Media Planning in Woolston

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Media Planners in Woolston

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

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What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

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Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

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What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in BA22 7 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Woolston for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Woolston

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

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Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

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Other locations available for media planning
Beardly Batch Hare Axbridge Upper Coxley Udley Monger Lipyeate Tarnock Netherton Yarlington Grosvenor Locking Parklands Wayford Barton St David Ashill Gothelney Green Marston Magna Higher Shepton Fitzhead Ellicombe Weston-Super-Mare East End Sampford Brett Sawyer's Hill Long Ashton Howleigh Long Load Galhampton Upper Radford North Wick Bleadon Westonzoyland East Rolstone Forton Rydon Farrington Gurney Ruishton Bear Flat Cushuish Lower Merridge Beechen Cliff Meare Green Yenston Clavelshay Durleigh Mearns Preston Plucknett Wiltown Nynehead Blue Anchor Upper Swainswick Sidcot Tacker Street Purn Newtown Puxton Hollow Brook Elworthy Twinhoe Battleton Frieze Hill Midelney Higher Alham Venn Chantry Stockwood Vale Temple Cloud Woodborough Paintmoor Downside Norton St Philip Bankland Clapton Marsh Street Hayes Park Steart Thorney Stanton Prior Icelton Pedwell East Dundry Bleadney Coley Hockholler Capton Woollard Seavington St Mary Lower Peasedown Blackford Terhill Broadway Haydon Lower Stratton Cutler's Green Ashton Kingweston Coppits Hill Redlynch Woolvershill Batch Vellow Coombe Dinnington Draycott South Cadbury Ash Pipehouse Allerford Foxcote Barrow Common Melcombe Higher Street Brent Knoll Milverton Walford Scrapton Horsington Marsh Cloford Common Wadeford Dinghurst Trudoxhill Town's End Westmoreland Locking Castle Blatchbridge Mark Causeway Worle Higher Wambrook East Hewish Beggearn Huish Barton Priddy Little Moor Vagg Haydon Isle Abbotts Hemington Chapel Leigh Wheathill Huntstile Claverham Clanville Pibsbury Edgarley Bramwell Henstridge Croscombe Woolcotts Five Bells Sticklepath Courtway Dundon Dipford Lower Foddington Ston Easton Kenn Moor Gate Cox's Green Perrymead Chelynch Lodway Beckery Foddington Kingsbury Regis Hounsley Batch Bindon East Horrington Towerhead North Stoke Hillfield Raddington Alhampton Welham Burcott Chard Junction Sparrow Hill Greenvale Limington Buscott Charlton Halsway Treble's Holford Yarrow Lower Marsh Greylake Fosse Evercreech Tintinhull 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Westcombe Dunkerton Ilminster Bradley Cross Galmington South Widcombe Ashington East Huntspill Moorland Pitsford Hill Wiveliscombe North Town Curland Common Withyditch Berkley Down Badgworth Greylake Rickford South Brewham Ash Priors Brinscombe Barlake Lower Swainswick Hawkcombe Mudford Stony Littleton Beer Yarde Woolminstone East End Clapton in Gordano Speckington Kilton Wookey Hole Fyfett Crewkerne Beercrocombe Exebridge West Mudford Oareford Bath East End Yatton Newtown Oakhill Paulton Highbridge Hunstrete Tytherington Providence Place Stowell Payton Combe Park Claverton Down Lower Durston Weacombe Furringdons Cross Edford Carhampton Four Forks Hinton Blewett Puddle Town Downhead Wick St Lawrence Pylle Wellow Northover East Pennard Whitnell Chaffcombe Watchfield Over Stowey Chilton Polden Banwell Cucklington Hale Hambridge Honey Hall Woolston Pitney East Brent Farleigh Hungerford Sandford Carlingcott Shockerwick Knowle Portway South Chard Lower Burrow Heale Curry Rivel East Cranmore South Cheriton