Media Planning in Parkway

Get in touch

Media Planners in Parkway

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CB9 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Parkway for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Parkway

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Parkway (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Drinkstone Green Palgrave Ashbocking Rishangles Edwardstone Stoke-by-Nayland Babel Green The Downs Ash Corner Freston Stratford St Mary Cuckoo Tye Wissett The Woodlands Hadleigh Grinstead Hill Hargrave Blundeston Elveden Capon's Green Oaks Tye Uggeshall East Bergholt Sicklesmere Nacton Woolpit Kingshall Green Little London Mellis Green Bures Witnesham Denham Corner Framlingham Ashfield Cum Thorpe Lower Holbrook Workhouse Green Boot Street High Rougham Tuddenham Mendham South Cove Westley Fen Street Eye Capel Green Thorney Green Hillside Upper Layham Eastbridge Lakenheath Bleach Green Withersdale Street Tattingstone White Horse Stubbing's Green Dunwich Wilby Wingfield Hoggard's Green Mildenhall Occold Dublin Upper Weybread Wickham Green Wickham Skeith Bucklesham Hagmore Green Wattisham Bedingfield Rotten End Shelland Stoke-by-Clare Langham Brantham Brabling Green Kirkley Little Green Colton Cornard Tye Assington Poslingford Corner Chilton Thorington All Saints' South Elmham Gipping Little Waldingfield Rushbrooke Battisford Tunstall Kennett End Bramford Frizzeler's Green Spexhall Clements Beyton Hunston Flixton Burgh Linstead Parva Canham's Green Creeting St Peter Washmere Green Butley High Corner Great Waldingfield Dunstall Green East Green Trimley St Martin Broom's Barn Whitestreet Green Melton Santon Downham Conyer's Green Nedging Mill Hills Oakley Fornham St Martin Covehithe Ilketshall St Lawrence Letheringham Newbourne North Cove Bowbeck Friday Street Thorpeness Owl's Green Newthorpe Southwold Mill Hole Poystreet Green Lampardbrook Smallwood Green Polstead Newman's Green Moats Tye Wootten Green Mickley Green California Monks Eleigh The Street Racecourse Duck Corner Brightwell Broad Green Church Common Shop Corner Coney Weston Rickinghall Darsham Broke Hall Nowton Wattisfield Badingham Hawstead Green Purple Hill Hasketon Carlton Colville Upper Street Felsham Brampton Street West Row Fen Street Maidenhall Cookley Blyford Kettleburgh Bower House Tye Stone Street Haverhill Genesis Green Exning Battlesea Green Sutton Street Risby Ingham Coddenham Green Hemley Ashfield Green Drinkstone Chillesford Levington Goddard's Corner Cherrytree Green Borley Green Weston Ditch Wortham Ling Winston Green Saxtead Barrow Great Barton Hundon Barton Mills Naughton Stonham Aspal Cross Street Cotton Harkstead Hitcham Helmingham Barking Tye Worlingworth Magpie Green Great Ashfield Little London Barningham Holywell Row Tostock Gosbeck Bungay Crackthorn Corner Woodbridge Blaxhall Brook Green East End Felixstowe Maidensgrave Wherstead Raydon Monks Eleigh Tye Barnardiston Washbrook Laxfield Lower Hacheston Easton Bavents Chedburgh Four Ashes Cook's Green Castle Hill Redgrave Ramsholt Martlesham Great Wratting Roman Hill Flempton Hollesley Copdock Butley Low Corner Aldham Bradfield St George Old Felixstowe Clare Hoo Little Cornard Chilton Street Brandon Cross Green West Stow Wicker Street Green Scotia Drift Weston Great Green Bell's Corner Mendlesham Green Little Wenham Baxter's Green Mickfield Freckenham Thorns Blacksmith's Corner Easton Daisy Green High Street Green Attleton Green Withermarsh Green Great Blakenham Chimswell Lindsey Offton Bruisyard Little Stonham Brundon Hopton Thwaite Rose Hill Studlands Park St James South Elmham Birds End Sowley Green Creeting Hills Chediston Green Cranley Ringshall Stocks Creeting Bottoms Mill Street Newmarket Lound West End Sizewell Ilketshall St Margaret Little Green Middlewood Green St Cross South Elmham Little Livermere Little Welnetham Boyton Stuston Shipmeadow Oak Hill Chelmondiston Knettishall Norton Great Bradley Cavenham Brockley Green Thurston Windsor Green Blackheath Denham Green Hog's Corner Apsey Green Harrow Green Bridge Street Gainsborough Newtown Gipsy Row