Media Planning in Gospel End

Get in touch

Media Planners in Gospel End

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DY3 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Gospel End for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Gospel End

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Gospel End (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Betley Roughcote Hammerwich Barton Gate Cat's Hill Cross Moss Pit Croxall Horsebrook Hollington Chasetown Milldale Hollins Abbots Bromley Drayton Bassett Cowley Coven Heath Birchall Bank Top Little Saredon Gospel Ash Beechcliff Bridge End Huntley Rangemore Hopton Ashley Dale Fegg Hayes Newtown Lower Penn The Handfords Longport Broomyshaw Berry Hill Weaverslake Sandonbank Ellenhall Hilderstone Stapenhill Loynton Sidway Loxley Green Hilliard's Cross Birch Cross Gillway Broad Meadow Draycott in the Moors Common Side Penkridge Newtown Kingstone Whitmore Mayfield Washerwall Kidsgrove Hales Rakes Dale Cellarhead Wrinehill Radmore Wood Cliff Vale Lower Hatton Congreve Tamworth Hinksford Biddulph Moor Landywood Stanley Prestwood Alder Moor Fazeley Upper Tean Upper Hulme Lower Tean The Leys Christ Church Clayton Coton Farm Shebdon Creswell Green Butt Lane Balterley Newcastle-under-Lyme Hatherton Coton End Weeford Stonnall Halfpenny Green Draycott in the Clay Barton-under-Needwood Lupin Shutlanehead Anslow Gate Windy Harbour Gorstey Ley Coltstone Godleybrook Holmcroft Baddeley Edge Adbaston Clifton Campville Cornhill Hanley Streethay Blackbrook Newtown Fisherwick Kingswood Common Yarnfield Westcroft Holt Hill Wetwood Coalpit Hill Meir Hay Slitting Mill Hednesford Walton Meretown Combridge Hulme End Blount's Green Hollybush Little Madeley Walford Tutbury Doley Coton Green Hill Ridware Upper Nobut Sutton Almington Gospel End Cheddleton Heath Dunston Bank Top Hem Heath Elford Heath Stonydelph Moreton Knighton Tithebarn Newchapel Kiddemore Green Foxt Smallthorne Middle Hill Elmhurst Onecote Barton Green Dods Leigh Admaston Creighton Leese Hill Whittington Prestwood Crateford Horninglow Blore Springwood Amerton Oulton Burslem Blymhill Rising Brook Longshaw Cheadle Common Lynn Shraleybrook Warstone Hardings Booth Blithfield Fradley Wallbridge Park Edial Rudyard Jack Hayes Hill Chorlton Joiner's Square Ball Haye Green Coxgreen Leomansley Upper Hatton Harriseahead Ridgeway Brazenhill Hints Cannock Bonehill Gerrard's Bromley Moorend Sideway Broomhill Leekbrook Rock End The Quarry Carroway Head Winnothdale Longton Mixon Upper Cotton Dam Mill Fenton Chatcull Park End Mucklestone Bobbington Cranberry Keele Codsall Pasford Bradley in the Moors Kettlebrook Alrewas Kingsley Moor Hollies Common Balance Hill Ravenhill Townsend Birchendale Pillaton Mile Oak Heaton Glascote Yarlet Bagnall Pye Green Shelton under Harley Hazles Lane Green Blithbury Knowle Style Stanshope Normacot Shaffalong Blythe Bridge Weston Coyney Knowl Wall Parkgate Leadendale Ounsdale Haregate Armshead Ashley Highfields Fairoak Blore Woodwall Green Bolehall Rough Close Hopwas Wereton Red Bull Burton upon Trent Great Haywood Hanchurch Halmer End Wigginstall Pasturefields Hookgate Wigginton The Bodnets Hamstall Ridware Lea Heath Moddershall Goosemoor Green Hanford Ball Green Madeley Heath The Raikes Milwich Teanford Edingale Tuppenhurst Armsdale Whitehurst Dunstal Onneley Blundies Totmonslow Glascote Heath Chebsey Huntington Sandyford Hazles Cross Kingsford Knightley Dale Wootton Stoke-upon-Trent Rumer Hill Gipsy Green Grindley Woodhouse Green Clough Hall Springhill Shenstone Hanbury Hockley Hazlecross Butterton Rowley Park Garmelow Marston Lutley Bednall Cresswell Woodend Hyde Lea Tixall Shutt Green Caverswall Barnfields Haselour Smallrice Westwood Gailey Wharf Brookhouses Oulton Grange Bradnop Weston-under-Lizard Weeping Cross Four