Media Planning in Long Row

Get in touch

Media Planners in Long Row

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in NR16 1 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Long Row for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Long Row

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Long Row (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Kelling Dumpling Green Drymere Mill Common Butcher's Common Tittleshall Deopham Wicken Green Village Grub Street Lyon's Green Ingham Letheringsett Long John's Hill Cockley Cley North Burlingham Felthorpe Watlington High Green Stalham Green Little Ellingham Deopham Green Upper Street East Walton Glandford West End West End Swanton Morley East Runton Stow Bardolph Fritton Wood Dalling Upwell Pudding Norton Eau Brink Paston Westfield Larling Stody Bunwell Oby Upgate Middleton Little Marsh Upper Hellesdon West Raynham Wramplingham Thunder Hill Wood Norton Little Hautbois Carbrooke Mount Pleasant Barton Bendish Holkham Withergate Little London Earlham Rise Chequers Corner The Ling Swafield Shouldham Welborne Thorpe Hamlet Cake Street North Wootton Brettenham Bedingham Corner Broomholm Great Cressingham Deopham Stalland Great Hockham Titchwell Surlingham Dersingham Stow Bedon Stacksford Emneth North Green Crane's Corner Caistor St Edmund Plumstead Green Bessingham Fundenhall Street Moorgate Skeyton California Clippings Green Holme next the Sea Sidestock Upgate Street Great Walsingham Crowshill Arminghall Cobholm Island Town Green Thrigby Ivy Todd Baynard's Green Thornham Shotesham Illington Catton Grove Cordwell Houghton Crostwick Shepherds' Gate Stradsett Geldeston Westgate Alby Hill Colby Thorpe Row Tilney St Lawrence Tungate Horningtoft Crossdale Street Little London Hengrave Raveningham Easthaugh South Runcton Pulham St Mary Fair Green Rockland St Mary Postwick Bustard's Green Thuxton Primrose Corner Low Tharston Edgefield East Harling Cucumber Corner Cantley Corner Hopton on Sea Lessingham Alby Hethersett Threxton Hill Aldborough Great Hautbois West Head Bressingham Short Green Alburgh Bedingham Green Pilson Green Upton North Green Forncett St Peter Binham Fen Street Kenninghall Saham Hills Metton Wortwell Wymondham Anmer Fersfield Common Hempstead Ten Mile Bank Newton St Faith Walton Highway Threehammer Common Cliftonville Edgefield Street Broomsthorpe Pristow Green Damgate Smallworth Gasthorpe Tilney High End West End Clint Green Moulton St Mary Dilham Welney Crostwight Carleton Forehoe Misery Corner Lyngate Rushford Cangate Hindringham Intwood Upper Street Briggate Lower Bodham Griston Eastgate Great Green Framingham Pigot Flordon Little Cressingham Haveringland Stockton Norton Subcourse Pettywell Heckingham Fiddler's Green Ridlington Street Woodbastwick Wolferton Witton Horstead Burnham Overy Staithe Marshland St James Greensgate Broom Green Workhouse Common East Lexham Swannington Sisland Lingwood Walcott Green Blackwater Shipdham Carleton Rode Martham Little Fransham Castle Rising Shadwell Garlic Street Old Brigg Cley next the Sea Winterton-on-Sea Stratton Strawless Tyegate Green South Walsham Melton Constable Sheringham Saxlingham Green Podmore Tivetshall St Mary Billingford Ellingham North End Terrington St John Bircham Tofts Wereham Row Calthorpe Paradise Gorleston-on-Sea New Sprowston North Earlham Queen's Hills Waterden Tilney All Saints Loddon Lyng South Green Marlingford Tilney Fen End Ditchingham Dam Brancaster Staithe Walpole Cross Keys Gateley