Media Planning in Racecourse

Get in touch

Media Planners in Racecourse

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP3 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Racecourse for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Racecourse

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Racecourse (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Battisford Tye Thorpe Street Oulton Conyer's Green Mells Santon Downham Felsham Cow Green Dallinghoo Monks Eleigh Bell's Corner Weston Ditch West Street California Wenhaston East Bergholt North Green Water Run Stubbing's Green Wingfield Wattisfield Lower Falkenham Brockley Bower House Tye Kedington Undley Thorpe Morieux Eriswell Flowton Falkenham Sink Monk Soham Knettishall Hitcham Aldham Acton Iken Dublin Lavenham Button Haugh Green Walton Fenstead End Wyverstone Street Kenny Hill Herringswell Holton St Mary Clements Camps Heath Bawdsey Dorking Tye Lambfair Green Stowlangtoft Nowton Coddenham Green Otley Bottom Claydon Hinderclay Kenton Corner Whitton Mill Green Chediston Green Occold Rushmere Street Bowbeck Wattisham Rougham Green Barham Finningham Annesons Corner Lindsey Tye Stoke Ash Dunstall Green Lawshall Coney Weston Lindsey Bloodman's Corner Broadway Duck Corner Helmingham Reydon Framsden Ipswich Cowlinge Hawstead Gosbeck Peasenhall Monewden Debenham East Green Ward Green Lowestoft Preston St Mary Swingleton Green Withersfield Cookley Green Wick's Green Kessingland Beach Clopton Stonecross Green Homersfield Great Green Chalkstone Acton Place Boyton End Higham Eyke Great Bradley Saxtead Chimney Street Needham Street Sapiston California Great Green Sherbourne Street Thorpe Green Mill Hole Saxmundham Hoggard's Green Broke Hall Little Saxham Cross Green Dandy Corner Chilton Leys Combs Ford Semer Bramfield Sotherton Corner Norton Little Green Ashfield Cum Thorpe Stockhold Green Bromswell Heath Creeting Hills Brockford Street High Rougham Almshouse Green Linstead Green Flempton Little Finborough Sizewell Oulton Broad Little Livermere Poslingford Silverley's Green Thurston Planche Rendlesham Sweffling White Horse Corner Shotley Gate Waldringfield Thornham Parva Broad Green Great Green Bird Street Carlton Colville Great Glemham Yoxford Burstallhill Rede Mendlesham Green Cockfield Tattingstone White Horse Pettistree Earsham Street Cotton Longfield Green Wissington Wilde Street Bentley Pitcher's Green Chickering Gosland Green Denham Thorney Green Creeting St Mary Herringfleet Saxtead Bottom Clopton Green Wangford Beyton Cattawade Middlewood Green Cuckoo Tye Woolpit Heath Battlesea Green Wicker Street Green Upper Layham Buxhall Fen Street High Street Stoke Park Stansfield Barnham Brabling Green Lampardbrook Kersey Tye Fen Street Fakenham Magna Roman Hill Risby Ampton Poystreet Green Otley Stoke-by-Nayland Windsor Green Hillside Clare Benhall Street Clopton Green Stanton Blundeston Little London Wetherup Street Waldringfield Heath Mount Pleasant Clopton Green Charsfield Little Wenham Lawshall Green Chilton Theberton Ilketshall St Margaret Groton Page's Green Cavenham Potash Martlesham Washbrook Woolpit Rishangles Wattisham Stone Hobbles Green Debach Nedging Dennington Hall Haughley New Street Little Thurlow Bromeswell Rattlesden Stutton Boot Street Slough Hill Friday Street Needham Market Duke Street Wrentham West End Wangford Saxtead Little Green Hanningfield Green Redlingfield Rooksey Green Tostock Little Glemham Honington Lower Holbrook Thistley Green Easton Bavents Hemley Baylham Nayland Willingham Drinkstone Green Cocks Green Newtown Milden Depden Cross Green Trimley St Mary Blaxhall Henstead Oakley Hopton Old Newton Mickfield Little Cornard Wortham Stoke-by-Clare High Street Shelland Assington Great Thurlow Stowmarket Sowley Green Ringsfield Clopton Corner Southolt Heveningham Trimley Lower Street Bradfield St George Burgate Hemingstone East Green Barningham Thurston End Brampton Street Willisham Huntingfield Kesgrave Dalham Calais Street Stow's Hill Wickham Market Blacksmith's Corner Polstead Heath Great Waldingfield Bucklesham Alpheton Dorley's Corner Little London Cock and