Media Planning in Hampole

Get in touch

Media Planners in Hampole

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DN6 7 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Hampole for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Hampole

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Hampole (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Charnock Hall High Hoyland Owston Sim Hill Hazlehead Ingbirchworth Royston Firth Park Hooton Roberts Roughbirchworth Wike Well End Low Stubbin Hollow Meadows Scawthorpe Arksey Piccadilly Dalton Parva South Anston Guilthwaite Coisley Hill Blacker Hill Flanderwell Great Houghton Hangsman Hill South Lane Treeton Cortworth Pinfold Hill Summerfield Conanby Billingley Neepsend Wood Seats Grimesthorpe Braithwaite Woodland View Firbeck Millhouses Low Valley Old Town Soughley Shiregreen Stubbin Ecklands New Edlington The Wheel Brierholme Carr Campsall Carter Knowle Jump Banner Cross Rollestone Broomfield Whitley Netherthorpe Hardwick Newfield Green Loxley Finningley Kirk Sandall Lower Bradway Sothall Dungworth Low Harley Lakeside Village Fulwood Hall Broom Bessacarr Norton Herringthorpe Thorpe Hesley Hatfield Carbrook The Lings Newton Dore Redbrook Gilroyd Ulley Almholme St Ann's Rawmarsh Higher Stubbin Harley Askern Carcroft Common Norton Woodseats Kine Moor Brecks Highfield Hollins End Handsworth Grange Lane Ecclesall High Melton Greenhill Townhead King Edwards Finkle Street Endcliffe Edge Lings Common Spittal Houses Tivy Dale Mortomley Moorhole Waleswood Frecheville Monk Bretton Tankersley Berry Moor Holbrook Edenthorpe Silkstone Common Four Lane End Ardsley Hoyland Common Clifton Bawtry Low Bradfield Kimberworth Park Endcliffe Crescent Topham Goldthorpe Wigtwizzle Spring Vale Cudworth Hoylandswaine Wincobank Knowle Top Four Lane Ends Mosborough Burngreave Wentworth Westfield Thorpe Salvin Frickley Haigh Holdworth Cundy Hos Athersley North Common Side Sandhill Nutwell Cundy Cross Kelham Island Fenwick Richmond Aughton Foldrings Kirkhouse Green Carsick Hill Wombwell Gateway Plaza New Rossington Eskholme Broom Bentley Rise Cantley Malinbridge Greystones Worsbrough Common Halfway West End Whirlow Stainton Templeborough Hemingfield Parkwood Springs Den Bank New Village Lowfield Hatfield Chase Kimberworth North Anston Gildingwells Little Houghton Newhill Sharrow Head Hill Top Bolehill Low Wincobank Belle Green West Green Stannington Worsbrough Dale Norton Hackenthorpe Birley Carr Stainforth Laughton en le Morthen Arbourthorne Estate Milton Dropping Well Wortley Silkstone Blaxton Brick Houses Hooton Levitt Normanton Spring Brampton en le Morthen Catshaw Potter Hill Heeley Wickersley Abbeydale Park Tinsley Netherthorpe Smithies Woodhouse Mill Worsbrough Bridge Old Edlington Instoneville Lodge Moor Nethergate Waldershaigh Causeway Head Lundwood Lowedges Drakehouse Fall Bank Deepcar Doncaster Kirk Bramwith Fishlake Goole Green Lindrick Dale Cadeby Cotterhill Woods Carsick Wadsley Bridge Crookes Meadow Head Little Common Wadsley Kilnhurst Millhouse Green Longley Estate Sutton Shirecliffe Barugh Green Barugh Dunscroft Staincross Dean Head Hood Green Harlington Bramley Lings Lower Walkley Carr Under Tofts Thurgoland Cat Hill Upper Crabtree Smithley Attercliffe Hill Top Canal Side Dunford Bridge Bromley Gawber Pilley Upper Cudworth Normandale Totley Brook Thorn Hill Pogmoor Stockbridge Birley Estate Whiston Stairfoot Northfield Jordon Keppel's Column Scholes Cusworth Dolcliffe Common Ughill Load Brook Brodsworth Dalton Moorgate Howbrook Park Hill Thurnscoe Doncaster Common Hoyle Mill Hellaby East Herringthorpe Worsbrough Highgate Orchard Square Birley Edge Charltonbrook Sprotbrough Brierley Lydgate Tilts Harthill Harden Barnburgh Clayton Wood Royd Elm Tree Hill New York Carlton East Dene Hickleton Batemoor High Green Little Hay Nooking Belle Vue