Media Planning in Nether Stowe

Get in touch

Media Planners in Nether Stowe

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in WS13 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Nether Stowe for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Nether Stowe

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Nether Stowe (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Kingsley Beamhurst Lane High Onn Stanley Moor Cross Green Upper Landywood Middle Cliff Brereton Cross Rangemore Little Chell New Wood Ash Bank Tatenhill Common Coton Brickbridge Hobble End The Rookery Woodgate Branston Crossgate Slindon Bloreheath Middle Madeley Threapwood Creswell Green Great Haywood Lower Hatton Coton Green Fradley South Great Bridgeford Little Madeley Lawns Wood Huntley Longnor Ryecroft Gate Marchington Loggerheads Blackwood Hill Blackbrook Anslow Trent Vale Combridge Meir Fairoak Streethay Burton upon Trent Lower Stonnall Poolfold Dove Bank Cotes Heath Alstonefield Upper Elkstone Hixon Codsall Butter Bank Brockton Ramshorn Normacot Trescott Woodseaves Beffcote Whiston Swindon Dilhorne Moorside Mill Green Coven Baldwin's Gate Walton-on-the-Hill Lower Leigh Latherford Stableford Bowsey Wood Prestwood Uttoxeter Clayton Broadeye Brown Edge Milton Horsebrook Walton Sidway Whittington Dunkirk Lea Heath Wootton Woottons Boley Park Hollins Stone Heath Millmeece Berry Hill Christ Church West Hill Perton Springhill The Potteries Blore Norton Bridge Napley Heath Breretonhill Longridge Rock End Penkridge Oldfallow Townend Norbury Blackfords Armitage Stourton Knightley Dale Gospel End Village Ashwood The Bratch Milwich Cowley Farewell Gunstone Tamworth Acton Gate Enville Stretton Coven Heath Apedale Ipstones Boundary Turnhurst Standeford Rushton Spencer Comberford Sandyford Leycett Hints Knypersley Stanley Moss Sutton Littleworth Waterhouses Blore Garshall Green Highfields Whittington Croxtonbank Coton Wigginton Swynnerton Hardings Booth Trinity Fields Great Saredon Fegg Hayes Kingswood Common Woodmill Knotbury Goldenhill Lower Ellastone Ubberley Cheslyn Hay Sneyd Green Bolehall Hopwas Ravenhill Smallthorne The Blythe Red Street Highwood Blymhill Coton Farm Rickerscote Newtown The Shruggs Browns Lane Tadgedale Goosemoor The Brampton Aston-by-Stone Longbridge Hayes Beechcliff Acres Nook Burston Hill Top Shutlanehead Scounslow Green Lane Green Lightwood Poolend Old Perton Fole Colwich Heath Hayes Rushton Bank Mossgate Kingsley Moor Leacroft Hoften's Cross May Bank Stonefield Callingwood Freehay Cheddleton Madeley Godstone Summerhill Mile Oak Blithfield Horton Ellenhall Newcastle-under-Lyme Lichfield Weston-under-Lizard Great Gate Blythe Bridge Somerford Stockton Brook Meir Heath Tutbury Bromstead Redhill Baswich Whitecross Haunton Longport Hopedale Shareshill Porthill Upper Mayfield Woodcock Heath Kingsley Holt Mixon Ashley Dale Woollaston Whitfield Kerry Hill Parkgate Cauldon Blythe Marsh Cranberry Leomansley Wood Lane Kingsford Coldmeece Caverswall Harlaston Baddeley Green Cannock Wood Okeover Kiddemore Green Hawks Green Knowl Wall Bishops Offley Hookgate Mobberley Hilltop Ford Green Coppenhall Amington Nurton Four Crosses Little Hay Foxt Ridgeway Orton Bonehill Gospel Ash Millend Birch Cross Bank Top Whiston Kingstone Sandonbank Barlaston Middleport Coton End Calton Winshill Hillsdale Godleybrook Bromley Hall Haughton Woodhouse Green Colton Balance Hill Norton East Lordsley Little Bridgeford Park End Shenstone Woodend Colton Hills Hanford Sugnall Cliff Vale Blackbrook Newtown Mayfield Eccleshall Mitton Newtown Garmelow Wheatlow Brooks Hazelslade Stone Alton Castletown Newchapel Bridgtown Oakamoor Doxey Needwood Whitehill Cracow Moss Aston Poolfields Netherland Green Westbeech Hartley Green Chatcull Thorncliffe Shenstone Biddulph The Quarry Darnford