Media Planning in Shebdon

Get in touch

Media Planners in Shebdon

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in ST20 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Shebdon for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Shebdon

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Shebdon (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Hockley Rakeway Upper Cotton Abbey Hulton Alsagers Bank Meaford Stapenhill Shelton Braddocks Hay Gorstey Ley Blakeley Lane Morrilow Heath Acton Halfpenny Green Rugeley Woodhouses Owen's Bank Yoxall Bridge End Threelows Ridgeway Gerrard's Bromley Ranton Green Acton Trussell Cauldon Wildwood The Shruggs Shutlanehead Huntley Wall Bank Top Four Ashes Whitley Heath Leyfields Slade Heath Hilliard's Cross Bickford Heath Hayes Weeford Chesterton Barton Turn Loxley Green Haunton Pasturefields Bignall End Beam Hill Mile Oak The Laches Anslow Common Cheadle Park Burybank Commonside Wereton Brereton Cross Perry Crofts Crakemarsh Hamstall Ridware Stourton Loynton Sandford Hill Windmill Bank Windy Harbour Shraleybrook Stafford Moorend Hednesford Coppenhall Bucknall Outwoods Ribden Finney Green Millmeece Hadley End Dunstal Barton-under-Needwood Enson Loggerheads Alders Basford Green Hanford Cookshill Fauld Stanley Moss Yarnfield Poolfold Lower Drayton Wimblebury Burston Woodseaves Hookgate Tamworth Thorncliffe Churchbridge Townsend Waterfall Great Wyrley High Onn Wootton Upper Hulme Bolehall Alrewas Sheen Townhead Muckley Corner Broad Meadow Stramshall Bromstead Common Admaston Dimsdale Porthill Etruria Amerton Mobberley Scot Hay Dunkirk Wilnecote Pipehill Lower Penn Balterley Napley Heath Whitehurst Longshaw Newton Haregate Winkhill Wombourne Dresden Blore Pasford Gayton Newborough End Withystakes Broughton Leek Painleyhill Harriseahead Cheddleton Heath Thornes Newcastle-under-Lyme Barnfields Lawnhead Landywood Sutton Upper Elkstone Queensville Gunstone Hollinsclough Wardlow Betley Common Bowers Bent Shobnall Fradley Junction Lightwood Mossgate Newchurch Turnhurst Plardiwick Shebdon Knutton Madeley Warslow Iverley Standon Rumer Hill Orgreave Trentham Sandyford Hollins Norton-in-the-Moors Rileyhill Rudyard Brown Edge Combridge Jack Hayes Willslock Abbey Green Forebridge Draycott in the Clay Pitts Hill Stableford Castletown Gailey Lawns Wood Newborough Lightwood Weaverslake Cheadle Common Tuppenhurst Stonnall Woodhouse Green Great Saredon Mill Green Upper Leigh Hill Top Goosemoor Kettlebrook Stanshope Smallrice Gillow Heath Lupin Kingsford Consall Oakamoor Ball Haye Green Bednall Milford Littleworth Gailey Wharf Chorley Bemersley Green Cross Heath Clifton Campville Dilhorne Whitemoor Lower Ellastone Prospect Village Talke Pits Dayhills Ipstones Stonydelph Hazelslade Leekbrook Lower Nobut Codsall Wigginstall Weston Jones Milldale Newpool Prestwood Stowe-by-Chartley Creighton Pillaton Wheatlow Brooks Brineton The Handfords Hillsdale Bromstead Heath Madeley Heath Blithfield Dogingtree Estate Brewood Shawfield Ecton Slitting Mill Swynnerton Western Downs Red Bull Brund Lowe Hill Uttoxeter Coton Swindon Willoughbridge Bishops Offley Rawnsley Crackley Hollybush The Bodnets Aston-by-Stone Tithebarn Forsbrook Little Aston Quarry Heath Basford Edingale Tutbury Moreton The Quarry Nurton Little Burton Shaffalong Footherley Ashley Upper Hatton Baddeley Edge Smallthorne Walton Miles Green Cotes Woodcroft Dove Bank Burslem Clough Hall Weston Coyney Huntington Armitage Winshill Podmore Colwich Coven Farley Wetton Church Leigh Ubberley The Hollies Cheadle Huddlesford Hopwas Washerwall Waterhouses Cornhill Gospel End Bradwell Meerbrook Broadeye Back o'th' Brook Shallowford Carroway Head Hodgefield Hartshill Little Ingestre Hyde Lea Four Crosses Holt Hill Croxden Hademore Sandborough Rue Hill Ingestre Lower