Media Planning in Adderley Green

Get in touch

Media Planners in Adderley Green

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in ST3 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Adderley Green for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Adderley Green

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Adderley Green (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Trinity Fields Longnor Ranton Green Aston-by-Stone Bank Top Moreton Featherstone Blackwood Hill Calton Lynn Horsebrook Doley Whiston Oaken Gorstey Ley Wardlow Wolstanton Red Street Tunstall Winnothdale Blackbrook Cannock Wood Hawthorns Stowe Haselour Boley Park Woodlane Pipe Ridware Oldfurnace Great Saredon Gospel Ash Congleton Edge Cheddleton Middleton Green Mill Green Coven Six Ashes Clough Hall Ashwood Latherford Tittensor Coppenhall Oak Hill Pitts Hill The Handfords Rumer Hill Derrington Shobnall Stone Heath Baldwin's Gate Woodseaves Anslow Common Stanley Moss Blythe Marsh Butters Green Colton Warstone Poolfields Grindley Gayton Alsagers Bank Beaconside Berry Hill Madeley Heath Brickbridge Slade Heath Little Madeley Ubberley Breretonhill Blymhill Common Hollies Common Woodhouses Napley Yoxall Swinscoe Wheaton Aston Ramshorn Gnosall Heath Chebsey Hinksford Weaverslake Aston Kingsley Moor Highfields Bradwell Rugeley Sturbridge Bradley in the Moors Christ Church Beasley Hilderstone Rocester Ball Haye Green Belgrave Hopton West Chadsmoor Pattingham Bloreheath Alrewas Fawfieldhead Scot Hay Kingstone Lower Leigh Fenton Low Moorend Balterley Green Shenstone Norton East Moss Pit Tatenhill Common Broomyshaw Orton Orgreave Lower Penn Ellenhall Drointon Anslow Adbaston Bemersley Green Dunwood Croxden Sandon Hixon Brereton Fulford Plardiwick Milford Wightwick Manor Upper Landywood Springhill Dilhorne Little Haywood Rough Close Ranton Whitfield Congreve Tixall Goldenhill Milton Springhill Tillington Wychnor Bridges Wetwood Blackfords Stockwell Heath Kingsford Cauldon Hazelslade Footherley Harlaston Foxley Windy Harbour Dales Green Little Onn Meir Heath Oakley King's Bromley Acton Dogingtree Estate Church Fields Lordsley Kerry Hill Abbey Green Coldmeece Teanford Smallrice Dove Bank The Leys Mobberley Hanbury Hill Ridware Totmonslow Blakelow Pasford Rakeway Dagdale Upper Nobut Standeford Freehay Himley Harriseahead Amington Stanley Townsend Churchbridge Longsdon Newborough End Quarry Heath Brown Lees Newton Gipsy Green Uttoxeter Shut Heath Wall Eccleshall Burybank Acton Trussell Longnor Springfields Ingestre Marston Hanford Heath Hayes Spring Hill Slindon Burton upon Trent Morrey Stourton Farley Edial Meaford Tunstall Cold Norton Willoughbridge Kidsgrove Blithbury Burnhill Green Prospect Village Lask Edge Mount Pleasant Cats Edge Hazles Cross Haunton Onecote Bottom House Huntington Rodbaston Draycott in the Moors Wrinehill Cotes Stapenhill Huddlesford Penkridge Normacot Bromley Hall Little Stoke Bobbington Newton Hurst Madeley Cobridge Shebdon Dam Mill Leekbrook Coton Withington Middle Madeley New Wood Kingsley Coton Hayes Clifton Campville Smestow Redhill Ellastone Pershall Bednall Boscomoor Kingston Hill Rakes Dale Perton Stafford Whiston Rickerscote Ball Green Newtown Moorside Lightwood Townend Leacroft The Wharf Chasetown Ash Bank Foxt Stableford Broughton Abbey Hulton Sutton Brineton Great Moor Mixon Wetley Rocks Sidway Barlaston Common Knenhall Rudyard Leese Hill Waggersley Cracow Moss Upper Elkstone Basford Green Oldfallow Bentilee Middleport Orslow Talke High Offley Carroway Head Wootton Bradley Dresden Butterton Bromstead Common Combridge Ravenshall Fenton Grindon Mile Oak Hales Heatley Glascote Old Perton Ashley Hoften's Cross Edingale Stanley Moor Tutbury Forsbrook Boundary Croxall Sandyford Cookshill Oxford Bond End Gospel End Village Butter Bank Hill Top