Low Common Lakes End Newport Southburgh Hunstanton Hickling Pound Corner East Carleton Old Catton Walcott Mill Street Norton Corner Runhall Saxlingham Saddle Bow Morton Hemblington Thornage Weston Longville Thurne Bush Estate Spixworth Aslacton Cranwich Croxton Haddiscoe Scoulton Hamrow Tunstall Beeston St Lawrence Dereham Mustard Hyrn Coxford Wilney Green Horsham St Faith Alderford Foundry Corner Brundish Hickling Heath Brandiston New Costessey Red Pits Stow Bridge Swaffham Browston Green Easton Saxlingham Nethergate West Newton Buckenham The Grove Bunwell Hill Taverham Lower Street North Barningham Southgate Craymere Beck Fring Morley St Peter Ingoldisthorpe High Street Chedgrave Keswick Alpington Costessey East Barsham Earsham Bressingham Common Wormegay Snettisham Sustead Horning Danemoor Green White Horse Common Bale Gimingham Pentney Costessey Park Wolferd Green Little Dunham Bittering Pennygate Lower Street Mulbarton Clippesby Langley Street Low Common Hargate Belaugh Overstrand Pooley Street Walpole St Andrew Happisburgh High Common Stoke Holy Cross Bawburgh Shelton Earlham Southgate Watton Potter Heigham Bexwell Happisburgh Common Snetterton Heath Heartsease Tacolneston Hainford Trimingham Aldeby Frans Green Tatterford Mill Hill Scole Northall Green Whimpwell Green Elsing Pottergate Street Mundesley Barmer Tuckswood West Somerton West Beckham Forncett St Mary Besthorpe Runham Woodrising Rush Green Denver Roydon Heigham Grove Wacton Common Knapton West Earlham Emneth Hungate Hassingham Itteringham Common Stonebridge Bramerton Ormesby St Michael Hardingham Lyngate Pedham Little Melton Irstead Street Shereford Broadflash Scole Common Topcroft Street Hawes' Green Helhoughton Gaywood Crimplesham Low Street Longham Holt Little Ryburgh Thorpe Abbotts Oulton Horsford Crabgate Edingthorpe North Barsham Pockthorpe Brandon Parva New Rackheath Sculthorpe Bintree Broadmoor Hingham Heydon Coslany Johnson Street Little London Pollard Street Trowse Millgate Etling Green Wereham Catfield Mattishall Ovington Gissing Salhouse Fen Street Matlaske East Rudham Beckhithe Thorpe Market Temple Bar East Tuddenham Bridgham Great Yarmouth Westgate Street Richmond Hill Larlingford Sharp Street Church Field Blofield Corner Edingthorpe Green Tharston Whitwell The Arms George Hill Banham Three Cocked Hat Ashby St Mary Limpenhoe Northrepps Blackmoor Row Rougham Thwaite St Mary Guilt Cross South Green Tottenhill Fiddlers' Green Swanton Novers Poringland Felbrigg Hanworth Lower Stow Bedon Lower Tasburgh Fairstead Trunch Hockering Meeting House Hill Antingham Ringland Aylmerton Sutton Upper Brandon Parva Scratby Anchor Street Tumbler Hill Harpley Brewers Green Fulmodeston Great Fransham Banningham Bradfield Toft Monks Scarning Hungry Hill Billockby Caister-on-Sea King's Lynn Roughton Great Moulton West Caister Ashwicken Goose Green Brookville Westwick Burnham Overy Town Kirby Green Waterloo Penny's Green Whitwell Street Great Melton Bradwell The Drove Newtown Lower Street South Lopham Breckles Pulham Market Thurlton Links Hunworth Hales Street Seething Carleton St Peter Thorpe St Andrew Filby Barnham Broom Old Hall Street North Walsham Northacre Beetley Old Beetley Saham Waite Tottington Docking Cobbler's Green Bircham Newton Brandon Creek Hockwold cum Wilton Beeston Coltishall Litcham Weasenham St Peter Collett's Br Hoveton Bexfield Thursford Swainsthorpe Waterloo Fundenhall Ridlington Mill Green New Buckenham Crowgate Street Howe Flaxlands Bunwell