Media Planning in Poringland

Get in touch

Media Planners in Poringland

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in NR14 7 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Poringland for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Poringland

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Poringland (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Little Thornage Beckett End Sisland Thorpe Row Mautby Snettisham Bagthorpe Heacham Suffield Park Elsing The Heath Low Common Fiddler's Green Rougham Larlingford Swainsthorpe Tottington Terrington St Clement Cawston West Poringland Great Cressingham Richmond Hill Ormesby St Margaret Marlingford Holme Hale North End Letheringsett Fring Martham Lordsbridge Gasthorpe Horsford Little Massingham Walpole Marsh Earlham Rise Gas Hill Norton Corner Thurne Lower East Carleton Itteringham Hapton Sea Palling Lower Easton Dersingham Welney Bexwell The Ling Dam Green Walton Warren Kerdiston Ketteringham St John's Fen End Toprow Burnham Westgate Stokesby Gateley New Buckenham Upper Guist East Bilney Woodgate Hales Gresham Tuckswood Walcott Green Wood Dalling North Runcton West Raynham George Hill Pentney East Tuddenham Westbrook Green Burnham Norton Dunton Spixworth West Tofts Gorleston-on-Sea Cantley Corner North Lynn Mattishall Attlebridge Walpole St Peter Long Stratton Pulham St Mary Southtown Caistor St Edmund Morston Hockering Wacton Alderford Lower Gresham Lyng Easthaugh Beckhithe Old Beetley Blackwater Burgh Castle Saham Toney Bridgham Salle Low Tharston Baynard's Green Halvergate Tyby Shadwell Hales Street South Raynham Johnson Street Lower Street Mundham Common Bessingham Hardwick Three Cocked Hat Helhoughton Wymondham Loddon Bexfield Barford Whittington Harris' Green Wood Norton Stacksford Sidestrand Easthaugh Wicklewood Surlingham Briston Brandon Bank Bush Green Lyngate Hempstead Fengate Thurlton South Acre Upper Hellesdon Three Holes Emorsgate West Beckham Lenwade Barton Bendish Hoveton Didlington Runham Cliftonville Wash Dyke Old Hall Street Low Street Ragmere Tilney High End Silver Green Tittleshall Saxlingham Thrigby Costessey Roughton Little Barningham Heggatt Street Upwell Thursford Green Hickling Fritton Sloley Shelton Drabblegate Wendling Upper Street Fiddlers' Green Sheringham Brooke Pockthorpe Neatishead Ringland Stoke Ferry Waterloo Stibbard Methwold Ingworth Great Walsingham Brinton Hackford The Lings Crabgate Cat's Corner Mundesley Clenchwarton Gaultree Felmingham South Green Burnham Thorpe Overstrand Fundenhall Street Trowse Millgate Runcton Holme Silfield Drury Square Merton Thorpe Market Keswick Wheatacre Wreningham The Arms How Hill Newport Topcroft Street Saddle Bow Pudding Norton Brancaster Staithe Nordelph Brookville Wramplingham Barroway Drove Twyford Harpley Langham Trimingham Plumstead West Dereham Blackborough End Walcott Tharston Happisburgh Cargate Common Hemblington Rollesby Sculthorpe Upgate North Elmham Lingwood Weybourne Goose Green Hempstead Blackwater Lamas Church Field Upton Green New Hainford Pennygate Southgate Caudlesprings Horning Ridlington Bunwell East Harling Crane's Corner Rockland St Peter Middleton Shimpling Gressenhall Shepherds' Gate Spooner Row Frenze Earlham Dunburgh Ivy Todd West Rudham Damgate Stratton St Michael Barmer Mount Pleasant Dickleburgh Moor Westgate Street Hunstanton East Carleton Snow Street Stalham Tasburgh Glandford Methwold Hythe Newton Flotman Great Yarmouth Watton Suton Ovington Whimpwell