Stanshope Butterton Coton Clanford Froghall Fradley South Broad Meadow Highwood Whitley Heath Borough Park Bradshaw Woodcock Heath Hawks Green Godleybrook Balance Hill Western Downs Whitehurst Etruria The Laches Walford Newborough Rowley Park Compton Great Wyrley Gunstone Rake End Chatcull Whitecross Oakamoor Hill Top Birchall Wychnor Pye Green Milldale Barnfields Elford Heath Ilam Commonside Shareshill Longdon Southlow Walton Coven Lawn Cross Green Goosemoor Millmeece Meir Hay Quixhill The Potteries Broadeye Hockley Silverdale Thornes Knypersley Church Eaton Green Longton Comberford Stallington Farewell Blakeley Little Ingestre Cellarhead Mitton Nether Stowe Whitmore Stretton Stonehouses Long Compton Hamstall Ridware Stoke-on-Trent Hollington Hilliard's Cross Sandborough Bramshall Miles Green Moneystone Little Wyrley Marchington Woodlands Chorley Hilltop Rileyhill Coxgreen Windmill Bank Alder Moor Castletown Coltstone Mayfield Sandfields Norbury Junction Millend Upper Mayfield Gerrard's Bromley Sheen Walton-on-the-Hill Joiner's Square Bucknall Lower Stonnall Goosemoor Green Godstone Olive Green Norton Bridge Littleworth Shelton Weeping Cross Cauldon Lowe Sugnall Waterfall Huntley Chapel Chorlton Cranberry Essington Great Haywood Stretton Coton Green Apeton Stanton Betley Bromley Wood Clayton Willslock Jack Hayes Wigginstall Great Chatwell Apedale Hill Chorlton Crossgate Light Oaks Middle Hill Ashmore Brook Woodhouses Cotes Heath Podmore Westlands Westwood Checkley Hobble End Trentham Dimsdale Horton Norton Green Four Ashes Bradeley Great Chell Leyfields Boothen Weston Coyney Winshill Bank Top The Blythe Trescott Shraleybrook Winkhill Back o'th' Brook Ribden Almington Cotton Coalpit Hill Fegg Hayes Far Hoarcross Endon Bank Newchurch Werrington Enville Gillow Heath Fairoak Denford Netherland Green Cross Heath Newtown Brereton Cross Heighley The Raikes Hodgefield Shutlanehead Pillaton Cotwalton Radmore Wood Little Aston Rawnsley Bonehill Heron Cross The Bratch Rock End Boney Hay Blurton Bridgtown Little Sugnall Blithfield Cold Well Audley Whittington Nurton Garmelow Nethertown Crackley Lea Heath Brockton Westbeech Above Church The Hollies Beamhurst High Town Hanchurch Tompkin Wildwood Blymhill Garshall Green Bradnop Finney Green Colton Hills Cowley The Quarry Hollybush Gillway Bromstead Colwich Lower Drayton Hatherton Owen's Bank Basford Sharpley Heath Little Saredon Hyde Lea Salt Longbridge Hayes Tuppenhurst Gratton Upper Tean Fauld Offleymarsh Newlands Halmer End Church Leigh Consall Newton Smallthorne Sneyd Green Horninglow Red Bull Ecton Brookhouses Brocton The Shruggs Red Hill Rolleston on Dove Robin Hill Forebridge Milwich Rising Brook Haughton Field Blackwaters Hookgate Stowe-by-Chartley Weston Hopwas Biddulph Deadman's Green Bignall End Shawfield Springwood Nurton Hill Yarnfield Swindon Stoke-upon-Trent Littleworth Church Eaton Longshaw Woodshutts Calf Heath Levedale Hillsdale Cresswell Outwoods Turnhurst Lane Green Newtown Lawnhead Hollinsclough Iverley Billington Blount's Green Newchapel Bishops Offley Coton Wilnecote Newfield Fradley Junction Blackshaw Moor Lowe Hill Oulton Grange Greenhead Yarlet Crateford Offleyhay Church Hill Hanbury Woodend Coton Upper Leigh Hammerwich Hardings Wood Gailey Hazles Hazlecross Swynnerton Stadmorslow Kiddemore Green Weston Jones Dunston Stonefield Fole Kettlebrook Upper Hatton Creswell Green Cotonwood Madeley Park Holt Hill Lutley Poolfold Croxton Longdon Green Marchington Meretown Parkside Knowle Style Woodhouse Green Norbury Whitemoor Thorncliffe Cheadle Park Four Ashes Wimblebury Florence Coton Farm Dosthill Trysull Blackbrook Seighford Upper Longdon Chase Terrace Lapley Biddulph Moor Hartley Green Stubwood Blundies Dunkirk Chesterton Threelows Weston-under-Lizard Brookhay Newtown Loxley Green Otherton Baddeley