Media Planning in Flowton

Get in touch

Media Planners in Flowton

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP8 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Flowton for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Flowton

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Flowton (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Battisford The Port of Felixstowe Gosland Green Parkway Rendlesham Bush Green Blundeston Alpheton Monk Soham Brown Street Aldringham Kettlebaston Pixey Green Wenhaston Dennington Hall Earl Soham Westhall Toad Row Burstall Great Cornard Bridge Street Leavenheath Rattlesden Poystreet Green Maidenhall Levington Woolpit Lakenheath Little Waldingfield Lady's Green Aspall Redlingfield Gulling Green Lower Holbrook Broad Green Bobby Hill Saxtead Braiseworth Gazeley Poslingford Little Glemham Stores Corner Westerfield Kenny Hill Cock and End Thorns Mendlesham Stoke Hollesley Lambfair Green Hibb's Green Newmarket North Green West Row Dennington Corner Hunston Green Oulton Broad Botesdale Wickham Street Wortham Ling Ampton Audley End Mill Green Felixstowe Ferry West End Wilde Street Great Blakenham Snape High Street Playford Hazel Stub Foals Green Sternfield Dennington Hanchett Village Dallinghoo Shipmeadow Cross Green Hepworth North Warren Butley Low Corner Erwarton Dorking Tye St James South Elmham Scotia Drift Wissington Hitcham Wickham Market Creeting Bottoms Pound Green Apsey Green Worlingworth Wangford Coddenham Green Chelsworth Little Wratting Melton Wickham Green Clay Common Babel Green Barley Green Whelp Street St Cross South Elmham Chimswell Rendham Weybread Street Cherrytree Green Sudbourne Swan Green Redisham Ramsholt Mill Green Beccles Hasketon Barnham Grinstead Hill Fornham St Genevieve Barsham Mill Common The City Undley Falkenham Page's Green Middleton Moor Falkenham Sink Capel Green Nowton Wales End Boardy Green Saxtead Green Little Green Thorney Green Holywell Row Brome Occold Pettaugh Clopton Green Creeting Hills Boxford Wickhambrook Elmsett Upthorpe Lower Hacheston Upper Holton Long Thurlow Hanchett End Dalham Burgh Spexhall Thorington Street Brampton Street Lampardbrook Lower Common Framsden Chickering Thornham Parva Norton Little Green Methersgate Oak Hill Wickham Skeith Black Street Grundisburgh Brome Street Butley High Corner Whitton Hawkedon Fornham St Martin Shottisham Shingle Street Badwell Green Great Bradley Rose Hill Sherbourne Street Wattisham Stone Kenton Bedfield Long Green Market Weston Redgrave Blackthorpe Ilketshall St Andrew Depden Green Racecourse Bucklesham Stow's Hill Cookley Green East Green Great Green Wetherden Upper Town Stonecross Green Battlesea Green Saxmundham Stubbing's Green Mace Green Corton Timworth Green Annis Hill Little Cornard Priory Green Little Stonham Metfield Common Onehouse St Margaret South Elmham Lattinford Hill Kessingland Aldham Flixton Maypole Green Drybridge Hill Lower Falkenham Tannington Coopers Corner Thurston End Athelington Halesworth Sutton Street Pakefield Bell's Corner Little Knowles Green Harkstead Gibraltar Bentley East Bergholt Thwaite Thurston Park Gate Higham High Street Mettingham East End Rotten End Bell's Cross Ringshall Stocks Stock Hill Bradfield St Clare Heckfield Green Marlesford Otley Bottom Flixton East Green Crowfield Green Burgate Bucks Horn Place Mile End Great Waldingfield Moats Tye Sizewell Collipy's Green Barnby Hulver Street Butley Eriswell Brook Green Shotley Common Shimpling Street Farley Green Mole Hill Cattishall Genesis Green Tuddenham Haughley Kenton Corner Stone Street Purple Hill Chilton Leys Ilketshall St Lawrence Kittle's Corner Bures Upper Street Brockley Wrentham West End Fen Street Wattisham Boxted Brightwell Culford Newbourne Cay Hill Brightwell Heath Annesons Corner Clopton Drakestone Green Great Green Middleton Chelsworth Common Great Welnetham Bacon's Green Upper Street Saxham Street Ash Corner Clements Knodishall Great Thurlow Ash Street Hagmore Green Henstead Tannington Place Kelsale Stowlangtoft Beyton Gipping Stuston Cotton Birds End Worlingham William's Green Exning Duke Street