Media Planning in The Lings

Get in touch

Media Planners in The Lings

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in NR9 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in The Lings for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in The Lings

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover The Lings (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Tuckswood Cockley Cley Welney Hempnall Green Newgate Alby Hill Billingford The Common Norton Subcourse Grimston Daffy Green Bush Estate Puddledock Trunch Great Ryburgh Plaw Field Wickhampton Roughton Edgefield Street West Raynham Welborne Common Ludham Worstead Walcot Green Temple Bar Barroway Drove Reymerston Thorpe Hamlet Besthorpe Thrigby Sparham Beckett End Field Dalling Lower East Carleton Tharston Weasenham All Saints Southburgh Hanworth Anmer Swanton Hill Ormesby St Michael Hengrave Blackmoor Row Eastgate St John's Highway Carbrooke Stibbard Great Green Dumpling Green North Green Holme Hale Wicken Green Village West Rudham Guilt Cross Guestwick Great Hautbois Orange Row Tivetshall St Mary Holt Plumstead Brandon Parva Panxworth Little Hale Eau Brink Gressenhall Litcham Ranworth Fen Street Wimbotsham Little Ryburgh Burgh Stubbs Eaton Rise Burnham Market Eccles on Sea Rockland St Mary Witton Loddon Hall Green North Wootton Tibenham Rackheath Blackwater Paradise Tilney Fen End Broom Green Ingworth Wolferton Emorsgate High Common Barney Gresham Thorpe Marriott Hopton on Sea Aslacton Chedgrave Long Row Hyltons Crossways Brooke Eaton Filby Heath Wymondham Sedgeford Snettisham Illington Overstrand Hevingham Topcroft Street Welborne Tottenhill Little Marsh West End Balsam Field Belton Piccadilly Corner Morley St Botolph Lundy Green Crimplesham New Rackheath Barton Bendish Easton Mustard Hyrn Aylsham Pockthorpe Ellingham Weasenham St Peter Hassingham Watton Green Repps Burnham Norton Bush Green West Beckham Little Walsingham Little Cressingham Necton Brancaster Staithe North Barningham Brettenham Titchwell Blakeney Bagthorpe East Wretham Wormegay Cawston Ingoldisthorpe Lyon's Green Shouldham Thorpe Walcott Green Old Lakenham Fundenhall Merton Melton Constable West Head Knapton Rougham Lot's Bridge Pristow Green Bastwick Halvergate Haddiscoe Baconsthorpe Marlingford Little Fransham Lynford Fritton Copy's Green North Barsham Fen Street Runham Vauxhall Pockthorpe Runham Dunston Caister-on-Sea Northall Green Walpole Cross Keys Sidestock Tasburgh Surlingham Easthaugh Brock's Watering Stanhoe Potthorpe Erpingham Upper Street The Ling Framingham Earl Catton Grove East Carleton The Arms Oulton Street Roydon Castle Rising Ragmere Newton Flotman Pott Row Hardingham Clint Green Eccles Road Moorgate Waterden West Runton Old Hall Street East Beckham Oxborough Upper Guist Fordham Heggatt Street Stokesby Hempton Scole Carleton Forehoe Ingleborough Little London Workhouse Common Haveringland Nordelph Corner Bintree Crostwick Cringleford Bunwell Hill Wash Dyke Thorpe Marriot Hethel Garlic Street Flitcham Stradsett Bressingham Common Heigham Grove Trimingham Florence Walk Bawburgh Dersingham Brandon Bank High Street Sutton Plumstead Green Stonebridge Ringstead Felbrigg Breckles Stanfield Sea Palling Yelverton Lyngate Stow Bardolph Highgate Park Common Whinburgh Caistor St Edmund Brancaster Upper Street East Tuddenham South Lopham Filby Alby Cobholm Island Holme next the Sea Guestwick Green Belaugh Brockdish Stalham Green Little London Great Moulton Rockland All Saints