Media Planning in Purple Hill

Get in touch

Media Planners in Purple Hill

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP14 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Purple Hill for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Purple Hill

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Purple Hill (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Gedgrave Hall Priory Green Cole's Green Little Glemham Barrow Bradfield St Clare Roman Hill Knettishall Chevington Shotley Sowley Green Gibraltar Earsham Street Cotton Ashbocking Crownland St Michael South Elmham Ringsfield Hundon Blythburgh Tattingstone White Horse Ringshall Stocks All Saints' South Elmham Weybread Street Thorington Street Thorpe Morieux Coltsfoot Green Haughley Green Kentford Whepstead Battlesea Green Wrentham South Cove Wilde Street Tuddenham Flixton Curlew Green Nether Street Flempton Middleton Harrow Green Dorley's Corner Coopers Corner Huntingfield Boardy Green Upper Holton Hopton Bedingfield Street Nowton Hartest Hill Chediston Green Broad Street Little Whittingham Green Holton St Mary Stoke Ash Earl's Green Moats Tye Flixton Canham's Green Bedfield Long Green Thrandeston Great Common Debenham Duke Street Southolt Mount Pleasant Wetherden Upper Town Woolverstone Witnesham High Rougham Brome Cavendish Rattlesden Hanningfield Green Hepworth Westhall Bicker's Heath Sackers Green Thorney Green Higham Friday Street Dunstall Green Helmingham Little London Friday Street Lower Raydon Edwardstone Needham Street Hog's Corner St James South Elmham Trimley St Mary Stubbing's Green Cock and End Old Felixstowe Chippenhall Green Burgate Clare Hollybush Corner Wilsey Silverley's Green Linstead Parva Drinkstone Pitmans Corner Holbrook Fornham St Martin Reydon Smear Elmsett Honington Oulton Middleton Moor North Warren Little Thurlow Grundisburgh Parkway Kenny Hill Mill Common Forward Green Onehouse Harleston Groton Upper Town Saxtead Bottom Allwood Green Redisham Homersfield Culpho Stradishall Stradbroke Felixstowe Ferry Burgh Chelsworth Great Wratting Thornham Magna Snape Grinstead Hill Wyverstone Worlington Fornham St Genevieve Brent Eleigh Brandeston Somerton Haughley New Street Bawdsey Coddenham Green Melon Green Framlingham Mickfield Hadleigh Eyke Birds End Wainford Carlton Colville Barsham East Barton Little Wenham Stowmarket Wicker Street Green Malting End Cross Street Pound Green Heckfield Green Wissington Bacon's Green Wortham Ling Purple Hill Palgrave Bradfield Combust Lower Street Cookley Street The Street Brettenham Bobby Hill White Horse Corner Lampardbrook Stoke-by-Clare Uggeshall Page's Green Dallinghoo Bloodman's Corner Flowton Great Bricett Cookley Green Brook Green Broke Hall Friston Moulton Shottisham Charles Tye Colchester Green Boulge Shimpling Assington Chilton Street Bull Green Timworth Whitton Culford Poystreet Green Wixoe Kennett End Swingleton Green Upper Weybread Pitcher's Green Poslingford Fornham All Saints Santon Downham Gosling Green Potash Washbrook Street Wentford Oakley Wickhambrook Mellis Westleton Waldringfield Tannington Borley Green Baxter's Green Woolpit Green Chantry Thorington Silverlace Green Hanchett End Gulling Green Newmarket Dennington Chimswell Cherrytree Green Stoke Park Southwold Gipsy Row Apsey Green Cocks Green Lower Holbrook Drakestone Green Great Wenham Covehithe Clopton Corner Gipping Hazel Stub Smallwood Green Ixworth Thorpe Westley Benhall Street Great Green Cookley Holywell Row Walsham le Willows West End Chalkstone Fakenham Magna Oakley Park Dunwich Kettlebaston Cargate Weston Ditch Crackthorn Corner Woolpit Lower Common Button's Green Upper Street Battisford Oak Hill Brundon Creeting Hills Marlesford Little Knowles Green Colton Stratford St Andrew Ellough Kessingland Wortham Park Gate Bush Green Barningham Freston Crowfield Green Lady's Green Cattishall Hollesley Wickham Street California Cow Green Westhorpe Withersdale Street Copdock Wetherup Street Lawshall Green Earl Stonham Little Cornard Easton Brockley Green Clopton Green Blacksmith's Corner Wetheringsett Wingfield Rede Raydon Sweffling Ford's Green Four