Ashes Baddeley Green Croxtonbank Knowl Bank Burton Manor Aldershawe Poolfold Wall Spath Little Sugnall Giggetty The Laches Dogingtree Estate Great Bridgeford Lower Knightley Stadmorslow Seabridge Basford Marchington Elford Nurton Hill Offleyrock Chorley Six Ashes Northwood Werrington Springhill Basford Green Lower Ellastone Newlands Podmore Burybank Croxden Consall Whittington Burntwood Green Rileyhill Jugbank Little Bridgeford Acton Hoften's Cross Borough Park Newton Four Crosses Rocester Highwood Oldfallow Stone Heath Whiston Forsbrook Scounslow Green Cold Norton Church Mayfield Netherland Green Ilam Little Ingestre Wychnor Standeford Eccleshall Mill Green Wood Lane Sandfields Lower Leigh Coton Hayes Baldwin's Gate Swindon Aston Blackwaters Hill Top Churchbridge Abbey Hulton Ranton Froghall Freehay Longridge Ash Bank Brockton Blackshaw Moor Moneystone Stockton Brook Lichfield Hawks Green Mosslane Beech Stonywell Fole Little Burton Porthill Haunton Bowsey Wood Spring Hill Stanley Moss Light Oaks Deadman's Green Weston Jones Derrington Dayhills Acres Nook Hadley End Perton Handsacre Rownall Rolleston on Dove Ashley Heath Hollins Enson Crossgate Cold Well Thornes Bond End Callingwood Tatenhill Perry Crofts The Lymes Endon Bank Miles Green Drointon Church Eaton Green Dapple Heath Newchurch Bottom House Longdon Fradley Junction Highfields Wain Lee Ravenshall Levedale Lower Stonnall Chadsmoor Stonehouses Churnet Grange Chell Heath Willoughbridge Woodshutts Dunkirk Threapwood Milton Browns Lane Oakley Gratton Beamhurst Lane Moreton Butterton Hillsdale Roche Grange Boundary Muckley Corner Rake End The Brampton Florence Cannock Wood Bilbrook Westlands Bowers Bent Milford Beam Hill Whittington Townend Madeley Park Dimsdale Fauld Coombesdale Winshill Ryecroft Gate Little Onn The Bratch Goldenhill Sandyford Great Moor Lordsley Whitemoor Knutton Olive Green Aston-by-Stone Rushton Bank Barlaston Common Cotonwood Calton Knenhall Cats Edge Winnington Coven Green Heath Swynnerton The Hollies Oaken Newstead Trentham Bradwell Cookshill Newpool Seighford Hilton Upper Elkstone Rawnsley Checkley Shawfield Acton Gate Upper Mayfield Wightwick Manor Shallowford Quarry Heath Beaconside Otherton Littlewood Curborough Longnor Rickerscote Farewell Wolstanton Finney Green Belgrave Townhead Stone Coton in the Clay Swinscoe Acton Trussell Blymhill Lawns Aston Haughton Ashwood Calf Heath Sugnall Gratwich Bignall End Bickford Prospect Village Little Hay Gentleshaw Darnford Brineton Church Hill Thorpe Constantine Garshall Green Brewood Spot Acre Maer Slade Heath Tunstall Seisdon Whitgreave Godstone Greensforge Norton Green Oultoncross Stableford Somerford Middleton Green Bitterscote Longdon Green Kinver Windmill Bank Cauldon Comberford Newborough Gospel End Village Colwich Endon Packmoor Colton Middle Mayfield West Chadsmoor Wetley Rocks Lower Nobut Bradley Sandon Nurton Tillington Charnes Little Heath Ramshorn Threelows Alstonefield Blythe Marsh Stourton Painleyhill Parkside Rushton Spencer Horton Withystakes Warslow Dunstall Blakeley Wardlow Great Gate Sneyd Green Leek Rodbaston Whitfield Norbury The Wharf Coven Lawn Coton Norbury Junction Broughton Essington The Blythe Crakemarsh Salt Braddocks Hay Penkhull Whitehill Hanbury Woodend Footherley Cracow Moss Whiston Stallington Little Wyrley Needwood Stretton Fradley South Morrilow Heath Tompkin Rue Hill Boley Park Leycett Compton Gnosall Heath Bromley Wood Blackbrook Rugeley Two Gates Alsagers Bank Plardiwick Cotes Sandborough Great Saredon Featherstone Wheatlow Brooks Butters Green Bednall Head Napley Littleworth Trescott Kingston Hill Mossgate Blakelow Anslow Gorstyhill Wilnecote Kingsley Holt Croxton Heatley Dosthill Okeover Brund Lower Drayton Wychnor Bridges Boney Hay Brereton Waggersley Chestall Little Stoke Billington