Cangate Anchor Corner Hingham Cantley Corner Fulmodeston Lyng Blofield Heath Longham Denver Wiggenhall St Peter Drymere Barmer Hockering Heath Southery Low Common Hardwick Foxhole Sisland Furze Green Threxton Hill Drayton Freethorpe Mile Cross Little London Topcroft Frenze Methwold Blackwater Misery Corner South Runcton Colton Calthorpe Street Spooner Row Tyegate Green Beighton Tacolneston Kidd's Moor Feltwell Woodgate Southrepps Heacham Kirby Cane West Newton RAF Coltishall Bradwell Bedingham Green Burnham Westgate Itteringham Matlaske Tattersett North Earlham Happisburgh Common Colkirk Burgh Castle South Wootton Boyces Bridge New Buckenham Kelling King's Lynn Tyby Broomholm Old Brigg Burgh next Aylsham Little Green Sloley Shimpling Upper Hellesdon Langley Street Arminghall Kettlestone Cockthorpe Runcton Holme Crowshill Blofield Corner Thursford Green Deopham Waterheath Sheringwood Pollard Street Winfarthing St James Low Common Skeyton Corner Carleton St Peter Witton Bridge South Lynn Aldborough Little Melton Woodbastwick White Horse Common Burlingham Green Ditchingham Dam Tilney cum Islington Swanton Morley Emneth Hemsby Little Barwick Itteringham Common Wighton Coltishall Red Pits Wiggenhall St Mary Magdalen Blo' Norton Thunder Hill Wilney Green Holly End Great Hockham Docking Grub Street Corpusty Pentney Stody Primrose Green Felthorpe Saxthorpe Ashill Glandford Stubbs Green Brandon Creek Clenchwarton Swannington Lower Stow Bedon Broadmoor Brampton Witton Bedingham Corner Sculthorpe Mileham Thorpe Abbotts Ashmanhaugh Wiveton Arlington Saxlingham Green Pennygate New Holkham Ten Mile Bank Bawsey Winterton-on-Sea Cliftonville Bellmount Little Hautbois Pedham Marsham Black Carr Fodderstone Gap East Raynham Sustead North Burlingham Beeston Manson Green Dam Green Little Thornage Thelveton South Raynham Redenhall Wortwell Great Barwick Fengate Bexfield Walpole Highway Fiddler's Green Beetley Mount Pleasant Road Green Sprowston Whitlingham Coxford Brisley Swafield Alburgh Street Hickling Heath Foxley Burnham Overy Staithe Cobbler's Green Harper's Green Coston Postwick Congham Cantley Hungry Hill Walton Highway Twyford Gayton Marshland St James Godwick Wendling Downham Newtown Salle North Creake Dunton Whissonsett Hunt's Corner Great Snoring Whitwell Street Hales Street Burnham Deepdale Drury Square Syderstone Gaultree Hapton Emneth Hungate Swaffham Bird's Corner Dereham Pound Corner Pottergate Street Toftwood Frogshall Westgate Street Limpenhoe Toft Monks Salhouse Skeyton How Hill Fersfield Common Hilborough Tilney High End Banham Great Bircham Walpole Marsh Caston Mulbarton North Lopham Thorpland East Runton Snow Street Bircham Newton Bengate Snetterton Bittering Scole Common West Tofts Woodrising Crostwight Sporle Dilham Gas Hill Craymere Beck Hilgay Didlington Bunwell Horsey Corner Weston Longville Ashby St Mary Gunthorpe Marham West End Tottenhill Row Attleborough Bodney Dunburgh Heckingham Newton St Faith Heartsease Harris' Green Rush Green Greensgate Cargate Common Briggate Trowse Millgate Queen's Hills Kimberley Lordsbridge Southgate Nordelph The Close Rushford Stow Bedon Beckhithe Gorleston-on-Sea St James' End Little Witchingham Hockwold cum Wilton Hindolveston Weeting Antingham Tower End Helhoughton Hamrow Upgate Tunstall Barton Turf Lushbush Flaxlands West Dereham Bowthorpe Damgate Little Barningham St John's Fen End Hempnall Reedham Wretton Earlham Dam Brigg Bustard's Green Scratby Broomhill Fustyweed Starston East Rudham