Media Planning in Little Coxwell

Get in touch

Media Planners in Little Coxwell

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SN7 7 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Little Coxwell for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Little Coxwell

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Little Coxwell (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Ewelme Marcham Fawler Knighton Abingdon-on-Thames Roke Longworth Path Hill Draycot Woodstock Hanwell West Adderbury Shiplake Bottom Binfield Heath High Meadow View Lewknor Shepherd's Green South Moreton Sutton Courtenay Finmere Upper Wardington Westwell Crowell Hill East End Kingstone Winslow Burford Dunsden Green Glympton Drayton West Lockinge Merton Stoke Row Appleton Juniper Hill Millend East Adderbury Fencott Souldern Langford Sydenham Hornton Filkins Kingston Blount Bridge End Kennington Mixbury Heath End Toot Baldon Rousham Broughton Water Eaton Fewcott Southrop Broadplat Little Wittenham Little Tew Cray's Pond Cutteslowe Aston Tirrold Idbury Buscot Northcourt Old Woodstock Cane End Chimney-end Filchampstead Holton Sarsden Halt Christmas Common Sibford Ferris Osney Waterperry Britwell Salome Harpsden Bottom Milcombe East Hendred Pusey Frilford Scotland End Buckland Yarnton Adderbury Watlington Marsh Baldon Old Chalford Tokers Green Dorchester New Hinksey Ledwell Taston Highfield Combe Hardwick Dean Rotherfield Greys Wootton Village Murcott Great Rollright Henley-on-Thames Fifield Stanton Harcourt Exlade Street Asthall Leigh Kidlington Sonning Common Gosford East Lockinge Sandford-on-Thames Woodfield Somerton Nether Worton Gallowstree Common Goosey Middleton Stoney Shifford Barford St John Headington Littleworth Hatford Appleford-on-Thames Shiplake Bould Wardington Hempton Wainhill Alvescot Chinnor Little Faringdon Cuddesdon Chawley Rack End Clifton Hampden Buckland Marsh Tackley Goring Heath Charlton East Ginge Beckley Hensington The Green Little Minster West Hanney Foscot Piddington Black Bourton Gozzard's Ford Drayton Horton-cum-Studley West End West Hagbourne Godington Great Haseley Nettlebed North Hinksey Village Worton Brookhampton Upperton Henwood Park Town Headington Quarry Wigginton Hill Bottom Holwell Noke Steventon Middle Aston Howe Hill Chazey Heath Over Kiddington Bainton Risinghurst Hempton Compton Beauchamp Minster Lovell Warpsgrove Swerford Whistlow Woodway Long Hanborough Swalcliffe Hardwick Greenend Sarsden Down End Ruscote New Headington Rokemarsh Horspath Waterstock Shilton Tadmarton Lyneham Mapledurham Ducklington Langford Village Gagingwell Bradwell Launton Woolstone Barton Abbey Aston Upthorpe Denchworth Sonning Eye Fulbrook Botley Kingwood Common Littlemore Baldon Row Shenington Duns Tew Faringdon Oakley Court Gibralter Lower Wainhill Lower Heyford Church End Clare Headington Hill Horley Caulcott Buscot Wick Grandpont Preston Crowmarsh Kelmscott Upper Milton Kingham Enstone Long Wittenham Baynard's Green Overy Kidmore End Chadlington Caldecott Sibford Gower Oakley Wood Oxford Westhall Hill Southcombe Peachcroft Calthorpe Charney Bassett Stonor Broadwell Shutford South Leigh Blackbird Leys Church Enstone Binsey Wallingford Great Milton Enslow Rose Hill Eastend Clattercote Sparsholt South Weston Farmoor Crowell Wilcote Radfordbridge Wantage Milton-under-Wychwood Hailey Gainfield Witney Northmoor Ramsden East Hagbourne Radcot Hethe Wigginton Heath Upper Arncott Stratton Audley Newbridge Heythrop Well Place Radley Begbroke New Yatt Kingston Bagpuize Weston-on-the-Green Tubney Culham East End Harpsden Heights Deddington New Osney Westcot Eaton Upton Pishill Bodicote Harcourt Hill Garford Bruern Abbey Highmoor Cross East Hanney Collins End Kiddington Blewbury Bampton North Stoke Neat