Media Planning in Blithfield

Get in touch

Media Planners in Blithfield

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in WS15 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Blithfield for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Blithfield

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Blithfield (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Oulton Heath Meir Hay Cheslyn Hay Lapley Dunkirk Mosslane Hillsdale Kiddemore Green Nether Stowe Alton Colton Hills Hadley End Church Hill Great Moor Bradley Roche Grange Crateford Brookhouses Little Sugnall Dilhorne Blore Onneley Whitmore Betley Common Millmeece Chesterton Gratwich Fisherwick Fole Aston Bignall End Ingestre Coltstone The Rowe Woodseaves Chebsey Windmill Bank Tutbury Loxley Green Cheddleton Heath Yarlet Hockley Brereton Woottons Blithbury Stonydelph Little Madeley Sheen West Chadsmoor Meir Farley Pipehill Little Stoke Anslow Common Middle Hill Mobberley Townhead Oultoncross Rake End Sneyd Green Otherton Brereton Cross Knenhall Mile Oak Whitehill Chapel Chorlton Blythe Bridge Acton Trussell Haregate Gospel Ash Springfields Audley Clifton Campville Stretton Stockwell Heath Handsacre Burslem Newcastle-under-Lyme Little Saredon Broomhill Chorley Heaton Woodhouses Woodwall Green Meerbrook Highfields Outwoods Whittington Mount Pleasant Leek Coven Winkhill Goldenhill Ounsdale Fradswell Newtown Madeley Sandyford Moreton The Rookery Upper Longdon Woodcroft Orgreave Outwoods Ashley Dale Boon Hill Kerry Hill Adderley Green Blackfords Mill Green Lask Edge Cobridge Burton Manor Knotbury Newtown Stapenhill Middleton Green Congleton Edge Overley Stonywell Dayhills Tunstall Barton Green Tunstall Offleyrock Blymhill Balterley Green Creswell Chestall Oldfallow Barton-under-Needwood Codsall Salt Waterhouses Millend Edingale Nurton Hill Coalpit Hill Church Eaton Green Gorstey Ley Haselour The Handfords Penkridge Apeton Stanshope Stonefield Beamhurst Admaston Hanley Shelton Heighley Farewell Colwich Weeford Cliff Vale Wootton Etchinghill Streethay Rugeley Nethertown Newton Hurst Beaconside Doley Garshall Green Wheatlow Brooks Slindon Huntington Whitfield Poolfields Breretonhill Stubwood Lichfield Penkhull Slitting Mill Talke Pits Westwood Cannock Kingsley Moor Harlaston Stowe Rakeway Aston Above Church Stone Bromley Wood King's Bromley Abbey Green Wimblebury Burton upon Trent Withington Bishops Offley Swindon Red Bull Hill Top Blackbrook Newstead Bonehill Pillaton Spot Acre Middleport Kingsford Mucklestone Gratton Loynton Brockton Dosthill Rownall Pasford Bradwell Upper Tean Holmcroft Six Ashes Stanfield Lower Stonnall Dimsdale Willoughbridge Rawnsley The Bodnets Stone Heath Tamworth Dogingtree Estate Maer Kingswood Common Chatcull Betley Lea Heath Oulton Wombourne Perry Crofts Darnford Anslow Jugbank Compton Sutton Talke Lower Elkstone Stanley Grindley Weston Jones Little Hay Norton-in-the-Moors Rickerscote Hill Top Hilton Bagnall Waggersley Pasturefields Lower Penn Cookshill Bromstead Heath Gospel End Little Bridgeford Seabridge Woodshutts Bank Top Sturbridge Curborough Fulford Kidsgrove Churnet Grange Billington Horsebrook Bradeley Swinscoe Stramshall Gipsy Green Cotonwood Balance Hill Hollinsclough Wootton Walton-on-the-Hill Holt Hill Blymhill Lawns Stoke-upon-Trent Cannock Wood Knowl Bank Dunston Heath Plardiwick Parkside Dunstal Ubberley Pitts Hill Hamstall Ridware Huddlesford Newchurch Heron Cross Kettlebrook Ball Haye Green Meretown Little Ingestre Stadmorslow Standon Ash Bank Hollies Common Two Gates Calf Heath Tuppenhurst Rumer Hill Boley Park Brocton Moreton Knightley Dale Norbury Junction Four Crosses Threapwood The Lymes Totmonslow Brinsford Hardings Booth Coton End Longdon Ramshorn Lynn Bednall Head Butter Bank Birch Cross Light Oaks Lowe Hill Browns Lane