Pattingham Woodhouses Dagdale Millend Ford Green Forebridge Woodlane Blakeley Lane Woodcock Heath Ellastone Nethertown Gnosall Hansley Cross Silverdale Shobnall Kingsley Heath Hayes Armitage Latherford Outlands Waterhouses Overmoor Knypersley Baswich Barton Turn Cobridge Coton Redhill Poolfields Barlaston Hixon Carmountside Stowe Hillcroft Park Shut Heath Himley The Heath Pipe Ridware Four Ashes Littleworth Church Eaton Back o'th' Brook High Onn Wharf The Shruggs Newfield Bentilee Shenstone Woodend Bishops Wood Hazelslade Gailey Brickbridge Owen's Bank Cheddleton Orslow Grindon Dilhorne Moorside Goosemoor Oulton Apeton Bromstead Poolend Summerhill Coton Etchinghill Branston Hardings Wood Knightley Blackwood Hill Slindon Winkhill Oxford Old Perton Burston Newborough End Denstone The Rookery Knotbury Forton Oldfurnace Ipstones Norton Canes Robin Hill Brookhay Hulme Enville May Bank Beamhurst Stubwood Bloreheath Meerbrook Little Aston Shirleywich Coton Clanford Great Wyrley Fulford Tunstall Hawthorns West Hill Oak Hill Walton-on-the-Hill Stretton Stonefield Outwoods Boon Hill Trinity Fields Denford Red Hill Springfields Doxey Hartwell Newtown Willslock Lawnhead Aspley Church Leigh Wildwood New Wood Cauldon Lowe Cheslyn Hay Brocton Blymhill Common Brereton Cross Water Eaton Wootton Smestow Coldmeece Withington Stanfield Bromley Hall Ribden Stowe-by-Chartley Allimore Green Lightwood Cotwalton Castletown Anslow Common Upper Landywood Upper Longdon Bromstead Common Ubberley Waterfall Mill Green Western Downs Woodmill Farley Lowe Hill Amington Efflinch Morridge Side Cross Green Oulton Heath Sharpley Heath Stockwell Heath Trent Vale Newton Hurst Newtown Woodgate Crackley Gayton Hollinsclough Knighton Scot Hay Marston Morrey Sheen Audley Field Foxley Little Haywood Red Street Gunstone Hodgefield Lightwood Bromstead Heath Outwoods Mount Pleasant Thorncliffe Norton-in-the-Moors Overley Dales Green Bramshall Burntwood Brown Lees Chesterton Upper Leigh Wombourne Middleport Cotton Hobble End Fradswell Long Compton Ecton Leyfields Blackfords Bemersley Green Yoxall Offleyhay Lower Elkstone Longsdon Hilltop Woodcroft Lawns Wood Copmere End Balterley Green Pipehill Shareshill Ranton Green Dunston Heath Far Hoarcross Bradshaw Tadgedale Commonside Codsall Wood Fenton Low Bradeley Meir Adderley Green Hartley Green Above Church Meir Heath Bishops Offley The Potteries Hartshill King's Bromley Dresden Iverley Oakamoor Boscomoor Heighley Middle Cliff Etruria Cross Heath Fawfieldhead Great Chell Queensville High Onn Lask Edge Alders Woodhouses High Town Stramshall Huddlesford Tatenhill Common Birches Head Woollaston Orgreave Wimblebury Ford Betley Common Westbeech Wheaton Aston Brinsford Stafford Dunsley Napley Heath Beffcote Longnor Weston Bridgtown Stanley Moor Talke Laney Green Walton Mavesyn Ridware Beasley High Offley Cotes Heath Saverley Green Butter Bank Hill Top Biddulph Pershall Lapley Brown Edge Tittensor Upper Ellastone Sandford Hill Whitley Heath Lower Loxley Whitecross Harlaston Boothen Coppenhall Orton Little Chell Shelton Bishton Chase Terrace Stanton Cheadle Ashmore Brook Madeley Norton Bridge Longbridge Hayes Cheadle Park Rakeway Stoke-on-Trent Quixhill Flash Blackbrook Dove Bank Nether Stowe Marchington Woodlands Pitts Hill Hopedale Broadeye Colton Hills Kerry Hill Bowers Colshaw Church Fields Heron Cross Wetton Cowall Moor Loggerheads Newton Burnhill Green Talke Pits Greenhead Great Chatwell Overton Sturbridge Mobberley Norton East Leacroft Ingestre Chesterfield Chapel Chorlton Uttoxeter Abbey Green Alton Woottons Woodseaves Millmeece Offleymarsh Hademore Turnhurst Standon Trysull Creswell Breretonhill Meaford Congleton Edge Buddileigh Blurton Southlow Middle Madeley Hoar Cross Gillow Heath Mitton Hill Top Bucknall The Rowe Apedale Dunwood Harper's Gate