Willoughbridge Butters Green Shebdon Brookhay Parkside Clifton Campville Congleton Edge Moneystone Newton Bemersley Green Anslow Common Totmonslow Hollinsclough Gailey Little Stoke Braddocks Hay Rawnsley West Chadsmoor Ranton Green Little Haywood Wetley Rocks Carroway Head Nethertown Harriseahead Creswell Broomhill Lutley Admaston Rudyard Lowe Hill Holt Hill Oulton Grange Trentham Checkley Highfields The Wharf Barton Green Stanfield Hopton Spot Acre Barton Gate Hem Heath Longton Oulton Heath Napley Wigginstall Stonydelph Cheadle Abbots Bromley Adbaston Burntwood Draycott in the Moors Crackley Upper Hatton Deadman's Green Hardings Wood Featherstone Rising Brook Church Leigh Ball Green Hilton Denstone Bradley in the Moors Coven Lawn Bottom House The Raikes Winkhill Offleyrock Bowers Wolstanton Endon Bank Middle Hill Newpool Coombesdale Wrinehill Kinver Huntington Yarlet Chesterton Himley Blurton Tithebarn Maer Lower Tean Halmer End Rue Hill Littleworth Far Hoarcross Woodhouses Tillington Hatherton Church Fields Goosemoor Green Gnosall Heath Weston Coyney Sandon Winnington High Offley Newton Leese Hill Chasetown Marston Morridge Side Gerrard's Bromley Robin Hill Aldershawe Armsdale Perry Crofts Buddileigh Lower Loxley Whitgreave Audley Sandfields Marston Iverley Whitley Heath Sturbridge Bradshaw Shut Heath Newton Hurst Dam Mill Shallowford Crakemarsh Amerton Churchbridge Knowle Style Washerwall Hanchurch Great Moor Townhead Talke Spath Derrington Broad Meadow Mill Green Ashley Cold Well Efflinch Endon Giggetty The Laches Walton Gratwich Shelton under Harley Brewood Heron Cross Church Eaton Green Red Bull Stretton Lynn Woodhouses Weeford Lapley Tuppenhurst Cheadle Park Tatenhill Hill Top Great Wyrley Norbury Junction Draycott in the Clay Gailey Wharf Stowe-by-Chartley Croxden Orgreave Burslem Birchendale Etchinghill Froghall Beamhurst Seabridge Cellarhead Codsall Wood Dayhills Forebridge Blackbrook Forton Morrey Dods Leigh Haregate Blakeley Lane Packmoor Pye Green Florence Oultoncross Ilam Dales Green Beaconside Copmere End Weston Jones Cats Edge Wereton Wain Lee Dresden Upper Cotton Hamstall Ridware Kidsgrove Shirleywich Footherley Upper Leigh Denford Gillway Plardiwick Blakeley Hill Top Burton Manor Alders Balterley Green Cotton Dunwood Warslow Woodcroft Charnes Handsacre Bradnop Upper Nobut Cotes Ashmore Brook Loynton Betley Common Springfields Drayton Bassett Longshaw Smestow Milford Butterton Meretown Ribden Orslow Springhill Birches Head Glascote Heath Waggersley Coxgreen Weston Boon Hill Stoke-on-Trent Tompkin Thornes The Heath Blackwaters Keele Podmore Cat's Hill Cross Radmore Wood Field Knightley Chebsey Stowe Knenhall Upper Longdon Heaton Betley Rowley Park Hockley Little Sugnall Essington Slitting Mill Gentleshaw Blackshaw Moor Newtown Stadmorslow Hartshill Leek Gorstey Ley Beasley Bradeley Weeping Cross Bignall End Weaverslake Hazles Grindon Little Burton Shawfield Brineton Bobbington Forsbrook Gospel End Silverdale Coton Hayes Barton-under-Needwood Allimore Green Lower Penn Sideway Whitemoor Lower Elkstone Cresswell Alrewas Gorstyhill Cauldon Lowe Kettlebrook Haselour Chase Terrace Westwood Consall Muckley Corner Onneley Roche Grange Gnosall Oak Hill Prestwood Hadley End Quixhill Fauld Seisdon Bradwell Wightwick Manor Hawthorns Elmhurst Yoxall Blymhill Lawns Coltstone Chadsmoor Bentilee Pipe Ridware Southlow Rumer Hill Stanley Stallington Lower Knightley Curborough Coton Nurton Hill Back o'th' Brook Beech Blymhill Common Leekbrook Dunsley Anslow Gate Heatley Moddershall Dosthill Dogingtree Estate Burybank Cotonwood Shutt Green Longnor Fenton Miles Green Teanford Birchall Wildwood Shobnall Brereton Trysull Lawnhead Stockwell Heath Gipsy Green Longdon Hulme Hill Chorlton Shelton Saverley Green Bednall Head Stonywell Rodbaston Bowers Bent Little Wyrley