Media Planning in Nayland

Get in touch

Media Planners in Nayland

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CO6 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Nayland for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Nayland

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Nayland (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Thorpeness Parkway Shottisham Denham Street Crownland Gunton Eriswell Hemley Newman's Green Greenwich Little Bealings Stores Corner Gisleham Falkenham Langham Denston Blythburgh Lakenheath Little Knowles Green Mill Green Wicker Street Green Bucks Horn Place Sotherton Corner Kenny Hill Hemp Green Genesis Green Tostock Mill Common Hitcham Ashfield Cum Thorpe Rede Sherbourne Street Tan Office Alderton Stowlangtoft Priory Green Smallwood Green Hulver Street Mill Hills Middleton Chillesford Woodbridge Walk Boyton End Gedgrave Hall Iken Monk Soham Cranmer Green Base Green Ipswich Camps Heath Four Ashes Brook Green Thwaite Clements Stockhold Green Exning Carlton Brampton Street Brightwell Heath Brockley Cross Green Duke Street Bedingfield Cuckold's Green The City Swingleton Green Fen Street Gosland Green Wales End Great Glemham Kelsale High Street Green Cornard Tye Gipsy Row Lower Hacheston Little Thurlow Lambfair Green Westerfield West Stow Great Bricett Willisham Tye Stradbroke Hengrave Little Wenham Monks Eleigh Tye Linstead Green Annesons Corner Redisham Hundon Erwarton Mill Hole Benacre Lidgate Horner's Green Boxford Southolt Brundish Street Pakenham Barley Green Little Cornard Wootten Green Helmingham Kingshall Green Audley End Framlingham Hagmore Green Harkstead Huntingfield Chilton Leys Bell's Corner Horham Little London Semer Hepworth Bacton Stone Street Thurston Broad Street Brandeston Sapiston Broadgrass Green Sutton Street Newthorpe Ellough Friday Street Hintlesham Wattisfield Badingham North Green Combs Almshouse Green Darmsden Page's Green Flempton Stonham Aspal Kentford Shelland Stoke Park Carlton Colville Uggeshall Bildeston Ixworth Depden Thurston Planche Broke Hall Upper Layham Westbourne Horringer Colchester Green Kingshall Street Rumburgh Coney Weston Eastbridge Hawkedon Shimpling Street Colton Grimstone End Market Weston Thorndon Little Green Westhorpe Worlingworth Church Common Felsham East Bergholt Wrentham Larks' Hill Preston St Mary Debach Otley Akenham Sizewell Ramsholt Fornham St Martin Nayland Windsor Green Smithwood Green Great Blakenham Lindsey Tye Dorking Tye Stanningfield Hillside Little Stonham Capel Green Silverley's Green Easton Bavents Coopers Corner Thorington Street Great Bealings Tuddenham Bawdsey Hanchett Village Wyverstone Lackford Lower Falkenham Theberton Gazeley Drinkstone Green Peasenhall Dunstall Green Bures Green Upper Weybread Worlingham Burgate Thorney Green Wordwell Westleton Capel St Andrew Orford Denham Rickinghall Culpho Newmarket Bucklesham Upsher Green Kersey Upland Brent Eleigh William's Green Hanningfield Green White Horse Corner Wilby Bacon's Green Wetherden Bleach Green Rushbrooke Park Gate Melon Green Haughley Green Great Livermere Great Green Chilton Great Green Scotland Street East Barton Weston Willisham Easton Kittle's Corner Otley Bottom Nacton Martlesham Whelp Street Hasketon Tattingstone White Horse Cow Green Frizzeler's Green Dublin Leiston Rattlesden Brettenham Pinford End Elmsett Trimley St Martin Mace Green Brockford Green Cockfield Nether Street Shop Corner St Margaret South Elmham Gosbeck Hanchett End Holbrook Conyer's Green Hadleigh Heath Mickley Green Creeting St Mary Mendlesham Green Parliament Heath Easton Green East End Hacheston Sotterley Ousden Kettlebaston Eyke Mildenhall Barnby Grundisburgh Thorington Cransford Heckfield Green Wetherden Upper Town Wenhaston Flixton Little Bradley West Street Bramfield Lindsey Tan Office Green Bury St Edmunds Maypole Green Norton Stowmarket Little Saxham Thornham Parva Witnesham Sutton Slough Hill Hollesley Holywell Row Haverhill Middleton Moor Creeting St Peter Cock Street Cratfield Risby Pound Green Curlew Green Cookley Street Braiseworth Castling's Heath Poslingford Lady's Green