Media Planning in Shadwell

Get in touch

Media Planners in Shadwell

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP24 2 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Shadwell for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Shadwell

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Shadwell (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Colney Diss Oby Thurning Starston Downham Felmingham Catfield Fiddlers' Green Weston Green Hapton Trowse Millgate Framingham Earl Orange Row Tilney High End Walpole Cross Keys Tyegate Green Great Dunham Itteringham Common Twyford West Dereham Limpenhoe Hill Barningham Green Manson Green Mount Pleasant Colton Walpole St Andrew Low Common Narrowgate Corner Caston Bircham Tofts Brandon Parva Cockley Cley Taverham Sparham Yaxham Puddledock Upwell The Green Happisburgh Common Didlington Wacton Common The Common Tunstead Holme next the Sea Sutton Caistor St Edmund Baynard's Green Horningtoft Hunstanton Stanhoe Bull's Green Edingthorpe Green Moorgate Swanton Morley Thorpe Little London Harper's Green West Walton Weston Longville Blofield Corner Morley St Botolph Roudham Low Tharston Neaton Bow Street Hainford Pettywell Setchey Upper Guist Happisburgh Little Dunham Hickling Heath Ranworth Thursford Mill Hill Swanton Abbott Cucumber Corner Emneth Hungate Crostwight Shelton Barmer Walcott Green Thorpe Row Saham Waite Barroway Drove Threxton Hill Larling Spa Common Pulham St Mary Shimpling Great Hautbois High Green Scole West Raynham Quidenham Newtown Frankfort Flordon Antingham Crane's Corner Southrepps Brumstead Burgh Stubbs Watton Green Dickleburgh Potter Heigham Waxham Hanworth Honingham Trowse Newton Burnham Overy Staithe Sharrington Lyng Silver Green Sloley Saxlingham Thorpe Wellingham Newgate Nogdam End Narborough Suspension Bridge Hargate Mile Cross East Lexham Hopton on Sea Watton Upgate Street Brandon Bank Short Green Upgate Morley St Peter Southburgh Thorpe Marriot Jordan Green Sheringwood Buxton Lower Street Hales Street South End Forncett End Terrington St Clement New Hainford Thorpe Hamlet Plumstead Green Aslacton Ickburgh Winfarthing Toprow Wolferton Walpole St Peter Carbrooke Nordelph Corner Three Cocked Hat Field Dalling Upper Sheringham Mileham Fodderstone Gap Threehammer Common Pedham Beeston St Lawrence Burston Coston Barton Turf Bexfield Gooderstone Wimbotsham Ridlington Street Brock's Watering Long Stratton Burnham Norton Mustard Hyrn Gresham Babingley Dunton Marshland St James Witton Holme Hale Brancaster Oulton Welborne Filby Heath Beetley Hempstead Feltwell Rollesby Sidestrand Maypole Green Booton Tower End Bressingham Common Runham Little Ryburgh Scratby Easthaugh Salthouse Baconsthorpe Rush Green Panxworth Helhoughton Weasenham All Saints Great Barwick Wash Dyke Forncett St Peter Shammer Ashwellthorpe Heckingham Drymere Colby Beeston Regis North Barsham Methwold Meeting House Hill Thorpland Thurlton Links Paradise Kirby Bedon Tilney All Saints Stow Bridge New Catton Intwood Heggatt Street Harris' Green Skeyton St James' End Pockthorpe Little London Grimston Earlham Rise Chedgrave Redcastle Furze West Lynn West End Broomsthorpe Tyby Sedgeford Saxlingham Green Mundesley Suton Street North Lynn Framingham Pigot Burgh St Margaret Fen Street Coslany Deopham Griston Thurlton Dilham Hickling Green Brettenham Tottenhill Fritton Bedingham Corner Damgate Sandringham North Elmham Brandiston The Drove Wheatacre Upper Street St John's Fen End Old Catton Old