Shaffalong Four Ashes Roughcote Madeley Heath Cowall Moor Wootton Chorley Elford Enson Nether Stowe Stafford Wimblebury Bridge End Owen's Bank Above Church Bromstead Heath Bromstead Common Hulme End Shraleybrook Boney Hay Dagdale Brookhouses Churnet Grange Outwoods Stanshope Almington High Town Pitts Hill Brown Lees Chapel Chorlton Madeley Park Butterton Penkhull Finney Green Hanbury Boothen Hollies Common Talke Pits Apeton Stramshall Fenton Low Etruria Greensforge Glascote Oldfurnace Great Chell Newfield Oulton Morrilow Heath Newlands Belgrave Woodlane Hazlecross Upper Ellastone Doley Adderley Green The Lymes Dunstall Halfpenny Green Hales Withystakes Woodwall Green Croxton Oaken Waterfall Horninglow Longdon Green Biddulph Moor Withington Landywood Ingestre Six Ashes Leyfields Pasturefields Bishops Wood Alder Moor Little Saredon Congreve Cotwalton Burntwood Green Overley Tunstall Offleyhay Tunstall Colshaw Church Hill Thorpe Constantine Dapple Heath Basford Brazenhill High Onn Wharf Burnhill Green Hill Ridware Bilbrook Acton Trussell Barton Turn Rakeway Sandborough Hillcroft Park Coton Clanford Standon Abbey Hulton Gratton Fradley Junction Great Chatwell Painleyhill Flash Fulford Fawfieldhead King's Bromley Stonnall Willslock Wychnor Bridges Little Onn Fisherwick Westlands Longsdon Norton Green Otherton Littlewood Werrington Salt Two Gates Pattingham Yarnfield Church Mayfield Smallrice Meerbrook Red Hill Dunston Heath Ravenshall Clough Hall Woodshutts Farley Bramshall Hodgefield Milldale Dunston Balterley Hademore Hazles Cross Wilnecote Little Ingestre Stoke-upon-Trent Ounsdale Butt Lane Tixall Lupin Ball Haye Green Westcroft Abbey Green Beam Hill Wychnor Commonside Chesterfield Hansley Cross Hilliard's Cross Broomyshaw Kingston Hill Newborough Blount's Green Stonehouses Overmoor Gayton Borough Park Warstone Tittensor Sandyford Laney Green Bucknall Rownall Outlands Water Eaton Seighford Middleton Green Bishton The Leys Heighley Overton Pipehill Moorend Bagnall Pillaton The Hollies Foxley Ellastone Bank Top Bromley Wood Cannock Harper's Gate Bradley Stapenhill Baddeley Edge Scot Hay Carmountside Hollington Hoar Cross Aston Jugbank Moreton Hilderstone Upper Hulme Slade Heath Spring Hill Jack Hayes Barnfields Queensville Long Compton The Rowe Cookshill Rileyhill Cold Norton Coalpit Hill Green Heath Northwood Newtown Greenhead Knighton Four Ashes Ashley Heath Onecote Wetwood Fradswell Chestall Sharpley Heath Huddlesford Armshead Holmcroft Hartwell Quarry Heath Swinscoe Windy Harbour Prospect Village Middle Mayfield Edingale Meir Hay Joiner's Square Cornhill Brund Ranton Hinksford Creighton Bednall Common Side Pershall Coton in the Clay Croxall Mucklestone Basford Green Walford Blakelow Brocton Olive Green Lask Edge Wombourne Broughton Western Downs Whitmore Bitterscote Threelows Rakes Dale Hednesford Oxford Hanbury Woodend Marchington Woodlands Bond End Mavesyn Ridware Mosslane Rake End Whitehurst Oakley Norton-in-the-Moors Winnothdale Springwood Hyde Lea Fradley Norton Canes Calf Heath Rough Close Drointon Cobridge Hollins Woodend Dunstal Offleymarsh Whittington Cheddleton Heath Cheadle Common Newborough End Wall Crateford Aspley Newstead Newchurch Moss Pit Dimsdale Upper Tean Light Oaks Sheen Fazeley Grindley Mount Pleasant Acton Barlaston Common Leadendale The Bodnets Meaford Lower Drayton Knighton Townsend Hanley Wardlow Sandford Hill Pasford Hammerwich Outwoods Loxley Green Church Eaton Edial Ford Elford Heath Boscomoor Blundies Brinsford Stubwood Alsagers Bank Wallbridge Park Stanton The Handfords Billington Little Heath Windmill Bank Rolleston on Dove Rugeley Gillow Heath Blithbury Little Aston Levedale Cross Heath Ecton Lower Nobut Rocester Hollybush Knutton Chell Heath Bickford Knowl Bank Wetton Compton Moreton Lightwood Wheaton Aston Oulton