Media Planning in Kirkley

Get in touch

Media Planners in Kirkley

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in NR33 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Kirkley for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Kirkley

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Kirkley (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Ubbeston Stansfield Ousden All Saints' South Elmham Dandy Corner Tattingstone Hoggard's Green Eriswell Ballingdon Stone Street Covehithe Lawshall Green Tuddenham St Martin Lackford Bobby Hill Parkway Ford's Green Mickley Green Denham Belstead Grimstone End Crownland Bedfield Great Saxham Baylham Wenhaston Black Heath Burthorpe Aspall Boyden End Alderton Town Street Wingfield High Rougham Cay Hill Great Finborough Oak Hill Honey Tye Sizewell Glemsford Newman's Green Rooksey Green West End Thornham Parva Rushmere Hunston Green Laxfield Cargate Monk Soham Green Creeting Bottoms Cockfield Boardy Green Mendham Cretingham Great Common Drybridge Hill Lower Hacheston South Cove Dennington Corner Parliament Heath Newton Worlingworth Mile End Bell's Corner Conyer's Green Bardwell Risby Mill Green Winston Green Gipping Gulling Green Back Street Blundeston Owl's Green Chelmondiston Witnesham Maidensgrave Upper Weybread Friday Street Ash Street Bridge Street Gisleham Sotherton Corner Otley Bottom Blythburgh Gosbeck Sowley Green Bromswell Heath Spexhall Bredfield Rishangles Westleton Mill Common Farnham Broadway Mutford Buxhall Fen Street Saxham Street Priory Heath Hagmore Green Wissett Thorington Street Walsham le Willows Hasketon Great Livermere Beyton Green Little London Saxmundham Onehouse Whitestreet Green Wilsey Cratfield Burgh Fornham St Martin Tattingstone White Horse North Warren Debach Blackthorpe Sutton Common Withermarsh Green Brabling Green Thurston End Clopton Green Langham Blaxhall Freckenham High Street Old Newton Chelsworth Flempton Tannington Place Gunton Ashfield Green Cocks Green Great Waldingfield Marlesford Coddenham Woolpit Green Iken Little Bradley Rushmere St Andrew Timworth Badingham Kentford Rendham Cranley Felixstowe Ferry Great Welnetham Darmsden Bacton Trimley St Mary Weybread Street Audley End Offton Bradfield St Clare Little Blakenham Frostenden Corner Shimpling Poslingford Corner Coddenham Green Battisford Rickinghall Collipy's Green Black Street Great Green Weston Hobbles Green Orford Melton Shottisham Cross Green Chantry Great Wratting Clay Common Cransford Swingleton Green Cove Bottom Flixton Knaves Green Oldhall Green Stone Common Lower Raydon Pettaugh Westhall Castling's Heath Nettlestead Spratt's Street Barking Tye Little Whittingham Green Hintlesham Longfield Green Polstead Barnham Stanton Brown Street Bucks Horn Place Ashfield Green Sotherton Haverhill Duke Street Oulton North Green Brent Eleigh Harleston Peasenhall Botesdale Water Run Foals Green Leavenheath Thrandeston Newthorpe Purple Hill Henley Wenhaston Upper Layham Wetherden Elmsett Henstead Denston Chickering Gainsborough Timworth Green Moulton Worlingham Shipmeadow Exning Wangford Brightwell Elveden Denham Street Little Cornard Playford Chippenhall Green Upper Town Bruisyard Street Crowfield Green Sudbury Clopton Great Green Annis Hill Bucklesham Ramsholt Mill Hills Kenton Corner Chediston Preston St Mary Malting End Ixworth Thorpe Wordwell Saxtead Rodbridge Corner Higham Kettleburgh High Street Whitton Depden Stock Hill Bentley Lower Street Ringsfield Drakestone Green Barnardiston Hundon Hartest Hill Thorpe Green Bull Green Botesdale Green Thistley Green Lower Falkenham Swan Green Chevington Ringsfield Corner Coney Weston Little Welnetham Bleach Green Mill Green Brackenham Polstead Heath East End Clopton Green Brundish Thorns St Cross South Elmham Pea Porridge Green Ashfield Cum Thorpe Dennington Hall Attleton Green Wissington Felixstowe Hengrave Wetherup Street Easton Bavents Cotton Ampton Nowton Russel's Green Wattisfield Buxhall Hibb's Green Stuston Chapel Hill Kedington Whelp Street Kingshall Green Kesgrave Hawkedon Pettistree Methersgate Normanston Great Blakenham Little Livermere Fornham St