Media Planning in Stone Heath

Get in touch

Media Planners in Stone Heath

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in ST15 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Stone Heath for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Stone Heath

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

Other locations available for media planning
Quarry Heath Olive Green Burnhill Green Acres Nook Shareshill Bradwell Seighford Church Leigh Hardings Booth Church Eaton Bradeley Draycott in the Clay Woodgate Whittington Highfields Cresswell Smallthorne Whitecross Hazelslade Harlaston Cheddleton Coton Clanford Newton Greensforge Orslow Oulton Grange Water Eaton Ramshorn Meir Heath Cats Edge Fisherwick Aspley Mavesyn Ridware Wain Lee Haunton Chestall Balance Hill Barton Green Westlands Talke Ilam Chesterton Biddulph Hoften's Cross Napley Heath Swindon Creighton Fawfieldhead Okeover Wood Lane Lapley Hopedale Abbey Hulton Footherley Dogingtree Estate Lawns Wood Rock End Beaconside Codsall Wood Kingstone Rodbaston Rake End Threapwood Trinity Fields Norton Bridge Knightley Wheatlow Brooks Wychnor Bridges Thornes Wildwood Gospel Ash Gunstone Prestwood Latherford Great Wyrley Hillcroft Park Clayton Longnor Ranton Queensville Cheadle Park Oaken Adbaston Colwich Cross Green Leyfields Beasley Pitts Hill Croxtonbank Offleymarsh Haregate Barlaston Common Rushton Bank Balterley Green Needwood Browns Lane Knowl Bank Drointon Coldmeece Brereton Leekbrook Broughton Hinksford Stanley Mosslane Hawthorns Gratwich Darnford Kidsgrove Cotonwood Dunsley Shutlanehead Coltstone Moorend Goosemoor Draycott in the Moors Oak Hill Haughton Dunstal Dilhorne Hademore Brund Ribden Upper Leigh Morrey Overton Comberford Sugnall High Onn Adderley Green Upper Tean Oldfurnace Painleyhill Chadsmoor Teanford Wetley Rocks Willslock Butterton Farley Himley Lupin Beamhurst Blymhill Lawns Longbridge Hayes Cowley Hints Penkhull Cookshill Mill Green Little Bridgeford Moorside Deadman's Green Gorstyhill Outwoods Long Compton Barton-under-Needwood Walton Woodwall Green Pershall Hill Top Sandyford Rolleston on Dove Horton Westwood Lower Leigh Crackley Cheddleton Heath Stockwell Heath Bloreheath Betley Weeping Cross Tutbury Pipe Ridware Branston Burton Manor Ashley Dale Braddocks Hay Ashwood Hobble End Crossgate Whitemoor Broadeye The Handfords Tunstall Florence Muckley Corner Longdon Green Woodcock Heath Loggerheads Yoxall Hatherton Dosthill Wetton Oultoncross Lower Penn Sideway Barton Gate Buddileigh Cauldon Lowe Leese Hill Church Mayfield Trysull Blore Cauldon Nurton Ellenhall Armitage Fegg Hayes Hollinsclough Lower Elkstone Standeford Hammerwich Cannock Offleyhay Jugbank Butters Green Windmill Bank Hollins Bradnop Tamworth Woodcroft Mobberley Gorstey Ley Orton Upper Hatton Weston-under-Lizard Heaton Almington Winkhill Upper Mayfield Bromley Hall Withington Apeton Stonehouses Coton Burntwood Green Gnosall Cranberry Hanchurch Blakeley Lane Norton-in-the-Moors Wombourne Butter Bank Stadmorslow Whiston Blount's Green Six Ashes Forebridge Rising Brook Pillaton Nethertown Bishops Wood Boothen Cellarhead Maer Charnes Bagnall Jack Hayes Ball Green The Heath Four Crosses Gailey Aldershawe Meir Blymhill Common Aston Cracow Moss Cheslyn Hay Aston-by-Stone Little Aston Thorpe Constantine Stonnall Endon Bank Shenstone Far Hoarcross The Wharf Cat's Hill Cross Dunstall Freehay Hillsdale Morridge Side Shaffalong Littlewood The Bodnets Bromley Wood Coppenhall Kingsley Moor Haselour Red Hill Bishton Acton Gate Nurton Hill Springfields Lower Knightley Mayfield Townend Whitfield Derrington Amerton Whittington Blackshaw Moor Hill Chorlton Stanshope Packmoor Marchington Swynnerton Stone Heath Stowe Ravenhill Stonywell Gailey Wharf Barnfields Dayhills Armsdale Sandborough Little Onn Upper