Media Planning in Ounsdale

Get in touch

Media Planners in Ounsdale

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in WV5 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Ounsdale for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Ounsdale

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Ounsdale (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Newchurch Wood Lane Brereton Cross Rileyhill Needwood Forsbrook Sneyd Green Leycett Bishops Offley Six Ashes Shobnall Drointon Blackshaw Moor Ford Green Bowsey Wood Cold Well Middle Madeley Hollins Four Ashes Ranton Burston Kingsford Threelows Lowe Hill Christ Church Townsend Chesterfield Outlands Brereton Hednesford Moneystone Bignall End Gratwich Knighton Offleyhay Combridge Knutton Upper Tean Blore Rocester Uttoxeter Great Bridgeford Walton Penkhull Plardiwick Edingale Woottons Hatherton The Heath Gipsy Green Colwich Red Hill Wombourne Hamstall Ridware Farley Oldfallow Spring Hill The Raikes Weston-under-Lizard Sutton Morrilow Heath Bishops Wood Abbey Green Harper's Gate High Offley Meaford Standeford Amington Rawnsley Carmountside Cat's Hill Cross Calton Beamhurst The Laches Waggersley Ashwood Gerrard's Bromley Great Haywood Sandyford Werrington Ridgeway Gayton Ribden Enville Wimblebury Stapenhill Mossgate Bagnall Hookgate Netherland Green Green Heath Coton Great Chatwell Beffcote Springwood Bradwell Dam Mill Cotonwood Horton Walton Prestwood Highwood Hoar Cross Coldmeece Norton Bridge Salt Quixhill Mount Pleasant Stadmorslow Barton Green Bromstead Common Cellarhead Little Haywood Pershall Stramshall Stone Fradley South Northwood Loxley Green Lower Knightley Blakelow Broadeye Walford Wootton Knowl Wall Creswell Hazlecross Newton Littleworth Godleybrook Stoke-upon-Trent Great Moor Little Aston Kingston Hill Pattingham Dunwood Cheddleton Heath Hillsdale Sandborough Gospel Ash Wereton Dresden Gnosall Western Downs Newtown Balance Hill Trysull Lower Stonnall Withington Brookhay Common Side Middle Mayfield Stanley Winkhill Church Eaton Green Ashmore Brook Church Leigh Ford Tillington Mobberley Armitage Mixon Dunstall Millend Norton Canes Teanford Scounslow Green Normacot Broomyshaw Hem Heath Talke Pits Onecote Wrinehill Lynn Lower Ellastone Apeton Poolend Stonydelph Leekbrook Seabridge Dunsley Milldale Copmere End Cheadle Tompkin Knightley Huntley Whitmore Whitehill Stonefield Talke Boon Hill Summerhill Dapple Heath Goldenhill Marchington Woodlands Newpool Overton Cross Green Stubwood Knowle Style Oldfurnace Leek Pasturefields Weeping Cross Scot Hay Kerry Hill Moorside Kingsley Moor Forton Rake End Oakamoor Codsall Upper Leigh Horninglow Boothen Hopton Spath Cookshill Whittington Shut Heath Clough Hall Clifton Campville Hulme End Norton-in-the-Moors Crateford Shenstone Woodend Blythe Bridge Bitterscote Tunstall Ashley Heath Marston Edial Bowers Bent Drayton Bassett Bradley Whitley Heath Adderley Green Apedale Consall Onneley Roughcote Milford Sharpley Heath Greenhead Callingwood Church Mayfield Hixon Whitfield Stallington Mavesyn Ridware Little Madeley Newchapel Baddeley Edge The Hollies Prestwood Rowley Park Leese Hill Mosslane Footherley Commonside Stowe Shraleybrook Streethay Tadgedale Blackwood Hill Newborough End Caverswall Enson Moreton Armsdale Brund Blackwaters Halfpenny Green Moorend Heron Cross Blackbrook Mill Green Tamworth Ellastone Gentleshaw Four Crosses Weston Coyney Blackfords Heatley Wain Lee Little Stoke Betley Common Woodcroft Biddulph Moor Cotwalton Stableford Gospel End Village Doxey Springfields Longdon Bishton Lea Heath Newfield Lapley Checkley Coton End Woodhouses Above Church Woodcock Heath Allimore Green Saverley Green Woodmill Rumer Hill Bank Top Wildwood Nurton Bromstead Heath Sheen Moddershall Hardings Booth Acton Gate Napley Alder Moor Highfields