Dandy Corner Poslingford Corner Botesdale Nedging Tye Great Bradley Wangford Rose Green Stuston Offton Sproughton Weybread Southwold Cuckoo Green Stanton Street North Warren Flixton East Green Ash Street Earsham Street Wixoe Saxtead Bottom Hog's Corner Button's Green Stanway Green Thorpe Morieux Saxtead Green Great Wenham Rooksey Green Blacksmith's Green The Heath Collipy's Green Clare Duck Corner High Street Brabling Green Whitton Clopton Green Ingham The Port of Felixstowe Lampardbrook Wangford Great Finborough Aldham Wissington Church End Undley Foals Green Henley Honey Tye Wortham Ling Sowley Green Longfield Green Willingham Earl Soham Framsden Toad Row Acton Walberswick Wyverstone Street Walpole Harrow Green South Cove Normanston Brightwell Somerleyton Gainsborough Great Welnetham Battlies Green Chevington Upper Street Levington Stoke Crackthorn Corner Bull Green Babel Green Tunstall Fornham St Genevieve Reydon Smear Boardy Green Mill Street Brome Pea Porridge Green Battisford Tye Monewden Allwood Green Ashbocking Stowupland Button Haugh Green Spratt's Street Stubbing's Green Drakestone Green Stoke-by-Nayland Sackers Green Hadleigh Wentford Kersey Tattingstone Malting End Goddard's Corner Claydon High Rougham Great Common Knaves Green Bradfield St George Woolverstone Mells Stackyard Green Stradishall Knettishall Burgh Brandon Shimpling Hoo Stanton Chare Ballingdon Ash Corner Flowton Whepstead Broad Green Denham End California Stratford St Mary Withersdale Street Oakley Park Upper Holton Newtown Bloodman's Corner Little Blakenham Alpheton Metfield Saxtead Monks Eleigh Bedfield Wattisham Stow's Hill Stone Common Assington Green Euston Denham Green Badwell Green Russel's Green Great Saxham Metfield Common Beck Row Chelmondiston Campsea Ashe Little Welnetham Kirkley Higham Shotley Gate Hightown Green Shingle Street Culford Weston Ditch Long Thurlow Hartest Hill Upthorpe Kessingland Lawshall Mutford Hopton Hoggard's Green Capel St Mary Hoxne Hessett Earl Stonham Cuckoo Tye Middlewood Green Kersey Tye Mellis Norton Little Green Ringshall Laxfield Meeting Green Polstead Chelsworth Common Trimley St Mary West End Barton Mills Cowlinge Combs Ford Upper Street Barnardiston Walton Withermarsh Green Maidenhall Great Ashfield Wherstead Friston Little Glemham Bramford Hanningfields Green Oak Hill Shotley Chantry Winston Green Yoxford Stutton Botesdale Green Mole Hill Ward Green Felixstowe Apsey Green Yaxley Buxhall Copdock Burstallhill Lower Green Pitmans Corner Sibton Upper Street Hinderclay Gosling Green St Michael South Elmham Nettlestead Calais Street Ford's Green Marlesford Kessingland Beach Blackthorpe Castle Hill Blyford Racecourse Bush Green Mettingham Pettistree Leavenheath Farley Green Cole's Green Milden Wickham Skeith Tannington Little Livermere Barrow Oldhall Green Red Lodge Hunston Green Bradfield Combust Belstead Hunston Somersham Thrandeston Brockford Street Gulling Green Burstall Cross Street Chalkstone Aspall Cock & End Blaxhall Nedging Kedington Woolpit Westley Bell's Cross Wortham Blundeston Rose Hill Barking Tye Wilde Street Priory Heath Fen Street Sternfield Brome Street Dennington Chelsworth Rodbridge Corner North Cove Thornham Magna Cookley Green Brockley Corner Covehithe Cobblers Corner Ubbeston Sotherton Reydon California Owl's Green Fingal Street Denham Corner Ilketshall St Margaret Brown Street Ilketshall St Andrew Whatfield Brundish Needham Street Ixworth Thorpe Saxham Street St James South Elmham Nowton Stoven Barking Silverlace Green Fornham All Saints Martlesham Heath Freckenham Sutton Common Trimley Lower Street Whitestreet Green Dalham Great Wratting Winston Gromford Bures Friday Street Fenstead End Landwade Cocks Green Bradfield St Clare Poystreet Green Groton Waldringfield Buxhall Fen Street Humble Green Kesgrave Letheringham High Street Bridge Street Farnham Little Eriswell Sweffling Onehouse Cotton Chickering Crown Corner Mendlesham Sudbourne Kennett End Cranley Herringfleet Sudbury Mendham Henstead Barningham Saxmundham Great Thurlow Lound Somerton Potash Kenton Benhall Street Bedingfield Street Wenhaston Black