Assington Swilland Temple End Ufford Somerton Alderton Honington Back Street Willingham Trimley St Mary High Street Green Candle Street Little Bealings Bardwell Little Welnetham Haverhill Hemp Green Kettleburgh Grimstone End Coney Weston Sutton Pinford End Polstead Newthorpe Mellis Burthorpe Upper Town Sudbury Harrow Green Upper Layham South Cove Needham Street Waldringfield Heath Brockley Green Heveningham Rushmere St Andrew Gedgrave Hall The Downs Freston Dagworth Bawdsey Shimpling Hemley Knettishall Earl Stonham Easton Bavents Rougham Green Scotland Street Cross Green Beck Row Little Finborough Wyverstone Street Brackenham Broad Street Priory Heath Ballingdon Thurston Planche Colchester Green Barking Tye Studlands Park Russel's Green Peasenhall Cransford The Heath Friday Street Lower Street Withersfield West Stow Stradbroke Lackford Tattingstone White Horse Silverlace Green Stoke-by-Nayland Eye Laxfield Kirkley Blaxhall Meeting Green Creeting St Mary Milden Hoo Parliament Heath Great Finborough Maidensgrave Long Melford Hillside Bromeswell Cook's Green Little London Brockford Green Denham Corner Barnaby Green Bleach Green Honey Tye Bowbeck Baylham Stone Willisham Tye Nedging Tye Chelmondiston Yaxley Stutton Polstead Heath Stoke Park Oakley Sackers Green Hacheston Shotley Theberton Stowmarket Castle Hill Fressingfield Friday Street Sapiston Lindsey Tye Hadleigh Heath Ellough Oldhall Green Fingal Street Elmswell Bicker's Heath Tan Office Green Bacton Green Brampton Mells Assington Green Bungay Mickley Green Wingfield Green Allwood Green Sproughton Drinkstone Green Nedging Lavenham Rickinghall Hartest Hill Woolpit Heath Stanway Green Carlton Colville Gisleham Troston Withersdale Street Cratfield Buxhall Fen Street Brandeston Newtown Little Bradley Brabling Green Bedfield Langham Cretingham Holton Crown Corner Water Run Stratford St Andrew Bacton Capel St Mary Benhall Green Woodbridge Walk Clopton Green Base Green Owl's Green Humble Green Whepstead Forward Green Stanton Chare Bradfield Combust Wyverstone Green Calais Street Great Livermere Colton East Barton Woodbridge North Cove Bower House Tye Shadingfield Moulton Wetherden Old Felixstowe Mendham Fornham All Saints Wortham Hightown Green Cranmer Green Ringsfield Corner Winston Green Silverley's Green Little Livermere Rushmere Street Kirton Friday Street Mellis Green Wetheringsett Bromswell Heath Stanwell Green Badwell Ash Newton Button's Green Bedingfield Martlesham Heath Belstead Herringswell Goddard's Corner Little Wenham Fenstead End All Saints' South Elmham Naughton Cattawade Gosbeck Frizzeler's Green Wissett Cargate Greenwich Church Common Woolpit Green Wickham Street Cuckold's Green Semer Larks' Hill Barham Stratford St Mary Reydon Smear Blyford Clopton Corner Lound Bildeston Dunwich Daisy Green Oulton Ward Green Monewden Little Whittingham Green Great Barton Hollybush Corner Little Green Thorpe Street Creeting St Peter Felixstowe Wicker Street Green Bredfield Cross Street Gosling Green Tattingstone Maypole Green Blythburgh Coldfair Green Cornard Tye Daisy Green Mill Hole Cuckoo Tye White Horse Corner Stockhold Green Hinderclay Pettistree Hintlesham Brundon Lower Green The Street Tostock Conyer's Green Herringfleet Witnesham Hengrave Broadgrass Green Hestley Green Akenham Flowton Kingshall Green Oakley Park Homersfield Oaks Tye Sotherton Wangford Nether Street Crowfield Hunston Stanton Street Cock & End Cole's Green Brundish Finningham Holbrook Hoxne Ixworth California Freckenham Ashfield Green Great Common Crownland Brantham Mill Hills Landwade Huntingfield Snape Watering Barking Sotterley Buxhall Flempton Groton Weston Little Eriswell Nayland Gromford Cookley Street Lawshall Chantry Ubbeston Smithwood Green Gedding Hundon Carlton Wenhaston Black Heath Clare Depden Stoke Ash Gislingham Horner's Green Bury St Edmunds Thorington Hog's Corner Botesdale Green Rougham Easton Crackthorn Corner Great Bricett Darsham Denham Green Mickfield Walpole Canham's Green Great Ashfield Church End Coltsfoot Green Boyton End Bull Green Wixoe Brockley Corner Thorpe Morieux Lawshall Green Martlesham Upper Street