Pinksmoor Donyatt Combe Throop Trull Clarence Park Broadmead Flaxpool Kingswood Horton Cross Cross Ways Kittisford Uphill Gold's Cross Pear Ash Havyatt Chilthorne Domer East Coker Porlock Weir Bodden Huntham Huntspill Houndsmoor Brandish Street Flax Bourton Muchelney Ham Monksilver East Water Lattiford Westport Lympsham Cockhill Shapwick St Georges Willett Wilton Down End Hillside Washford Northend Lowton Keynsham Shepton Montague Old Cleeve Henton Kewstoke Bawdrip Moorlands East Compton Liney North Brewham Whitley Head Holywell Park Corner Hamp Backwell Common Drayton Alston Sutton Stone Allerton Stoke St Gregory Publow Rackley Bratton Hillside Wrangway Perry Green Bincombe Stewley Winsford Lower Writhlington Breach Whitestaunton Pitcombe Lower Shepton Stathe Saltford Lower Canada Claverton Down Pightley West Chinnock Dunball Sparkford Easton Sutton Wick Weston Aisholt Firepool Hardington Mandeville Monkton Heathfield Elliots Green Henstridge Ash Charlton Upper Stanton Drew Riverside Tuckerton Small Way Felton Spargrove Norton's Wood Oake North Barrow Curland Summerlands Burnett Ashcombe Park Middle Chinnock Stone Hill West Yeo Oxenpill Marshall's Elm Stone Cockwood Link Lower Knapp Queen Charlton Dundon Hayes Lansdown Stamborough Porlock Rode Bare Ash Churchinford Smitham Hill Hallatrow Hapsford Corston Huxham Green Pensford East Town Lower Godney Lansdown The Butts Cotford St Luke Nedge Hill Upper Fivehead Hillfarrance Hicks Gate Church Row Northfield Seven Ash North Cheriton Withiel Florey Heale Upper Canada Pond Close Holford Somerdale West Hatch Higher Halsway West Woodlands Wall Mead Duddlestone Dulcote Nunney Bourton Pawlett Knightcott Luccombe Congresbury Newport Farleigh Beard Hill Yeovil Marsh Tolbury Langford Budville Strode Sheepway Frost Street White Ox Mead Easthill West Shepton South Twerton Stowey Langport Eastover St Andrew Cothelstone Outwood Knapp Escott Cocklake Whitefield Middle Leigh Perry Street Lower Key Broomfield Simonsbath East Lydford Little Weston Whitecross Ham East Lydeard Pye Corner Alford Steart Woolmersdon Field Willand Chew Magna Stonebridge Newton Westford Meadgate Coxley Wick Belluton Barrington Somerton Hill Ilford Otterford Rumwell Goosenford Blackwater Green Parlour Crofton Park Tyning Double Hill Lower Leigh Weston Town Curload Meare Gundenham Combe Down Tadwick Lower Vexford Blagdon Lower Milton Langley Winterhead Cloford Binegar Splatt Milborne Wick Pawlett Hill Staplehay Butcombe Stream Hardington Portway Hill Corner Welton Sticklepath Huntworth Merriottsford Innox Hill Ashton Watering Bulford Townsend Seavington St Michael Chardleigh Green Stoford Chelvey Chapel Cleeve Wheeler's Hill Up Mudford Little Pennard Charlton Adam Cricket St Thomas Babcary Kelston Holman Clavel Hutton Abbas Combe West Hill Berhill Aldwick Walton St Mary Hastings Hornblotton Green Tyntesfield Stapleton Hartswell Haybridge Stoney Stoke Radlet Catsgore Newtown Ford Burrington Milton Clevedon Highbury The Oval Ford Street Prestleigh Maundown Old Estate Yards Bridgetown Kenny Crowcombe Bishopswood Yanley Street Ash Edithmead Nyland Charlton Horethorne East Quantoxhead Lambridge Taunton Sutton Bingham Weekmoor Webbington Lower Strode Town's End East Nynehead Berkley Charterhouse Lullington Lyncombe Vale Old Way Street End Cole Stoney Stratton Langford Green Luxborough Milton Mid Lambrook Staple Fitzpaine Brinsea Weston Bampfylde Tivington Stratton-on-the-Fosse White Cross Buckland Dinham Pill Rodgrove Church Town Silver Street Axeford Estate Rooks Bridge Hartford Helland Widcombe The Millands Brockley South Cary Otterhampton Bloomfield Westhay Horton Portishead Oldford Churchtown Hardway Atherstone Ashbrittle New Town Doverhay Henley Thrupe Holly Brook Middletown Huish Episcopi Pyrland Tarr Pict's Hill Andersfield Doulting Combe Midford Burtle Hill Nethercott Thorne Coffin Dommett Silver Knap Fivehead Wallace Aley Langaller Knott Oak Mudgley Dillington Howley Puriton