Media Planning in Oxford

Get in touch

Media Planners in Oxford

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in ST6 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Oxford for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Oxford

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Oxford (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Longdon Haselour Rake End Hockley Beaconside Stowe-by-Chartley Washerwall Uttoxeter Outlands Carroway Head Little Aston Doxey Sandyford Woodend Leycett Upper Elkstone Townhead Shallowford Church Fields Cowall Moor Newpool Knightley Nurton Stretton Woodlane Wilnecote Little Wyrley Threelows Harper's Gate Cold Norton Newchurch Blymhill Common Gailey Wootton Talke Pits Greensforge Ford Green Hulme End Fegg Hayes Gayton Blythe Marsh Stowe Callingwood Meir King's Bromley Longdon Green Bridge End Stone Mill Green Quarry Heath Newtown Biddulph The Rookery Sidway Woodseaves Alstonefield Shawfield Red Hill Enson Hixon Etchinghill Standon Seighford Anslow Common Lower Tean Hill Top Brookhay Clifton Campville Broad Meadow Heighley Stubwood Cats Edge Hademore Fradley South Bowers Creswell Green The Quarry Poolfields Brinsford Rickerscote Little Hay Prestwood Cannock Hanbury Whitecross Coton in the Clay Carmountside High Town Littlewood Upper Cotton Mossgate Hartley Green Aston Norton-in-the-Moors Great Bridgeford Wildwood Hoar Cross Willslock Beffcote Wheaton Aston Bromley Hall Basford Green Hatherton Sandonbank Longnor Birches Head Smallrice Chell Heath Lightwood Cotton Norton Canes Barton Green Swinscoe Heath Hayes Fauld Greenhead Little Sugnall Littleworth Newtown Springhill Butterton Knighton Swynnerton Wootton Colwich Western Downs Lower Nobut Godleybrook Churnet Grange Flash Withystakes Bottom House Giggetty Totmonslow Parkside Offleyhay Wychnor Swindon Longshaw Stoke-upon-Trent Barlaston Ubberley Packmoor Forebridge Hales West Hill Coven Borough Park The Bratch Coton Kidsgrove Yarnfield Knypersley Combridge Knowl Bank Charnes Newborough Wain Lee Trysull Coton Little Onn Whitley Heath Sugnall Landywood Huntley Beamhurst Lane Westcroft Codsall Dunstall Rakes Dale Shareshill Hollins Aston Godstone Crakemarsh Poolend Coppenhall Cresswell Woodmill Shelton Crackley Outwoods Penkridge Brazenhill Boon Hill Laney Green Hanchurch Great Chatwell Turnhurst Brineton Moneystone Amington Efflinch Jack Hayes Sutton Betley Shirleywich Brookhouses Goosemoor Green Blakeley Shebdon Hilltop Acton Heron Cross Whitehurst Two Gates Sandford Hill Pipehill Mount Pleasant Audley Barlaston Common Rue Hill Stone Heath Cookshill Bishops Offley Draycott in the Moors Leese Hill Whittington Burnhill Green Church Mayfield Stapenhill Field Church Hill Coldmeece Blythe Bridge Blore Morrilow Heath Grindley Salt Gospel End Acres Nook Bradwell Mitton Cheslyn Hay Kiddemore Green Slindon Newtown Bignall End Little Ingestre Hill Top Walford Meir Heath Pye Green Knowle Style Holmcroft Gillway Birch Cross Thorncliffe Coven Heath Cheadle Park Hansley Cross Adderley Green Tunstall Whiston Stanshope Kinver Brund Upper Hatton Offleymarsh Drayton Bassett Plardiwick Coton Hayes Bagnall Southlow Fisherwick Glascote Congleton Edge Longnor Porthill Weston Draycott in the Clay Scounslow Green Wood Lane Weeping Cross Werrington Hobble End Ryecroft Gate Dam Mill Ellenhall Footherley Huntington Weston Coyney Tadgedale Lightwood Newton Hodgefield Halfpenny Green Bridgtown Onecote Blackfords Bickford Stockton Brook Chesterton Littleworth Lutley Lupin Sturbridge Meir Hay Ball Haye Green Little Chell Thornes Stadmorslow Rileyhill Cauldon Rangemore Rock End Newtown Middle Madeley Hookgate Stonnall Sandborough Netherland Green Bramshall The Wharf Radmore Wood Cotes Bromstead Common Little Bridgeford Forton Butter Bank Hazlecross Oulton Rough Close