Buckenham Foxhole Lordsbridge Whitwell East Raynham Little London Shipdham Primrose Corner Westgate Street Hunworth Kirby Green Aldborough West Lexham Alby Hill Clint Green Winterton-on-Sea West Poringland Swanton Hill East Rudham East Beckham Little Green South Acre Deopham Green Garvestone Sporle Pilson Green Stacksford Great Fransham Waterden South Lynn Little Fransham Holly End Upper Hellesdon Wretton Bustard's Green Fen Street St James High Street Barton Bendish Briston Bawburgh Heacham Beeston Horning Wroxham Cess Pockthorpe Leziate Blackwater Thorpe St Andrew Fairstead The Ling Stow Bardolph Dereham East Somerton Wicken Green Village Denver Bergh Apton North Denes Anchor Corner Wicklewood Caister-on-Sea Hardwick Dockeney Bintree Newgate Corner Shouldham Thorpe Worthing Nordelph Middle Harling Upper Street Upgate Street Dam Green Greensgate Upton West Beckham Westbrook Green Briggate Town Green Thursford Green Three Holes Overstrand The Banks Tumbler Hill Thorpe Market Bradenham Lower Bodham Cromer Hilborough West Tofts Dunburgh Tilney St Lawrence Mundford Stratton Strawless Eaton Rise Bale Whissonsett Congham Boughton Great Green Langmere Lower Gresham Mill Street Thurne Little Barningham Witton Welborne Common Thurton Fakenham West Newton Egmere Tivetshall St Mary Fulmodeston Walpole Marsh Ditchingham Old Beetley Stody Bridge Green Cangate Marham Primrose Green West Head Little Melton Stratton St Michael Pottergate Street Geldeston Ashwicken East Wretham Westwick Bowthorpe Loddon Little Massingham Brancaster Staithe Whinburgh Broomhill Reepham Oxborough Kenninghall Heath Saxlingham Nethergate Barnham Broom The Lings Cringleford The Heath Little London St Olaves Johnson Street West Earlham Alburgh Street Wreningham Craymere Beck Swannington George Hill Runcton Bottom Guestwick Green Fair Green Letheringsett Knapton Northrepps Stokesby Alburgh Calthorpe Street Cake Street Norton Corner Black Carr Ingworth Dumpling Green South Walsham Cobbler's Green Castle Rising High Kelling Little Thornage Stiffkey Wendling Mattishall Freeland Corner Edgefield Street Holkham Earlham Wereham Row Wighton Hindolveston Snetterton Heath Snetterton Wiggenhall St Mary the Virgin Bedingham Green Lundy Green Southtown Corpusty Shepherd's Port Colegate End Bellmount Foulden Sustead Welney Misery Corner Heartsease Kenninghall Heydon Denton Fundenhall Street North Pickenham Beighton Wilby Gissing Foundry Hill How Hill Stow Bedon Plumstead Larlingford Redenhall Hassingham Bird's Corner Swardeston Horsey Scottow Dunston Low Common Potthorpe Belton Mill Common Fritton Gorleston-on-Sea North Green Guist Runham Foulsham Horsham St Faith Baconsthorpe Cranworth Saxthorpe Upgate Lakes End Red Pits Kettlestone Morningthorpe Thrigby Park Common Walcott Trunch Hevingham Gaultree South Wootton Lyngate Watlington Cley next the Sea Tacolneston Honing Haveringland North Wootton Southery Horsford Ormesby St Michael Sculthorpe Wolterton Cargate Common Hungry Hill Suffield Gateley Burgh Common Yelverton Melton Constable Thorpe End Toftwood Westgate Hempstead Hockwold cum Wilton East Tuddenham Harling Road West End Carleton St Peter Blickling Billingford Old Hall Street East Walton Pockthorpe Docking Little Hale Ingleborough Shadwell Elsing Eccles Road Aldeby Ragmere Stalham Waterloo Dowe Hill Crimplesham Crossdale Street Grub Street Scoulton Wattlefield Crabgate Rockland All Saints Broome Street Blofield Stoke Holy Cross Ellingham Danemoor Green Oulton Street Norton