Media Planning in Audley End

Get in touch

Media Planners in Audley End

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP29 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Audley End for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Audley End

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Audley End (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Chickering Drakestone Green Polstead North Green Cuckoo Green William's Green Brundon Sizewell Bedfield Long Green Wootten Green Melon Green Otley Bottom Kennett End Kirton Hollesley Denham Wicker Street Green Bradfield St George Fornham All Saints Wetheringsett Heckfield Green Cookley Westhall Gedding Haughley Green Frizzeler's Green Friday Street Cox Common Lindsey Tye Creeting St Peter Thurston Planche Whepstead The Port of Felixstowe Cornard Tye Kettleburgh Great Welnetham Nettlestead Hepworth Coldfair Green Saxtead Little Green Mellis Green Somerleyton Raydon Sapiston Theberton Hinderclay Great Glemham Canham's Green Chimney Street Barnby Lower Raydon Botesdale Green Maidensgrave Barking Fornham St Genevieve Broad Green Cuckold's Green Syleham Woolpit Lower Green Westbourne Stackyard Green Clare Kentford Chevington Daisy Green Boot Street Heveningham Gromford Brome Street Nacton Great Barton Sowley Green Thorpe Street Blacksmith's Corner Grundisburgh Otley Green Cavenham Shimpling Sutton Common High Street Assington Green Camps Heath Stanton Street Easton Green Sharpstone Street Pitcher's Green Town Street Castling's Heath Capel St Mary Newbourne Chalkstone Barrow Brackenham Wordwell Birds End Bucklesham Blacksmith's Green Hengrave Dennington Corner Mill Green Lavenham Little Stonham Earl Stonham Meeting Green Worlington Bell's Corner Gunton Barnardiston Wyverstone Blackthorpe Hundon Hessett Flixton Stratford St Mary Bromswell Heath Shimpling Street Wetherden Lower Falkenham Cranmer Green West Row Hanningfield Green Market Weston Brent Eleigh Stockhold Green Earl Soham Framsden Homersfield Laxfield Cross Green Brampton Street Parkway Earsham Street Waldringfield Heath Brettenham Russel's Green Akenham Wattisham Stone Ashbocking Hawstead Gedgrave Mutford Chelsworth Herringfleet Southolt Larks' Hill Poystreet Green Rendlesham Broke Hall Offton Lower Layham Wortham Friston Little Blakenham Holywell Row Church Common Brockford Green Stanton Chare Calford Green Oakley Park Barnaby Green Broad Street Parliament Heath Hacheston Longfield Green Carlton Colville Wortham Ling Ashfield Cum Thorpe Honey Tye Thornham Parva Buxhall Fen Street Monk Soham Green Ixworth Little London Dallinghoo Bradfield Combust Earl's Green Oulton Broad Shotley Common Halesworth Kenny Hill Great Green Crowfield Freckenham Whitton Redisham Stanningfield Lower Common Monk Soham Fenstead End Owl's Green Little Finborough Mile End Haverhill Alderton Butley High Corner Great Saxham Annis Hill Mells Exning Little Bradley Wainford Little Bealings Kersey Upland Brown Street Cratfield Easton Bavents Beyton Green Wickham Street Euston Lidgate Hoo Collipy's Green Hunston Green Wissett Preston St Mary Chapel Hill Huntingfield Hazel Stub Duck Corner Coltsfoot Green Little Whittingham Green Stubbing's Green Haughley New Street Fen Street Hollybush Corner Mount Pleasant Sotterley Redlingfield Santon Downham Hargrave Martlesham Whelp Street Kelsale Chediston Creeting Hills Gipsy Row High Street Green Rougham Candle Street Holton Battisford Tye Willisham Cowlinge Chedburgh Dagworth Clements Bruisyard Great Waldingfield Bromeswell North Cove Slough Hill Silverlace Green Tuddenham Falkenham Gibraltar Upper Town Sudbourne Sudbury Crackthorn Corner Little Welnetham Black Street Martlesham Heath Stowlangtoft Cove Bottom Falkenham Sink Walberswick Boulge Hillside Otley Upsher Green Glemsford Bramfield Shottisham Helmingham Dunwich Stonham Aspal Bungay Spratt's Street Withersfield Melton Bowbeck Stores Corner Thwaite Sternfield Rotten End Crown Corner Cattishall Middleton Moor Assington Tannington Place Foals Green Capel St Andrew Woodbridge Walk Cattawade Boxford Hunston Drinkstone Round Maple Swan Green Smithwood Green Oldhall