Knightley Efflinch Mount Pleasant Otherton Trescott Prestwood Middle Hill Ashwood Hazles Wheaton Aston Oldfurnace Moss Pit Derrington Stadmorslow Fenton Low Weston-under-Lizard Newchapel Middleton Green Chesterfield Newtown Godleybrook Stonefield Dunston Knypersley Talke Denford Moorside Cotton Green Heath Horninglow Fenton Knowle Style Spot Acre Jugbank Overmoor Moneystone Cellarhead Ravenshall Sugnall Teanford Olive Green Hanbury Barlaston Checkley Enville Charnes Mixon Perton Wrinehill Adderley Green Newton Hurst Warstone Ramshorn Packmoor Cross Green Longsdon Little Saredon Norbury Longport Seighford Roche Grange Blore Spring Hill Stallington Joiner's Square Laney Green Bagnall Little Stoke The Leys Boney Hay Hopton Lower Tean Lordsley Fradswell Aspley Pye Green Werrington Weston Norton East Blymhill Lawns Heatley Birch Cross Newtown Coton Hayes Beech Great Gate Water Eaton Deadman's Green Cat's Hill Cross Whittington Ashmore Brook Eccleshall Offleymarsh Overton Whittington Highwood Hilderstone Southlow Kingswood Common Belgrave Audley Acton Gate Cranberry Scounslow Green Bishton Church Fields Cold Norton Boley Park Dapple Heath Overley Walford Grindley Middle Mayfield Burntwood Green Blount's Green Coven Lawn Bromstead Coxgreen Bowers Biddulph Moor The Wharf Endon Baddeley Green Kinver Trysull Cold Well Codsall Wood Carmountside Somerford Ilam Rushton Spencer Doley Hales Brown Lees King's Bromley Moreton Blythe Marsh Giggetty Mavesyn Ridware Knighton Hulme End Leycett West Hill Blundies Whiston The Blythe Highfields Netherland Green Bridgtown Sandonbank Knotbury Allimore Green Denstone Thorpe Constantine Tillington Redhill Leacroft Yarlet Winnington Woodwall Green Wood Lane Hill Ridware Rake End Cotes Heath Colton Hills Broomhill Colton Robin Hill Coton Green Townend Marston Ashley Dale Stockwell Heath Cresswell Above Church Berry Hill Meir Little Onn Alder Moor Stubwood Haughton Ravenhill Flash Bradley in the Moors Haselour The Potteries Coton Clanford Meir Hay Radmore Wood Grindon Coton End Draycott in the Moors The Rookery Hixon Hill Top Lea Heath Longdon Chasetown Oulton Heath Almington Woodmill Abbots Bromley Bowsey Wood Woollaston Fazeley Littleworth Pershall Beamhurst Lane Church Hill Boscomoor Meretown Broomyshaw Garmelow Oultoncross Hoften's Cross Essington Dunston Heath Billington Goosemoor Green Foxt Blackbrook Bramshall Middleport Okeover Dosthill Blackwood Hill Gorstyhill Blythe Bridge Hopedale Millend Springfields Lynn Fole Sandon Coton Etchinghill Butters Green Woodhouses Hanbury Woodend Hinksford Moddershall Fisherwick Little Wyrley High Town Farewell Mitton Stonywell Offleyrock Hartley Green Blackshaw Moor Brickbridge Fawfieldhead Orton Coldmeece Westlands Longton Blymhill Long Compton Keele Balance Hill Coton in the Clay Knightley Woodend Anslow Gratwich Beechcliff Gipsy Green West Chadsmoor Oak Hill Ashley Heath Trent Vale Lapley Rough Close Hobble End Needwood Bloreheath Croxton Heron Cross Middle Cliff Red Street High Offley Ellastone Anslow Gate Gospel Ash Bradeley Shenstone Woodend Shirleywich Bitterscote Amington Tunstall Westcroft Compton Lower Leigh Cowall Moor Tunstall Dunwood Highfields Nethertown Red Hill Nether Stowe Withington Birchendale Sandfields Hazles Cross Hanley Baswich Cotonwood Handsacre Boon Hill Bank Top Knighton Comberford Wetley Rocks Shutt Green Blithbury Field Burton Manor Oulton Grange Mucklestone Hoar Cross Hardings Wood Brookhouses Great Moor Hill Top Woodlane Brockton Beffcote Wetwood Hints Stone Buddileigh Longnor Aston Marchington Burntwood Church Eaton Normacot Gillway Blackwaters Caverswall Weeping Cross Hilton Whitecross Borough Park Marston Oaken Barlaston Common Park End Cheddleton Ball Green Cowley Bottom House Cannock Wood Hanchurch Coton Kingstone Longnor Rickerscote Congreve Springhill