Colby Tilney All Saints Great Massingham Thurne Cucumber Corner Hempstead Swanton Novers North Walsham North Green Old Beetley Croxton Muckleton Meeting House Hill Primrose Corner Buxton Shelton Foulsham Redcastle Furze Guist Wroxham Upgate Street Langmere Brumstead Reepham Great Fransham Great Ellingham Collett's Br The Street Southtown Houghton Moulton St Mary Sandringham Suton Hellington Corner Town Green Shammer Edingthorpe Green Shepherd's Port Honing Lower Street Bircham Tofts Old Hunstanton Honingham Dunton Patch Hindringham Fair Green Billingford King Row Hempstead Workhouse Common Great Plumstead Gateley Kenninghall Wickmere Upper Brandon Parva Northacre Anchor Street Frettenham Lamas Great Melton Cordwell Southwood South Burlingham Alpington Morningthorpe Roudham Darrow Green Bridge Green Aldeby Salthouse Highoak Smallburgh Sheringham Wheatacre Suton Street Tuttington Lower Tasburgh Long John's Hill Flordon Thurgarton Alburgh Bushy Common Clippings Green Fersfield Wattlefield Broome Taverham Ringland Carleton Rode The Drove Upton Green Whimpwell Green Low Common Crowgate Street Swardeston Crane's Corner Stacksford Lakes End Mundesley Lingwood Catfield Norton Corner Hellington Letheringsett Shotesham Briston Burnham Overy Town North Lynn Horstead Hockering Setchey Dickleburgh Moor Stoke Ferry Mundham Sco Ruston Narborough Neatishead Tivetshall St Margaret Claxton Etling Green Swanton Abbott Crownthorpe Runhall Westwick Hainford Booton Shepherds' Gate Ridlington Rockland St Peter Warham Thwaite St Mary Aylmerton Pettywell East Ruston Morton Thurlton Links Hickling Green The Heath Wood Street North Runcton Kirstead Green Baconsthorpe New Sprowston Upgate Fiddlers' Green Colby Corner Drabblegate Foundry Hill Little Dunham Great Green Chequers Corner Foundry Corner Newport Colegate End Heydon Southgate Roydon Needham Low Street Stratton Strawless Sidestrand Hawes' Green Cat's Corner Wiggenhall St Mary the Virgin Browston Green Gaywood Barnham Broom Haverscroft Street Badersfield Hales West Lexham The Grove Terrington St John Thorpe Market East Harling Oulton Strumpshaw Middleton Upton Whitwell Dockeney Westbrook Green Pockthorpe Bawburgh Hill Pilson Green Ashwicken Brundall Short Green Hoe Kirby Row Lower Street Shadwell Little London Forncett St Mary Kerdiston Middle Harling Bawdeswell West Poringland Walpole St Peter Thuxton Mundford Waxham Happisburgh West Harling Suffield Park Toprow Snetterton Heath Dowe Hill Thurning Freeland Corner Penny's Green Hardley Street Trowse Newton Upgate Street Goose Green Sharp Street Narrowgate Corner Worthing Cat's Common Pudding Norton Saham Toney Croxton Stiffkey Lower Thurlton Stockton Cake Street Cromer Cranwich Ovington Hoveton South Creake Babingley Framingham Pigot Quidenham Frost Row Billockby Letton Green Pockthorpe Bale Irstead Street Hackford Swainsthorpe Leziate Great Dunham Cranworth Bacton Larling Scottow Calthorpe North Pickenham Hargate East Walton Shropham Frans Green Thickthorn Hall Edgefield Lower Street Boughton West Winch Hunstanton George Hill New Hainford Mill Street Oxwick Scoulton Lower Gresham Harpley Eastmoor Bow Street Upper Stoke Mill Green Little London Barford Mattishall Elsing Stow Bridge Richmond Hill Lenwade North Elmham Raveningham Irstead Nogdam End Great Yarmouth Suffield Low Street Great Witchingham Weybourne Harling Road Ketteringham Ashwellthorpe Garboldisham Newgate Corner Terrington St Clement Wacton Common Crabgate Long Stratton Northrepps Salters