Heath Freston Old Newton St Peter South Elmham Hemingstone Homersfield Higham Chimswell Lower Layham Coddenham Green Little Wratting Pitcher's Green Acton Place Warren Heath Boulge Baylham Santon Downham Birds End Stansfield Mill Green Maypole Green Woolpit Green Back Street Wilsey Bicker's Heath Heveningham Drinkstone Creeting Hills Thelnetham Crowfield Blacksmith's Corner Wickham Street Woolpit Heath Scotia Drift Butley High Corner Borley Green Rushmere Brundon Clay Common Blackheath West Row Daisy Green Pixey Green Rishangles Battisford Hobbles Green Rougham Green Old Felixstowe The Downs Otley Green Attleton Green Sibton Green Falkenham Sink Cavendish Studlands Park Beyton Cargate Halesworth Darsham Forward Green Bromeswell Ashfield Green Coddenham Brampton Coltsfoot Green Black Street Moulton Creeting Bottoms Depden Green Gedgrave Parham Water Run Hartest Brackenham Boot Street Withersfield Mount Pleasant High Street Woodside View Walsham le Willows Chediston Frostenden Harleston Crowfield Green Troston Daisy Green Wrentham West End Clopton Corner Moats Tye Thistley Green Debenham Clopton Green Broom's Barn Felixstowe Ferry Saxtead Little Green Bruisyard Ashfield Green Little London Cretingham Hollybush Corner Annis Hill Wetheringsett Raydon Worlington Barnaby Green Beyton Green Washbrook Stanwell Green Wainford Polstead Heath Mill Green Wickham Green Thorns Workhouse Green Fakenham Magna Corton Mile End Little Waldingfield St Cross South Elmham Lower Holbrook Friday Street North Green Bowbeck Cherrytree Green Cavenham Cay Hill Hazel Stub Brockley Green Cox Common Finningham Mickfield The Street Ufford Naughton Benhall Green Wissett Edwardstone Kettleburgh Gislingham Gipping Swilland Mill Green Haughley Baylham Stone Clopton Green Stanstead Dorley's Corner Snape Watering Wyverstone Green Little Thurlow Green Swan Green Tuddenham St Martin Oakley Haughley New Street Coldfair Green Palgrave Earl's Green Shotley Common Woodbridge Oulton Candle Street Rushmere St Andrew Lavenham Aldringham Barham Grinstead Hill The Woodlands Athelington Roman Hill Timworth Lowestoft Washbrook Street East Green Redgrave Chimney Street Chilton Street Chippenhall Green Dallinghoo Bardwell Cook's Green Cross Green Barsham Lower Common Stoke Ash Boxted Hestley Green Pettaugh Assington Capon's Green Washmere Green Bromswell Heath Calford Green Holton Linstead Parva Denham Wingfield Green Ringsfield Corner Shadingfield Round Maple Brantham Baxter's Green Purple Hill Wick's Green Rendlesham Magpie Green Oaks Tye Lattinford Hill Gedding Cock and End Butley Melton Wickham Street Snape Hawstead Great Waldingfield Icklingham Hawstead Green Kenton Corner Ilketshall St Lawrence Cookley Wingfield Westhall Little Finborough Bower House Tye Herringswell Shelley Boyden End Bedfield Long Green Dunwich Eye Ampton Broad Green Bacton Green Fressingfield Rougham Chapel Hill Stone Street Thurston End Stonecross Green Barnham Pakefield Butley Low Corner Cove Bottom Knodishall Rendham Thorpe Street Spexhall Aldeburgh Cross Green Chedburgh Needham Market Honington Ringsfield St Nicholas South Elmham Ringsfield Common Frostenden Corner Weybread Street Wetherup Street Battlesea Green Broadway Playford Long Melford Newbourne Charles Tye Canham's Green Rotten End Cattishall Town Street Thorpe Green Dagworth Hargrave East End Culfordheath Great Cornard Wattisham Stone Chediston Green Tannington Place Bentley Kirton Boyton Sharpstone Street Shipmeadow Little Green Dennington Corner Charsfield Oulton Broad Hibb's Green Bird Street Sicklesmere Chattisham Great Barton Upper Town Syleham Elmswell Stratford St Andrew Lower Street Bredfield Wickhambrook Glemsford Stock Hill Bungay Redlingfield Ringshall Stocks Newton Gibraltar Dennington Hall Stanton Holton St Mary Elveden Monk Soham Green Bruisyard Street Timworth Green Wickham Market All Saints' South Elmham Badwell Ash Beccles Drybridge Hill Cattawade Clopton Burthorpe Little Whittingham Green Stoke-by-Clare Rushmere Street Bobby Hill Occold Mellis Green Lower Raydon Waldringfield Heath Great Green Temple End Lawshall Green Maidensgrave Methersgate