Genevieve Campsea Ashe Chillesford Wortham Cuckold's Green The Woodlands Stores Corner Rotten End Needham Market Moats Tye Pakenham Oulton Broad Great Wenham St Michael South Elmham Redlingfield Church End Little Thurlow Green Shop Corner Friday Street Oakley Little Stonham Little Saxham Barham Badwell Green Beccles Framsden Gosling Green Honington Cole's Green Hinderclay Brockley Bedfield Long Green Redisham Wortham Ling Lampardbrook Kersey Tye Brandon Barrow Slough Hill Button Haugh Green Capel St Mary Stow's Hill Shotley Gate Dorking Tye Stowmarket Milden Lawshall Park Gate Worlington Flowton Dennington Whatfield Stubbing's Green Stockhold Green Hargrave Wattisham Stone Burstall Barsham Woodbridge Walk Larks' Hill Linstead Green St Peter South Elmham Wherstead Higham Huntingfield Cookley Street Rose Green Washbrook Camps Heath Norton Semer Meeting Green Stanway Green Upthorpe Troston Beyton Denham Corner Little Knowles Green Thorpe Street Battlesea Green Elmswell Thorington Stratford St Andrew Walberswick Undley Erwarton Birds End Scotland Street West Row Finningham Cock & End Thorndon Page's Green Brook Green Aldham Kenny Hill Clopton Green Lattinford Hill Barnby Broke Hall Knettishall Colchester Green Clements Little Wenham Saxtead Little Green Brockford Green Hanchett Village Earl's Green Farley Green Mickfield Ilketshall St Lawrence Church Common Wilde Street Little London Halesworth Ash Corner Bicker's Heath Santon Downham Cuckoo Tye The Heath Tan Office Burgate The Downs Grinstead Hill Heveningham Butley Low Corner Lower Holbrook Helmingham Grundisburgh Burstallhill Potash Martlesham Heath Tannington Chelsworth Common Sharpstone Street Mildenhall Brantham Lindsey Tye North Cove Castle Hill Haughley Green Tuddenham Landwade Wyverstone Green Willingham Clare Ingham Barking East Green White Horse Corner Sherbourne Street Hacheston Knodishall Stanstead Friday Street Theberton Great Cornard Brampton Bell's Cross Cavenham Lower Common Mill Hole Chimney Street Whepstead Boyton End Hepworth Brome Street Southwold Monks Eleigh Tye Snape Trimley St Martin Gislingham Button's Green Sapiston Braiseworth Blyford Thorpe Morieux Cobblers Corner Cuckoo Green Harrow Green Canham's Green Upper Holton Bramford Fornham All Saints Hemley Debenham Withersfield Norton Little Green Frizzeler's Green Shimpling Street Falkenham Chilton Leys Nayland Genesis Green Stutton Rumburgh Thwaite Cross Street Hillside Wilby Woolverstone Mells Dagworth Middleton Moor Creeting St Mary Kittle's Corner Combs Palgrave Coldfair Green Assington Green Stoke-by-Clare Eye Cock Street Magpie Green Heckfield Green Flixton Scotia Drift Hessett Frostenden Reydon Smear Bush Green Otley Newbourne Linstead Parva Westbourne Little Green Oakley Park Wentford Rougham William's Green Brome High Street Kenton Mill Street Rede Sudbourne Rushmere Street Great Barton Somersham Nedging Tye Little Bealings Akenham Hoo Hemingstone Allwood Green Stoven Wootten Green The City Badwell Ash Hog's Corner Sweffling Cow Green Thorpeness Temple End Ufford Mill Green Willisham Tye Brockley Corner Cookley Sutton Battlies Green Blacksmith's Green Gedding Smallwood Green Willisham Parham Great Bradley Ellough Great Green Wingfield Green Butley High Corner Bowbeck Earl Soham Somerleyton Claydon Mill Green West Stow Coltsfoot Green Workhouse Green Hestley Green Mellis Bedingfield Acton Place Fingal Street Crackthorn Corner Borley Green Calais Street Metfield Herringfleet Beck Row Capel Green Cookley Green Kersey Occold Pound Green Metfield Common Depden Green Red Lodge Walton Raydon Silverley's Green East Green Thorney Green Blackheath Capel St Andrew Nacton Barnaby Green Oaks Tye Culford Barley Green Ixworth Icklingham St Nicholas South Elmham Gazeley East Bergholt Tan Office Green Fressingfield Stanton Chare Little Waldingfield Pixey Green Woodbridge St Margaret South Elmham Kettlebaston Cattawade Lound Forward Green Gipsy Row Mettingham Little Thurlow Stanton Street Westerfield Herringswell Sproughton Brundon Stonecross Green Ward Green Studlands Park Newmarket Broom's Barn Stonham Aspal Groton Boulge Warren Heath