Undley Friston Hobbles Green Broadgrass Green Hestley Green Bobby Hill Easton Green Potash Cockfield Tan Office Culpho Stoven Knodishall Yaxley Larks' Hill Oulton Maypole Green Bull Green Fornham All Saints Gunton Walsham le Willows St Peter South Elmham Aspall Gisleham East Barton Barsham Upsher Green The Heath Little Wratting Stowlangtoft Shimpling Street Great Welnetham Lower Common Wortham Great Cornard Rendham Wingfield Green Audley End Charles Tye Tannington Place Ward Green Honey Tye Great Bealings Great Glemham Swingleton Green Brockford Street Somersham Bicker's Heath Cargate Lower Green Lower Raydon Ixworth Icklingham Clopton Cuckoo Green North Green Swilland Preston St Mary Frostenden Corner Mells Reydon Smear Farnham Assington Green High Street Burthorpe Coopers Corner Culfordheath Temple End Chediston Lavenham Homersfield Foals Green Black Street Waldringfield Heath Woolpit Green Drybridge Hill Wickham Street Swan Green Willingham Slough Hill Wetherden Hacheston Combs Old Newton Willisham Tye Haughley New Street Normanston Sibton Lower Street Darmsden Heckfield Green Belstead Stradishall Westhorpe Pound Green Broad Green Upper Street Rougham Green Little Whittingham Green Red Lodge Leavenheath Oldhall Green Hartest Hill Withersfield Bird Street Wyverstone Green Chelsworth Common Holbrook Rodbridge Corner Long Melford Smithwood Green Blacksmith's Green Huntingfield Cobblers Corner Burstallhill Shotley Gate Broad Street Walberswick Gedding Sudbury Southolt Sibton Green Wissington Clopton Green Cattishall Peasenhall Great Wenham Thorpe Street Upper Street Troston Colchester Green Depden Green Cransford Kittle's Corner Framsden Toad Row Shingle Street Boxford Pakefield Hoxne Coddenham Little Blakenham Pakenham Market Weston Leiston Gazeley Debach Lattinford Hill Sotherton Scotland Street Wetheringsett Cookley Green Haughley Little Glemham Denham Hanchett End Westhall Mill Common Dalham Barham Monewden Beccles Stockhold Green Sutton Common Stradbroke Lower Layham Clay Common Falkenham Sink Needham Street Denham Sudbourne Bedingfield Street Longfield Green Nettlestead Candle Street Wenhaston Duke Street Tannington Grimstone End Crowfield Green Campsea Ashe Thorpe Green Woodbridge Walk Wilsey Little Knowles Green Cross Green Bucks Horn Place Parham Gosland Green Kessingland Little Thurlow Sweffling Somerton Hibb's Green Bacon's Green Stanningfield Bures Green Kenton Barnby Willisham Grundisburgh Gromford Earl Stonham Otley Bottom Ringsfield Common Yoxford Meeting Green Great Livermere Curlew Green Worlingham Rougham Mile End Burgate Ampton Saxham Street Marlesford Rendlesham Frostenden Cavendish Bawdsey Priory Green Little Bradley Walton Braiseworth Barnaby Green Wetherden Upper Town Hinderclay Kirton North Green Whatfield Parkway Henley Boardy Green Shottisham Dennington Hall Lawshall Priory Heath Holton St Mary White Horse Corner Washbrook Street Worlington Rumburgh Ash Street Denham Street Hintlesham Capel St Mary Shotley Common Lidgate Needham Market Collipy's Green Round Maple Brundish Aldringham Alderton Wickhambrook Fakenham Magna Farley Green Lawshall Green Hightown Green Upthorpe Horner's Green Iken California Bradfield St Clare Earsham Street Brockley Ufford Kersey Upland North Warren Cole's Green Cowlinge Kenny Hill Ringsfield Hessett Tan Office Green Almshouse Green Cox Common Milden Akenham Reydon Chippenhall Green Creeting St Mary Redlingfield Bentley Hawstead Woolverstone Boyton End Wilde Street Benacre Clopton Corner Upper Holton Thorington Street Herringfleet Kettlebaston Trimley Lower Street Martlesham Heath Chimney Street Chickering Bury St Edmunds Park Gate Saxtead Little Green Mount Pleasant Playford Groton Westbourne Crowfield Thistley Green Clopton Green Hanningfields Green Hawkedon Weybread Dennington Corner Dallinghoo Mace Green Thornham Parva Brackenham Brome Street Malting End Kessingland Beach Kingshall Street Fornham St Genevieve Hanchett Village Bloodman's Corner Chevington Beck Row Bredfield Bedfield Long Green Cuckold's Green Semer Rushmere Street Orford Falkenham Daisy Green Kelsale Spratt's Street Dagworth