Thorpe Constantine Kettlebrook Stonehouses Park End Longton Gnosall Heath Alders Laney Green Coton Clanford Oak Hill Cotton Middle Hill Little Onn Shallowford Woollaston Parkside Congreve Church Eaton Slade Heath Brockton Rakes Dale Littlewood Shutlanehead Curborough Stockton Brook Brickbridge Tatenhill Common Rolleston on Dove Bilbrook The Handfords Trescott Butter Bank Great Chell Tutbury Hazles Cross Gospel End Wigginstall Whiston Winnothdale Hanbury Lower Drayton Carroway Head Wilnecote Horsebrook Acres Nook Blount's Green Froghall Ashley Orton Willoughbridge Coxgreen Fenton Low Sandfields Chase Terrace Field Aston Butterton Anslow Common Swynnerton Fole Cheadle Park Coombesdale Stockwell Heath Abbots Bromley Woodshutts Huntington Walton-on-the-Hill Stanton Butterton Ash Bank Chatcull Stanley Moor Sandford Hill Bowers Gratton King's Bromley Coton Garshall Green Brazenhill Windmill Bank Braddocks Hay Iverley Brocton Seighford Fradley Junction Coven Heath Shenstone Bednall Head Audley Goosemoor Green West Hill Bednall Owen's Bank Admaston Lower Nobut Grindley Springhill Stonywell Newcastle-under-Lyme Whitemoor High Onn Stanley Moss Colton Farewell Burnhill Green Oxford Dods Leigh Rushton Spencer Belgrave Hill Chorlton Newlands Lutley Barton-under-Needwood Flash Newton Dunston Heath Fradswell Knighton Seisdon Hinksford Hawks Green Great Saredon Lawns Wood Eccleshall Great Gate Withystakes Bromstead Cornhill Nether Stowe Meir Alstonefield Birch Cross Longbridge Hayes Hill Top Dales Green Millmeece Elmhurst Wheatlow Brooks Alton Totmonslow Coalpit Hill Lawnhead Cotes Heath Aston Winshill Croxden Westcroft Norbury Oulton Heath Huddlesford Whitecross Joiner's Square Blackbrook Baldwin's Gate Coven Ellenhall Wetwood Hales Jugbank Biddulph Woodseaves Burton upon Trent Hill Top Fawfieldhead The Wharf Congleton Edge Bonehill Blithbury Ilam The Brampton Far Hoarcross Meir Heath Waterhouses Smallrice Longridge Himley Glascote Heath Loynton Four Ashes Rickerscote Ryecroft Gate Fazeley Buddileigh Oultoncross Cross Heath Butters Green Chebsey Overley Churchbridge Norton East Cranberry Woodwall Green Madeley Heath Back o'th' Brook Lask Edge Upper Cotton Coton Farm Stourton Colshaw Longnor Borough Park Aston-by-Stone Shelton Upper Longdon Hopedale Warstone Blakeley Cobridge Coton Hayes Burton Manor Woodend Church Hill Crossgate Elford Castletown Abbey Hulton Almington Long Compton Fisherwick Sidway Handsacre Pitts Hill Swinscoe Rownall Barnfields Bradley in the Moors Florence Cats Edge Water Eaton Meerbrook Whittington Two Gates Brown Edge Overmoor Efflinch Beasley Hanbury Woodend Olive Green Upper Ellastone Burslem May Bank Redhill Blore The Bratch Outwoods Coltstone Queensville Haselour Meir Hay Wardlow Codsall Wood Browns Lane Morrey Red Bull Leyfields Kingstone Barlaston Common Colton Hills Westlands Roche Grange Slindon Fegg Hayes Hill Top Deadman's Green Hawthorns Hazelslade Billington Little Hay Hopwas Stone Heath Weston Jones Woodlane Shelton under Harley The Bodnets Latherford Bramshall Spot Acre Westwood Adbaston Weston Oaken Whitehurst Lordsley Giggetty Gorstey Ley Bloreheath Coton Green Standon Madeley Haughton Fulford Kinver Chapel Chorlton Upper Elkstone Broughton Washerwall Cowley Milton Garmelow Holmcroft Fradley Forebridge Bentilee Coven Lawn Townend Ubberley Oulton Hademore Hockley Cresswell Burntwood Woodhouses Hanchurch Kidsgrove Outwoods Brewood Cliff Vale Knowl Bank Sugnall Branston Ball Haye Green Warslow The Leys Dogingtree Estate Pasford Charnes The Rowe Mucklestone Madeley Park Thorncliffe Comberford Lower Elkstone Baswich Dunkirk Cannock Meretown Aldershawe Rough Close Sturbridge Blackbrook Essington Springhill Parkgate Red Street Bucknall Bickford Darnford Birchendale Hartley Green Creighton Ashley Dale Hadley End Lightwood Podmore