Enstone Bushey Ground Bunkers Hill Blenheim Ardley Tetsworth Burdrop Play Hatch Rotherfield Peppard Nethercote West Challow Swinbrook Nuney Green Steeple Aston Pyrton Westend Little Chesterton Chiselhampton Upper Wolvercote East Challow Benson Lower Shiplake Churchill Tiddington Dunthrop Upper Heyford Crawley Delly End Radford South Stoke Signet Netherton Hampton Poyle Shipton-under-Wychwood Shellingford Ascott-under-Wychwood Ardington Wick Great Tew Charterville Allotments Cleeve Milton Garsington Steeple Barton Slade End Hampton Gay Shiplake Row Stoke Lyne Postcombe Curbridge Whiteoak Green Cote Belmont Chastleton Huntercombe End Henton Greys Green Bicester Village Sunningwell Lodge Hill Woodcote Dean Court Cottisford Temple Cowley West Ginge Lower Tadmarton Brighthampton Middle Barton Widford Nuneham Courtenay Mollington Chesterton Bletchingdon Stanford in the Vale Burcot Easington Drayton St Leonard Garden City Bradwell Grove Ascott Earl Townsend Williamscot Standlake Milton Hill Stoke Talmage Newton Purcell Grafton Iffley Islip Leafield Carterton Fritwell Great Holcombe Chipping Norton Bucknell Bladon Adwell Epwell Bloxham New Botley Littleworth North Moreton Barton Brightwell-cum-Sotwell Kencot Easington Marston South Newington Cumnor Newtown Cothill Salford Frilford Heath Pishill Bank Wootton Tusmore Baulking Alkerton Elsfield Boars Hill Checkendon Cogges Lower Radley Little Haseley Brightwell Baldwin Yelford Brookend Cornwell Ipsden Brize Norton Caversfield Satwell Newland Barford St Michael Catslip Heathfield Village Fyfield Winterbrook Russell's Water Albury Witheridge Hill Park Corner King's End South Hinksey Harpsden Cassington Dane Hill Bure Park Whitchurch Hill Highmoor Mongewell Hook Norton Bessels Leigh Townsend Wootton Forest Hill Swinford Shores Green Lew Walton Manor Coscote Shippon Banbury Aston Rowant Fulwell Worsham Charlbury Cholsey Whitchurch-on-Thames Thame Florence Park Ardington Coleshill Broughton Poggs Mount Skippett Cold Harbour Little Coxwell Upton North Aston Eynsham Lower Assendon Greenfield Shillingford Wildmoor Hinton Waldrist Weald Oxford Spires Park Sandhills Clifton Oakley Westcott Barton Chimney Watchfield Tadley Idstone Shotover Hill Clanfield Carswell Marsh Little Heath Chalgrove Littlestead Green Fordwells Meadside Didcot Charlton-on-Otmoor Taynton Moreton Cuxham Stadhampton Spelsbury Eaton Hastings Nuffield Poffley End Camp Corner Ascott d' Oyley Fawler Dry Sandford Chalkhouse Green North Leigh Newington Over Worton Maidensgrove Thrupp Crowsley Great Coxwell Hailey Stonesfield Aston Southmoor Lyford Trench Green Oddington Moreton Sandford St Martin Letcombe Bassett Crocker End Fernham Letcombe Regis Cowley Little Clanfield Moulsford Milton Heights Bayworth Kingston Stert Wendlebury Blackthorn Uffington East End Shirburn North Newington Peppard Hill Berrick Salome Emmington Wheatley Middle Assendon Cleveley Warborough Field Assarts Berinsfield Newnham Murren Woodgreen High Cogges Hook End Cookley Green Pishill Bottom Balscote Norham Manor Hopcroft's Holt Cumnor Hill Milton Common Little Bourton Blackditch Harwell Rowstock Campsfield Little Milton Over Norton Fringford Bix Cowleaze Corner Grove Ashbury Foxcombe Hill Lower Bourton Grimsbury Chilton Wroxton Woodleys Sunnymead West Hendred Lower Highmoor Barnard Gate Goring Church Hanborough Shipton-on-Cherwell Bicester Mackney Radley Park Childrey Denton Milton Ambrosden Little Rollright Shrivenham Claydon Chilson Lower Arncott Wolvercote Golden Balls Twyford Sutton Bourton Finstock Summertown Greenwood Lower Wolvercote Jericho Woodeaton Freeland Great Bourton Wytham Asthall Shorthampton Towersey New Marston Crowmarsh Gifford Kirtlington Neithrop Cropredy Stanton St John Hardwick Kingston Lisle Longcot Lidstone