Broadgrass Green Stowupland Bacon's Green Pitmans Corner Upper Street Shelley Rose Hill Base Green Kessingland Beach Monk Soham Cross Green Baylham Stone Denham Westley Bromeswell Upper Street Wick's Green Hawstead Green Pakefield High Street Green Stratford St Mary Boxford Sibton Green Broad Street Toad Row Rougham Green Silverlace Green Wainford Brundish Street Newtown Hadleigh Heath Almshouse Green Rushbrooke Earl Stonham Bawdsey Cherrytree Green Long Melford Shadingfield Brockford Street Duck Corner Wetherden Upper Town Boyton Darsham Creeting St Peter Trimley Lower Street Calford Green Hightown Green Bacton Green Hazel Stub Bildeston Bungay Hanchett End Cowlinge Hopton Lidgate Maidenhall Drinkstone Upsher Green California Apsey Green Ilketshall St Margaret Holbrook Southolt Stradishall Hartest Little Eriswell Cavendish Coopers Corner Brettenham Kingshall Street Hemp Green Cattishall Crowfield Little Glemham Lowestoft North Green Upper Street Barton Mills Stoke Park Haughley Little Green Little Wratting Maypole Green Bird Street Horner's Green Combs Ford Lambfair Green Wickham Street Hollybush Corner Brandeston Athelington Winston Stradbroke Corton Chediston Green Ringshall Stocks Ilketshall St Andrew Broad Green Wrentham Martlesham Priory Green The Street Sternfield Kelsale Middlewood Green Withersdale Street Battisford Tye Stackyard Green Wyverstone California Lady's Green Thurston Planche Racecourse Weston Ditch Humble Green Dublin Kirton Chilton Street Earsham Street Barningham Bradfield St George Redgrave Benacre Snape Watering Woodside View Poslingford Stowlangtoft Mendlesham West Street Broad Green Mendlesham Green East Barton Nedging Kirkley Waldringfield Maypole Green Washbrook Street Weybread Hadleigh Stone Street Nether Street Ringsfield Common Dunwich Tunstall Copdock Denham End Uggeshall Reydon Thelnetham Wrentham West End Acton Lakenheath Chedburgh Colton Capon's Green Poystreet Green Fakenham Magna Brockley Green Brampton Street Wangford Annesons Corner Boxted Yoxford Tostock Butley Horringer Saxtead Green Bures Carlton Baxter's Green Wyverstone Street Holton Smithwood Green Hanningfield Green Easton Aldringham Cornard Tye The Port of Felixstowe Gedgrave Hall Eastbridge Sibton Goddard's Corner Great Thurlow Framlingham Drinkstone Green Shotley Common Rendlesham Wattisham Harkstead East End Stoke-by-Nayland Freston Mellis Green Dorley's Corner Sackers Green Chalkstone Waldringfield Heath Yaxley Kersey Upland Stanningfield Benhall Green Sotterley Felsham Fen Street Eyke Monks Eleigh Rattlesden Brightwell Heath Hoxne Great Glemham Euston Windsor Green Curlew Green Naughton Hulver Street Alpheton Stanwell Green Dunstall Green Chilton Wetheringsett Holton St Mary Daisy Green Edwardstone Lower Layham Bower House Tye Blacksmith's Corner Otley Green Stoke Ash Haughley New Street Levington Woolpit Fenstead End Lavenham Gibraltar Babel Green Great Ashfield Wales End Gedgrave Greenwich Cross Green Ringshall Pitcher's Green Leiston Saxtead Bottom Candle Street Middleton Fen Street Ashbocking Chimswell Kessingland Round Maple Lindsey Daisy Green Hawstead Gosland Green Cranmer Green Holywell Row Assington Washmere Green Bury St Edmunds Old Felixstowe Sutton Street Letheringham Westhorpe Wickham Skeith Denham Green Boot Street Creeting Hills Aldeburgh Melon Green Shingle Street Kennett End Dalham Wicker Street Green Crown Corner Chattisham Hitcham Mace Green Needham Street Easton Green Mount Pleasant Cox Common Thurston Long Thurlow Great Bricett Cock and End Roman Hill Sicklesmere Culpho Wickhambrook Homersfield Friston Monewden Cook's Green Pinford End Bruisyard Somerton Hunston Shotley Walpole Four Ashes Swilland Wickham Market Dallinghoo Wickham Green Hanningfields Green Falkenham Sink Lower Green Benhall Street Bedingfield Street Bramfield Charsfield Market Weston Charles Tye Culfordheath Bures Green Bloodman's Corner Wixoe Mole Hill Woolpit Heath Gromford Carlton Colville Horham Great Bealings Thornham Magna Shelland Ipswich Hollesley Little Finborough Stoke Syleham St James South Elmham Wickham Street Bradfield Combust Clopton Corner