Bottom Limpenhoe Hill Ickburgh Necton Bacton Heacham Shimpling Snow Street Highoak Panxworth Upton Green Newgate Toftwood Swanton Abbott Hoe Weybourne Darrow Green Great Snoring Gayton Weeting Silfield Sprowston South Burlingham Reymerston Ragmere Toprow Salters Lode Ketteringham Little Barwick Boyland Common Alburgh Street Mundham Common Stokesby Spooner Row Hellington Corner Burgh St Margaret St James Leziate Fritton North Elmham Fersfield Blickling Lordsbridge South End Bowthorpe Three Holes Hempnall Redenhall Forncett End Neaton Cantley Colkirk Mileham Fustyweed Foxley Hardwick RAF Coltishall The Green Old Lakenham Great Green East Wretham Gunthorpe Terrington St Clement Harris' Green Park Common Walpole Highway Lamas Emorsgate West Dereham Pockthorpe Mile Cross North Lynn Shepherd's Port Feltwell Salle Corpusty South Acre Baconsthorpe Field Dalling South Raynham Tottenhill Row Cat's Common Beighton Bagthorpe Brinton Browick Cat's Corner Wimbotsham Thelveton Barton Turf Stalland Common Guist Spa Common Pockthorpe Hevingham Toftrees Wood Street Eastmoor Wheatacre Old Buckenham Sparrow Green Barroway Drove Marsham Frankfort Denton Watton Green Workhouse Common The Common Wendling West Barsham Gayton Thorpe Bull's Green Little London East Beckham Honing St Olaves Guestwick Mautby Wicklewood Dickleburgh Old Hunstanton Beachamwell Bird's Corner South Pickenham Ashmanhaugh Lower Gresham Barningham Green Paston Green Ringstead Kirby Row Langmere Bastwick Potthorpe Hall Green Aylsham Methwold Hythe Erpingham South Denes Sea Palling Grimston St John's Highway Congham Fengate Loddon Ingloss Ingworth Brancaster Briningham Runcton Holme Sharrington Halvergate Hempstead Silver Green Boyces Bridge Weasenham All Saints Stiffkey South Wootton North Runcton Walpole St Peter Bawsey Silvergate Blofield Heath Upper Sheringham Burnham Market Upgate Kirstead Green Beckett End Woodgate Gaultree Maypole Green Jordan Green Thorpe End Hempnall Green Booton Rockland All Saints Coston Kirby Bedon Horsey Didlington Tyby East Raynham Ashwellthorpe Little Thornage West Runton Low Street Hemblington Corner Florence Walk East Somerton West Lexham Newgate Corner Bow Street Foulden Brandon Bank Filby Heath Kenninghall Heath Tattersett Syderstone Nordelph Corner Walcot Green Gooderstone Burnham Thorpe Downham Market Anchor Corner Quidenham Tasburgh Ludham West Harling Twyford Rockland St Peter Hapton Witton Thurlton Arlington Brundall Nogdam End Morston Bergh Apton Dickleburgh Moor Drury Square Wattlefield Holme Hale Wiggenhall St Mary the Virgin Thetford Road Green Garvestone Bracon Ash Great Barwick Thorpe Marriott Northwold Tibenham Stoke Ferry Stanfield Wacton Little Plumstead Hethel Buxton St James' End Gresham Brumstead Blackwater West End Tower End Lyng Easthaugh Thompson Repps Little Massingham Stratton St Michael Croxton Burgh St Peter Bodham Neatishead Gillingham Rackheath Waterheath Babingley Wickmere Merton Morningthorpe Southtown Colegate End High Kelling Setchey Puddledock Castle Acre Little London Belton Fritton Acle Letton Green Bush Green Stubbs Green Flitcham Thurton Broomhill Broome Street Yelverton Upper Street Outwell Lower Thurlton Wickhampton Eaton Rise Little Hale Muckleton Thorpe Wells-next-the-Sea Baconsthorpe Fakenham Freethorpe Burlingham Green Oxnead Burgh Common Fodderstone Gap West Walton Oxwick Foundry Hill Mattishall Burgh Framingham Earl Bodney Little Snoring Fordham Thickthorn Hall Lushbush Saxlingham Thorpe Ditchingham Calthorpe