Subcourse The Grove Topcroft Street Brooke Long John's Hill Broome Bradwell Eastgate Bawsey Kirby Row Guilt Cross Ashill Crostwick Lakenham Copy's Green Ketteringham Calthorpe Wiggenhall St Peter Toftrees Ingham Croxton Browick Great Snoring Thornham Themelthorpe Titchwell Swanton Novers Rushall Church Field Cliftonville Pollard Street Forncett St Mary Spixworth Burgh next Aylsham Bodney Ringstead Great Witchingham Norton Hill Cawston Shropham Belaugh Hethel Low Street White Horse Common Bawburgh Hill South Runcton Bunwell Bottom Breckles Long Row Balsam Field Sharp Street Sco Ruston St John's Highway Ashmanhaugh Syderstone Wells-next-the-Sea Mattishall Burgh Thickthorn Hall Kerdiston Great Massingham Anmer Haddiscoe East Runton Boyces Bridge Burgh St Peter Wickmere Strumpshaw Bressingham Cantley Kelling Metton Hoe Broadmoor Ingoldisthorpe Mautby Beckett End Stanfield Spooner Row West Winch Woodrising Salters Lode Kirby Cane Flitcham Wymondham Swaffham Hyltons Crossways Burnham Deepdale Mundham Common Saham Toney Newton Darrow Green Burnham Market Billingford Dunton Patch Waterloo Burnham Thorpe Bircham Newton Saxlingham Lower Tasburgh Downham Market Beckhithe Cordwell Garboldisham Thwaite St Mary West Caister Tilney Fen End Dersingham Hockering Heath Arminghall Silvergate Burgh Castle Hardwick Mulbarton Lyon's Green Bacton Whitwell Street Marlingford Fersfield Common Ingham Corner Brewers Green Paston Rockland St Peter Hethersett Billockby Coltishall Little Hautbois Thetford North Runcton Lower Easton Sprowston Runham Vauxhall Deopham Stalland Road Green Little London Great Walsingham Rockland St Mary Hardley Street Roydon Hemsby Tasburgh Salhouse Gasthorpe Binham Temple Bar Upper Street Silfield Northwold Hellington Corner South Raynham Stalham Green Emorsgate Wickhampton Chequers Corner Fring Tuttington Gunthorpe Wormegay West Rudham Brundall High Common Frenze Woodgate Little Plumstead Old Hunstanton Roughton Tittleshall Felthorpe Plaw Field Tilney cum Islington Walton Highway Thurgarton West Bilney Edingthorpe Newport Easton Little Witchingham Peaseland Green Old Brigg Tivetshall St Margaret Smallburgh Frogshall Besthorpe Lamas Runhall Ovington Penny's Green Ashby St Mary Hawes' Green Alderford Ditchingham Dam Frost Row Hellesdon Cockthorpe Dickleburgh Moor Kidd's Moor Alby Hales Great Ellingham Blackborough End Bush Green Bramerton West End Keswick Mill Green Stonebridge Hall Green Hengrave Houghton Great Bircham Broadflash Attleborough Terrington St John Florence Walk Sparrow Green Great Moulton Fundenhall Lot's Bridge Upper Brandon Parva Bagthorpe Weasenham St Peter Fersfield Highoak South Pickenham Suton Clippesby Hickling Thorpe Marriott Clippings Green Whitlingham Stalland Common Fincham North End Little Ellingham Claxton Paston Green North Burlingham Low Common Shingham Westfield Badersfield Wood Norton Ormesby St Margaret Stoke Ferry Sisland Saddle Bow Toft Monks Keswick Bessingham West End Boyland Common Drayton Wereham Fustyweed Tottenhill Row South Green Moulton St Mary Pooley Street Surlingham Thuxton Walcot Green Ludham Dam Brigg Hillington Sea Palling Southwood Holt Merton Fordham Snow Street Banham Shepherds' Gate Hellington Frans Green Filby Thorpe Abbotts Swafield California Hilgay Cat's Corner Brinton Itteringham Wood Street South Denes Gimingham Tatterford Beachamwell Reymerston North Green New Costessey Lyngate Rushford Waterheath Stanford Sidestock Aylmerton Workhouse Common Scole Common Wolferd Green