Mount Pleasant Ringsfield East End Chediston Green Stowupland Sutton Common Battisford Tye Walton Sowley Green Saxtead Bottom Edwardstone Drinkstone Wyverstone Shelland Frostenden Eastbridge Campsea Ashe Glemsford Bramford Camps Heath St Peter South Elmham Mill Green Woolverstone Chillesford Cranley Almshouse Green Lowestoft Chedburgh Upsher Green Willisham Pakenham Somersham Little Saxham Melon Green Wilby Wainford Mildenhall Burstallhill Town Street Chalkstone Kesgrave Little Blakenham Somerleyton Hargrave Stoven Whatfield St Michael South Elmham Barnardiston Ashfield Cum Thorpe Cross Green Hartest Parham Charles Tye Old Newton Combs Ford Southwold Dublin Chevington Saxtead Little Green Cockfield Broadway Holton St Mary Walsham le Willows Debenham Elveden Stanstead Horham Gunton Earsham Street Coddenham Reydon High Street Needham Market Ipswich Cow Green Combs Euston Monks Eleigh Tye Trimley St Martin Great Wenham Culfordheath Claydon The Woodlands West Street Stone Street Darmsden Icklingham Hawstead Green Ixworth Thorpe Rooksey Green Framlingham Chilton Street Cavendish Great Bealings Ousden Wattisfield Ringshall Upper Weybread Wingfield Great Wratting Blacksmith's Corner Slough Hill Attleton Green Clopton Green Rumburgh Kersey Upland Hanningfields Green Felsham Curlew Green Great Saxham Lower Raydon Windsor Green Denham Palgrave Rushmere Lindsey Ford's Green Bradfield St George Broom's Barn Castling's Heath Middlewood Green Kersey Badingham Trimley Lower Street Ilketshall St Margaret Thorpe Green Westbourne Whitestreet Green Normanston Barton Mills Denham End Cookley Capel St Andrew Lidgate Otley Frostenden Corner Little London Swingleton Green Denham Lower Layham Wick's Green Spratt's Street Charsfield Mutford Westleton Culpho Cocks Green Brandon Kennett End Benacre Denham Street Cowlinge Henley Rushbrooke Letheringham Nettlestead Cox Common Aldeburgh Acton Chattisham Raydon Baxter's Green Boot Street Ashfield Green Bruisyard Hessett Sicklesmere Cock Street Hemingstone Kingshall Street Sharpstone Street Hoggard's Green Potash Mendlesham Green Haughley New Street Uggeshall Cuckoo Green Hobbles Green Fakenham Magna Gedgrave Four Ashes Knaves Green Thelnetham Shelley Copdock Broke Hall Stackyard Green Stoke-by-Clare Workhouse Green Otley Green Stonham Aspal Bloodman's Corner Hawstead Boulge Red Lodge Linstead Green Washmere Green Fen Street Chilton North Green Farnham Brundish Street Sotherton Corner Monks Eleigh Preston St Mary Waldringfield Barningham Chimney Street St Nicholas South Elmham Kentford Tan Office Great Green Beyton Green Stansfield Orford Iken Rose Green Malting End Great Glemham Gainsborough Gipsy Row Blacksmith's Green Horringer Tunstall Stanningfield California Sibton Ringsfield Common Duck Corner Stone Common Woodside View Wetherup Street Thorpeness Mill Green Norton Cobblers Corner Dunstall Green Sibton Green Boyton Cavenham Wrentham Chapel Hill Brockford Street Kedington Borley Green Warren Heath Helmingham Monk Soham Green Syleham Little Thurlow Pea Porridge Green Brent Eleigh Dorley's Corner Wentford Debach Thornham Magna Thorndon Haughley Green Earl's Green Ashbocking Magpie Green Rede Stanton Roman Hill Benhall Street Stradishall Kessingland Beach Washbrook Washbrook Street Risby Covehithe Metfield Tuddenham St Martin Chediston Blackheath Sweffling Santon Downham Hadleigh Higham Denston Shop Corner Bedingfield Street Yoxford Barrow Longfield Green Broad Green Boyden End Southolt Easton Green Withermarsh Green Rishangles Little Thurlow Green Friston Brettenham Button Haugh Green Rodbridge Corner Weybread Thistley Green Winston Bramfield Thrandeston Smallwood Green Round Maple Weston Ditch Baylham Wordwell Timworth Nacton Chippenhall Green Cove Bottom Bird Street Westhorpe Linstead Parva Mill Street Hopton Newman's Green Offton Leiston Capon's Green Battlies Green Shotley Gate Walberswick Westley Wherstead Poslingford Corner Wootten Green Wilsey Acton Place Harleston Calford Green Ingham Eyke Dandy Corner Pitcher's Green Hanningfield Green Kersey Tye Bruisyard Street Bures Green Worlington High Rougham Pitmans Corner