Kiddemore Green Blackbrook Blackbrook Great Chatwell Oulton Standeford Hammerwich Old Perton Ounsdale Baldwin's Gate Butterton Hollies Common Springhill Hulme Alton Cheslyn Hay Woottons Slindon Callingwood Stoke-on-Trent Boundary Great Chell Seisdon Kingsley Endon Bank Little Madeley Sharpley Heath Onneley Kidsgrove Congleton Edge Creswell Dagdale Stowe Leese Hill Copmere End Bromley Wood Napley Waggersley Norton Bridge Tixall Himley Norton Canes Madeley Park Bobbington Whitfield New Wood Lower Elkstone Wain Lee Upper Landywood Rowley Park Chebsey Newtown Whitmore Little Hay Blackfords Hawthorns Barton Green Biddulph Dunstall Lask Edge Sandyford Branston Churnet Grange Spath Silverdale Upper Mayfield Gnosall Shareshill Blakeley Browns Lane Stanton The Lymes Harper's Gate Apedale Seabridge Saverley Green Ford Armsdale Walton Alstonefield Maer Dam Mill Stanley Moor Halmer End Westbeech Onecote Upper Ellastone Coalpit Hill Norbury Junction Beasley Levedale Smestow Common Side Wychnor Bridges Tatenhill Common Totmonslow Hansley Cross Butt Lane Newlands Chatcull Longbridge Hayes Bonehill Dales Green Parkgate Newton Leomansley Wychnor Mosslane Forton Shelton under Harley Kingsley Holt Tompkin Lane Green Hawks Green Littlewood High Onn Wharf Froghall Beaconside Brocton Kerry Hill Poolfields Shenstone Burton upon Trent Gospel End Village Little Sugnall Stone Heath Leadendale Hollington Fegg Hayes Hilltop Far Hoarcross Rodbaston Elford Horsebrook Coombesdale Calf Heath Kingsley Moor Hatherton Birchall Milwich Rangemore Rushton Bank Chadsmoor Hem Heath The Bratch Florence Rising Brook Swinscoe Pattingham Nurton Hill Doxey The Heath Heighley Milton Brinsford Bond End Bednall Head Lichfield Brereton Tatenhill Whitehill Little Bridgeford Birches Head Blymhill Common Little Haywood Outlands Tadgedale Orslow Clayton Two Gates Goldenhill Holmcroft Stretton Chell Heath Offleyhay Longdon Green Whitgreave Harlaston Bentilee Hill Chorlton Lutley Barton Gate Armshead Knowl Wall Elmhurst Summerhill Six Ashes Bishops Wood Streethay Bradley Shut Heath Upper Tean Newfield Heaton Butterton Rownall Knightley Dale May Bank Cotwalton The Raikes Latherford Featherstone Upper Longdon Coven Heath Springwood Church Eaton Green Crossgate Ryecroft Gate Chestall Brookhay Stretton Penkhull Great Bridgeford Norton Green Kingston Hill Wallbridge Park Walton-on-the-Hill Stanley Middle Madeley Ford Green Stanfield Trinity Fields Roughcote Hartwell Ranton Four Ashes Rakes Dale Whiston Parkside Breretonhill Oxford Threapwood Greensforge Adbaston Dunsley Curborough Foxley Gentleshaw Boothen Bradnop Acres Nook Apeton Newstead Cobridge Longridge Tittensor Glascote Heath Gnosall Heath Crateford Fulford Darnford Burnhill Green Little Chell Marchington Woodlands Newtown Oakley Hollins Stockton Brook The Rowe Hillcroft Park Stonehouses Drointon Chase Terrace Pipe Ridware Sidway Wolstanton Ellenhall The Brampton Westwood Dods Leigh Church Mayfield Mayfield Northwood Glascote Betley Croxtonbank Oulton Cannock Light Oaks Drayton Bassett Whittington Poolend Greenhead Stoke-upon-Trent Wigginton Outwoods Horton Beamhurst Cliff Vale Blakelow Penkridge Bilbrook Woodcock Heath Garshall Green Winnothdale Newtown Aldershawe Butter Bank Sneyd Green Coltstone Cauldon Lowe Knowl Bank Chapel Chorlton Sideway Fradley Christ Church Woodshutts Little Heath Lower Stonnall Morrey Ash Bank Aston Mill Green Rocester Sturbridge Great Haywood Colshaw Godstone Wightwick Manor Cracow Moss Woodgate Fradley South Morridge Side Hardings Booth Knenhall Gratton Oldfallow Fairoak Rock End Salt Creswell Green Freehay Rolleston on Dove Blurton Calton Elford Heath Cats Edge Coton Farm Brazenhill Croxall Quixhill Lower Hatton Wootton Meir Heath Bradshaw Balterley Green Edial Hazlecross Lower Loxley Upper Nobut Bromley Hall