Media Planning in Carnach

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Media Planners in Carnach

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

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What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

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Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

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What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IV23 2 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Carnach for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Carnach

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

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We cover Carnach (Ross and Cromarty)

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Boath Glenelg Achterneed Talisker Lower Ollach Artafallie Sluggans Evanton / Baile-Eoghain Balvaird Dornie Sgoir Beag An Lethallt Eyre / Eighre Hilton Tournaig Fernilea Kalnakill Breacais Craigrory Dùn Colbost Ferindonald / Fearann Dhomhnaill Loans of Tullich Sand Holmisdale / Holmasdal Achgarve Pitcalnie Drumsmittal Gairloch Kishorn Peinachorrain / Peighinn a' Chorrain Inverarish Upper Edinbane / Braigh an Aodainn Bhain Achmore An Leth-Pheighinn / Lephin Tote Badachonacher Newmore Coulags Coulwood North Fearns Poolewe Brochel Kilbeg Milton Drinan Lonmore Scotsburn Craig Cuidrach Tore Tighnafiline Boor Allt a' Chruinn Ard-dhubh Strath Tokavaig / Tòcabhaig Garros / Gearros Balgown Mount High Husabost Glackmore The Dock Rhynie Brae of Achnahaird Redcastle Bindal Port Henderson Balintore Hallin Glenbrittle Flashader / Flaiseader Kilmuir Glenmore Suledale Resolis Ardindrean Attadale Alcaig Flodigarry Bernisdale / Bearnasdal Ardessie Coille Ghillidh Balnapaling Springfield North Tarrel Anancaun Lamington Breabost Sgeitheabost / Skeabost Peinmore Incheril Gearymore / An Gearraidh Mòr North Kessock Ord / An t-Òrd Blair Balintraid Cartbostbeg Achnacloich Loanreoch Leidchruich Carbost Bornesketaig / Borgh na Sgiotaig Romesdal Wester Arboll Aultgrishan Eabost West Bracadale Achanalt Hill of Fearn Saasaig / Sàsaig Lower Tote Strathy Fendom Culnacnoc / Cul nan Cnoc Drynie Park Upper Diabaig Harrapool / Harrapul Achtalean Talladale Rhenetra Shieldaig / Sildeag Heatherfield / An Torran Uaine Applecross Clachan Annat Rhicullen Dalnacroich Bottacks Kilvaxter / Cille a' Bhacstair Solitote Ardmair Little Garve / Gairbh Beag Shillinghill Newton of Ferintosh Chaol Loch Aillse Tore Ardmore Fettes Blarnalearoch Strath Rusdale Ruigh'riabhach Tomich Sròndubh Ardross Balnaknock / Baile nan cnoc Wester Lonvine Ollach / An t-Ollach Croftnacriech Marybank Totscore Corran Arnisdale Knott / Cnot Feriniquarrie / Fearann MhicGuaire Shieldaig Isleornsay / Eilean Iarmain Rheindown Stenscholl / Steinnseall Invershiel Knockbreck Windhill Ashaig / Aisig Strollamus / Stròlamas Arnish Melvaig Peiness Nostie Kingsburgh / Cinnseaborg Raddery Dunmore Borrodale Newton of Kinkell Kilcoy Ardelve Loandhu Prabost Lower Diabaig Mountgerald Greallainn Auchtercairn Earlish / Earlais Plockton / Am Ploc Kilbride / Cille Bhrìgnde Dundonnell Muir of Tarradale Swordale Heribusta Glenuachdarach Scoraig Fodderty Galtrigill / Galtraigeall Peinaha Brae Drynoch Leacnasaide Inveralligin Galltair Strath Garve / Srath Gairbh Achandunie Camustianavaig / Camas Tianabhaig Idrigill Limepark / Pairc an Aoil Bridgend Munlochy Ardvasar / Àird a' Bhasair Big Sand Horneval Fasach Achnasheen / Achadh na Sine Rechullin Ratagan Lòndubh Feorlaig Greep Treaslane Pollosgan Lochluichart Dunvegan / Dùn Bheagan Achilty Bualnaluib Rha Milnafua Letters Camas-longart Leachachan Easter Lonvine Lael Forest Blairninich Sheader / Siadair Dalmore Saltburn / Alltan an t-Salainn Struan / An Sruthan Brogaig Ryefield Bualintur Rhives Gillen Glen Conon Reiff Moll Durnamuck Little Scatwell Achmore Easter Kinkell Uiginish / Uiginis Carnach Orbost / Orabost Claigan Peinlich Muir of Fairburn Rootfield Valtos / Bhaltos Rhiroy Newfield South Erradale Upper Ollach Aird / An Àird Portmahomack Lower Tullich Upper Milovaig Digg / An Dig Halistra Inverasdale Geary Balleigh Leckmelm Hartmount Ardaneaskan Pool Crofts Hungladder Alnessferry Ardnagoine Rosemarkie Camustiel Culnacraig Ardroag Ramasaig Duntulm Sanachan Eynort Kilmore Glen Dale / Gleann Dail Kildonan / Cill Donnain Craig Knock Rash Bogallan Luib Hamaramore Carbostmore Glaick Shulista Jamestown Mol-chlach Ardnagrask Kildary Conon Bridge Badachro Clashnamuiach Badicaul Cnoc Ruadh Conasta Millcraig Alness Smithstown Bay Morefield Balmacara Square Culbokie Heights of Kinlochewe Leacanasigh Tullich Muir Ferryton Mid Strome Jemimaville Staffin / Stafainn Heaste / Heasta Kilmuir Urray Maligar / Malagar Pitmaduthy Balgunloune Trumpan Linicro / Lionacro Ardullie 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Carbost Borve / Borbh Lower Breakish / Breacais Ìosal South Cuil Àird Tarskavaig / Tarscabhaig Colbost / Cealabost Suisnish Balnabruaich Lemlair Lonemore Quarryhill Penifiler / Peighinn nam Fìdhleir Strathcarron Redburn Aultvaich Vatten Strathpeffer Achnashellach / Achadh na Seileach Oskaig / Osgaig Achnagarron Firemore / Fhaighear Mhòir Armadale / Armadail Hilton of Cadboll Knockfarrel Roag Ormiscaig Culduie Achnandarach Rhue Kendram Badluachrach / Badluarach Shiel Bridge Cove Naast Drumchork Arabella Teandalloch Nigg Balmacqueen Killilan Bishop Kinkell Loggie Altandhu First Coast Camusterrach Stromemore Elgol / Ealaghol Strome Ferry Totardor Muir of Ord Lochcarron Shandwick An Àrd Polbain Kilbride / Cille Bhrìghde Camusnagaul Lower Milovaig Barbaraville Ose / Os Badcaul Ard Dorch / An Àird Dhorcha Burnside Edderton Caroy / An Cadha Ruadh Balmeanach Opinan Torridon Breckrey Pollo Morvich Waterstein / Bhatairsteinn Croftown Nonikiln Arcan Muir Portneora Heribost Balachuirn Stein Struanmore Balmeanach / Am Baile Meadhanach Upper Feorlig / Feolaig Ard Aultbea Mugeary Upper Tote Arcan Toravaig / Tòrabhaig Kirkton Redpoint Toscaig Annishader Keistle Coulin Lodge Glen Bernisdale Hamaraverin Achintraid / Achantraid Corntown Balgunearie Sconser / Sgonnsair Polglass Mellon Udrigle Ussie Acheninver Mileabhaig Reraig Uig Sallachy Drumbuie Letterfearn Greshornish / Griseornais Logie Hill Drummond Inveralivaig Totaig Sùlaisiadar Mòr Killen Glengrasco Obsdale Park Crepkill Fearnbeg Delny Blackwood Milton Rockfield North Erradale Inverchoran Balnabruach Cullicudden Teangue / An Teanga Lower Pitkerrie Broomhill Balblair Garrachan Ardarroch Ardtreck Tarbat Mains Uig Calligarry Fiskavaig / Fioscabhaig Conordan Glasnakille Easter Ardross Corry Mial Knockbreck Achadh a'Choirce / Achachork Kyleakin / Caol Acain Contin / Cunndainn Eabost / Eubost Mellon Charles Craigdarroch Carse of Bayfield Drumuie / Druim-aoidh Lonbain Inchina Wester Alligin Duisdalebeg / Duisdeil Beag Northfield Kilmarie Davidston Glasphein / A' Glas Pheighinn Inver Braefindon Glasphein / Glas-Pheighinn Fanks / Na Faingean Fasag Invergordon Dunan / An Dùnan Kirkton Roskhill Portree / Port Rìgh Achiltibuie Kensaleyre / Ceann Sail Eighre Charlestown Coast Kirkibost Braes of Ullapool Glen Heysdal Point of Sleat Opinan Ardheslaig Arrina / Arinacrinachd Balblair Waterloo / Achadh a' Chùirn Clashandorran Ardcharnich Merkadale Laide Ardintoul Ellishadder / Ealaiseadar Sartle / Sartail Dunans Edinbane / An t-Aodann Ban Achduart / Achadh Dubhaird Achlorachan Auchindrean Glen More Miltown Cadboll Millnain Camas-luinie Ullinish / Uilbhinnis Badrallach Garve / Gairbh Balmeanach Toulvaddie Ardnarff Allt nan Sùgh Grudie Achintee Avoch Newhall Crofts of Kingscauseway Arrisa Lusta Drumfearn / Druim Fhearna Ardvannie Cuaig Stittenham Blackpark / A' Phairce Dhubh Duncanston Kenmore Tain Clachamish Fortrose Lower Pitcalzean Kilmaluag Torrin / Na Torrin Leacanashie / Leacanaisigh Balnaguisich Inverinate Londain Park Bernisdale Coillore Clachan / An Clachan Grealin Broadford / An t-Àth Leathann Black Hill / Cnoc Dubh Knockbain North Cuil Badbea