Windy Harbour Anslow Gate Bromley Wood Wolstanton Moreton Shebdon Rodbaston Draycott in the Moors Rock End Marchington Miles Green Lower Penn Chell Heath Littleworth Bobbington Newtown Bottom House Shawfield Newton Hurst Little Bridgeford Orgreave Orslow Middleport West Chadsmoor Dagdale Beechcliff Rue Hill Hollybush Upper Hulme Wootton Tunstall Alrewas Tithebarn Woodgate Smestow Wychnor Denford Ecton Hollington Wallbridge Park Okeover Hints Great Wyrley Draycott in the Clay Mile Oak Sandyford Calf Heath Dayhills Wightwick Manor Hanford Upper Nobut Lower Tean Anslow Stafford Maer Leomansley Godstone Finney Green Freehay Coton in the Clay Cracow Moss Lightwood Turnhurst The Potteries Cauldon Lowe Glascote Gillow Heath Blakeley Lane Haregate Bank Top Lichfield Crakemarsh Newtown Hodgefield Broomhill Endon Bank Greensforge Dosthill Otherton Blurton Leadendale Churnet Grange Wetley Rocks Burybank Milwich Swindon Broad Meadow Cotes Hilderstone Morridge Side Newstead Blymhill Lawns Wigginton Porthill Barlaston Berry Hill Yarlet Barton Turn Beamhurst Lane Whiston Lane Green Tuppenhurst Winnington Beaconside Balterley New Wood Butt Lane The Rookery Bridge End Baddeley Green Heaton Bemersley Green Bolehall Harriseahead Rangemore Oulton Grange Croxall Beech Stowe-by-Chartley Townhead Rising Brook Lower Loxley Creswell Green Cheadle Common Bond End Chestall Offleymarsh Ranton Green Hobble End Gorstyhill Stretton Knypersley Sandon Denstone Cauldon Chadsmoor Stanfield Newtown Church Fields Coppenhall Ball Green Goosemoor Hilltop Chesterton Oakley Leacroft Hyde Lea Grindon Dimsdale Hoften's Cross Endon Gunstone Fenton Penkridge Waterfall Trentham Longport Wheaton Aston Blymhill Offleyrock Basford The Blythe Sandonbank Smallthorne Basford Green Wall Boley Park Highfields Stonnall Nurton Hill Hollies Common Tixall Landywood Hillcroft Park Tatenhill Birchall Southlow High Onn Wharf Slitting Mill Brown Lees Old Perton Little Sugnall Lower Leigh Armshead Kingsley Holt Levedale Boscomoor Trinity Fields Brookhouses Blymhill Common Shareshill Bridgtown Packmoor Yarnfield Upper Mayfield Muckley Corner Haunton Little Saredon Mill Green Thornes Pipe Ridware Stoke-on-Trent Gillway Derrington The Quarry Perton Nethertown Rudyard Harlaston Middle Cliff Heighley Upper Landywood Ravenhill Upper Hatton Longnor Heath Hayes Croxton Rushton Bank Fairoak Hansley Cross Little Heath Oulton Cold Norton Weaverslake Longdon Green Blythe Marsh Rugeley Ounsdale Dilhorne Acton The Shruggs Beam Hill Quarry Heath Amerton Longsdon Loggerheads Ingestre Mitton Robin Hill Bradeley Poolfold Blithfield Poolfields Burntwood Green Boundary Chorley Willslock Gailey Wharf Foxt Hilliard's Cross Sideway Cowall Moor Chasetown Pillaton Hartwell Norbury Junction Brineton Alsagers Bank Dove Bank Acton Trussell Pipehill Betley Bradnop Little Chell Perry Crofts Radmore Wood Stretton Hulme Boney Hay Kiddemore Green Keele Silverdale Shaffalong High Town Balterley Green Knightley Dale Stanshope Jack Hayes The Lymes Fauld Doley Hardings Wood Lower Hatton Ravenshall Breretonhill Wetton Mayfield Aspley Barton Gate Norton Green Prospect Village Pye Green Coton Shirleywich Dunstal Gailey Hollinsclough Foxley Woodhouse Green Ramshorn Hazles Middleton Green Yoxall Newtown Trent Vale Halmer End Blundies Crackley Elford Heath Hill Ridware Newborough Etruria Cheslyn Hay Lupin Marston Bradshaw Weeford Hilton Brinsford Bromley Hall Painleyhill Little Ingestre Wychnor Bridges Clayton Moss Pit Somerford Shutt Green Hartshill Knotbury Tittensor Dunston Compton Little Wyrley Croxtonbank Kingsley Etchinghill Light Oaks Holt Hill Rakeway Napley Heath Hammerwich Whittington Westbeech Longshaw Little Burton Threapwood Whitgreave Featherstone Birches Head Knenhall Hanley Cheddleton Hollins Kingswood Common Cannock Wood Ipstones