Tungate Hedenham Blackwater Harleston Pockthorpe Freethorpe Newtown North Barningham New Buckenham Rougham Cantley Corner Heigham Grove North End Walton Warren Gillingham Edgefield Guestwick Burlingham Green Arlington Brockdish Little Barwick Lower Stow Bedon Limpenhoe Buckenham Kirstead Green Great Yarmouth RAF Coltishall Topcroft Workhouse Common Snettisham East Barsham Caudlesprings Daffy Green Pudding Norton New Rackheath Gaywood Old Lakenham Weybourne Upton Green Butcher's Common Coxford Stradsett Tibenham Horstead Carleton Rode Matlaske Oxnead Catton Grove Hamrow Middleton Felbrigg Collett's Br Hempnall Green Rackheath Little Marsh Hempton Blofield Heath Garlic Street Hindringham Lingwood Great Plumstead Pentney Loddon Ingloss Great Green Necton Bexwell Chapelfield Grove Great Cressingham Barford Whimpwell Green Bodham New Holkham West Harling Crowgate Street Withergate King's Lynn Wiggenhall St Mary Magdalen Bawdeswell Suffield Park Lushbush North Earlham Shereford Pennygate Stubbs Green Bush Estate West Acre Hockering Methwold Hythe Neatishead West Somerton The Street Wood Dalling Richmond Hill Wacton Brakefield Green Carleton Forehoe Morston Glandford Brampton Acle Croxton Cobholm Island Bunwell Hill Pulham Market Wramplingham Gayton Etling Green Woodbastwick Thornage Worstead Langley Street Morton Blo' Norton Pott Row Lenwade Weeting South Burlingham The Arms Hingham Southgate Tattersett Alpington Broomholm Bushy Common East Carleton South Creake Sneath Common Low Street Needham Martham Queen's Hills Whittington Gayton Thorpe Tottington Bridgham Great Melton Drury Square Northacre Tunstall Crownthorpe Shotesham Howe Fritton Nethergate Postwick Eaton Shelfanger Northall Green North Creake Letton Green Little Cressingham Eccles on Sea Harpley Brandon Creek Scarning Walpole Highway Wilney Green Witton Bridge Wiveton Gas Hill Hunt's Corner South Lopham Low Common Raveningham Stibbard Blackmoor Row Anchor Street Ivy Todd Earsham Aylsham Bradfield Salle Crowshill Bracon Ash Little London Lower Street Irstead Street Piccadilly Corner South Green Hackford North Walsham Drabblegate Southgate Shernborne Thompson Wiggenhall St Germans Warham Brisley Norwich Emneth North Lopham Irstead Mundham Clenchwarton Roydon Swainsthorpe Lower East Carleton Frettenham Newton St Faith Lynford Bengate Barney South Green Oxwick Thelveton Sheringham Muckleton Lower Thurlton East Bilney Pockthorpe Browston Green Tuckswood Newton Flotman Flaxlands Hardingham Briningham Ridlington Godwick Reedham Costessey Cranwich Saham Hills Bunwell East Harling Brundish Foundry Corner Horsey Corner Gressenhall Hempnall North Tuddenham Wortwell Seething Foxley Erpingham Skeyton Corner Waterloo Runcton Holme Bastwick Litcham West Runton Blakeney Fengate Upper Stoke East Winch Cat's Common Great Hockham Pound Corner King Row West Barsham Attlebridge Castle Acre Outwell Sparhamhill Pristow Green Repps Little Walsingham Podmore Langham Smallworth Halvergate Fiddler's Green Eau Brink Broom Green Hemblington Hemblington Corner Burnham Overy Town Hoveton Tharston Goose Green Shouldham Burnham Westgate Lessingham Bittering Longham Trimingham Furze Green Little Snoring New Sprowston Great Ryburgh East Ruston Lyng Easthaugh Kimberley Illington Costessey Park Stockton The Close Banningham Woodton Thunder Hill Marsham Eastmoor Lower Street Colby Corner Damgate Brookville Highgate Colkirk Ringland Mount Pleasant Ten Mile Bank Poringland Houghton St Giles Haverscroft Street