Ashes Wootten Green Combs Depden Green Ashfield Green Little Saxham Euston Hacheston Ward Green Blackheath Rose Green Chickering Cook's Green Yaxley Mill Street Creeting Bottoms Waldringfield Heath Little London Cranley Wickham Skeith Spexhall Risby Great Blakenham Butley Low Corner Ringsfield Corner Butley High Corner East Green Bell's Corner Fenstead End Washmere Green Great Barton Nedging Tye Aldringham Upper Street Wordwell High Street Norton Little Green Playford Little Green Buxhall Fen Street Dublin Cornard Tye Hintlesham The Heath Ash Corner Otley Pettistree Otley Green Woolpit Heath Blyford Wetherden Metfield Common Mole Hill Exning North Green Great Livermere Ramsholt Mettingham Gosland Green Withermarsh Green Great Thurlow Cay Hill Barnby Polstead Heath Creeting St Peter Chimney Street Dennington Hall Great Green Bramford Hawstead Green Reydon Westerfield Little Bealings Shelland Hunston Chapel Hill Whatfield Broadway Smithwood Green Kirton Thorpeness Little Livermere Rougham Green Tattingstone Round Maple Tostock Kersey Withersfield Babel Green Ubbeston Boxted Carlton Dandy Corner Calais Street Mells Darmsden Capel Green Mill Green Burstall Lower Green Annis Hill Sutton Street Belstead Leiston Elveden Grimstone End Hargrave Saxtead Gainsborough Duck Corner Willisham Coney Weston Frostenden Corner Swilland Ingham Woodbridge Walk Cross Green Maidensgrave Clay Common Lambfair Green Stanwell Green Buxhall Thorndon Henley Ousden St Cross South Elmham Butley Priory Heath Wickham Market Bridge Street Cratfield Eastbridge Mill Green Brockley Corner Ipswich Stuston Creeting St Mary Sudbourne Bungay Newtown Broom's Barn The Woodlands Semer Saxtead Green Rushmere Newbourne Badingham Pakefield Collipy's Green Thornham Parva Stanton Cattawade Gisleham Gedgrave Stock Hill Denham Green Little Green Higham Bucklesham Acton Place Middlewood Green Newton Combs Ford Falkenham Sink Ufford Glemsford Rickinghall Barnham Henstead Bell's Cross Kettleburgh Ilketshall St Andrew Mace Green Mendham Saxham Street Lower Hacheston Sutton Stonham Aspal Cuckoo Tye Earl Soham Shop Corner Braiseworth Beyton Sotherton Corner Tan Office Somerleyton Owl's Green Acton Brantham Bradfield St George Wissett St Nicholas South Elmham Hoxne Cockfield Bromswell Heath Wickham Street Kingshall Street Cross Green Hemley Gromford Lindsey Tye The City Newman's Green Coldfair Green Timworth Green Cavenham St Peter South Elmham Barnaby Green Dalham Bucks Horn Place Undley Walton Cretingham Ampton Preston St Mary Easton Bavents West Row Denham Street Brundish Bredfield Rushmere Street Fingal Street Rishangles Base Green Iken Laxfield Norton Shingle Street Halesworth Wyverstone Street Brabling Green Little Blakenham Mildenhall Stansfield Chilton Leys Kedington Studlands Park Culfordheath Stutton Langham Fressingfield Market Weston North Green Hanchett Village Wangford Chillesford Crowfield Oulton Broad Bedfield Shotley Common Hessett Campsea Ashe Sudbury Blacksmith's Green Ilketshall St Margaret Ashfield Green Kersey Upland West Street Gislingham Brockford Street Old Newton Hightown Green Humble Green Burstallhill Spratt's Street Stanway Green Oldhall Green Racecourse Beck Row The Downs Kittle's Corner Rendlesham Boyton End Weybread Shelley Little Bradley Blundeston Washbrook Snape Watering Felixstowe Kingshall Green Little Welnetham Tuddenham St Martin Sotherton Melton Little Waldingfield Annesons Corner Brampton Street Broad Green Kesgrave Walpole Farnham Ringshall Genesis Green Monewden Lowestoft Occold Barley Green Benacre Horham Weston Nedging Mill Green Redgrave Little Stonham Mellis Green Hulver Street Dennington Corner Almshouse Green Landwade Wickham Green Kessingland Beach Upthorpe Magpie Green Pea Porridge Green Great Finborough Denham Bures Shimpling Street Letheringham Brockley Mill Hills Castle Hill Metfield Great Bradley Horringer Stanningfield Newthorpe California Monk Soham Green Brightwell Bedingfield Button Haugh Green Ballingdon Wrentham West End Pinford End Maypole Green Upsher Green High Street Lawshall Thurston Planche Lavenham Wherstead Goddard's Corner Maidenhall Cove