Bonson Darshill Cambridge Batch Hoccombe Lottisham Bowdens Woodford Wick East Town Milborne Port Shearston Bridgehampton West Luccombe Compton Common Urgashay Tickenham Long Cross Chillington Staplegrove Muchelney Sion Hill North Coker Oldfield Park Charlton Farmborough Thornfalcon Thicket Mead Upper Cheddon Creech St Michael Little Norton North Petherton New Cross Lyngford West Hewish East Clevedon Odcombe Hollands Lye Hole Drayton Barwick Chiselborough Lower Weare Crickham Tatworth Ford Cad Green Rockley Ford Coombe Henstridge Bowden Dowslands Creech Heathfield Freshford West End Behind Berry Northover Wells Shipham Higher Burrow Heath House Sand Chelston Heathfield Pendomer Huish Champflower Combe Hay Hackness Clutton Hill Henlade Budleigh Slough Green Edington Cole Hill Amesbury Dolemeads Locksbrook Inglesbatch Purtington Whitchurch Belle Vue Kilkenny Oare Thorngrove Clapton Wick Shoscombe Slape Cross Plot Street Southwood Higher Wellisford Wookey Wraxall Litton Lyatts Rush Hill Cowbridge Badbury West Horrington Stoke Trister Hewish Edingworth West Harptree Churchill Green Bayford Easton-in-Gordano Bourne Westowe Henley Ashgrove Redcliffe Bay Bossington Pitcot Woodram Willhayne Stolford Treborough Chilton Cantelo Churchill Ashcott Bloomfield Hawkridge Littleton Luckwell Bridge Potters Hill Timberscombe Holway Northfield Watchet Coombe Bottom Ham Green Windmill Hill West Town Stawell Walrow Compton Dando Bedlam Hembridge Comeytrowe Burrow Crimchard Mudford Sock Culverhays Townsend Edbrook Norton Allerford Monkton Combe Keyford Swell Horsecastle Weston in Gordano Cannington Little Lyde Fordgate Upper Weston Stolford Brockham End Northay Great Elm Wambrook Lower Wellisford Brushford Longhouse Jocelyn Park Woodspring Priory Southmarsh Yeovilton Ashwick Leighton Baltonsborough Dundry Barrow West Wick St Catherine Vobster Uphill Manor Coppleham Lamyatt Girt Listock New Town Kingstone Dunster Rudge Cowslip Green Plainsfield Rimpton West Hill Gardens Worthy Clutton Bradley Green Norton Hill Pilton Tracebridge Draycott Hele Lulsgate Bottom Heathfield West Town Stringston Ubley Sideling Hockholler Green Hamfield Bower Hinton Cudworth Southway Laverley Martock Wigborough Shepton Mallet East Harptree Preston East Stoke Stockmoor Village Meadgate East Primrose Hill Butleigh Lopen Head Stockland Bristol Critchill Bathford Darvole West Bagborough Dodhill Lower Claverham West Town Fairfield Park Woodlands Bishop's Hull Lower Halsway Four Foot Wagg Burnworthy White Post Plaster's Green Hardington Moor Triscombe Backwell Green St Cleers Dunwear Upper Baggeridge Clapton Chelmsine Lufton Sydenham Tone Green High Ham Catsham Curry Mallet Rode Hill Plot Gate Mells Green Bathealton Downside East Woodlands Dyche Ebdon Fiddington Fowler's Plot Rodhuish Timsbury Lydeard St Lawrence Parchey Pleamore Cross Nythe Chipstable Lower Failand Tone Hobb's Wall Southfield Upton Noble Camel Hill Adscombe Crowcombe Heathfield Keenthorne Spring Gardens Pen Mill North End Ham Lower Roadwater Old Down Maines Batch Woodford Wicklane Hardington Marsh Whitney Bottom Hook Lawford Bradney West Lydford Pooltown Benter Coxbridge Theale Willstock Village Lower Westholme Burnham-on-Sea Horsey Eastbrook Durborough Blindmoor Highway Woolley Hillcommon Walpole Sampford Arundel Spaxton Appley Upper Langridge Portbury New Town Street Maperton Compton Dundon Bason Bridge Shurton Greinton Crock Street Stanton Wick Waterside West Huntspill Bathway Failand Woodcombe Cheddon Fitzpaine Glastonbury Bishops Lydeard Narfords St Decumans Gotton Lilstock Shepton Beauchamp Kingston Seymour Upton Hinton St George Haymoor End Higher Beetham East Twerton Selworthy Merridge West Leigh Cuttiford's Door Whatley Exton Withial Wonderstone Eyewell Moor Sidbrook Compass North Curry Chidgley Lower Whatley Higher Holton Whitchurch Cannard's Grave North End Chesterblade Chilson Common Verrington Mark Norton Fitzwarren Nailsea Higher Marsh Leighland Chapel Pathe