Media Planning in Friday Street

Get in touch

Media Planners in Friday Street

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP17 1 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Friday Street for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Friday Street

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Friday Street (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Stanton Chare Brundish Street Kirkley Rendlesham Thistley Green Drinkstone Green Ward Green Wootten Green Wickham Skeith North Green Wortham Athelington Sudbury Denham Street Falkenham Chelsworth Upper Street Willisham Tye Benhall Street Eastbridge California Uggeshall Gazeley Rotten End Upthorpe Stuston Gosland Green Mill Green Newtown Gedding Pound Green Gainsborough Milden Kettlebaston Santon Downham Brome Duck Corner Great Cornard Mile End Little Livermere Stanwell Green Chevington Frostenden Corner Little Welnetham Button Haugh Green Chilton Leys Snape Nacton Shelley Stansfield Bungay Worlingham Hoxne Broadgrass Green Battlesea Green Back Street Wickhambrook Levington Friday Street Rattlesden Reydon Smear Gedgrave Fornham All Saints Erwarton Lower Common Sharpstone Street Sackers Green Hartest Ashfield Cum Thorpe Great Livermere Broad Street Crownland Capel St Mary Cross Green Fressingfield Thorington Street High Street Green Brown Street Saxmundham Mellis Green Wickham Street Woolpit Heath The Woodlands Boardy Green Bradfield St Clare Dennington Stone Common Stores Corner Great Ashfield Ellough Southwold Hestley Green Winston Green Russel's Green Great Barton Mickley Green William's Green Aspall Maypole Green Little Blakenham Wainford Rushmere Earl Soham Chelmondiston Old Newton Charles Tye Melton Cookley Broadway Thurston End Hawstead Little Saxham Laxfield Dunwich Boot Street Great Bradley Rose Hill Wetherup Street Stutton Tuddenham St Martin Conyer's Green Langham Higham Battisford Tye Priory Heath Charsfield Cock & End Fornham St Genevieve St Michael South Elmham Norton Onehouse Chapel Hill Little Green Weston Gulling Green Boxford Henstead Oakley Park Chalkstone Tan Office Green Coopers Corner Chilton Market Weston Cock and End Chedburgh Denham Tattingstone White Horse Little Thurlow Green Clopton Green Camps Heath Hunston Green Barton Mills The Heath Mutford Wyverstone Street Flempton Ashfield Green Haughley New Street Cavenham The City Hulver Street Ringshall Wherstead Withersdale Street Coney Weston Pettistree Kersey Upland Cookley Green Bell's Cross Harleston Long Thurlow Harkstead Barningham Thorney Green Burgh Blythburgh Whatfield All Saints' South Elmham Thelnetham Brackenham Attleton Green Friston Church End Rose Green Denham Corner Denham Horham Hitcham Felsham Belstead Great Green Capel St Andrew Brockley Green Sowley Green Pea Porridge Green Hawkedon Lakenheath Battisford Bramford Otley Haughley Stowupland Saxtead Little Green Candle Street Wilsey Stanton Street Withermarsh Green Somersham Aldringham Great Common Bleach Green Cockfield Cattishall Gromford Thornham Magna Gedgrave Hall Wrentham Kentford Normanston Dorley's Corner Cattawade Lady's Green Great Bealings Boxted Oak Hill Worlingworth Lower Raydon Lattinford Hill Kittle's Corner Withersfield Baylham Great Wratting Duke Street Thorpeness Lower Street Bradfield St George Stubbing's Green Reydon Easton Bavents Bird Street Shimpling Smithwood Green Timworth Green Annesons Corner Combs Ford Toad Row Middleton Cornard Tye Wixoe East Green Walton Clopton Green Letheringham Westhorpe Mells Polstead Debenham Cowlinge Alpheton Shipmeadow Bawdsey Bucklesham Freston Barking St Peter South Elmham Somerton Lindsey Tye Aldham Bedingfield Meeting Green Wissington Cole's Green Allwood Green Hillside Holton Falkenham Sink Farley Green Tannington Place Buxhall Wentford Colchester Green Baylham Stone Fakenham Magna Racecourse Sutton Common St Margaret South Elmham Fingal Street Shotley Kessingland Beach Drakestone Green Shadingfield Blacksmith's Green Fenstead End Parham Rushbrooke Lambfair Green Sizewell Wetherden Upper Town Henley Darmsden Mill Common North Green Palgrave Redlingfield Halesworth Wangford