street Holme Hale King's Lynn Saham Hills Barroway Drove Bustard's Green Wickhampton Town Green Sparham Pennygate Elsing Brewers Green Little Marsh Bawdeswell Red Pits Thorpland Gasthorpe Marshland St James Clippings Green Lower Bodham Hindringham Gooderstone Newport Helhoughton Great Melton Wortwell Suton Street Upton Runham Tottenhill Crowgate Street Brakefield Green Crane's Corner Weston Green Coxford Tilney High End Happisburgh Common South Creake Cangate Shadwell How Hill Waterloo Great Walsingham Kirby Cane Little Thornage Raveningham Pockthorpe Reymerston West Barsham Fen Street Dunton Patch Felbrigg Framingham Earl Highoak Aldborough Bow Street Bastwick Beckhithe Brooke Merton Burgh Stubbs Arminghall Brock's Watering South Lopham Beetley Costessey Stokesby Dilham Hempton Baconsthorpe Easthaugh Bellmount Low Common Stoke Holy Cross Runcton Holme Jordan Green Mount Pleasant Howe Piccadilly Corner Leziate Kenninghall Heath Ingleborough Witton Sheringham Rushall East Bilney New Catton Stonebridge Barton Turf Maypole Green Filby Heath Lot's Bridge Pockthorpe Mount Pleasant West End Guilt Cross Tyegate Green Belton Holkham Hyltons Crossways Filby Cringleford North Barsham Paston Hindolveston Wickmere Scoulton Eastgate Diss Sloley Mulbarton Alderford Westbrook Green Brandon Creek West Bilney Walpole Marsh Hevingham Manson Green Attlebridge Bush Estate Thuxton Arlington Bracon Ash Syderstone Brinton Hingham Stacksford Brisley Thurgarton Hockering Heath Cranworth Road Green Collett's Br Shelton Saxlingham Nethergate Reepham Greensgate Eastmoor Carleton Forehoe Bedingham Corner Stanford North Elmham Little London Upgate Street Welborne South Raynham Knapton Erpingham Thurton White Horse Common Stockton Chedgrave Heydon Pockthorpe The Lings Dickleburgh Moor Mattishall New Rackheath Longham North Denes Foulsham Ingham Corner Snetterton Gressenhall Mundford Wattlefield Temple Bar Foundry Hill Stalham South Green Little Hale Guestwick Green Little Hautbois Westgate Street Broome Dunburgh Sheringwood St James' End Horsey Fulmodeston Grub Street High Green Wicklewood Peaseland Green Upper Street Gaywood Oxnead Heggatt Street Long John's Hill Westwick Little Witchingham Westfield Podmore Mundham Thurlton Links Upgate Street Trunch Fring Sco Ruston Bexwell Hainford Geldeston West Tofts Chequers Corner Oulton Cranwich Flitcham Snetterton Heath Brandon Parva Lower Tasburgh South Acre The Common Corpusty Sculthorpe Primrose Green Norton Subcourse Starston Damgate Great Hautbois Wellingham Toprow Taverham Stody Denver Metton Tilney St Lawrence Titchwell West Lexham Brundish Hilborough Mill Green Burston Brampton Gissing Middle Harling Bawsey Clenchwarton Upper Stoke Intwood Garvestone Old Hunstanton Southgate Low Common Lower East Carleton Stiffkey Hoveton Croxton North End Clint Green Lower Gresham Norton Hill Beachamwell Hales Street West Runton Etling Green Burgh St Peter Scole Warham Haveringland Horstead Brandon Bank Tatterford Terrington St John Cockley Cley Witton Bridge Wiveton Moulton St Mary Garlic Street Thurne Shimpling Flaxlands Coston Yaxham Upper Street Welney South Green Booton Burnham Overy Staithe Brundall Whitwell Heacham Broomhill Ashby St Mary Bressingham Keswick West Newton Horning Ingoldisthorpe Tuttington Fersfield Hardingham North Earlham Sporle Briningham Anchor Street Coslany Bodham Gillingham Ditchingham Dam Cobholm Island Hillington Bush Green Trimingham Eaton Goose Green Suffield Park Freethorpe Waterheath Little Ryburgh Sutton West Head Morningthorpe Pound Corner Terrington St Clement Ivy Todd Hardwick Hungry Hill Upgate Beighton Broadmoor Blofield Corner West Walton Little Barwick Catfield Thorpe Marriot Panxworth South Green Sharrington Ranworth Fustyweed Outwell Hales Aylmerton Sandringham Spixworth Northrepps Cawston Sneath Common Oxwick Stibbard Fordham Tivetshall St Margaret Upper Street Marsham Hellington Corner Dunston Bushy Common Tibenham Gaultree Saham Toney Cess Burnham Market Wells-next-the-Sea Oulton Street Runham Sustead Strumpshaw West Somerton Hawes' Green Baynard's Green Lower Easton Caston Little Green West Raynham Frankfort Bawburgh The Street Edingthorpe Green Southburgh Hickling Green Old Beetley Cake Street Guist West Winch The Banks Hempnall Gayton Thorpe Frogshall Letton Green Thrigby East Somerton Florence Walk Tacolneston Marham Tunstall East Wretham Wighton North Walsham Broom Green Dunton Ashwicken King Row Ingworth Wiggenhall St Germans Walcott Shelfanger South Burlingham Wacton Whitlingham Neaton Cat's Corner East Runton Setchey Sidestrand Blackwater Freeland Corner Brancaster Kirby Bedon Bacton Mustard Hyrn Hemblington Corner