Media Planning in Thursford

Get in touch

Media Planners in Thursford

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in NR21 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Thursford for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Thursford

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Thursford (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Lyngate Wolferton Alburgh Street Deopham Croxton Cromer Hempstead Mount Pleasant Woodrising Ormesby St Margaret Low Common Irstead Street Hassingham Wheatacre Newton Flotman Little London Great Snoring Thursford Green Tibenham Walton Highway Besthorpe Park Common Stubbs Green Trimingham Roydon Saxlingham Nethergate Garlic Street Brockdish Little Thornage Pristow Green Hempnall Wattlefield Hackford Thorpe Marriott White Horse Common Tittleshall Nordelph South Pickenham Ingham Corner Topcroft Street Watton Green Three Cocked Hat Great Melton Hethersett Loddon Ingloss New Sprowston Bale Weasenham St Peter Salhouse West End Fordham Weston Longville Bircham Newton Woodgate Pennygate Briggate Southwood Pudding Norton Glandford Mundesley Scottow Eaton Rise Dam Green Kimberley Billingford Whinburgh Freeland Corner Rockland All Saints Marsham Felbrigg Colby Threehammer Common Waterloo West Lexham Snetterton Heath Newgate Corner Sporle New Catton Pockthorpe Overstrand Tuckswood Brettenham Manson Green Burnham Market Craymere Beck Swardeston Burgh next Aylsham Runhall Seething The Heath Fiddlers' Green Guestwick Green East Barsham Anmer Runham Tuttington Short Green Thurgarton North Barsham Newtown Drayton Ringstead Brancaster Staithe Narrowgate Corner Redcastle Furze Great Ryburgh Hillington Irstead High Common Drabblegate Pound Corner Great Dunham Foxley Danemoor Green Great Green Cockley Cley The Arms Cobbler's Green High Green Loddon Barford Gayton Thorpe Beachamwell Thursford Witton South Wootton Trowse Newton Great Moulton Little Melton Shouldham Wereham Gressenhall Jordan Green Little Plumstead Copy's Green Sandringham Oxwick How Hill Colney Earlham Upgate Street New Buckenham Little Barwick Strumpshaw Fustyweed Tilney cum Islington Matlaske Stanfield Coltishall Quidenham Marham Pulham St Mary Roydon Brampton Bawsey Coxford Whittington Mulbarton Tower End South Lopham West Bilney Salle Smallworth Bowthorpe Ten Mile Bank Little Massingham South Creake Ormesby St Michael South Runcton Emneth North End Intwood Lundy Green Thorpe Marriot Little Cressingham Gunthorpe Thorpe Hamlet East Runton Crostwick Tivetshall St Mary Drury Square East Harling Crowgate Street Tasburgh Deopham Green Skeyton Corner Little Witchingham Walpole St Peter Rackheath Hellington Houghton St Giles Calthorpe Street Saxlingham Puddledock North Earlham East Raynham Hilgay West End Rush Green South Denes Pettywell Hellington Corner Bow Street Easton Stanhoe Fritton Hargate Bush Estate Whitwell Dersingham Tyby Kidd's Moor Damgate New Rackheath Little London Runham Bunwell Nethergate Newton St Faith Hales Nordelph Corner Upton Green South Acre Egmere Edgefield Horstead Ludham Ickburgh Knapton Pockthorpe Hickling Heath Earsham South Burlingham Eau Brink Three Holes Bridgham Wiggenhall St Germans Letheringsett Cat's Common Westwick Caudlesprings Ranworth Ditchingham Dam Burnham Overy Town Hedenham Long John's Hill Thwaite St Mary Stratton Strawless Field Dalling Kelling Congham Wroxham Great Barwick Highoak Barton Turf Lushbush Little Marsh Merton St Olaves Broom Green Ashmanhaugh Hapton Potter