Green Needham Rushford California Little Hale Temple Bar Saham Waite Sandringham Burnham Overy Town Nordelph Corner Blo' Norton Cockthorpe Trowse Newton Terrington St John Wattlefield Hemsby Ashby St Mary Thorpe Marriott Aldeby Cockley Cley Shouldham Wood Street Thornage Horsey Corner Titchwell Keswick Weeting Pockthorpe Lower Stow Bedon South Green Arlington Hoe Browick Swanton Novers Garboldisham Burgh next Aylsham Downham West Harling Hall Green Harling Road Fodderstone Gap Newton St Faith Snetterton Heath Threehammer Common Tunstead Lyngate The Banks Tattersett St James Thorpe St Andrew Swannington South Wootton Fincham Upton Brakefield Green Westfield Low Common Kimberley Sco Ruston Framingham Pigot Morley St Botolph Piccadilly Corner Paradise Newton Edingthorpe Green Stockton Brandon Parva Pettywell Bawburgh Longham Stanfield Stoke Holy Cross Poringland Highoak Gaywood Upgate Wretton Brettenham Whitwell Street Great Green Wormegay Blackmoor Row Langley Street Carleton Forehoe Woodrising East Wretham Brisley Primrose Green Lynford Moulton St Mary Hempnall Framingham Earl Fersfield Common Upper Street Kenninghall Heath Smallworth Roudham Brandon Creek Wiggenhall St Mary Magdalen Broom Green Hedenham Banham Bergh Apton Hellington Corner Wolterton Little Melton Catton Grove Easton Cranworth Penny's Green Frettenham Ingham Corner Watlington Morley St Peter Winterton-on-Sea Brundish Pockthorpe The Grove Chequers Corner Smallburgh Kirstead Green Thurgarton Daffy Green Hellesdon St Olaves Woodton Haveringland South Pickenham Saxlingham Thorpe Greensgate Wells-next-the-Sea Forncett St Peter Wiggenhall St Peter Mundham Upper Sheringham Swanton Abbott Bedingham Corner Holt Burgh St Peter Salthouse Witton Bridge Aylmerton Waxham Sparrow Green Toft Monks Ashmanhaugh Highgate Mustard Hyrn Blofield Ranworth Rush Green Lower Bodham Horsham St Faith White Horse Common Neaton Lushbush Southrepps Upper Brandon Parva Tacolneston Marsham Broomhill Flordon Bintree Repps Beighton Ditchingham Deopham Stalland Eccles Road Tibenham Thorpland Cringleford Winfarthing Hainford Starston Anchor Street Puddledock Podmore Balsam Field RAF Coltishall Chapelfield Grove Mulbarton Crownthorpe Catfield Bodney West Walton Little Barwick Woodbastwick Lyng Kirby Row Crimplesham Heydon Brumstead New Sprowston Gimingham Banningham Newgate Corner Limpenhoe Hill Watton Green Southery Horsey Taverham Anmer Little London Potthorpe Old Lakenham Crossdale Street Ashill South Walsham Little Hautbois Pockthorpe Thorpe End Cucumber Corner Wereham Row Burlingham Green Reepham Little London Felbrigg Burnham Deepdale Suton Street Tottenhill Row West Acre Witton Fundenhall Pockthorpe Hargate Walpole Highway Bradenham East Barsham Suspension Bridge Mile Cross Browston Green Great Bircham Shotesham Mattishall Burgh Skeyton Corner North Creake Hickling Green Boughton Pulham Market Broome Yaxham Wolferd Green Dam Brigg Holkham Bushy Common Sutton Waterloo Brampton Alby Hill Thurlton Links Lessingham Swardeston Besthorpe Cat's Common Colby Felthorpe Egmere Hellington Billingford Hethersett Oulton Street Necton Briningham Flitcham Upper Stoke Kirby Bedon Holly End Great Melton Barnham Broom Furze Green Redcastle Furze Florence Walk Heckingham Ellingham Guist Lakenham Gissing Hindringham Shipdham Cess Kidd's Moor Irstead Broadmoor The Drove Toftwood Bawburgh Hill East Ruston Garlic Street Corpusty Park Common Irstead Street Etling Green Knapton Frankfort Earsham Newtown Brock's Watering