Halfpenny Green Oxford Ford Borough Park Oakley Wetton Redhill Prestwood Cotwalton Far Hoarcross Barlaston Common The Laches Churchbridge Christ Church Okeover Woodmill Broomyshaw Godstone Great Wyrley Blurton Upper Ellastone Gunstone Walton Fenton Low Dunstall Coton Boothen Hulme Whitehurst Landywood Dapple Heath Burnhill Green Quixhill Hill Top Beam Hill The Wharf Northwood Lower Tean Blackbrook Yoxall Stafford Fauld New Wood Ipstones Blakeley Lane Dales Green Shutt Green Newtown Goosemoor Green Newlands Hyde Lea Brookhay Croxall Broughton Whitley Heath Buddileigh Smallthorne Bradley in the Moors Hansley Cross Berry Hill Acton Lordsley Norton Bridge Codsall Wood Coldmeece Field Stowe-by-Chartley Cresswell Parkgate Hinksford Whittington Teanford Leomansley Stonnall Beech Huntley Needwood Tixall Smallrice Acres Nook Standeford Church Leigh Blackwood Hill Coton Hayes Biddulph Hardings Wood Haunton Balterley Wallbridge Park Overmoor Newtown Hademore Blithfield Boundary Great Haywood Armitage Braddocks Hay Beasley Grindon Blackwaters Hodgefield Bond End Newton Shobnall Cats Edge Kingsley Dagdale Mavesyn Ridware Napley Heath Old Perton Rileyhill Hawthorns Moss Pit Winnothdale Whiston Lower Drayton Ridgeway Consall Gentleshaw Scot Hay Little Heath Whitemoor Florence Cauldon Marston Somerford Enson Moorside Birches Head Gillway Normacot Orslow Hatherton Biddulph Moor Western Downs Back o'th' Brook Castletown Walton Basford Green Little Onn Drayton Bassett Forebridge Little Burton Cheadle Colshaw Kingstone Hopton Loggerheads Alder Moor Newtown Sharpley Heath Withystakes Drointon Endon Bank Coven Lawn Lawnhead Adbaston Bradshaw Upper Cotton Little Wyrley The Brampton Burston Cotes Heath Hilltop Dam Mill Hazles Cross Weston Wain Lee Coppenhall Bucknall Bridge End Hanford Seighford Coton Green Newton Outlands Hopedale Coton in the Clay Fradley Junction Kingsley Holt Whiston Butterton Shareshill Hazlecross Winshill Silverdale Marchington Woodlands Newborough End Mitton Bickford Dove Bank Knightley Caverswall Bromstead Baswich Podmore Froghall The Potteries Mixon Knutton Mill Green Hollins Longdon Green Milford Ranton Green Little Chell Hilderstone Wood Lane Stourton Coxgreen Rolleston on Dove Park End Westcroft Branston Cold Well Cross Green Cheddleton Tatenhill Goosemoor Stanley Moor Shut Heath Checkley Bank Top Longport Mossgate Elford Heath Blackbrook Ashwood Bishton Fawfieldhead Winnington Hanbury Upper Elkstone Boscomoor Butt Lane Baldwin's Gate Blackshaw Moor Coven Heath Trentham Foxley Shraleybrook Overton Woodhouses Whittington Cheadle Park Hollins Slade Heath Armsdale Latherford Levedale Great Bridgeford Hartshill Uttoxeter Burybank High Onn Wharf Ecton Broad Meadow Basford Whitgreave Ashmore Brook Moneystone Heatley Quarry Heath Blythe Marsh Pattingham Clayton Cheadle Common Little Aston Marston Chadsmoor Cross Heath Ribden Ashley Shenstone Woodend Charnes Iverley Greensforge Hazles Denford Anslow Gate Bowers Elford Armshead Burntwood Owen's Bank Hammerwich Hollybush Giggetty Wightwick Manor Croxtonbank Heath Hayes Bloreheath Stonehouses Hobble End Wychnor Barlaston Birchall Middle Mayfield Queensville Himley Forsbrook Church Eaton Blakelow Endon Ilam Cellarhead The Heath Lawns Wood Wetwood Bishops Wood Creswell Green Ravenshall Mayfield Smestow Madeley Heath Highwood Aldershawe Upper Mayfield Chell Heath Acton Gate Bramshall Little Haywood Netherland Green Upper Leigh Ryecroft Gate Wilnecote Marchington Newfield Spath Bemersley Green The Hollies Ravenhill Moorend Shelton under Harley Perton Laney Green Highfields Oulton Grange Aston-by-Stone West Hill The Leys Windy Harbour Baddeley Green Gillow Heath Ranton Weeping Cross Hookgate Alrewas Springhill Summerhill Willslock Tadgedale Morrey Dunsley Cowall Moor Bridgtown Barton Gate Woodend Walford Shallowford