Street West Tofts Garboldisham Worstead Narborough Mundford Newton Flotman West Poringland Drabblegate Mundham Reedham Wighton Ashill Low Common Bengate Wash Dyke Oulton Street Hardwick Holly End Hellington Topcroft Hardley Street Burnham Deepdale Hyltons Crossways Suton Redcastle Furze Honingham New Hainford Hellesdon Blackborough End Thorpe Marriot Snetterton Haverscroft Street Woodton Southery The Heath Mount Pleasant Colney Wiveton Little Barningham Stanford Wiggenhall St Germans Heggatt Street South Lynn Blofield Drayton Caston Brooke Chapelfield Grove Bawburgh Hill Great Ryburgh Shammer Low Common Highgate Brockdish The Close Ormesby St Margaret Hindolveston Ingham Corner Badersfield The Banks Welborne Common North Pickenham Wreningham Newtown Sco Ruston Sporle Briston Nethergate Broome Wiggenhall St Mary Magdalen Rushall Suffield Park Burnham Norton Weston Green Little Witchingham Cromer Shropham Eccles Road South Green Great Plumstead South Creake Dockeney Skeyton Corner Burston Peaseland Green Great Bircham Hunt's Corner Thursford Green Claxton Shernborne Guestwick Green Wellingham Shelfanger North Denes Marham Yaxham Cockthorpe West Acre Caudlesprings Frenze Attlebridge Brock's Watering Little London Lower Easton Great Dunham Thurning King Row Southwood Gas Hill Whissonsett Downham Diss Foulsham West Lynn Sneath Common Tivetshall St Margaret Stalham Dunton Patch Stanhoe Dowe Hill Sedgeford Kerdiston Whittington Felmingham Needham Stibbard Lakenham Bushy Common Sparhamhill Horsey Corner Little Green Hedenham Cargate Common Strumpshaw Balsam Field Witton Bridge Eaton Lot's Bridge Pockthorpe Walton Warren North Tuddenham Lenwade Harper's Green Waxham Upper Guist Daffy Green Lower East Carleton Roudham Plaw Field Kirby Cane Warham Newton Keswick Wretton Orange Row Westbrook Green Hempton Cawston Egmere Starston Worthing The Street Sheringwood Frost Row Kettlestone Cess Itteringham Brisley Hales Fincham Sloley Damgate Middle Harling Tuttington Lynford Barney Bradenham Long Stratton Salthouse Swanton Hill Suspension Bridge Primrose Green Crownthorpe Morley St Botolph Sparham Themelthorpe Wilby New Holkham Norwich Boughton Burgh Castle Waterloo Trowse Newton Attleborough Blo' Norton Kidd's Moor East Winch Kimberley Blakeney Ranworth Barford Shingham Piccadilly Corner Great Massingham Runcton Bottom Roydon Great Witchingham Tunstead Bellmount Beeston Regis Brampton Scottow Nordelph Bridge Green Clenchwarton Plumstead Saxthorpe St John's Fen End Wolterton New Catton Ingleborough Gressenhall Brakefield Green Hillington The Lings Methwold Hockering Heath East Ruston Godwick Burgh next Aylsham Freeland Corner Black Carr Suton Street Southrepps North End Little Walsingham Sidestrand Hemsby Lundy Green Whitlingham Dam Brigg Furze Green North Lopham Houghton St Giles Foxhole Wroxham Thorpland West Rudham Frettenham Burnham Westgate Wiggenhall St Peter Runham Vauxhall West Winch Harling Road Thurgarton Smallburgh Hackford Hilborough Irstead Tilney cum Islington Burgh Stubbs Winfarthing Whinburgh Hilgay Dunton Rollesby How Hill Norton Hill Saham Toney Manson Green North Creake Swardeston Copy's Green Oxborough West Bilney Upper Stoke Langham Walpole Marsh Harleston Cringleford Eccles on Sea Sandringham Hickling Green Great Ellingham East Bilney Long Row Upgate Street Narrowgate Corner Suffield Pockthorpe Dam Green Frogshall Reepham Shouldham Thorpe Runham Dunston Bawdeswell Colton Cranworth Pott Row Colby Corner Billingford Dunburgh