Green Linstead Parva Wilsey Poslingford Friday Street Westley Withermarsh Green Badwell Green Marlesford Mickfield Westhorpe Trimley Lower Street Rishangles Denham Corner Yaxley Blundeston Ringsfield Fornham St Martin Baylham Stone Oakley Rushmere Street Calais Street Cock Street Great Wenham Snape Wangford North Green Hawkedon Nether Street Wherstead Sibton Stock Hill Moulton Farnham Bridge Street Beck Row Cook's Green Pettaugh Drybridge Hill Ward Green Mill Green Wales End Rumburgh Ashfield Green Fakenham Magna Kingshall Green Clopton Green Battlies Green Windsor Green Wickhambrook Kittle's Corner Ipswich Nedging Tye Shotley Gate Brightwell Thorington Street Hintlesham Ramsholt Tan Office Green Ashfield Green Trimley St Martin Pakefield Broad Green Mettingham Bloodman's Corner Tostock Stoke Park Sproughton Wyverstone Street Cranley Horringer Greenwich Brandeston Page's Green High Rougham Elmsett Rendham Bawdsey Little Eriswell Moats Tye Boyton East Green Carlton Milden Beyton The Heath Scotia Drift Bedfield Cocks Green Shop Corner Bacton Bardwell West Stow Walpole Newman's Green Rougham Green Saxmundham Baylham Base Green Willisham Tye Ringshall Stocks Whatfield Nowton Shingle Street Smallwood Green Curlew Green Norton Wickham Market Monewden Dunstall Green Weston Ditch Wickham Skeith Cross Green Cretingham Rattlesden Eye Stuston Felixstowe Ferry Wenhaston Black Heath Hoggard's Green East Barton Upper Holton Gosling Green Mill Street Great Bricett Thorney Green Cow Green Hartest Stradbroke Metfield Common Rushmere Wrentham Butley Low Corner Annesons Corner Benhall Street Gosland Green Depden Green Barham Tan Office Knettishall Hadleigh Heath Wick's Green Malting End Stone Street Ilketshall St Andrew Swilland Chippenhall Green Lambfair Green Great Cornard Cole's Green Linstead Green Ringshall Little Knowles Green Timworth Green Timworth Gulling Green Stanwell Green Wentford Beccles Wangford Benacre Harkstead Stratford St Andrew Little Thurlow Green Sweffling Thorns Brockley Corner Mildenhall Denham Street Hestley Green Aspall Boyden End Capel Green Oulton Cross Street St Michael South Elmham Darmsden Ilketshall St Margaret Chediston Green Icklingham Thorpeness Hemingstone Rose Green Orford Battisford Felsham Aldham Thornham Magna Pea Porridge Green Lackford Chantry High Street Attleton Green Hanchett End East End Coney Weston Letheringham Mickley Green Saxham Street Hopton Clopton Hagmore Green Wingfield Green Denham Green Yoxford Church End Oak Hill Chilton Street Mill Green Water Run Higham Fingal Street Potash Cransford Nayland Flowton Ash Corner Tuddenham St Martin Winston Green Stonecross Green Genesis Green Blyford Aldeburgh Eyke Frostenden Coddenham Ufford Rushmere St Andrew Little Saxham Rodbridge Corner Norton Little Green Lindsey Dorley's Corner Barton Mills Forward Green Mill Hills St Cross South Elmham Needham Market Little Waldingfield Bleach Green Acton Methersgate Kessingland Beach Pound Green Wyverstone Green Levington Mendham Stowmarket Athelington Creeting St Mary Clopton Green Great Common Honington Silverley's Green Thurston Semer Great Bradley Ousden Worlingham Eastbridge Middleton St Nicholas South Elmham Long Thurlow Tattingstone Ingham Depden Cock and End Westerfield Workhouse Green Fen Street Knodishall Pinford End Culfordheath Gislingham Dorking Tye Lakenheath Wenhaston Brandon Bucks Horn Place Saxtead Capon's Green Freston Crowfield Green Holbrook Sutton Grinstead Hill Hemp Green Colchester Green Barningham Creeting Bottoms Elveden The Street Washmere Green Palgrave Holton St Mary Chilton Woodbridge Brundish Needham Street Badwell Ash Boyton End Upper Street Cavendish Purple Hill Hartest Hill Hadleigh Bures Green Daisy Green Wissington Saxtead Green Haughley Bull Green Ubbeston Redgrave Barley Green Lower Holbrook Stanton Mace Green Mill Hole Bury St Edmunds Hemley Sicklesmere Little Cornard Dandy Corner Button Haugh Green Lampardbrook Pixey Green Bird Street Combs Ford Leavenheath Hoxne Upthorpe Woolverstone Maidenhall Newton Cookley Street Long Melford Bacton Green Upper Weybread Troston Weybread Street Stoke Monks