Wingfield Victoria Auckley Bolsterstone Boulder Hill Manor Estate Wheatley Hills Warmsworth Norton Lees Langsett Dodworth Bottom Philadelphia Owlerton Carr Head Throapham Beauchief Owlthorpe Jordan Upper Bradway Nether Green Adwick le Street Parson Cross Thorpe in Balne Thurlstone Sandygate Dunsville Clifton Hyde Park Gleadless Valley Crane Moor Green Moor Brightside Honeywell Hill Top Whinney Hill Bentley Morthen Wisewood Onesacre Abbeydale Woodall Catcliffe Platts Common Moss Wheatley Wybourn Sheffield Swinton Bridge Long Sandall Lower Crabtree Oxspring Grenoside Holmes Skelbrooke Fullshaw Tapton Hill Laughton Common Pudding Hill Woodside Noblethorpe Greystones Cliffe Pitsmoor Hollin Busk Sunnyfields Deep Pit Ringinglow Royd Hurl Field Shaftholme Intake Middlecliffe Hexthorpe Nether Haugh Hallam Head The Green Highfields Wilsic Bents Green Barnes Hall Woodlands Sheffield Park Dodworth Green Bolton upon Dearne Cricket Houses Thurnscoe East Westfield Haywood Waverley Wales Greenland Orgreave Rossington Old Haywoods Sunnyside Windhill Darfield Worrall Bradway Keresforth Hill Worsbrough Village Higham Dodworth Whirlow Brook Stocksbridge Bow Broom Birkendale Highlane Mexborough Pot House Tickhill Far Bank Hayfield Green Blackburn Grimethorpe Conisbrough High Bradfield Armthorpe Lewden Cubley Oughtibridge Bramley Meadow Hall Sprotbrough Park Old Denaby Old Cantley Balby Broomhill Fairleigh Coldwell Upper Whiston Ewden Village Wadworth Skellow Parkgate Canklow Brookhouse Edderthorpe Walkley Bank Austerfield Thorpe Common Highwoods Low Laithes Warren Ravenfield Loversall Church Field Brincliffe Micklebring Crow Edge Greasbrough Pickburn Higham Common Nether Edge Upper Tankersley West Melton Highfield Base Green Slay Pits Lea Brook Middlewood Richmond Hill Aston Storrs Little Sheffield Thorne Holme Loxley Bottom Arbourthorne Rostholme Wharncliffe Side Hill Top Shaw Lands Bracken Moor Chapeltown Hillsborough Park Head Royd Moor Howard Hill Cawthorne Backmoor Pismire Hill Mawson Green Slade Hooton Burghwallis Parkhead Sykehouse Castle Green Horner House Letwell Eastfield Bradgate Listerdale Norton Hammer Thornseat Town End Hooton Pagnell Measborough Dike Swallownest Stephen Hill Wilthorpe Bradway Bank Denaby Main Hill Top Thurcroft Broomhill Edge Mount Wheatley Park Netherthorpe Hill Top Sharrow Branton Southey Green Penistone Low Holdworth Upper Haugh Gleadless Townend Attercliffe Kendray Longley Ings Snowden Hill Barrow Greenside High Wincobank Meersbrook Bank Studfield Hill Trumfleet Steel Bank Walkley Meersbrook Darton Gleadless Maltby Intake Sheffield Lane Top Ravenfield Common Kexbrough Rotherham Lidget East Whitwell Pincheon Green Street Low Barugh Ryecroft Kiveton Park Stainborough Upper Midhope Upper Hoyland Thrybergh Hallowmoor Dalton Magna Spink Hall Manor Park Ranmoor Handsworth Hill Dinnington Hill Top Fir Vale Hatfield Woodhouse Hood Hill Abdy Wormley Hill Brampton Hoyland The Manor Todwick Burncross Athersley South Townhead Adwick upon Dearne Carcroft Brinsworth Little Norton Ecclesfield Midhopestones Park Side Sharrow Vale Ward Green Manvers Barnsley Stumperlowe Elsecar Shafton Two Gates Garden Village Scawsby Ickles Masbrough Wath upon Dearne Woodthorpe Estate Littleworth Shafton New Totley Stopes Wood Willows Hanging Water Darnall Mapplewell Eastwood Crosspool Hemsworth Fourlane Ends Hampole Richmond Park Marr Shay House Woodsetts Bullhouse Knoll Top Beighton Cudworth Common Rivelin Glen Upperthorpe Liberty Hill Woodlands East Scout Dike Hillfoot Stone Birdwell Port Mahon Lane End Aldwarke Herdings Stacey Bank Fosterhouses Toll Bar Braithwell Brightholmlee Swaithe Carlecotes Swinton Woodhouse Maythorn Jordanthorpe Turnerwood Moorends Bridge End South Bramwith Barnby Dun Totley Wales Bar Hoober Totley Rise Smithy Moor Long Line Waterthorpe Crookesmoor Plumbley New Lodge Hermit Hill