Media Planning in Crowfield

Get in touch

Media Planners in Crowfield

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP6 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Crowfield for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Crowfield

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Crowfield (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Rendham Weybread Lower Falkenham Lower Green Stanwell Green Combs Ford Laxfield Eye Little Thurlow Green Hoxne Lower Common Chediston Green Wetherup Street Rougham Knettishall Falkenham Sink Hollybush Corner Lower Hacheston Bell's Corner Maidenhall Moulton Brackenham Oakley Park Edwardstone Marlesford Thorpe Morieux White Horse Corner Cuckold's Green Winston Green Linstead Green Stanton High Street Green Aspall Workhouse Green Chedburgh Mill Green Sotterley Redgrave Town Street Eastbridge Flempton Chimswell Annis Hill Brown Street Bloodman's Corner Hemley Hepworth Oakley Bacon's Green Mill Hills Little Knowles Green Needham Market Gislingham Coopers Corner Cock & End Monks Eleigh Great Saxham Troston Newton Saxmundham Harleston Chantry Huntingfield Chelsworth Common Oulton Broad Westbourne West Street Bungay Gosling Green Blyford Friston Clements Rushmere Greenwich Tunstall Lower Holbrook Wattisham Stone Beccles Lambfair Green Withersdale Street Mill Green Frizzeler's Green Cowlinge Pitmans Corner Baxter's Green Langham Tannington Place Bedingfield Cratfield Worlington Little Eriswell Capel Green Thornham Magna Rotten End Scotland Street Denham Poslingford Corner St Margaret South Elmham Kessingland Beach Fornham St Genevieve Lindsey Sweffling Timworth Washbrook Hinderclay Benhall Street Hemingstone Swilland Shadingfield East Green Boxford Herringswell Bentley Drinkstone Gromford Newman's Green Bramford Boulge Cuckoo Green Brandeston Thorpeness Bell's Cross Brundon Blackthorpe Stubbing's Green Hoo Hulver Street Bobby Hill Hazel Stub Cock Street Borley Green Alpheton Boyton Wetherden Upper Town Lawshall Flixton Great Thurlow Swan Green Hollesley Broad Green Fingal Street Wattisham Sudbury North Green Weston Ditch Great Glemham Dunstall Green Worlingworth Annesons Corner Brent Eleigh Cotton Rose Hill Butley High Corner Westhall Little London Gainsborough Stoke-by-Nayland Barnaby Green Helmingham Ringsfield Common Great Blakenham Dennington Corner Dunwich Mount Pleasant Theberton Thelnetham Butley Low Corner Broad Green Lower Street High Street Withersfield Four Ashes Holywell Row Ringshall Stocks Felixstowe Ferry West End Pettistree Wickham Street Tan Office Kirkley Fen Street Martlesham Little Saxham Newthorpe Bedfield Ash Corner Saxtead Little Green Frostenden Barnham Sutton Street Carlton Palgrave Southwold Barnby Ixworth Great Ashfield Freckenham Church Common Hunston Green Butley Elmswell Darmsden Fenstead End Wales End Clopton Corner Waldringfield Heath Great Welnetham Wattisfield Levington Chediston Framlingham Easton Cockfield Haughley New Street Holton St Mary Chickering Camps Heath Brockley Corner Kessingland Genesis Green Nettlestead Lackford Baylham Stone Culford Kenton Lampardbrook Shotley Friday Street Sowley Green Back Street Homersfield Cransford Swingleton Green Shimpling Street Great Green Groton Wordwell Canham's Green Hawstead Green Russel's Green Herringfleet The Port of Felixstowe Dagworth Beyton Hacheston Almshouse Green Aldham Debach Cove Bottom Monewden Rushmere Street Great Bradley Lindsey Tye Birds End Battlesea Green Priory Heath Sicklesmere Brockley Chalkstone Easton Green Battlies Green Shelland Depden Stanningfield Bradfield St George Gosbeck Ash Street Wyverstone Street Thrandeston Sutton Common Wickhambrook Bruisyard Castle Hill Higham Monk Soham Moats Tye Charles Tye St Nicholas South Elmham Ilketshall St Margaret Great Cornard Otley Methersgate Trimley St Mary Ellough Saxtead Bottom Conyer's Green Copdock Bruisyard Street Erwarton Gisleham Wyverstone Kersey Woodbridge Iken Newmarket Hillside Stock Hill Castling's Heath Curlew Green Fressingfield Market Weston Denston Woolpit Green Mells Thorington Heveningham Ilketshall St Lawrence Daisy Green