Norbury Pershall Poolfold High Onn Etruria Bolehall Great Gate Oaken Tittensor Hollington Birchendale Leadendale Waterfall Rushton Spencer The Quarry Stableford Whitecross Common Side Coton Farm Colton Brund Seisdon Sugnall Crossgate Fazeley Onecote Wigginstall Bobbington Upper Landywood Abbey Hulton Swynnerton Lower Hatton Hednesford Oulton Pipe Ridware Sandfields Brewood Comberford Garmelow Hartley Green Springwood Chesterfield Rudyard Amington Longnor Stoke-on-Trent Gailey Shenstone Muckley Corner Shebdon Blakeley Trinity Fields Harper's Gate Woollaston Bednall Rocester Gorstyhill Leacroft Bradnop Hill Chorlton Commonside Flash Barton Turn Leycett The Bratch Kingston Hill Essington Barnfields Hawks Green Wolstanton Weaverslake Cold Norton Brazenhill Lane Green Wigginton Allimore Green Chase Terrace Water Eaton Packmoor Weston Coyney Great Chatwell Blymhill Common Cat's Hill Cross Norton Green Prospect Village Forton Beffcote Boney Hay Poolend Milldale Bowers Bent Horninglow Carmountside Haughton Painleyhill Sandon Callingwood Cranberry Warstone Amerton Saverley Green Dunwood Moddershall Hem Heath Wrinehill Tillington Fenton Sidway Woodlane Hilliard's Cross Gailey Wharf Wereton Pye Green Sideway Keele Leese Hill Dresden Freehay Almington Belgrave Alstonefield Oldfurnace Featherstone Butters Green Wychnor Bridges Hartwell Middle Cliff Springhill Beamhurst Lane Rowley Park May Bank Littleworth Gerrard's Bromley Norton Canes Lower Knightley Ashley Heath Knighton Coton Porthill Hixon Apedale Townend Lutley Olive Green Gayton Meaford Joiner's Square Offleymarsh Alders Brown Edge Newborough Wildwood Cotes Enville Efflinch Bromley Hall Bottom House Leekbrook Radmore Wood Cotton Fegg Hayes Shawfield Norton East Upper Nobut Milton Madeley Park Rising Brook Blundies Hopwas The Raikes Oakamoor Finney Green Sandborough Draycott in the Moors Longton Sandonbank Hulme End Fairoak Bitterscote Godleybrook Robin Hill Four Ashes Shirleywich Thorpe Constantine Fradley Werrington Copmere End Abbots Bromley Blore Cornhill Dunston Newpool Trysull Rue Hill Lower Leigh Bentilee Brineton Hill Ridware Meir Heath Knowl Wall Oak Hill Leyfields The Blythe Hales Longbridge Hayes High Town Bilbrook Ford Green Clough Hall Rakes Dale Wall Great Saredon Lower Ellastone Elmhurst Orton Doxey Lupin Church Mayfield Westlands Stallington Stretton Chasetown Calton Footherley Tompkin Trescott Creighton Roughcote Broadeye Rough Close The Shruggs Morrilow Heath Draycott in the Clay Lightwood Church Fields Yarnfield Stockton Brook Crackley Red Street Woodhouse Green Cowley Foxt Hoften's Cross Halmer End Crakemarsh Rodbaston Newchapel Green Heath Rushton Bank Napley Rangemore Ellastone Scounslow Green Trent Vale Longridge Brickbridge Lower Loxley Warslow Fradley South Jack Hayes Coombesdale Westbeech High Offley Croxton Cracow Moss Stanton Sandyford Ellenhall Hanbury Woodend Threelows Longshaw Upper Hulme Longnor Bowsey Wood Blount's Green Knowle Style Knighton Coton Clanford Spring Hill Longsdon Prestwood Carroway Head Wardlow Shaffalong Brown Lees Offleyhay Glascote Miles Green Alsagers Bank Kinver Gnosall Heath Townsend Coton Stanley Moss Bromstead Common Denstone Hazelslade Combridge Woodcock Heath Middle Madeley Lightwood Four Ashes Littleworth Glascote Heath Harriseahead Aspley Butterton Cauldon Lowe Sandford Hill Red Hill Thornes Congreve Eccleshall Gnosall Hanchurch Wetley Rocks Dods Leigh Littlewood Beechcliff Burntwood Green Nurton Morridge Side Knypersley Greenhead Edial Woodgate Great Chell Hillcroft Park Derrington Turnhurst Hints Weston-under-Lizard Upper Hatton Long Compton Ball Green Gospel End Village Tithebarn Shutlanehead Southlow Tatenhill Common Milwich Hoar Cross Thorncliffe Rock End Lower Nobut Croxden Washerwall Baddeley Edge Deadman's Green Wheaton Aston Horton