Heigham Hunworth Ingoldisthorpe Trowse Millgate Paradise Wortwell Hainford Anchor Street Wramplingham Boyces Bridge Heartsease Sco Ruston Little Hautbois Mundham Common Swaffham Castle Acre East Lexham Blofield Hockering Heath Themelthorpe Northwold Little Walsingham Dunton Crownthorpe Arminghall Narborough Boughton Hamrow Bengate Hardwick Harling Road Keswick Witton Fakenham Hales Street North Elmham Colegate End Chequers Corner Wilney Green Hilborough Little Ryburgh Lower Bodham Wilby Arlington Bawdeswell Westgate Street Emorsgate Illington Dockeney Thorpe St Andrew Toft Monks Harpley Repps Denver Workhouse Common North Barningham Garboldisham Garvestone Cobholm Island Neaton Sidestrand Flordon Tyegate Green Northrepps Piccadilly Corner Brandon Creek Stibbard Ashwicken Foulsham Colby Corner Swanton Novers Happisburgh West Poringland Bushy Common South Green Geldeston North Lopham Necton Town Green Great Cressingham Wells-next-the-Sea Brakefield Green Fersfield Common Buxton Lower Thurlton North Lynn Roudham Lakenham North Wootton Great Yarmouth Downham Hardingham Thompson Rockland St Mary Baconsthorpe Fengate Upwell Shereford Mattishall Burgh Woodbastwick Blackwater North Walsham Wiggenhall St Mary Magdalen Earlham Rise Banningham Stanford Old Catton Swainsthorpe Tungate Southrepps Holme Hale Flitcham Great Green Gooderstone Colton West Caister Sculthorpe Bexfield West Raynham Dumpling Green East Carleton Sedgeford Fen Street Lower Tasburgh Blackmoor Row West Beckham Wickhampton East Rudham Tacolneston Aldborough Snow Street West End Mill Common Bustard's Green Bodham Gas Hill Stradsett Litcham Haveringland Oxborough Darrow Green Attlebridge Rockland St Peter Waterloo Plumstead West Lynn Broomholm West Tofts Suspension Bridge Westfield Wighton Cake Street Primrose Green Morley St Botolph Low Common Stow Bridge Sheringham Anchor Corner Bush Green Surlingham Coslany Edingthorpe Green Thorpland West Dereham Toprow Brewers Green Suton Aylmerton Foxhole Framingham Earl Broomsthorpe Thornham Tilney Fen End Swannington Brundall High Street Honingham Sprowston Tilney St Lawrence Holkham Frenze Mustard Hyrn Fiddler's Green Pollard Street Fundenhall Street Withergate Setchey Billockby Hemblington Shepherd's Port Stockton Penny's Green Paston Lessingham Pooley Street Swafield Meeting House Hill Bawburgh Hill Horsham St Faith Cangate Langley Street Saddle Bow Ridlington King's Lynn Gateley Shimpling Little Hale Moorgate Little Dunham Wood Norton Shernborne Gaultree Fritton Weasenham All Saints Eastgate Welborne Crossdale Street Runcton Holme East Winch South End Spa Common Tilney All Saints Burlingham Green Yelverton North Green Pottergate Street Whissonsett Stoke Ferry Titchwell Alderford Hemblington Corner Watlington Welborne Common RAF Coltishall Costessey Park Oulton Street West Somerton Scole Corpusty Buckenham Ashby St Mary Colkirk West Walton Cley next the Sea Swanton Morley Saham Toney Beeston Regis Hengrave Furze Green Felthorpe Honing Cargate Common Methwold Denton Brumstead Florence Walk The Street Westgate Shelton Attleborough Cat's Corner Great Hockham Lyng Burgh St Peter Burnham Westgate Cantley Corner Bradenham Lyngate South Raynham Hethel Bird's Corner Limpenhoe Diss Tottington Burnham Overy Staithe Chapelfield Grove Fodderstone Gap Great Plumstead Wreningham St John's Highway Long Row Silfield Church Field Stow Bedon Tunstall Old Brigg Banham Marlingford Southgate Collett's Br Dilham Middle Harling Kirby Cane Suffield Park