Felixstowe Kersey Tye Park Gate Chillesford Brockley Green Lower Layham Rishangles Westley Pound Green Barrow Capel St Mary Henstead Eriswell Upper Layham Assington Gedgrave Kingshall Green Little Waldingfield Stowlangtoft Crownland Fen Street Bucklesham Cornard Tye Bromeswell East Barton Thurston Planche Thorney Green Sherbourne Street Linstead Parva Wangford Spratt's Street Wicker Street Green Great Common Wickham Street William's Green Stanton Chare Pixey Green Mill Hole Blackheath East End Glemsford Willingham Dennington Chelmondiston Wickham Green Hibb's Green Horham Little Blakenham Thorington Street Bucks Horn Place Risby Thurston End Brabling Green Carlton Colville Cranmer Green Burgate Earsham Street Gosland Green Allwood Green Stoke Ash Brockford Street Brome Street Redlingfield Lakenheath Barningham Great Livermere Stowupland The City Gipping Candle Street Normanston Babel Green Ousden Drinkstone Green Brampton Street Coldfair Green Drakestone Green Stutton Botesdale Green Battisford Creeting Hills Lavenham Kenton Corner Knaves Green Withermarsh Green Bowbeck Little Livermere Tuddenham Great Finborough The Downs Chilton Street Foals Green Little Wenham Ballingdon Oak Hill Thornham Parva Walpole Colchester Green Westleton Button Haugh Green Gedding Thistley Green Stanway Green Elmsett Flowton Fakenham Magna Cross Green Brundish Street Hanningfields Green Mole Hill Burthorpe Weston Red Lodge Benacre Earl's Green Sapiston Brandon Walsham le Willows Clopton Green Cross Green Lower Raydon Hawkedon Old Newton Base Green Fornham St Martin Culpho Haughley Green Worlingham Kennett End Kingshall Street Tattingstone White Horse Church End Wilsey Wainford East Green Onehouse Somerton Slough Hill Gedgrave Hall Ilketshall St Andrew Mendham Ixworth Thorpe Chimney Street Pinford End Hog's Corner Falkenham Hoggard's Green Clopton Green Stoke Park Hengrave Dalham Depden Green Long Thurlow Stoke-by-Clare Sotherton Corner California Sackers Green Aldringham Broad Street Dorking Tye West Row Bleach Green Saxham Street Wherstead Rattlesden Woolverstone Benhall Green Ingham Mellis Brightwell Heath Hartest Hightown Green Lawshall Green Clopton Whelp Street Stoke Preston St Mary Middleton Moor Farnham High Street Naughton Buxhall Halesworth Bacton Green Wortham Acton Place Monks Eleigh Tye Old Felixstowe Gipsy Row Chapel Hill Poystreet Green Little Stonham Denham End Redisham Mile End Temple End Whitton Barking Upsher Green Parliament Heath Mace Green Capon's Green Upper Street Wrentham Calford Green Wenhaston Black Heath Stratford St Andrew Hadleigh Heath Great Wenham Mill Common Broadgrass Green Cuckoo Tye Ringshall Barsham Stone Street Norton Euston Great Waldingfield Sizewell Bacton Ipswich Thorpe Street Purple Hill Great Bealings Metfield Cavenham Harrow Green Rodbridge Corner Cow Green Scotia Drift Coltsfoot Green Great Green Cattishall Henley Tostock Shottisham Cargate Long Melford Blacksmith's Green Button's Green Brockford Green Shipmeadow Bramfield Mettingham Cranley Mellis Green All Saints' South Elmham Stansfield Sibton Green Coddenham Green Rushbrooke Belstead Denham Street Nedging Tye Denham Corner Playford Santon Downham Somerleyton Reydon Wingfield Crown Corner Rede Warren Heath Wrentham West End Flixton Rumburgh Bildeston Debenham Framsden Boyden End Darsham Stonecross Green Assington Green Westhorpe Larks' Hill Cross Green Oldhall Green Gazeley Kenny Hill Boxted Collipy's Green Leavenheath Bawdsey Parham Trimley Lower Street Calais Street Nacton Poslingford Needham Street Kentford Ramsholt Harkstead Raydon Barton Mills Grimstone End Bromswell Heath Little Glemham Clare Hagmore Green Alderton Lowestoft Humble Green Otley Green Hintlesham Horner's Green Lady's Green Spexhall Stackyard Green Meeting Green Drybridge Hill Hasketon East Bergholt Clopton Green Bardwell Little Green Great Green Claydon Honington Lattinford Hill Earl Soham Shotley Gate Culfordheath Stradbroke Bush Green Cavendish Thwaite Mill Green Bird Street Shelley Hanchett End Uggeshall Dallinghoo Timworth Green Yoxford Kedington Stores Corner Page's Green Wissington Norton Little Green