Friday Street Hemp Green Town Street Stackyard Green Stanton Chare Stratford St Andrew Kesgrave Wangford Stoke Wickham Market Winston Dandy Corner Lambfair Green Kentford Stansfield Alpheton Kenton Corner Westleton Wangford Bromswell Heath Upper Town Botesdale Green Henstead Oakley Park Mill Green Chelsworth Honington Westerfield Hartest Weybread Street Denham End Blackthorpe Chapel Hill Bildeston Chantry Stutton Wenhaston Black Heath Earl Soham Bruisyard Street Buxhall Athelington Great Finborough Horham Corton Crown Corner Ballingdon Brampton Battisford Tye Landwade Annesons Corner Hengrave Little Eriswell Whelp Street Pinford End Hanningfield Green Saxtead Bottom Great Common Calford Green Bedfield Kedington Acton Place Poslingford Bromeswell Stonecross Green Moulton Ford's Green Finningham Silverley's Green Little Finborough Claydon Forward Green Metfield Timworth Gedgrave Hall Gibraltar East Green Syleham Hepworth Timworth Green Long Thurlow Castling's Heath Great Bricett Little Thurlow Green Thorpe Morieux Wyverstone Street Monk Soham Coltsfoot Green Barking Beyton Green St Nicholas South Elmham Great Thurlow Newton Stone Street Cratfield Walpole Stanway Green Lindsey Tye Eyke Cock Street Knaves Green Mettingham Waldringfield Brandeston Kersey Cocks Green Stanstead Baylham Brightwell Heath Silverlace Green Benhall Green Shadingfield Stoke Park Hemingstone Stowupland Russel's Green Saxmundham Trimley St Mary Kersey Tye Brockford Green Elmswell Cretingham Sutton Flowton Buxhall Fen Street Fingal Street Ilketshall St Andrew Thurston End Thorndon Allwood Green Butley Onehouse Shimpling Stowmarket Eriswell Mole Hill Lackford Stanton Pitmans Corner Ringshall Rede Nedging Tye Oulton Broad Gulling Green Stores Corner Somerleyton Rattlesden Cow Green Wales End Gislingham Thelnetham Stone Common Metfield Common Coldfair Green Cross Green Nether Street Brundish Street Shotley Rose Green Calais Street Camps Heath Charsfield Stoke Ash Blythburgh Great Green Battlies Green Theberton Brockley Corner Gedgrave Brome Wetherup Street Stow's Hill Shelley Norton Little Green Flixton Hadleigh Heath Rushmere St Andrew Polstead Heath Ashfield Green Rushmere Broadway High Street Wickham Street Methersgate Pea Porridge Green Wyverstone Mill Green Boulge Depden Barley Green Brettenham Wainford Snape West Street William's Green Horringer Sherbourne Street Bell's Cross Sternfield Pettaugh Pettistree Tuddenham St Martin Botesdale Greenwich Mill Green Friday Street Badwell Green Erwarton Melon Green Carlton Snape Watering Dennington Holton Badwell Ash Dorking Tye Wixoe Redisham Whepstead Cock and End Mill Green Great Saxham Warren Heath Linstead Green Sharpstone Street Aldeburgh Ringsfield Corner Cranmer Green Combs Ford Sotherton Corner Lady's Green Sackers Green Middleton Hulver Street Culford Mendlesham Annis Hill Boxted Herringswell Clopton Green The City Wordwell Otley Lower Falkenham Parliament Heath Bradfield Combust Button's Green Wrentham Ousden Denston Water Run Wrentham West End Higham The Port of Felixstowe Back Street Heveningham Wick's Green Bacton Rooksey Green Chilton Leys Stanwell Green Woodside View Glemsford Dorley's Corner Bardwell Maypole Green Sproughton Chalkstone Hollybush Corner Thurston Planche Whitton St Michael South Elmham Mellis Bush Green Brown Street Cattawade Button Haugh Green Chattisham Fenstead End Sotterley Wentford Church End Base Green Great Green Cookley Street Stanton Street Thrandeston Stock Hill Crownland Nayland Elmsett Halesworth Cove Bottom Bramfield Capel St Andrew Saxtead Green Euston Wattisham Stone Higham High Street Baylham Stone Brent Eleigh Gosling Green Hunston Green Burstall East End Thornham Magna Barnham St Margaret South Elmham Little Bealings Woolpit Heath Fressingfield Felixstowe Ferry Humble Green Tattingstone Ixworth Thorpe Cay Hill Page's Green Bacton Green Benhall Street Earl's Green Mutford Pitcher's Green Haughley Green Ubbeston Hazel Stub Lowestoft Sapiston Monk Soham Green Ipswich Drakestone Green Little Saxham Cock & End Acton Otley Green Harleston Ellough Debenham Middleton Moor Boyden End Pixey Green