Green Barlaston Middle Cliff Gailey Wharf Standon Ravenhill Stone Marston Lower Ellastone Balterley Hanley Carmountside Creighton Blythe Bridge Oultoncross Whitehill Norton Canes Leomansley Laney Green Gospel End Birches Head Woodgate Bishton Whittington Lupin Burslem Mucklestone Admaston Little Bridgeford Wigginton Upper Ellastone Tithebarn Outlands Halfpenny Green Dapple Heath Meerbrook Coven Heath Brazenhill Buddileigh Wheatlow Brooks Denstone Cheadle Common Pipehill Penkhull Chestall Lower Nobut Gratwich Hulme Overley Knutton Codsall Butt Lane Keele Knighton Cliff Vale Threapwood Dunstal Knowl Wall Harper's Gate Gentleshaw Bickford Chadsmoor High Onn Cowall Moor Beamhurst Lane Stramshall Woodwall Green Prestwood Etchinghill The Heath Ashley Heath Ashley Dale Bowers Bent Weeford Outwoods Bridge End High Onn Wharf Rushton Spencer Caverswall Barton Green Bitterscote Whitgreave Withystakes Landywood Handsacre Slitting Mill Allimore Green Onneley Cat's Hill Cross Seisdon Ryecroft Gate Broomhill Croxtonbank Longridge Aldershawe Roche Grange Draycott in the Clay Callingwood Dunstall Loggerheads Wootton Shallowford Little Chell Kingsley Holt Stockton Brook Water Eaton Park End Lichfield Trent Vale Sandyford Hartshill Mosslane The Lymes Darnford Beffcote Blymhill Lawns Alton Overton Queensville Dayhills Copmere End Baswich Overmoor Lower Hatton Rue Hill Tatenhill Branston Okeover Washerwall Drayton Bassett Townhead Knotbury Lower Tean Cheddleton Heath Hem Heath Barton-under-Needwood Dunston Heath Endon Walton Hademore Middle Mayfield Hill Top Mavesyn Ridware Wood Lane Burston Jugbank Kinver Lower Loxley Knowl Bank Hollins Two Gates Hollins Shaffalong Spath Lawns Wood Barton Turn The Brampton Brund Hansley Cross Baddeley Edge Four Crosses Stonnall Littlewood Cannock Northwood Gorstyhill Newcastle-under-Lyme Churnet Grange Tadgedale Ford Green Scounslow Green Warslow Seabridge Elmhurst The Rowe Muckley Corner Ipstones Fradswell Ridgeway Wain Lee Stanfield Brinsford Holmcroft Aspley Bowsey Wood The Bodnets Leycett Napley Heath Shenstone Woodend Armitage Newtown Chell Heath Newstead Elford Doxey Aston Cheslyn Hay Ford Brewood Crakemarsh Lower Elkstone Leadendale Codsall Wood The Rookery Bilbrook Flash Rownall Longport Fazeley Abbots Bromley Blakeley Lane Browns Lane Bagnall Coton in the Clay Hulme End Wallbridge Park Hartwell Hints Rangemore Cornhill Hednesford Creswell Waterhouses Burntwood Green Sandford Hill Fradley Prestwood Little Hay Offleyrock Shelton under Harley Saverley Green Forton Wombourne Poolend Fisherwick Curborough Stonydelph Common Side Winnington Church Mayfield Lower Knightley Woodmill West Hill Blore Shutt Green Meir Newpool Bishops Wood Upper Cotton Mill Green Maer Burntwood Woollaston Woottons Morridge Side Amerton Dods Leigh Ounsdale Kingswood Common Highfields Armsdale Mossgate Hilton Bromstead Heath Great Bridgeford Colshaw Summerhill Pasturefields Shirleywich Burton Manor Porthill Lightwood Spot Acre Knighton Anslow Gate Westcroft Streethay Morrilow Heath Coton End Beechcliff Acton Gate Oulton Woodend Sandonbank Bednall Head Acres Nook Tamworth Bowers Loynton Beam Hill Dunsley Hadley End Birchendale Bolehall Oulton Heath Roughcote Painleyhill Hillcroft Park Coombesdale Beech Leek Cheadle Little Heath Giggetty Chesterfield Moreton Blore Efflinch Wereton Green Heath Knightley Hopedale Heaton Knightley Dale Hoar Cross Talke Pits May Bank Great Gate Barton Gate Little Burton Thorpe Constantine Stonywell Whittington Rushton Bank Norton-in-the-Moors Moddershall Perry Crofts Packmoor Enson Woodcroft Oulton Parkgate Glascote Heath Greensforge Alstonefield Boon Hill Sideway Wetton Charnes Haregate Brown Edge Upper Hulme Blackbrook Braddocks Hay Armshead Somerford Alders Birch Cross Needwood Adderley Green Hardings Booth Gnosall Betley Common