Huddlesford Hoften's Cross Joiner's Square Hill Chorlton Acton Gate Ridgeway Hamstall Ridware Stonydelph Burston Woodhouses Boney Hay Meretown Kingsley Holt Hartwell Ramshorn Beamhurst Alsagers Bank Doley Middle Mayfield Longridge Drointon Baddeley Edge Mayfield Tillington The Bodnets Overton Mixon Curborough Dagdale Great Saredon Meerbrook Bowsey Wood Tamworth Trentham Lane Green Dunston Heath Oakamoor Chesterfield Great Moor Rownall Codsall Wood Westlands Blackshaw Moor Himley Hazelslade High Offley Upper Nobut Rodbaston Dapple Heath Balterley Whittington Ball Green Hardings Wood Coton End Upper Landywood Slitting Mill Chorley Ingestre Knighton Morrey Blackbrook Chase Terrace Cellarhead Ashmore Brook Blackwood Hill Ribden Ford Little Madeley Loynton Chasetown Barton Turn Gerrard's Bromley Warstone Coxgreen Alton Stanley Moor Finney Green Windy Harbour Loggerheads Middle Hill Burton Manor Barton Gate Stonehouses Allimore Green Lawns Wood Leekbrook Coton Green Shraleybrook Hollybush Back o'th' Brook Ipstones Gospel Ash Shobnall Kingston Hill Garmelow Hopton Edial Bromstead Heath Moreton Bromley Wood Rushton Bank Woodhouse Green Freehay Stallington Okeover Yarlet Lower Hatton Fenton Longton Horsebrook The Shruggs Light Oaks Perry Crofts Lower Leigh Stourton Upper Tean Coalpit Hill Hardings Booth Longsdon Leacroft Windmill Bank Handsacre Smallthorne Brereton Cheddleton Heath Butt Lane Millmeece New Wood Red Bull Burntwood Green Four Ashes Oldfurnace Little Burton Bank Top Springwood Marchington Woodlands Goldenhill Far Hoarcross Baddeley Green Garshall Green Blithfield Compton The Hollies Whittington Fradley Woodcock Heath Woottons Essington Hopedale Abbey Hulton Bradeley Tittensor Haughton Standeford Chapel Chorlton Ashley Dale Moorend Shenstone The Raikes Fawfieldhead Ilam Birchall Cannock Wood Overley Bentilee Beam Hill Perton Newstead Redhill Tatenhill Common Norton Green Rugeley Willoughbridge Hadley End Lower Elkstone Cobridge Townend Biddulph Moor Glascote Heath Streethay Lea Heath Kingswood Common Hazles Tithebarn Hanbury Woodend Hem Heath Napley Braddocks Hay Bank Top Cotwalton Kingstone Ranton Tatenhill Ravenhill Foxley Bucknall Woodgate Knotbury Yoxall Alrewas Rising Brook Wetwood Woodhouses Farewell Upper Longdon Gailey Wharf Horton Winshill Marchington Hazles Cross Ashley Oultoncross Highfields Blymhill Shenstone Woodend Hilderstone Haregate Hartshill Norbury Junction Loxley Green Harlaston Stableford Mill Green Gillow Heath Great Gate Somerford Barton-under-Needwood Clough Hall Saverley Green Oldfallow Endon Bank Onneley Basford Aston-by-Stone Sandon Weston Jones Beech Pershall Blount's Green Forsbrook Lynn Bond End Pitts Hill Hill Top Hawks Green West Chadsmoor Hinksford Spring Hill Dimsdale Wardlow Four Crosses Crateford Otherton Hollinsclough Little Haywood Colton Hills Leek Seabridge Six Ashes Prestwood Scot Hay Nether Stowe Ashwood Hanford Browns Lane Middleton Green Cold Well Walton Gorstyhill Milton Hillsdale Dosthill Heaton Podmore Old Perton Norton Bridge Anslow Gate Little Heath Stanton Slade Heath Trent Vale Milwich Gipsy Green Hanley Shelton under Harley Brown Edge Ranton Green Spot Acre Armitage Brereton Cross Barnfields Shutlanehead Bradshaw Park End Queensville Muckley Corner Olive Green Butters Green Hopwas Cheadle Warslow Bobbington Cotes Heath Rowley Park Featherstone Cranberry Dresden Church Eaton Great Chell Lower Stonnall Cliff Vale Winkhill Great Wyrley Upper Hulme Napley Heath Commonside Copmere End Weaverslake The Brampton Threapwood Needwood Belgrave Burybank Ounsdale Lordsley Blakelow Seisdon Crossgate Harriseahead Coombesdale Robin Hill Dales Green Calton Boley Park Derrington Lichfield Marston Oulton Grange Newcastle-under-Lyme Gnosall Kettlebrook Little Saredon Long Compton Morridge Side Amerton Stanley