Media Planning in Cuckoo Green

Get in touch

Media Planners in Cuckoo Green

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in NR32 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Cuckoo Green for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Cuckoo Green

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Cuckoo Green (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Shimpling Street Magpie Green Black Street Little Eriswell Brockford Street Saxmundham Little Thurlow Assington Little Stonham Crackthorn Corner Ashbocking Willisham Tye Little Thurlow Green Little Saxham Kessingland Sutton Street Monk Soham Green Withersfield Newtown Stubbing's Green Woodside View Scotland Street Harleston Badwell Green Hopton Methersgate Rendlesham Norton Little Green Ampton Buxhall Broke Hall Monewden Aldham Walton Sicklesmere Stanwell Green Barrow Stanway Green Wortham Brent Eleigh Thelnetham Greenwich Little Waldingfield Duke Street Hightown Green Easton Green Rushbrooke Battlesea Green Barnardiston Shelley Dalham Rushmere St Andrew Rede Chelmondiston Nedging Bacon's Green Stowlangtoft Grinstead Hill Hog's Corner Purple Hill Onehouse St Cross South Elmham Somerton Benacre Four Ashes Candle Street Cavenham Hargrave Depden Swilland East Barton Felixstowe Clay Common Pettaugh Brandon Rattlesden Lower Layham Hintlesham Beccles Naughton Thrandeston Castling's Heath Henstead Wingfield Aldeburgh Woolverstone Saxtead Little Green Clements Bungay Great Saxham Frostenden Attleton Green Bardwell Gipsy Row St Nicholas South Elmham Red Lodge Willingham Chillesford Martlesham Whepstead Sotherton Corner Stackyard Green Middleton Stow's Hill Kittle's Corner Wangford The City Washmere Green Church Common Melton Assington Green Mettingham Sotterley Copdock Linstead Green Wilsey Hulver Street High Street Green Boxted Bures Dunstall Green Yoxford Rougham Green Oakley Battisford Great Cornard Sweffling Potash Burgh Bramfield Farnham Ringshall Stocks Mill Green Stonham Aspal Spratt's Street Uggeshall Gibraltar Glemsford Hoggard's Green Hibb's Green Forward Green Erwarton Haughley Lower Raydon Wickham Market Silverley's Green Racecourse Honey Tye Stanton Shingle Street Bicker's Heath Gunton Hagmore Green Cretingham Bradfield St Clare Lawshall St Margaret South Elmham Castle Hill Homersfield Gulling Green Gedding Bradfield St George Mendlesham Green Cowlinge Cow Green Thorpe Morieux Nowton Wickham Green The Street Depden Green Little Welnetham Kirton Peasenhall Upper Street Hessett Thorington Broom's Barn Gosling Green Wickham Skeith Mells Euston Priory Green Studlands Park Farley Green Rishangles Weybread Street Kenton Denham Sternfield Back Street Chilton Burthorpe Boxford White Horse Corner Hoxne Whelp Street Cranley Brome Street Ash Street Rotten End Little Bradley Hobbles Green Cherrytree Green Leiston Fornham St Martin Harrow Green Grundisburgh Holywell Row Slough Hill Playford Beck Row Denham Dandy Corner Malting End Goddard's Corner Gainsborough Burgate Chedburgh Rose Hill Wattisham Stone Ashfield Green Capel St Andrew Benhall Green Theberton Birds End Thorndon Cookley Kettlebaston Cross Green Kelsale Wrentham West End Apsey Green Brettenham Nether Street Wickhambrook Hawkedon Parkway Base Green Creeting Bottoms West Street Honington Brandeston Tattingstone Button Haugh Green Ballingdon Dagworth Great Waldingfield South Cove Rushmere Stanstead Upsher Green Mildenhall Nettlestead Coopers Corner Brockford Green Hacheston Woolpit Heath Whitestreet Green Stowmarket Hollesley Newton Parliament Heath Wilby Worlingham Huntingfield Kessingland Beach Ufford Lidgate Cavendish Great Wratting Flixton Rendham Kenton Corner Broad Street Snape Coldfair Green William's Green Poslingford Waldringfield Heath Landwade North Green Drakestone Green Oldhall Green Newmarket Horringer Creeting St Mary Roman Hill Somersham Little Finborough Brown Street Westleton Hitcham East End Dennington Hall Monks Eleigh Wick's Green Maidenhall Marlesford Washbrook Street Rooksey Green Holton Nedging Tye Redisham Park Gate Icklingham Cox Common Shimpling Brightwell Worlingworth Broad Green Thorpe