Waldringfield Heath Little Waldingfield Lavenham Brampton Stowlangtoft Little Wenham Barham Akenham Sproughton Chattisham Great Bricett Maypole Green Broad Green Harrow Green Undley Orford Brockford Street Mettingham Scotland Street Wickham Street South Cove Brantham Ubbeston Dennington Corner Hoo Grimstone End Brockford Green Hacheston Holbrook Metfield Risby Lawshall Green Mill Green Kettleburgh Corton Hintlesham Monk Soham Green Tunstall Flixton Studlands Park Friday Street Thorpe Green Ixworth Washmere Green Botesdale Otley Green Cavendish Cock Street Little London Bildeston Stanstead Cross Street Carlton Smallwood Green Barking Tye Elveden Horringer Weybread Wilde Street Ash Street Woodbridge Walk Shotley Common Newmarket Thurston West Street Sutton Street Wales End Alderton Brook Green Malting End Washbrook Street Hartest Hill Bures Little Whittingham Green Leiston Wick's Green Mellis Brabling Green Dennington Hall Scotia Drift Blaxhall Assington Willingham Pettaugh Ford's Green Pakenham Mole Hill Pixey Green Methersgate Ilketshall St Lawrence Hanningfield Green Honington The Port of Felixstowe Brundish Wetheringsett Benacre Barnham Gipsy Row Walberswick Bush Green Broad Green West Row North Warren Kenton Church Common Butley Woodbridge St Cross South Elmham Kenton Corner Ilketshall St Andrew Mickfield Tuddenham Southolt Hanningfields Green Theberton St James South Elmham Norton Little Green Ingham Easton Brome Street West End California High Rougham Newbourne Covehithe Earl Stonham Framlingham Hunston Hopton Long Melford Burstall Gosling Green Gibraltar Thurston Planche Herringswell Denham End Fornham St Martin Depden Benhall Green Lowestoft Preston St Mary Chimswell Upper Weybread Huntingfield Shelland Cranmer Green Westbourne Depden Green Kessingland Tostock Thorpe Morieux Semer Weybread Street Silverlace Green Wortham Ling The Street Creeting Bottoms Little Cornard Groton Oldhall Green Clements Swilland Burgate Thornham Parva Saxtead Bottom Cratfield Sudbourne Blundeston Boulge Trimley Lower Street Wingfield Green Mill Hole Button's Green Acton Hessett Ballingdon Cookley Street Stockhold Green Shimpling Street Rede Playford Black Street Hemley Pitmans Corner Stone Street Whelp Street Culford Crowfield Green Boyton Upper Holton Nedging Tye Knaves Green Chediston Green Stonham Aspal Babel Green Colton Martlesham Castle Hill Hightown Green Clopton Corner Upper Layham Washbrook Friday Street Holton St Mary Westhall Canham's Green Great Green Cow Green Ashbocking Magpie Green Poystreet Green Claydon Chantry Crowfield Ringsfield Common Lound Carlton Colville Middlewood Green Cretingham Mill Hills Wordwell Nether Street Wenhaston Workhouse Green Edwardstone Saxtead Green Bedfield Long Green The Downs Farnham Silverley's Green Blackheath Purple Hill Felixstowe Ferry Culpho Chickering Snape Watering Leavenheath Linstead Green Bramfield Whitestreet Green Stonecross Green Gunton Kingshall Green Kelsale Lidgate Little Bradley Chillesford Acton Place Park Gate Iken Landwade Woodside View Stratford St Andrew Somerleyton Ashfield Green Herringfleet Red Lodge Town Street Maidensgrave Bredfield Blackthorpe Mace Green Boyton End Sicklesmere Hog's Corner Stock Hill Bridge Street Witnesham Dalham Stackyard Green Dandy Corner Hazel Stub Monewden Horner's Green Stratford St Mary Wyverstone Roman Hill Yoxford Lindsey Rooksey Green Marlesford Peasenhall Cocks Green Cuckold's Green Brockley Tan Office Fen Street Baxter's Green Needham Street Greenwich Great Finborough Water Run Finningham Beyton Green Ufford Upper Street Lower Green Culfordheath Gislingham Barsham Hollybush Corner Rickinghall Little Knowles Green Hibb's Green Lackford Stoke Park Newthorpe Stanton Walsham le Willows Mendham Knodishall Bull Green Redgrave Rushmere St Andrew Barrow East Green Boyden End Little Eriswell Little Stonham Humble Green Nayland Westley Mildenhall Bicker's Heath Redisham Occold Pinford End Little London Swingleton Green Assington Green Willisham Wrentham West End Brettenham Spexhall Clare Troston Spratt's Street Bowbeck Dublin Burstallhill Bacton Hasketon Longfield Green Great