Lode South Green Waterloo Fincham Norwich Oby Newtown California Silfield New Costessey Thornage Norton Hill Blofield Lessingham Three Holes Lower Easton Brundish Keswick Lyng Easthaugh Ivy Todd Wereham Row Gissing Stanford Gayton Thorpe Thorpe St Andrew Suspension Bridge Deopham Green Fakenham Seething Harleston Gasthorpe Brinton Bull's Green Spa Common Wellingham Colney Mill Hill West Walton West Earlham Sparhamhill Stalland Common Fritton Lower Bodham Baynard's Green Lyngate Mount Pleasant Forncett St Peter Gillingham Westgate West Somerton Banningham Old Catton Lakenham Little Plumstead Stalham Felmingham The Banks Saxlingham Nethergate Horsey South Denes West Bilney Butcher's Common Thorpe Row Keswick Sharrington Tunstead Mattishall Burgh Little Ellingham Maypole Green Newton Buckenham Hellesdon Thorpe End Burnham Thorpe Garvestone Woodton East Somerton Horsham St Faith Acle North End Castle Acre Peaseland Green Wramplingham Clippesby Horning Bradfield Three Cocked Hat Bridgham Sneath Common Broadflash Wolferd Green Bexwell Blickling South Walsham Bramerton Kirby Bedon Burgh Common Hemblington Corner West End Gimingham Horsford Briningham Ormesby St Margaret Shereford Walcott Bergh Apton Scarning South Green East Lexham Shernborne Nethergate Saham Hills Saddle Bow Wood Dalling Ingham West Acre Silvergate Fritton Alderford West Lynn Threehammer Common Forncett End Mautby Dickleburgh Thornham Poringland East Winch Johnson Street Wood Norton Stratton St Michael Horningtoft Crossdale Street Houghton St Giles High Kelling Weston Green Little London Oxnead Morston Binham Costessey Park Podmore Westfield Wilby Hunworth Hardwick Thetford Diss South Pickenham South Acre Kenninghall Heath Holkham Thurlton Cess Thursford Sparrow Green Griston Wells-next-the-Sea Low Common Upper Street Ickburgh Beeston St Lawrence Cley next the Sea North Tuddenham The Green Tilney St Lawrence Fairstead Potter Heigham Beachamwell Pulham St Mary Rollesby Tungate Ridlington Street Withergate Bodham Hemblington Earlham Rise West End Loddon Ingloss Saham Waite West Caister Martham North Denes Metton Yaxham Kirby Green Howe Smallworth North End Church Field Browick Wacton Hickling Bessingham High Green Shipdham Bunwell Bottom Wolterton Little Snoring Hedenham Edingthorpe Wicklewood Brandiston Thurton Paston Green Northwold Runham Paston Little Massingham Upper Sheringham Outwell New Catton Upwell Themelthorpe Caudlesprings West Barsham Toftrees Earsham Fundenhall Street Geldeston Waterloo Blackborough End Danemoor Green South End Brakefield Green Old Buckenham Chapelfield Grove Methwold Hythe Hethersett Egmere Ingham Corner Deopham Stalland Bradenham East Bilney Saxlingham Thorpe Tatterford South Green Pooley Street Pockthorpe Mill Common Broomsthorpe St Olaves Silver Green Broome Street Frankfort Fring Shingham Whittington Walton Warren Hillington Watlington Limpenhoe Hill Downham Market Costessey Watton Runcton Bottom Tottington Boyland Common Brookville Jordan Green Waterloo Bracon Ash Larlingford Burston Damgate Morley St Peter Spixworth Gooderstone Burgh St Margaret The Lings Tumbler Hill Bressingham Thompson Ditchingham Pulham Market Thorpe Foulden Mundham Common Shouldham Denton Brewers Green Rushall Shelfanger Low Tharston Neaton Walpole St Andrew Great Walsingham Saxlingham Langham Coslany Barningham Green Wereham Wiggenhall St Germans Intwood Wreningham Great Cressingham Attlebridge Beeston Regis East Barsham Tittleshall Stoke Holy Cross Burgh St Peter