Low Street Mill Street Whitwell Street Snettisham Workhouse Common Tilney High End Sharrington Upgate Saxlingham Green Hindringham Brandon Bank Costessey Norton Subcourse Syderstone Queen's Hills Tunstead East Tuddenham Beetley Horningtoft Ashill Thurning Barroway Drove Barnham Broom Brundish Bircham Tofts Gissing Burston Wimbotsham Fincham Pott Row Podmore Stody North Runcton Lower Street Felmingham Cringleford Hunt's Corner Frans Green Lower East Carleton Broadmoor Crostwight Pockthorpe Alpington Bergh Apton Thurlton Links Larlingford Burgh St Margaret Saham Hills Brock's Watering Stiffkey Shropham Cantley The Grove Lyng Easthaugh Silver Green Carleton Rode Ketteringham Easthaugh Goose Green Crimplesham Emneth Hungate Scoulton The Green Morley St Peter Upper Stoke Clippesby Bacton Thorpe Abbotts Upton Burgh Castle Great Hautbois Brookville Peaseland Green Old Buckenham Lot's Bridge Hopton on Sea Shepherds' Gate Harleston Roughton Drymere Blackwater Harris' Green Walcott Ingworth New Hainford The Lings Hempstead Winterton-on-Sea Heydon Hyltons Crossways Shouldham Thorpe Beeston St Lawrence Shammer Morton Tharston Eastmoor Gillingham Newgate Misery Corner Walton Warren Bexwell Forncett St Mary Bawburgh East Somerton Thelveton Ashwellthorpe Scratby Old Lakenham Wood Dalling Barmer Hawes' Green Shelfanger Howe Ringland Saxlingham Thorpe North Burlingham Lordsbridge Framingham Pigot Topcroft Lenwade Silvergate Leziate Terrington St John Bramerton Thetford Plaw Field Cranworth Cliftonville West Newton Harper's Green Hanworth Hemsby Caistor St Edmund Bunwell Hill The Close Bradfield Low Tharston Needham Barningham Green Frost Row Filby Heath Whimpwell Green Limpenhoe Hill Happisburgh Common Upper Sheringham Mile Cross Briningham Thickthorn Hall Hoveton Low Street Burnham Thorpe Newton Bradwell Waterloo Lynford Little Green Great Ellingham Stoke Holy Cross Ivy Todd Wiveton Little Ellingham Oxnead Southery Brooke North Pickenham Horning Tattersett Newport Lingwood Mileham Crabgate Redenhall Hickling Green Holt Stalham Wendling Worthing Sharp Street St James' End Gresham Stratton St Michael Fritton Kirby Green Salters Lode Methwold Hythe Toftwood Belaugh Thornage Temple Bar Blofield Heath Walcot Green Wolterton Grimston Nogdam End Barney Bressingham Common Blo' Norton Wereham Row Norwich Haddiscoe Bridge Green Road Green Aslacton Horsey Swanton Hill New Holkham Worstead Didlington Hickling Claxton Shotesham Old Hunstanton Thorpe Row Cockthorpe Morningthorpe Clint Green Stonebridge Hingham Thrigby Walpole Cross Keys Saham Waite Wash Dyke Hockwold cum Wilton St John's Fen End Eaton Great Massingham West Winch Hoe Lamas Sustead Thuxton George Hill Baconsthorpe Godwick Edgefield Street Coston Breckles Langham Badersfield Lower Gresham Booton Larling Runcton Bottom Bedingham Green Caston Fersfield Antingham Dickleburgh Stow Bardolph Welney Tumbler Hill Waxham Richmond Hill Reymerston Ragmere Bull's Green South Walsham Ovington Greensgate Suffield Runham Vauxhall Neatishead Freethorpe Frogshall Taverham The Common King Row Scole Common Maypole Green Morston North Green Panxworth Balsam Field Erpingham Waterheath Catton Grove Damgate Heggatt Street Kenninghall Boyland Common Haverscroft Street Mautby Forncett St Peter Pulham Market North Creake Hall Green Grub Street Hevingham Alburgh Wretton The Drove Reedham Fen Street Feltwell Burnham Norton Lyon's Green Forncett End East Bilney Dam Brigg Pockthorpe Dereham Thurton Bodney Docking Fairstead