Thurlow Wickham Market Hundon Sutton Bromswell Heath Westleton Denham Green Worlington Trimley St Martin Upsher Green Bucks Horn Place Debach Kedington Dagworth Brandon Pitcher's Green Wetherden Calais Street Stoke Earl's Green Brandeston Clay Common Nowton Priory Green Whitton Calford Green Freckenham Waldringfield Stradbroke Holywell Row Kennett End Grundisburgh Woolpit Cox Common Wissett Warren Heath East Bergholt Thorpe Street Owl's Green Darsham Sotherton Clopton Green Monks Eleigh West Stow Martlesham Heath Ash Corner Bures Green Frostenden Ilketshall St Margaret Bradfield Combust Annis Hill Cay Hill Beccles Offton Glemsford Lower Hacheston Newman's Green Old Felixstowe Sotterley Kingshall Street Bedingfield Street Stradishall Drybridge Hill Shingle Street Gipping Shottisham Cuckoo Green Cargate Great Blakenham Cross Green Polstead Heath Bardwell Thorns Naughton Rishangles Little Finborough Mendlesham Westerfield Cranley Chimney Street Higham Lower Falkenham Stowmarket Weston Ditch Gisleham Bacon's Green Syleham Barnardiston Wickham Green Hengrave Parliament Heath Rodbridge Corner Drinkstone Bentley Great Saxham Mill Green Sotherton Corner Crackthorn Corner Oulton Chilton Street Ramsholt Rumburgh Clopton Icklingham Poslingford Corner Four Ashes Wangford Stoke-by-Clare Bedfield Eyke Moulton Beyton Chediston Rougham Moats Tye Rushmere Street Chelsworth Common Capon's Green St Nicholas South Elmham Cross Green Beck Row Stone Street Ampton Flowton Hepworth Nettlestead Framsden Sibton Green Audley End Saxham Street Little Thurlow Genesis Green Sibton Yaxley Daisy Green Oaks Tye Euston Almshouse Green Bloodman's Corner Needham Market Coldfair Green Bower House Tye Goddard's Corner Maidenhall Knettishall Great Wenham Monks Eleigh Tye Forward Green Thorington Felixstowe Earsham Street Lower Holbrook Wingfield Butley High Corner Eriswell Wicker Street Green Hinderclay Creeting St Peter High Street Kersey Grinstead Hill Oulton Broad East End Broom's Barn Easton Green East Barton Hagmore Green Woolpit Green Middleton Moor Braiseworth Hoggard's Green Bruisyard Coddenham Green Slough Hill Lawshall Campsea Ashe Ousden Rougham Green Mill Street Hemp Green Elmsett Woolverstone Hanchett Village Creeting Hills Frizzeler's Green Kirton Upper Town Thwaite Birds End Cobblers Corner Aldeburgh Curlew Green Brundon Collipy's Green Hemingstone Great Glemham Bury St Edmunds Dallinghoo Exning Kenny Hill Round Maple Ringsfield Bobby Hill Brent Eleigh Mill Green Cove Bottom Sherbourne Street Wattisham Stone Bell's Corner Eye Potash Hobbles Green Nedging Metfield Common Thorndon Creeting St Mary Little Glemham Honey Tye Windsor Green Pakefield Battlies Green Badwell Green Hargrave Cherrytree Green Lampardbrook Parkway Fen Street High Street Sweffling Stow's Hill Coltsfoot Green Gosbeck Wilby Buxhall Fen Street Thrandeston Mount Pleasant Botesdale Green Winston Butley Low Corner Crown Corner Stoven Dorking Tye Tattingstone Tannington Larks' Hill Broke Hall Brampton Street Denston Cook's Green Blyford Mendlesham Green Hollesley Ipswich Linstead Parva Stanway Green Whepstead North Cove Base Green Copdock Haverhill Sternfield Raydon Upper Street Helmingham Kersey Tye Heckfield Green Trimley St Mary Apsey Green Borley Green Lower Layham Ringsfield Corner Saxtead Capel Green Barnby Brightwell Great Green Castling's Heath Ixworth Thorpe Rendham Walpole Haughley Green Wattisham Cuckoo Tye Hanchett End Wattisfield Chippenhall Green High Street Dunstall Green Oakley Stanningfield Foals Green Little Wratting Barnaby Green Timworth Flixton Great Welnetham Monk Soham Ringshall Stocks Hadleigh Heath Cransford Melon Green Shotley Gate Burthorpe Wenhaston Black Heath Stoke Ash Temple End Little Bealings Badwell Ash Heveningham Cotton Newton Brightwell Heath Blacksmith's Corner Wyverstone Green Coddenham Hawstead Green Elmswell Otley Bottom East End Combs Sapiston Bruisyard Street Bromeswell Kesgrave Brockley Corner Hadleigh Great Waldingfield Stoke-by-Nayland Badingham Bacton Green Homersfield Swan Green Little Green Daisy Green Page's Green Shop Corner White Horse Corner Poslingford Barley Green