Cargate Common Upper Sheringham Hunt's Corner Little London East Barsham Long Stratton Blofield Salhouse Watton Methwold Hythe Silvergate Craymere Beck Wheatacre Wiggenhall St Peter Foxley West Rudham Thorpe End Hunworth Earsham Irstead Ashill Mattishall Burgh Meeting House Hill Damgate Godwick Runhall Saxlingham Thorpe Edingthorpe Aldeby Great Barwick St Olaves Fodderstone Gap Kettlestone Wreningham Poringland Swafield Burgh Castle Old Buckenham Great Green Neatishead Wicken Green Village Anchor Corner Deopham Bridgham Brookville Weybourne Halvergate Toftrees Norton Corner Muckleton Aylsham East Lexham Colegate End Colkirk Billingford Bird's Corner East Rudham Burnham Westgate Hockwold cum Wilton Gateley Larlingford Tilney All Saints Wolterton Broomsthorpe East Harling Anmer Harris' Green Lyng Silfield Queen's Hills Topcroft Street North Lynn Crossdale Street Calthorpe Fen Street Tilney Fen End Framingham Pigot Runcton Bottom New Holkham Moorgate Browston Green Baconsthorpe Barnham Broom Cley next the Sea Needham Sedgeford Ringstead Hackford Carleton St Peter Fundenhall Ormesby St Margaret Pristow Green Brancaster Staithe Fincham Fersfield Common Houghton St Giles Scratby Wimbotsham Stanfield Newtown Beeston St Lawrence Lower Thurlton Shropham Thursford Brandiston Brumstead The Green Withergate Woodrising Hardwick Shammer Honing Ringland Stradsett Pooley Street Burgh St Margaret Foundry Corner Roydon Stalland Common Butcher's Common Morton Newgate Old Hall Street Ashmanhaugh Blackwater Great Ellingham Scottow Kirby Green Nogdam End Thornham Babingley Sharp Street Fengate Hanworth Penny's Green Thwaite St Mary Old Catton Lushbush Emneth Coltishall Lower Stow Bedon Tilney cum Islington Kirstead Green Northwold Ridlington Wacton Common Drabblegate Beckett End Pockthorpe Ashwellthorpe Saxlingham Bowthorpe South Denes Cromer Cantley Ten Mile Bank Wolferton Griston West Harling Illington South Pickenham North Tuddenham Danemoor Green Bradwell Little London Highgate Roughton East Tuddenham Forncett St Mary Langham Great Fransham Rockland St Peter St James Thorpe Hamlet Rushford Mill Common North Green Mile Cross Scarning Little Ellingham Aslacton West Lynn Kirby Row Flordon Thorpe St Andrew Shereford Hilgay Brockdish Lyngate Belaugh Harling Road West Caister Southgate Billingford Swardeston Bircham Tofts Grimston Thompson Toftwood Martham Wilney Green Great Bircham Foulden Hemsby Bessingham Fakenham Great Snoring Waxham Haverscroft Street Worthing Trowse Newton Frettenham Plumstead Swainsthorpe Gimingham High Common The Drove Colton Waterden Southrepps Newton St Faith Mileham Smallworth Redenhall Hall Green Low Tharston Earlham Bexfield Briston Plumstead Green Horsham St Faith Blo' Norton Yelverton Barton Bendish Stow Bardolph Langley Street Frost Row Irstead Street Spooner Row Ragmere The Close Boyces Bridge Burnham Norton Tuckswood Broomholm Kerdiston Fritton Watlington Wormegay Alburgh Street Hunstanton Rush Green Field Dalling Wood Street Gorleston-on-Sea Winterton-on-Sea Tasburgh Swaffham Buxton Wash Dyke Gayton Tunstead Lundy Green West Dereham Hethel Upper Guist Crowshill Ludham West Beckham Hempstead Hemblington Drayton Eccles on Sea Itteringham Common Lakenham Whittington Marlingford Bagthorpe Buckenham Frans Green Banningham Bengate North Creake South Runcton Barningham Green Honingham Toft Monks Shepherd's Port Congham Pentney Little Barningham Sisland Norwich Emneth Hungate Tottington Trowse Millgate Swanton Novers Wiggenhall St Mary the Virgin Frenze High Street Rackheath Old Brigg Hapton Bunwell Bottom Rockland All Saints Antingham Blickling Drymere Wendling Forncett End RAF Coltishall Gunthorpe Blofield Heath South End Heartsease Thorpe Row Orange Row Pockthorpe St John's Fen End Repps Morley St Peter Barney Happisburgh Cantley Corner Horsford Loddon Ingloss Alby Ovington Thorpe Marriott Puddledock Little London Tharston Mundesley Denton Thursford Green Hassingham Haddiscoe Tivetshall St Mary Langmere Ormesby St Michael North Green Tumbler Hill Fritton Croxton Threehammer Common Daffy Green Pedham Snow Street Stratton Strawless Methwold Thurlton Walpole Highway Claxton Fairstead High Kelling Nordelph Corner Tyby North Pickenham Wereham The Heath Themelthorpe Ditchingham Stanhoe Wiggenhall St Mary Magdalen Richmond Hill Welborne Common Ingham Watton Green Park Common Cockthorpe Heckingham Pottergate Street Bintree Bull's Green Guestwick Seething Dam Green Waterloo Gas Hill Eaton Rise Blakeney East Raynham West Earlham Browick Hamrow Redcastle Furze Crownthorpe Bale Eccles Road Litcham Wood Dalling Southtown Dockeney Pulham Market Alpington Rougham Saddle Bow Newton Hickling