Chedgrave Wiveton Boyces Bridge Hengrave Hingham Calthorpe Manson Green Coxford Breckles Loddon Ingloss Caston Outwell Gillingham Old Buckenham Bradwell Mill Common Fritton Silvergate Toftrees Happisburgh Common Raveningham Salters Lode Sparham North End Butcher's Common Withergate Peaseland Green Thornham Lundy Green Bacton Little Plumstead Illington Northwold Booton Setchey West Lexham High Green Ormesby St Michael Crostwight Nogdam End Meeting House Hill Dockeney Low Common Thunder Hill Dunston Roydon Stiffkey Sneath Common Lyon's Green Old Brigg Bridge Green South Lynn East Walton Pedham North Green Great Green Pollard Street Ashwellthorpe Melton Constable Broadflash Lower Thurlton Syderstone Buckenham Kirby Green Guestwick Leziate North Tuddenham Mundford Bedingham Green Erpingham The Green Edgefield Wereham Mileham Wortwell Stalland Common Pilson Green Narborough Foulsham Weasenham All Saints Thompson Ingoldisthorpe Colton Blofield Corner High Kelling New Rackheath Pottergate Street Fritton Reedham Roydon Little Green Ingham Sparhamhill Bawsey Crowshill Geldeston Runham Vauxhall Cranwich Pooley Street Sedgeford East Winch Denver Harper's Green Tuttington Stonebridge Little Walsingham Witton Swafield Rushall Pott Row Honingham Horningtoft East Rudham Emneth Colkirk Aylsham Waterden Arminghall The Street Hamrow Oby Muckleton Billockby Alpington Westgate Hardingham Swanton Morley Walcot Green Upgate Street Oulton Rockland St Mary Gayton Bawdeswell Alburgh Shereford Limpenhoe Colby Corner Thurton Broomsthorpe Hempnall Green Rockland All Saints Matlaske Thelveton North Denes Gayton Thorpe Fairstead Burgh St Margaret Grub Street Field Dalling Reymerston The Common Kelling Frost Row Little Cressingham Gooderstone North Barningham Stubbs Green Paston Great Moulton South Runcton Scole Scratby Baconsthorpe North Walsham Fen Street Hilgay Binham Lower Street Warham Bow Street Bellmount Wilney Green Hindolveston Shepherd's Port Beachamwell South Creake Coltishall Bastwick Sharrington Attleborough Frans Green Wiggenhall St Mary the Virgin Edingthorpe Newtown Itteringham Common Fakenham Godwick Flaxlands Drymere Cangate Mill Street Dickleburgh Clippesby West Head Fulmodeston Cobholm Island West Caister Edgefield Street East Beckham Forncett End Scoulton Spa Common Forncett St Mary West Lynn Whinburgh West End Bush Estate Buxton Stratton Strawless Dunton Patch Thursford Little Ryburgh Weston Longville Bressingham Ashwicken Whissonsett Burnham Overy Staithe Threxton Hill Holme next the Sea Bunwell Bottom Thorpe Hamlet Paston Green Ickburgh Skeyton Postwick Northacre Colegate End Deopham Green Heigham Grove Castle Acre Deopham Howe Cobbler's Green Themelthorpe Oxborough North Green Moorgate Heartsease Foundry Corner Thwaite St Mary Garvestone Waterheath Brancaster Bittering Great Hockham Metton Brundall Maypole Green Tottenhill Drayton Acle Thuxton Waterloo Cromer Saham Hills Tilney St Lawrence Walpole Cross Keys East Raynham Beetley Badersfield Castle Rising Welborne Common Hunworth Brandiston Kettlestone North Wootton Foulden Great Barwick Aldborough Letton Green High Street Darrow Green Broome Street Beeston Strumpshaw Wolferton Honing Beeston St Lawrence Upper Street Croxton Damgate Shernborne Misery Corner Aslacton Briggate Pound Corner Litcham Northall Green Sprowston Hungry Hill Bircham Tofts Eaton Thorpe Marriot Old Hunstanton Nethergate Great Plumstead Blickling New Holkham Wicken Green Village Ludham Thurning Foxley Trunch Denton