Landywood Shebdon Blythe Marsh Broomyshaw Balterley Pye Green Great Gate The Raikes Dove Bank Springhill Berry Hill Loynton Bridgtown Bucknall Bishops Offley Poolfold Abbots Bromley Oakley Checkley Orgreave Burston Wrinehill Goosemoor Green Coton Hayes Werrington Weston Jones Weston Wootton Gentleshaw The Rowe Miles Green Endon Brazenhill Wootton Little Chell Knenhall Scot Hay Borough Park Oulton Abbey Green Blackbrook Longdon Rocester Wolstanton Poolend Winnothdale Alrewas Rudyard Anslow Gate Dam Mill Enson Billington Woodshutts Newtown Newtown Hanley Cotton Townsend Cold Norton Newtown Newchurch Commonside Combridge Dresden Littleworth Cotwalton Hartley Green Brinsford Lowe Hill Knowl Wall Callingwood Brookhouses Newton Netherland Green Butterton Wigginstall Admaston Great Chell Norbury Croxton Shut Heath Saverley Green Caverswall Lynn Mill Green Great Bridgeford Hopwas Leadendale Coton End Woodhouses The Lymes Hollins Hem Heath Ingestre Thorncliffe Compton Middleton Green Gerrard's Bromley Hixon Newchapel Hadley End Bednall Somerford Moreton Sheen Smallrice Whitehill Hazles Cross Knightley Dale Waterfall Hartwell Carroway Head Trescott Above Church Birchall Alder Moor Cold Well Woodhouses Gipsy Green Baddeley Green Cowall Moor Middleport Newborough End Ellastone Knighton Outwoods Barlaston Winnington Stubwood Hansley Cross Mitton Stapenhill Sandonbank Middle Cliff Roche Grange Ashley Robin Hill Rushton Spencer Sidway Perry Crofts Springwood Consall Coton in the Clay Great Moor Huddlesford Biddulph Moor Kingswood Common Blakeley Elford Curborough Boley Park Weeford Greenhead Beechcliff Dapple Heath Middle Madeley Kingsley Holt Goldenhill Quixhill Lower Nobut Moddershall Brookhay Bilbrook Stoke-upon-Trent Chesterfield Upper Ellastone Oxford Marston Chase Terrace Bowers Winshill Basford Green Hilderstone Rakeway Kingsford Stretton Burntwood Leek Stanton Moreton Halfpenny Green Weston Coyney Redhill Colton Flash Horsebrook Nether Stowe Essington Hoar Cross Chasetown Four Ashes Northwood Great Haywood Lower Ellastone Tatenhill Broomhill Waggersley Dods Leigh Loxley Green Coombesdale Laney Green Baldwin's Gate Sandyford Parkside Shobnall Cannock Wood Roughcote Moneystone Iverley Heatley Mount Pleasant Woodhouse Green Hockley Croxall Dunkirk Ford Green Stafford Walton-on-the-Hill Great Chatwell Handsacre Ecton Bolehall Bottom House Blithfield Fenton Low Silverdale Colton Hills Christ Church Upper Cotton Whitley Heath Ubberley Clough Hall Meretown Blackfords Shutt Green Woodseaves Salt Prospect Village Newcastle-under-Lyme Kinver West Chadsmoor Chebsey Gillow Heath Breretonhill Birchendale Coxgreen Gospel End Village Hales Bromstead Common Stanfield Fole Coton Audley Hilton Boney Hay Hookgate Kingston Hill Cornhill Wetwood Four Ashes Middle Hill Milford Hilltop Warstone The Blythe Woodend Middle Mayfield Foxt Scounslow Green Cotes Heath Drayton Bassett Perton Hollies Common Madeley Overley Froghall Coven Heath Hanbury Woodend Overmoor Meir Hay Bemersley Green Shraleybrook Stowe-by-Chartley Yarlet Wereton Croxden Moss Pit Bridge End Bradley Brereton Cross Levedale Hilliard's Cross Grindley Hollington Huntley Parkgate Wightwick Manor Yarnfield Norton East Windy Harbour Finney Green Threelows Baddeley Edge Pipehill Pattingham Porthill Newfield Totmonslow Tithebarn Beffcote Bank Top Walton Rough Close Fazeley Little Wyrley Newstead Creswell Green Cheadle Hill Ridware Allimore Green Bednall Head Glascote Rileyhill Bromstead Heath Hulme Lichfield Oulton Heath Wychnor Butt Lane Highfields Ashmore Brook Stretton Turnhurst Field Coven Lawn Rowley Park Church Hill Stonydelph Brocton Fenton Blackwood Hill Brockton Etchinghill Brown Edge Ashley Heath Ash Bank Cliff Vale Bitterscote Leomansley Tuppenhurst Bond End The Quarry Millmeece Oulton Bank Top Summerhill