Wightwick Manor Hollington Common Side Dogingtree Estate Dods Leigh Madeley Park Stonywell Blymhill Lawns Brickbridge Bradley in the Moors Spath Wigginstall Cotonwood Blackbrook Cheddleton Green Heath Ravenshall Edingale Blithbury Bilbrook Pasford Kerry Hill Wall Townsend Bednall Farley Kingsley Moor Fairoak Whitehill Walton Brocton Rushton Spencer Thorpe Constantine Churchbridge Roche Grange Prospect Village Stretton Broughton Normacot Apedale Bromstead Billington Ash Bank Dilhorne Caverswall Goosemoor Comberford Maer Woollaston Middleport Whiston Broomhill Orslow Sharpley Heath Chadsmoor Moreton Knowl Wall Blackbrook Breretonhill Cauldon Lowe Hilton Bowers Bent Hollies Common Tompkin Blore Croxall Bishops Wood Berry Hill Oulton Heath Moss Pit Burslem Aldershawe Longport Pillaton Wallbridge Park Waterfall Walton-on-the-Hill Levedale Lower Knightley Rocester Fradswell Almington Bitterscote Shutt Green Enville Cracow Moss Wigginton Colshaw Dayhills Chebsey Buddileigh Stockwell Heath Apeton Tunstall Chatcull Alders Admaston Mile Oak Hints Sheen Coven Lawn Mavesyn Ridware Ashley Heath Shut Heath Silverdale Knenhall Highwood Butterton Moorside Norton East Armsdale Longbridge Hayes Rakeway Gratwich Waterhouses Birchendale Dunwood Brewood Whitmore Aspley Dunkirk Croxtonbank Rumer Hill Ecton Betley Common Lower Ellastone Newton Hurst Milford Upper Mayfield Owen's Bank Great Haywood Brockton High Onn Consall Foxt Ellastone Bonehill Wombourne Newtown Sneyd Green Outwoods Croxden Mosslane The Heath Oakley Hawthorns Chestall Abbey Green Newchapel Woodshutts Newfield Wereton Bradley Hollins Eccleshall Burntwood Moddershall Branston Smestow Penkhull Cheadle Common Little Stoke Deadman's Green Sandfields Tixall Adbaston Gnosall Heath Hammerwich Baldwin's Gate Quixhill Newborough End Froghall Woodwall Green Kingsford Weeford Castletown Lawnhead Offleyrock Gorstey Ley Beasley Pipe Ridware Croxton Wolstanton Blurton Waggersley Blakeley Lane Mucklestone Rudyard Denstone Dunsley Horninglow The Handfords Milldale The Laches Sideway Stafford Knutton Meaford Denford Baswich Wetton Middle Cliff Orgreave Sandyford Broadeye Endon Upper Ellastone Westbeech Abbots Bromley Calf Heath Four Ashes Leomansley Winnothdale Rolleston on Dove Lower Drayton Stoke-on-Trent Iverley Stanley Moss Florence Brown Lees Lower Loxley Bemersley Green Stonefield Woodcroft Madeley Heath Blackwaters Teanford Nurton Hill Fradley Junction Fenton Low Newlands High Onn Wharf Elford Lapley Coton Farm Knightley Dale Cowley Rawnsley Oxford Elford Heath Boundary Blundies Hill Ridware Bolehall Balterley Green The Leys Wrinehill Gratton Poolfold Fulford Madeley Gentleshaw Cat's Hill Cross Stramshall Roughcote Whitemoor Wimblebury Congreve Gospel End Village Weston-under-Lizard Boscomoor May Bank Red Street Upper Leigh Balance Hill Newton Creswell Latherford Keele Lask Edge Bednall Head The Rowe Coton Wheatlow Brooks Millend Bradnop Grindon Anslow Halmer End Cross Heath Elmhurst Summerhill Withington Boothen Wetley Rocks Westwood The Lymes Northwood Orton Bloreheath Dunstal Marston Winnington Beechcliff Whitfield Overmoor Leyfields Tutbury Acton Trussell Leadendale Christ Church Burton upon Trent Water Eaton Dove Bank Trescott Oak Hill Colton Springfields Darnford Lowe Hill Mobberley Kingsley Coton Clanford Cornhill Dunston Wychnor Bridges Norbury Pattingham Broomyshaw Above Church Hednesford Coltstone Hilliard's Cross Jugbank Talke Church Leigh Gunstone Creighton Cross Green Nethertown Church Eaton Green Stanfield Fole Hillcroft Park Bishton Highfields The Potteries Checkley Heatley Etruria Tuppenhurst Haunton Parkgate Hyde Lea Oaken Shaffalong Hulme Armshead The Blythe Alder Moor Springhill Holt Hill Lower Penn Whitgreave Clayton Oulton Pasturefields Fazeley Miles Green Painleyhill Trinity Fields