End Ixworth Collipy's Green The Port of Felixstowe Drinkstone Wickham Green Bredfield Elmswell Stone Common Sotherton Erwarton Wootten Green Ash Street Rumburgh Upper Street Brown Street Lower Raydon Chillesford Nettlestead Winston Green Stanton Street Lakenheath William's Green Wenhaston Black Heath Ingham Timworth Cox Common Akenham Gainsborough Winston Ellough Shadingfield Bell's Cross Woodbridge Walk Mendlesham Dennington Drybridge Hill Edwardstone Brantham Sutton Common Darsham Brome Street The Heath North Warren Bleach Green Ash Corner Stackyard Green Crown Corner Birds End Tannington Brightwell Beyton Green Crowfield Culford Chelmondiston Whepstead Mile End Frostenden Corner Nedging Tye Stanton Chare Little Wratting Button's Green Ixworth Thorpe Stores Corner Tattingstone Scotland Street Goddard's Corner Bedfield Long Green Old Felixstowe Bush Green Forward Green Humble Green Marlesford Badwell Green Bicker's Heath Apsey Green Dagworth Four Ashes Castle Hill Grimstone End Culfordheath Hunston Boulge Cove Bottom Ramsholt Great Livermere Kirton Burstall Stradbroke Lidgate Kittle's Corner Lound Burthorpe Long Thurlow Tuddenham St Martin Hadleigh Heath Linstead Parva Stone Street Hulver Street Mill Common Curlew Green Thorington Street Athelington Bacton Green Greenwich Hemp Green Flixton Stonham Aspal Tunstall Purple Hill Woodbridge Bardwell Hengrave Drakestone Green Denham Street Bobby Hill Ashfield Green Hazel Stub Capel St Andrew Stanningfield Creeting St Peter Woodside View Shimpling Street Ford's Green Dennington Corner Rougham Moulton Campsea Ashe Denham End Bures Bungay Sudbourne Sharpstone Street Great Ashfield St Margaret South Elmham Ringshall Mill Green West End Washbrook Street Little Thurlow Green Bacton Ufford Troston Higham Saxham Street Baxter's Green Wilby Kingshall Green Wingfield Green Normanston Capel Green Cransford Walberswick Friday Street Uggeshall Newmarket East Barton Hestley Green Hasketon Cuckoo Green Broad Street Gromford St Peter South Elmham Mellis Green Mettingham Easton Thorns Larks' Hill Broadgrass Green Snape Hartest Park Gate Foals Green Gislingham Magpie Green Somerton Daisy Green Alderton Aldeburgh Gisleham Wyverstone Green Westbourne Brampton Hanningfields Green Timworth Green Brent Eleigh Redisham Newbourne Lower Green Kenton Cavendish Stanway Green Colton Kentford Temple End The City Little Bradley Hawstead Green Ringsfield Common Great Wenham Earl Soham Brome Darmsden Meeting Green Melon Green Great Bealings Blackheath Horham Sibton Green Rushmere St Andrew Barking Tye Saxtead Green Spexhall Cay Hill Shimpling Stanstead Barnby Crackthorn Corner St Cross South Elmham Boyden End Thrandeston Knodishall Pakenham Cook's Green North Green Kennett End Base Green Kirkley Toad Row High Street Lower Hacheston Dunwich Tan Office Pea Porridge Green Woolverstone Tuddenham Wickham Skeith Witnesham Gulling Green Euston Playford Long Melford Chedburgh Mill Hills Rodbridge Corner Eastbridge Swan Green Sotterley Great Barton Gosling Green Friday Street Hanchett Village Wetherden Upper Town Cobblers Corner Brundon Hepworth Aldringham Braiseworth Kessingland Mill Green Elveden North Cove Langham Hartest Hill Hoxne Gazeley Upper Weybread Sudbury Great Wratting Little Whittingham Green South Cove Newman's Green Hoo Hawkedon Worlington Parham Town Street Shottisham Newthorpe Tan Office Green Kettlebaston Newton Smithwood Green Lower Layham Bruisyard Street Russel's Green Bradfield St Clare Otley Green Stanwell Green Chapel Hill Metfield Trimley St Martin Maypole Green Moats Tye Pitmans Corner Southwold Scotia Drift Westhall Hintlesham Wissett Wixoe Sutton Rickinghall Stradishall Great Bricett Fressingfield Ousden Bacon's Green Cherrytree Green Brettenham Pakefield Walsham le Willows Earl's Green Chattisham Stoven Blythburgh Snape Watering Grundisburgh Upper Holton Little Waldingfield Covehithe Yaxley Cratfield Hagmore Green Orford Hightown Green Wherstead Burgh Fornham St Genevieve Felixstowe Ferry Bridge Street Haughley Botesdale Blackthorpe Haverhill Harkstead Shingle Street Kersey Attleton Green Brockley Green Wilsey