Bottom Nacton Lakenheath Great Bealings Chelmondiston Bury St Edmunds Hibb's Green Brown Street Monk Soham Chattisham Sibton Haughley Wick's Green Bowbeck Ashfield Cum Thorpe Worlingham Castling's Heath Back Street Broadgrass Green Theberton Assington Green Alpheton Ringsfield Common Holton Burthorpe Oaks Tye Mendlesham Cox Common Bildeston Alderton Long Melford Hestley Green Upper Layham Hemp Green Great Saxham Sicklesmere Haverhill Baylham Pettaugh Frizzeler's Green Church End Stoke Mickley Green Wenhaston Black Heath Sotterley Great Welnetham Swan Green Conyer's Green Herringswell Pakenham Woodside View Wattisham Stone Cowlinge Peasenhall High Street Green Thistley Green Cock Street Rodbridge Corner Hillside Boxford Martlesham Somersham Finningham Hanningfields Green Linstead Green Workhouse Green Chelsworth Common Easton Green Icklingham Russel's Green Sibton Green Kenton Corner Erwarton Denham Corner Wingfield Green Heveningham Brockford Green Bower House Tye Lidgate Worlingworth Clopton Green Willingham Kersey Tye Knaves Green Little Eriswell Mile End Elmswell Boot Street Bardwell Cuckoo Green Great Waldingfield Bird Street Drybridge Hill Stoke-by-Nayland Rushbrooke Cuckold's Green Parham Cock & End Great Cornard Audley End Kenton Athelington Hasketon Wenhaston Lower Layham Trimley Lower Street Sharpstone Street Baylham Stone Syleham William's Green Battisford Tye Chedburgh Gedding Botesdale Green Shotley Gate Mutford Foals Green Aspall Sutton Common Crown Corner Beccles East Green Winston Green Kirkley Cranmer Green Bromeswell Barnardiston East Bergholt Rumburgh Sherbourne Street Knodishall Dagworth Bleach Green Hoggard's Green Friday Street Boyton Fen Street Eriswell Little Thurlow Green Boyden End Martlesham Heath Bures Green Little Wratting Wyverstone Green Winston Thurston Parliament Heath Ilketshall St Lawrence Brome Street Farley Green Church Common Gazeley Daisy Green Gunton Barton Mills Leavenheath Corton Wilby Maypole Green North Cove Woodbridge Bacton Green Scotland Street Thurston End Attleton Green Longfield Green The Port of Felixstowe Benhall Green Needham Market Capel St Andrew Stanton Street Stanstead Stockhold Green Drinkstone Green Darsham Stowupland Shipmeadow Shadingfield Hagmore Green Wangford Barham Upper Street Freckenham Great Glemham Sapiston West Stow Great Green Normanston Tunstall Thwaite Clopton Green Badwell Green East End Meeting Green Daisy Green Whelp Street Hunston Green Tannington Place Stanton Chare Badwell Ash Barking Tye Claydon Hartest Mill Hole Lound Chilton Saxtead Little Green Lower Falkenham Thorpe Street Eye Rendham Aldeburgh Little Finborough Battlies Green Akenham Charsfield Rougham Mill Green Falkenham Bentley East End Depden Thorns Framsden Redlingfield Hadleigh Heath Sizewell Barking Stow's Hill Stone Street Coddenham St Margaret South Elmham Hawstead Gosbeck Bacton Rooksey Green Scotia Drift Troston Harkstead Lattinford Hill Polstead Aldham Chediston Otley Bottom Willisham Tye Stackyard Green Trimley St Martin Stores Corner Sternfield Hoo Red Lodge Methersgate Capel St Mary Bruisyard Street Horner's Green Botesdale Ash Street Monks Eleigh Tye Hengrave Clements Hinderclay Frostenden Debach Warren Heath Larks' Hill Honey Tye Nayland Wales End Beyton Green Ixworth Nettlestead Cobblers Corner Thorpe Green Sproughton Brightwell Heath Blaxhall Denham Stoven Windsor Green Levington Black Street Wattisham Camps Heath Lackford Mendlesham Green Stone Common Pixey Green Denham End Monks Eleigh Blackthorpe Brampton Stone Street Walberswick Temple End Orford Stonecross Green Whitestreet Green Lindsey Felsham Hobbles Green Cransford Rotten End Hemingstone Yoxford Brackenham Calford Green Thelnetham Slough Hill Greenwich Broad Green Kelsale Bramfield Candle Street Poslingford Corner Brundish Street Tan Office Green High Street Bruisyard Saxmundham Naughton Rushmere St Andrew Long Thurlow Rose Hill Wattisfield Fen Street Offton Westbourne Capon's Green Hawkedon Town Street Stowlangtoft Stratford St Mary Toad Row Milden Herringfleet Clopton Denston Cross Green Water Run Brandon Hitcham Great Ashfield Dorking Tye