Moulton St Mary Bressingham Crowshill Elsing Woodton Houghton Wood Street Shadwell Waterden Clippings Green Barton Bendish Westbrook Green Brandiston Foundry Corner The Ling Itteringham Tottenhill Row Stacksford Eccles Road Croxton South Green Ingham Kirby Row Helhoughton Gorleston-on-Sea Burgh Stubbs Norton Corner Dunton Patch Carleton St Peter Tottenhill Wolferd Green Bellmount Kerdiston Flaxlands West End North Tuddenham Northall Green Broome Street Walpole Highway Carbrooke Mount Pleasant Itteringham Common Crane's Corner Oulton Wicklewood The Banks Alby Heckingham Blickling North End Lower Street Horsey Corner Great Bircham West Rudham Hardwick Oby Black Carr Witton Bridge East Walton Stalland Common Great Walsingham East Beckham East Wretham Etling Green Johnson Street Downham Market Mill Green Low Common Heacham Hunstanton Broomhill Suton Street Long Stratton Aylsham Terrington St Clement Weybourne Binham Salthouse East Ruston Hempnall Green Mundford Marshland St James Stokesby Calthorpe Middleton Watton Thunder Hill Browick Yaxham Bagthorpe Thurne Dunston Cucumber Corner Fair Green Pockthorpe Tatterford Winfarthing Rushford Cess Frettenham Hardley Street Guilt Cross Hungry Hill Shingham Little Barningham Bunwell Bottom Southtown Sparham Beighton Fundenhall Poringland Great Fransham Beckett End Potthorpe Daffy Green Scarning Letton Green Wiggenhall St Peter West Barsham Whitlingham Deopham Stalland Bastwick South Green Upper Hellesdon Upper Brandon Parva Filby Tivetshall St Margaret Gimingham Hockering St James Walpole Marsh Guestwick Lower Easton Threxton Hill Catfield Sea Palling Upper Street Longham Frankfort Bittering Bedingham Corner Hempton Ingleborough Butcher's Common Ellingham Northacre Upgate Lower Street Rollesby North Denes Eccles on Sea Pentney Gayton Blackborough End Burnham Deepdale Beckhithe Walcott Green Blofield Corner Highgate Broadflash Outwell Southgate Upper Guist Sneath Common Trunch Castle Rising Sparhamhill Twyford Warham Melton Constable Broome Edingthorpe Halvergate Aldeby West Earlham Gasthorpe Cawston Pilson Green Rougham Metton Clenchwarton Sloley Foulden Wymondham Acle Blakeney Hellesdon Bintree Muckleton South Lynn Reepham Toftrees Holly End Caister-on-Sea Kirstead Green Brancaster Wormegay Sheringwood Little Fransham Dowe Hill Baynard's Green High Kelling Weeting Brandon Parva Wacton Common Wickmere Little London Beeston Upper Street Belton Shipdham Keswick Martham Lakes End Sparrow Green Upper Street Holme next the Sea Gaywood Lower Stow Bedon Sisland Wellingham Old Hall Street Bessingham Saxthorpe Foundry Hill Upgate Street Thorpe Market Guist Primrose Corner Red Pits Bracon Ash Ditchingham Newtown Sutton Low Common Fulmodeston Little London Great Witchingham Mundham Alby Hill Thorpe Snetterton Griston Pedham Chedgrave Mattishall Stalham Green Raveningham Walpole St Andrew Spixworth Burgh Common Babingley Kirby Bedon Paston Green Dickleburgh Moor Horsford New Costessey Orange Row Briston Southburgh Thurlton Wiggenhall St Mary the Virgin Hindolveston West Harling West Runton Dunburgh Swanton Abbott Little London Cordwell Little Snoring Billingford Thorpe End Kettlestone Brinton Norton Hill Wacton West Acre Smallburgh Starston Ridlington Street Wicken Green Village Brisley Weston Green Old Beetley Plumstead Green Spooner Row Mill Hill California Sidestock Fring Langmere Carleton Forehoe Browston Green Skeyton West Head Heigham Grove Cranwich Postwick Little London Kenninghall Heath Rushall