Green Combs Daisy Green Denham Corner Needham Market Brockley Knodishall Clopton Green Wenhaston Black Heath Bures Green Bird Street Wortham Ling Chippenhall Green Almshouse Green Lower Hacheston Braiseworth Pitcher's Green Hadleigh Heath Weybread Framsden Aspall Friday Street Hanchett End Easton Norton Friday Street Hunston Green Temple End Kettleburgh Rumburgh North Green Monks Eleigh Tye Great Barton Fenstead End Stoven Lambfair Green Rougham Bacton Green Barley Green Langham Barton Mills Metfield Common Brundish Upper Town Lakenheath Stockhold Green St Peter South Elmham Normanston High Street Bucks Horn Place Hanchett Village Great Finborough Charles Tye Little Blakenham Wattisham Cuckold's Green Hinderclay Reydon Gazeley Rickinghall Stone Street Timworth Sutton Elmsett Chelsworth Brampton Street Great Green Rodbridge Corner Bromswell Heath Dennington Longfield Green Little Glemham Drinkstone Green Duck Corner Friston Thurston Planche Cook's Green Chattisham Boulge Mount Pleasant Boot Street Barking Cargate Saxtead Bottom Poslingford Corner Denham Street Bedfield Long Green Denston Stanton Street Withersdale Street Woolpit Green Lower Green Thurston End Walpole Mill Green Tannington Horner's Green Borley Green Barnby Oakley Park Redlingfield Stanningfield Mendlesham Kedington Lower Holbrook Earl Soham Shotley Gate Ash Corner Great Common Darmsden Wilde Street Broadway Great Glemham Broad Green Cattishall Owl's Green Burstallhill Toad Row Darsham Parham Wyverstone Green Dunwich Clopton Heckfield Green Maidensgrave Crown Corner Newthorpe Bedingfield Street Stoke Park Calais Street Chickering Upper Street Sutton Common Wainford Winston Green Bull Green Mill Hills Pound Green Chalkstone Wrentham Drinkstone Grimstone End The Woodlands Hestley Green Mickfield Cookley Green Walsham le Willows Elveden Tunstall Mellis Green Somerleyton Winston Capon's Green Little Knowles Green Wickham Street Pixey Green Crowfield Green Lower Street Tan Office Green Ringsfield Corner Upper Weybread Sotherton The Port of Felixstowe Sudbury Trimley St Martin Blacksmith's Corner Higham Bell's Cross Exning Flixton Gislingham Shotley Common Stutton Little London Windsor Green Athelington Brockley Corner Baxter's Green Russel's Green Capel Green Fressingfield Beyton Hemley Ousden Sherbourne Street Long Thurlow Barsham Great Welnetham Eriswell Weston Brightwell Heath Ramsholt Bobby Hill Brockley Green Cole's Green Brundon Buxhall Fen Street St Michael South Elmham Pakenham Cove Bottom Akenham Risby Westhorpe Bedingfield Culpho Wetherden Cobblers Corner Butley Ixworth Camps Heath Thurston Ringsfield Common Foals Green Cay Hill Melon Green Maypole Green Rushmere Street Thornham Parva Acton Otley Bottom Round Maple Covehithe Town Street Carlton Warren Heath Butley Low Corner Lattinford Hill Cookley Street Lackford Stores Corner Drybridge Hill West Stow Stradbroke Hundon Newbourne Bell's Corner Button's Green Kentford Stone Street Smithwood Green Hawstead Green Carlton Colville Wentford Woodbridge Clare Metfield Semer Orford Little Livermere Kersey Upland California Fen Street Higham Boyton Old Newton Church End Page's Green Kirkley Cocks Green Genesis Green Henley Broadgrass Green Sowley Green Shelland Chantry Calford Green Upper Street Pea Porridge Green Shottisham Palgrave Martlesham Heath Falkenham Sink Allwood Green Flowton Old Felixstowe Wissington Great Bradley Chimney Street Ixworth Thorpe Aldringham Badingham East Green Ilketshall St Andrew Dublin Battlies Green Bruisyard Street Blundeston Cuckoo Green Corton Hengrave East Bergholt Wyverstone Street Bower House Tye Mill Street High Rougham Mill Green Crowfield Hollybush Corner Groton Barnaby Green Holton St Mary Rose Green Fornham St Genevieve Walberswick Capel St Mary Mole Hill Thornham Magna Chapel Hill Babel Green Helmingham Ashfield Green Gosland Green Dorking Tye Needham Street Oaks Tye Fornham All Saints Dorley's Corner Lindsey Tye Water Run Withermarsh Green Hepworth High Street Linstead Parva Wootten Green Great Bricett Little Wratting Southwold Brantham Harkstead Polstead Heath Bramford Otley Stratford St Mary Snape