Eleigh Tye Red Lodge Wilby Culpho Stanstead Duke Street Cargate Gazeley Mill Common Friday Street Coddenham Green Stoven Maypole Green Fressingfield St Margaret South Elmham Bower House Tye Bell's Cross Shelland Darsham Willingham Little Livermere Farley Green Langham Kenton Corner Ringsfield Corner Erwarton Bedingfield Street Polstead Heath Upper Street Reydon Chelsworth Common High Street Thistley Green Covehithe Harleston Alpheton Frostenden Corner Drinkstone Green Westleton Groton Saxtead Bottom Thorington Leiston Cay Hill Blythburgh West Street Normanston Clopton Green Mellis Botesdale Bruisyard Street Hasketon Wetherden Upper Town Eriswell Weston Walton Henstead Ampton Priory Green Boxted Brockford Street Magpie Green Burstall Great Finborough Great Wratting Four Ashes Charles Tye Whitestreet Green Easton Wrentham West End Landwade Bures Maypole Green Little Green Mendlesham Green Poslingford Corner Chattisham Tannington Denham End Conyer's Green Roman Hill Tattingstone White Horse Newtown Chillesford Lawshall Green Spexhall Woolpit Heath Cobblers Corner Sutton Street Stutton Brantham Brome Risby Bradfield St Clare Ash Street Gainsborough Bedingfield Herringswell Kesgrave Cock & End Brockley Green Chimswell Parham Priory Heath Chelmondiston Mole Hill Stoke Ash Castle Hill Mill Green Stone Street Shipmeadow Stone Common Old Newton Sackers Green Campsea Ashe Onehouse Cuckoo Tye Bush Green Hawstead Green Button's Green Wattisham The Downs Broadway Stoke-by-Nayland Debach Pakenham Charsfield White Horse Corner Hobbles Green Acton Place Culford Cross Green Rose Hill Elmswell Sotherton Corner Apsey Green Stradishall Ellough Goddard's Corner Playford Burstallhill Barsham Kedington Wilde Street Kenton Benhall Green The City Great Livermere East Bergholt Boardy Green Hitcham Humble Green Reydon Smear Brabling Green Sherbourne Street Burthorpe Pitmans Corner Borley Green Blaxhall Little Wratting Clopton Corner Great Thurlow Flixton Warren Heath Stoke-by-Clare Blackheath Brampton Colton Copdock Iken Nedging Lower Street Higham Horner's Green Lowestoft Somersham Great Blakenham Crownland Upper Layham East Green Kingshall Street Woodside View Henley Dalham Gedgrave Hall Corton Waldringfield Denston Lawshall Thorpe Morieux Cherrytree Green Newthorpe Edwardstone Great Bealings Newmarket Washbrook Street Kersey Tye Winston Hightown Green Undley Lady's Green Gipping Little Wenham Brightwell Heath Snape Watering Dennington Hall Little London Bacon's Green Debenham Washbrook Temple End Studlands Park Battlesea Green St Peter South Elmham Clay Common Racecourse Tunstall Framlingham Somerton Thorpe Green Stansfield Thelnetham Bredfield Braiseworth Sotherton Withersdale Street Chilton Leys Wattisfield East End Park Gate Horham Middlewood Green Little Glemham Combs Dublin Mendlesham Gisleham Ixworth Thorpe Brook Green Kirkley California North Warren Belstead Bobby Hill Ballingdon Almshouse Green Aldringham Great Ashfield The Woodlands Audley End Buxhall Uggeshall California Harrow Green Butley Shotley Wixoe Swingleton Green Denham Badingham Great Green Burgh Great Green Worlingworth Oaks Tye Felixstowe Wickham Street Back Street Metfield Brockley Finningham Babel Green St James South Elmham All Saints' South Elmham Stowupland Wickham Green Weybread Stow's Hill Little Green Upper Street Rushbrooke Dennington Cockfield Thorndon Southwold Knaves Green Allwood Green Rooksey Green Lattinford Hill Cookley Green Hulver Street Baxter's Green Wingfield Hanchett Village Bicker's Heath Kettlebaston Rickinghall Hanningfields Green Bramford Ringsfield Common Pettistree Cotton Sibton Green Thurston End Burgate Shelley Kessingland Gosbeck Rede Kersey Barnham Stanway Green Claydon Hibb's Green Bentley Brundish Street Naughton Shadingfield Trimley St Mary Grimstone End West End Witnesham Barking Tye Scotland Street Toad Row Little Thurlow Thrandeston Lower Hacheston Broom's Barn Broadgrass Green Old Felixstowe Flempton Peasenhall Occold Coopers Corner Ilketshall St Lawrence Bildeston Wetherup Street South Cove Lound Hog's Corner Monks Eleigh Woolpit Green Ford's Green Walsham le Willows