Brettenham Mendlesham Kirton Holton Hadleigh Stoven Colton Shingle Street Haughley Bedingfield Street Hunston Cook's Green Mildenhall Bower House Tye Snape Watering Smallwood Green Brundish Wetherden Sudbourne Peasenhall Kittle's Corner Nowton Honey Tye Thorpe Green Nayland Goddard's Corner Mill Street Roman Hill Lound Akenham Middlewood Green Ringsfield Stockhold Green Witnesham Wetheringsett Little Green Beck Row Little Welnetham Kesgrave Clay Common Little Bealings Reydon Smear Upper Town Pitcher's Green Fornham All Saints Cock and End Cattawade Battisford Tye Finningham Rushmere St Andrew Tan Office Green Ashbocking Stanton Street Otley Bottom Icklingham Baylham Hundon Cookley Green Farley Green Mickley Green Magpie Green Gulling Green East End Silverlace Green Hawstead Bredfield Rendlesham Newtown Attleton Green Exning Whitestreet Green St Michael South Elmham Duck Corner Wentford Hanningfield Green Burstallhill Capel St Andrew Combs Potash Hanchett Village Stow's Hill Burstall Polstead Silverley's Green Kersey Upland The Street Creeting Bottoms Winston Wootten Green Woodside View Westerfield Sutton Little Wratting Rickinghall Hopton Stowmarket Willisham Tye Frostenden Corner Cookley Street Kettleburgh Lidgate Cole's Green Hestley Green Tannington Longfield Green St Peter South Elmham Hitcham Friday Street Rougham Green Sotherton Newbourne Owl's Green Apsey Green Dennington Hall Blaxhall Undley Round Maple Willisham Denham Occold St Cross South Elmham Cay Hill Little Finborough Shop Corner Stuston Thorns Bridge Street Ford's Green Grinstead Hill Whepstead Rooksey Green Broadway Letheringham Easton Bavents Stone Common Coddenham Upthorpe Elveden Ashfield Green Crackthorn Corner Cobblers Corner California Nether Street Brantham Little Bradley Ringsfield Corner Ubbeston Cox Common South Cove High Rougham Pakenham Kettlebaston Denham Green Wilde Street Buxhall Fen Street Trimley St Martin Ufford Badwell Green Creeting St Mary Hartest Hill Gibraltar North Cove Friday Street Saxtead Green Hessett Haverhill Mutford Blythburgh Dandy Corner Cross Street Cretingham Cherrytree Green Somersham Crowfield Green Studlands Park Great Barton Great Bricett Chelsworth Bures Racecourse Pea Porridge Green Sibton Bull Green Pettaugh Wyverstone Green Corton Upper Street Blundeston Bradfield St Clare Washbrook Street Thurston Sternfield Malting End Creeting St Peter Earl Stonham Knodishall Mill Green Brome Walberswick Tuddenham St Martin Stonham Aspal Crowfield Duke Street Shimpling Coney Weston Chilton Leys Covehithe Chippenhall Green Wickham Skeith Shotley Common Bicker's Heath Melton Badingham Maypole Green Wixoe Barham Mickfield Kelsale Gunton Little London Braiseworth The Heath Stradishall Higham Semer Whatfield Badwell Ash Wingfield Green Stone Street Eyke Woolpit Heath Daisy Green Athelington Grundisburgh Toad Row Barking Tye Thorndon West Stow Mendlesham Green Wick's Green Saxtead Ashfield Green Ashfield Cum Thorpe Yaxley Syleham Wilby Little Thurlow Parkway Martlesham Heath Little Cornard High Street Forward Green Holbrook Rose Green Upper Street Washmere Green Tattingstone Audley End Boot Street Woolpit Leiston Ward Green Ampton Upper Weybread Maypole Green Heckfield Green Dublin Nedging North Green Middleton Cookley Boardy Green Hemp Green Snape Sharpstone Street Great Wratting Campsea Ashe Southolt The Woodlands Beyton Green Acton Orford Upper Holton St James South Elmham Blacksmith's Corner Aldeburgh Walton Woodbridge Walk Stratford St Mary Bedfield Long Green Sproughton Milden Stanstead Barnardiston Chevington Hobbles Green Priory Green Wissett Wenhaston Brampton Pakefield Freston Black Street Polstead Heath Felsham Brook Green Boyton End Waldringfield Dorley's Corner Botesdale Landwade Offton Cocks Green Brightwell Melon Green Oaks Tye Barley Green Broke Hall Horringer Chilton Charsfield Burgh Hargrave Weybread Street Bures Green Monk Soham Green Metfield Common Windsor Green Maidensgrave Bradfield Combust Oulton Broom's Barn Bury St Edmunds Smithwood Green Water Run Chattisham Little Whittingham Green North Warren Wangford Wickham Market Wortham Ling