Letheringham Pettaugh Wales End Sibton Mutford Denham Elmsett Boardy Green Boxted Botesdale Green Weybread Stoke Coltsfoot Green Stowupland Castling's Heath Black Street Levington Shotley Common Washmere Green Parkway Heckfield Green Whitestreet Green Friston Beccles Great Welnetham Pixey Green Sicklesmere Weston Cole's Green Hollesley Onehouse Gipsy Row High Street Green Maidenhall Naughton Thorndon Melton Brackenham Crowfield Green Lattinford Hill Monk Soham Green Great Saxham Offton Rose Green Wentford Lackford Workhouse Green Willisham Tye Middleton Cranley Shop Corner Pinford End Annis Hill Upsher Green Coldfair Green Poslingford Corner Wetherden Syleham Falkenham Metfield Common Hessett Thornham Magna Nether Street Bruisyard Red Lodge Broad Green Farnham Fingal Street Hundon Great Cornard Clay Common Methersgate Walpole Oakley Park Bedfield Somerleyton Ballingdon Bury St Edmunds Westhorpe Tannington Place Cross Street Somersham Nacton Brockley Corner Thwaite Barsham Grinstead Hill Cross Green Worlingham Boyton Earl Stonham Daisy Green Gibraltar Eye Coddenham Upper Street Carlton Rotten End Beck Row Stratford St Mary Cuckold's Green Church End Whelp Street Shotley Wainford Felixstowe Priory Heath Freckenham Bramford Allwood Green Weybread Street Malting End Woolpit Green Upper Town Wickhambrook Badwell Ash Little Knowles Green West Stow Chantry Rose Hill Bucks Horn Place Corton Crownland Upthorpe Icklingham Mill Street Belstead Redgrave Denham Corner Little Eriswell Mole Hill Chelsworth Holton Thurston Harleston Studlands Park Denston Wetheringsett Little Blakenham Kingshall Street Priory Green Chelsworth Common Ilketshall St Andrew Wrentham Polstead East End Cattishall Monks Eleigh Tye Westleton Sproughton Westerfield Fornham All Saints Thorpeness Whatfield Ringsfield Corner Creeting Bottoms Cookley Chevington Lower Street Butley Cock & End Bedingfield Charles Tye Little Bealings Worlingworth Westley Mellis Badingham Candle Street Cretingham The Woodlands Owl's Green Hog's Corner Combs Chimswell Easton Green St James South Elmham Little Welnetham Landwade Holbrook Mildenhall Hadleigh Silverlace Green Holywell Row Brandon Haughley Green Hargrave Norton Thorington Oaks Tye Capel St Mary Blyford Wyverstone Palgrave Aspall Horringer Knaves Green Assington Green Barnardiston Rendham Lower Common Fen Street Middleton Moor Framlingham Benacre Brockford Green Great Finborough St Michael South Elmham Kettleburgh Brook Green Frostenden Maypole Green Chippenhall Green Flixton Smallwood Green Buxhall Church Common Butley High Corner Fornham St Martin Withermarsh Green Oak Hill Borley Green Cargate Chilton Street Thelnetham Capon's Green Brundish Street Leiston Spratt's Street Warren Heath Bedingfield Street Swilland Mendham Exning Lady's Green Baylham Stone Horner's Green Rushmere Oldhall Green Sternfield Hanchett End Round Maple Freston Honey Tye Mickley Green Martlesham Heath Cock Street Hunston Green All Saints' South Elmham St Nicholas South Elmham Barley Green Little Stonham East End Back Street Cornard Tye Battlies Green Laxfield Barnaby Green Little Green Blacksmith's Green Coopers Corner Ringshall Stocks Bildeston Mill Green Ashbocking Hacheston Kelsale Stuston Parliament Heath Ilketshall St Lawrence Henley Cranmer Green Wortham Ling Genesis Green Leavenheath Gunton Barrow Brightwell Heath Great Common Butley Low Corner Copdock Stratford St Andrew Battisford Wickham Street Sutton Street Bures Green Culpho Wordwell Ashfield Green Little Green Shipmeadow Great Blakenham Withersdale Street Market Weston Barking Bradfield Combust Boxford Mace Green Brandeston Brundish Gedding Stone Street Racecourse Chediston The Street Benhall Green West Row Cookley Street Bull Green Farley Green Barton Mills Gedgrave Hall Gedgrave Ubbeston Reydon Smear Stock Hill Depden Green Denham Green Colchester Green Halesworth Maidensgrave Sackers Green Hollybush Corner Pound Green Raydon Harrow Green Upper Street Kersey Upland Wickham Street Babel Green Rushbrooke Glemsford Calford Green Frizzeler's Green Shelley Broom's Barn Canham's Green Gipping Hibb's Green The Downs Audley End