Watering Pakefield Hawstead Silverlace Green Polstead Gosbeck Felsham Meeting Green Nayland Chilton Leys Wicker Street Green Knettishall Shotley Claydon Brome Lampardbrook Chelsworth Common Willisham Maypole Green Great Green North Cove Syleham Cotton California Shipmeadow Friday Street Cock and End Tan Office Stradishall Gedgrave Haughley Green West End Oulton Broad Dennington Corner Pitmans Corner Blacksmith's Green Whitton Mellis Lindsey Saxtead Wixoe Reydon Smear Stansfield Little Wenham Moulton Moats Tye Redgrave Heveningham Little London Letheringham Belstead Coddenham Santon Downham Eyke Sproughton Lound Barking Tye Thwaite Bury St Edmunds Collipy's Green Iken Ringshall Thistley Green Timworth Green Boardy Green Bacton Annis Hill Fingal Street Ilketshall St Margaret Brackenham Chilton Street Otley Green Baylham Stone Bleach Green Fen Street Priory Heath Preston St Mary Ringsfield Ubbeston Oak Hill Crownland Sibton Sizewell Wickham Street Shadingfield Barham Stowupland Earl's Green Cross Green Stoke Ash Canham's Green Coney Weston Stratford St Andrew Woodbridge Walk St James South Elmham Hoo Thorington Street Gisleham Great Wenham Halesworth Upper Layham Kersey Bloodman's Corner Great Bealings Freston Westerfield Westhall Annesons Corner Milden Stoke-by-Nayland Blyford Leavenheath Bucklesham Great Blakenham Wissett Thorns Mill Hole Washbrook Cratfield Market Weston Cornard Tye Yaxley Saxham Street Hanningfield Green Daisy Green Stoke-by-Clare Hunston Creeting Hills Alpheton Lady's Green Stonecross Green Herringswell Bedfield Wetherup Street Stuston Easton Bavents Poystreet Green Coddenham Green Cock & End Monk Soham Mutford Tattingstone White Horse Stone Common Hadleigh Finningham Worlington Hemp Green Trimley Lower Street Hazel Stub Barnham Wyverstone Chimswell Workhouse Green Butley High Corner Acton Place Eastbridge Eye Edwardstone Earl Stonham Ingham Waldringfield West Row Clopton Corner Haverhill Sackers Green Upthorpe Middleton Moor Smallwood Green High Street Botesdale Tuddenham St Martin Baylham Pettistree Great Livermere Debach Swan Green Bentley Wales End Ford's Green Sibton Green Frizzeler's Green Wangford Saxtead Green The Downs Campsea Ashe Undley Denham Green Wattisfield Middlewood Green Raydon Scotia Drift Little Bealings Alderton Kenny Hill Brook Green Coltsfoot Green Lowestoft Bradfield Combust Trimley St Mary Thorney Green Bawdsey Upper Holton Brampton Lawshall Green Weston Ditch North Warren Cross Street Levington Westley Westbourne Laxfield Dallinghoo Culfordheath Southolt Hemingstone Lower Falkenham All Saints' South Elmham Blackheath Battisford Tye Thorpeness Holbrook Mickley Green Conyer's Green Cock Street Hanningfields Green Charsfield Mill Green Freckenham East Green Bruisyard Wetherden Upper Town Little Green Woolpit Cranmer Green Frostenden Corner Offton Cransford Wherstead Gipping Wetheringsett Horham Troston Great Thurlow Clopton Green Benhall Street Brabling Green Nacton Barningham Hillside Framlingham Ilketshall St Lawrence Kingshall Street Tuddenham Kennett End Elmswell Cross Green Brundish Street Hartest Earsham Street Larks' Hill Mace Green The Heath Falkenham Chediston Little Cornard Long Melford Beyton Green Gedgrave Hall Bush Green Stock Hill Boyton End Combs Ford Cattawade Bildeston Shop Corner Mile End Colchester Green Wingfield Green Mill Common Blaxhall Flempton Herringfleet Little Whittingham Green Mendham Debenham Hartest Hill Thorpe Street Kesgrave Wordwell Culford Whatfield Bowbeck East End Witnesham Denham End Cuckoo Tye Burstall Lavenham Tostock Sharpstone Street Stoke Occold Gromford Curlew Green Stanton Chare Chediston Green Oulton Pinford End Kersey Tye Badwell Ash Ellough Ward Green Ashfield Cum Thorpe Great Ashfield Tannington Place Haughley New Street Felixstowe Ferry Swingleton Green Spexhall Sapiston Humble Green Botesdale Green Audley End Great Green Kingshall Green Sudbourne Boyden End Newman's Green Wenhaston Bromeswell Colton Knaves Green Lower Common Bredfield Blackthorpe Hasketon Creeting St Peter Bridge Street Blythburgh Cockfield Ipswich Little Green Clopton Green Fakenham Magna Chevington