Belaugh Burston West Newton Stanford Filby High Common Bradfield Sidestock Saxthorpe Hilborough Little London Tivetshall St Mary Black Carr Wighton Long Row Narrowgate Corner Southgate Bull's Green Tungate Freeland Corner St James' End Jordan Green Hawes' Green New Costessey Dowe Hill South Denes Runham Snetterton Norton Subcourse Eccles on Sea Foundry Hill Great Dunham Fen Street Scarning Bird's Corner Wilby Quidenham West End Tower End Oxnead Weston Green Blakeney Blofield Heath Brockdish Clint Green Kirby Cane Weasenham St Peter Hethel Horstead Hopton on Sea Crowgate Street South Lopham Coston Little London Stody Hanworth Tilney All Saints Stradsett Bracon Ash Little Snoring Cantley Thorpe Abbotts Shammer Morningthorpe North Earlham Eaton Rise North Pickenham Pristow Green Hickling Heath Sharp Street Caister-on-Sea Shelfanger Foxhole Shingham Tivetshall St Margaret Southburgh South Burlingham Bodham Fair Green Bunwell Hill Barney Westwick Mount Pleasant Sheringwood Red Pits Walpole St Andrew North Lopham Marshland St James Potter Heigham Costessey Park Hockering Heath Little London Road Green Great Ryburgh Bengate Frogshall Dereham Calthorpe Street Guilt Cross Dumpling Green Scole Common Kenninghall Whitlingham Anchor Corner Workhouse Common Eau Brink Fersfield Stalham Green Walton Highway Wickmere East Lexham Ringstead Redenhall Alby Orange Row Cordwell King's Lynn Bramerton North Burlingham Dilham East Runton Mill Hill Seething West End Boyland Common Wimbotsham Griston Great Ellingham Middle Harling Bressingham Common Houghton Saxlingham Green Burnham Market Wickhampton Tilney cum Islington Oxwick West Bilney Carbrooke Great Hautbois Sporle Hunt's Corner Craymere Beck Thorpe West Barsham Docking West Earlham Thickthorn Hall Low Street Mill Green Bale St John's Highway Worthing Little London Tyegate Green Cake Street Brewers Green Bowthorpe Lower Tasburgh The Close Baconsthorpe Little Fransham Fordham Colney Burgh Common Welborne Grimston Upgate Street Burgh Stubbs Antingham Northrepps Wellingham Feltwell Morton Guestwick Green Scottow Primrose Corner Freethorpe Hempton Sustead Marham Southwood Town Green East Somerton Cley next the Sea Shropham Whitwell Harleston Filby Heath Runhall Hillington Ingleborough Billingford Carleton St Peter Tunstall Great Massingham Gunthorpe Lot's Bridge Hassingham Barningham Green West Runton Coslany Low Common Croxton Long John's Hill Great Snoring Old Catton West End Topcroft Copy's Green Lakes End Shouldham Thorpe Great Witchingham Congham Stow Bridge West Winch Stanhoe Swanton Hill Ditchingham Dam Little Marsh Clippings Green Thetford Alburgh Street Houghton St Giles Babingley King Row Collett's Br Fustyweed Tilney Fen End Ten Mile Bank Claxton Ridlington Street Newgate Stow Bardolph South End Hockwold cum Wilton Rackheath Broomholm North Barsham Belton Runcton Bottom Worstead Stow Bedon Plumstead Green Salhouse Crostwick Little Ellingham Haverscroft Street Lower Street Hevingham Haddiscoe West Somerton Wacton Common Carleton Rode Hardley Street Danemoor Green Hyltons Crossways Wiggenhall St Germans Norton Hill Hemblington Corner Little Dunham Eastgate Bustard's Green Eastmoor Little Witchingham Plaw Field Workhouse Common Bircham Newton Langmere Great Fransham Panxworth Short Green Emneth Hungate New Catton Suffield Intwood Tumbler Hill Downham Market South Green Beeston Regis Yelverton Saxlingham Nethergate Larling Tatterford Norwich Barton Turf Diss Swaffham Wroxham Hardwick Queen's Hills