Townhead Rownall Calf Heath Stourton Castletown Sneyd Green Edial The Shruggs Highwood Madeley Park Apedale Newpool Longport Wilnecote Lower Stonnall The Rookery Stanley Moss Woottons Barton Turn Foxley Rickerscote Oldfallow Madeley Heath Poolfields Podmore High Onn Wharf Tillington Little Sugnall Belgrave Beam Hill Bromstead Great Saredon Sturbridge Little Ingestre Hednesford Godstone Pasford Newtown Anslow Common Newtown Willoughbridge New Wood Aston Wardlow Heighley Stockton Brook Anslow Old Perton Newton Hurst Common Side Bobbington Little Stoke Keele Lower Tean Spot Acre Church Fields Mile Oak Blundies Rumer Hill Milldale Churchbridge Beamhurst Lane Blymhill Slade Heath Hopton Shawfield Leacroft Tatenhill Common Lea Heath Knighton Horninglow Halmer End The Hollies Milwich Lightwood Light Oaks Napley Marchington Woodlands Ipstones Marston Upper Longdon Coven Spath Whiston Wallbridge Park Fradley Spring Hill Efflinch Farewell Milton Coton Green Longshaw Seabridge Mucklestone Heath Hayes Edingale Forsbrook Rakes Dale Etruria Springhill Bradshaw Hazles Gnosall Heath Ford Gratton Knypersley Stallington Dunwood Woodmill The Brampton Garmelow Codsall Gayton Lower Hatton Stonefield Shenstone Woodend Blackbrook Sharpley Heath Meaford Ravenshall Dales Green Ryecroft Gate Blackbrook Crateford Chell Heath Tunstall Normacot Hulme End Hill Top Woollaston Lutley King's Bromley Blurton Grindon Little Hay Hazlecross Rue Hill Denstone Shallowford Hanford Carmountside Coton Farm Norbury Junction Dimsdale Lane Green Birches Head Lightwood Uttoxeter Fradley South Basford Outlands Kerry Hill Acton Trussell Elmhurst Fairoak Oakamoor Bradley in the Moors Tadgedale Boundary Stoke-on-Trent Gillway Wheaton Aston Walford Garshall Green Joiner's Square Sutton Upper Hulme Park End Landywood Brown Lees Rugeley Featherstone Trentham Bentilee Burslem Crakemarsh Withystakes Dagdale Harper's Gate Glascote Heath Stone Ball Haye Green Wall Slindon Congleton Edge Little Haywood The Laches Cotes Newborough Hardings Wood Little Heath Heron Cross Longton Standon Waterhouses Back o'th' Brook Broad Meadow Wimblebury Alton Bramshall Rangemore Brickbridge Denford Beech Blithbury Onneley Woodlane Hanbury Hawks Green Rawnsley Lask Edge Shelton under Harley Lower Drayton Calton Holt Hill Sandon Bowers Bent Kettlebrook Brineton Acton Seisdon Green Heath Knotbury Little Madeley Lawnhead Whitehurst Whitgreave Streethay Radmore Wood Talke Pits Hill Top Offleyrock Doley Cobridge Coalpit Hill Clifton Campville The Bratch Baswich Brewood Newlands May Bank Tompkin Bonehill Alders Whitmore Hartshill Betley Common Mixon Swinscoe Millend Fauld Enville Boscomoor Westbeech Blackwaters Hamstall Ridware Stableford Westcroft Meerbrook Burton upon Trent Hodgefield Armshead Amington Hollybush Stramshall Blakelow Ranton Green Dunston Heath Warslow Holmcroft Ridgeway Little Saredon Coton Pasturefields Ounsdale Fradswell Colshaw Longnor High Town Littleworth Washerwall Chorley Wigginton Chapel Chorlton Longsdon Giggetty Creswell Forton Western Downs Elford Heath Churnet Grange Knowle Style Whittington Blore Bignall End Kiddemore Green Birch Cross Copmere End Dunston Eccleshall Smestow Tittensor Tixall Bickford Shirleywich Church Eaton Green Blythe Bridge Bowsey Wood The Potteries Gospel End Hyde Lea Harriseahead Kingsley Little Burton Sandford Hill Trent Vale Cross Heath Knutton Norton Canes Morrilow Heath Upper Nobut Leycett Boon Hill Alstonefield Owen's Bank Prestwood Huntington Lordsley Penkridge The Leys West Hill Slitting Mill Onecote Sandfields Southlow Godleybrook Longridge Cheadle Common Congreve Weaverslake Fulford Lower Loxley Upper Elkstone Burybank Red Street Fradley Junction Doxey Norton Green High Offley Plardiwick Alsagers Bank Otherton Chatcull Stanley Moor Shelton Mossgate Two Gates Red Bull