Media Planning in Ufford

Get in touch

Media Planners in Ufford

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP13 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Ufford for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Ufford

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Ufford (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Barham Poslingford Corner Elveden North Green Lower Hacheston Blackthorpe Brockley Green Ellough Coltsfoot Green Little Bealings Glemsford Ufford Iken Cowlinge Barton Mills Hartest Badwell Ash Worlington Malting End Lackford Wangford Framsden Brandeston Thurston Stackyard Green Beck Row High Street Newthorpe Potash Walsham le Willows Great Waldingfield Cranley Thwaite Bedfield Long Green Blacksmith's Green Thelnetham Brightwell Culford Wetherup Street Water Run Wenhaston Cretingham Kittle's Corner Long Melford Baylham Stone Methersgate Broad Green Market Weston Bacton Green Sutton Street Gedgrave Kettlebaston Chediston Mill Green Euston Little Glemham Beyton Green Shelland Hargrave Harkstead Windsor Green Curlew Green Ipswich Lattinford Hill Temple End Forward Green Raydon Chilton Hasketon Flempton Mickley Green Weston Stoke-by-Nayland Lindsey Tye Brockford Green Shelley Mickfield Humble Green Broad Green East Green Cuckoo Green Dunwich Sotherton Corner Longfield Green Willisham Wingfield Nedging Kedington Sizewell Stoke Park Cherrytree Green Ixworth Thorpe Drinkstone Hepworth Almshouse Green Eye Lowestoft Chelmondiston Butley Hitcham Mellis Green Great Common Kesgrave Genesis Green Fen Street Bacon's Green Mile End Eastbridge Brampton Street Upper Weybread Coopers Corner Flowton Great Green Chilton Street Kenton Corner Monks Eleigh Stanton Street Earl Stonham Saxtead Broadgrass Green Linstead Parva Castle Hill Rishangles Butley Low Corner Newmarket Landwade Ashfield Green Creeting Bottoms Sternfield Creeting St Peter Wickham Street Pound Green Little Wratting Rougham Green Gosling Green Harleston North Green Upper Street Great Ashfield Tuddenham Hanchett Village Hibb's Green Middleton Gunton West Stow Gedding Great Blakenham Chedburgh Stansfield Fenstead End Wrentham Erwarton Lawshall Green Gulling Green Cratfield Hanchett End Calford Green Trimley Lower Street Cookley Green Pitcher's Green The Heath Upthorpe Akenham Combs Mells Brockley Corner Silverlace Green Button Haugh Green Assington Green Kelsale Debach Melton Wyverstone Green Gosland Green Groton Knodishall Nowton Hemingstone Creeting Hills Smallwood Green Little Thurlow Green Cavenham Old Newton Winston Green Tattingstone White Horse Ashfield Cum Thorpe Blundeston Bawdsey Westhorpe Moulton Parham Wetheringsett Snape Watering Felixstowe Ferry Washmere Green Burstall Marlesford Walton Walberswick Ringsfield Peasenhall Dandy Corner Sibton Culfordheath Little Thurlow Toad Row Lower Common Halesworth Withersfield Carlton Sherbourne Street Knaves Green Stanstead Withersdale Street Woolpit Babel Green Black Street Herringfleet Gazeley Thistley Green Reydon Smear Frizzeler's Green Rotten End Stone Common Beccles Little Finborough Eriswell Orford Hanningfield Green Lower Falkenham Cattishall Levington Rattlesden Hoxne Needham Market Larks' Hill Great Thurlow Wingfield Green Ubbeston Rushmere Street Reydon Shingle Street Burstallhill Bradfield St Clare Sudbury Hacheston Great Bricett Metfield Common Bradfield Combust Haughley Green The Downs California Shop Corner Ashbocking Sutton Whitton Naughton Bildeston Wortham Huntingfield Great Barton Friday Street Nettlestead Otley Brome Street Mendham Troston Roman Hill Botesdale Kingshall Green Tattingstone Debenham The Street Little Stonham Colton North Cove Little Waldingfield Pakefield Russel's Green Uggeshall Red Lodge Cotton Whepstead Fakenham Magna Great Finborough Wissington Woolpit Heath Baxter's Green Bures Washbrook Street Fornham St Genevieve Crowfield Ward Green Apsey Green Woodbridge Walk Hundon Bentley Silverley's Green Elmsett Acton Place Fornham All Saints Gainsborough Chevington Monk Soham Mole Hill Rodbridge Corner Chantry Willisham Tye Benhall Street Bramfield Waldringfield Heath Wainford Wetherden Bull Green Kersey Semer Felsham Clare Buxhall Fen Street Cross Green Saxmundham Blaxhall Mill Street Dunstall Green Upper Town Back Street West Street Stowmarket Little Bradley Yaxley Barking Tye Rose Green Ilketshall St Margaret Camps Heath Barnby Tannington Hulver Street Chickering Stoke Ash Boxford Hunston Castling's Heath Bramford Great Glemham Mill Hills Wyverstone Kersey Tye Gislingham Rickinghall Cole's Green Barley Green Brown Street Timworth Green Chelsworth Common Ramsholt Battisford Tye Meeting Green Greenwich Holton Earl's Green Stutton Round Maple Polstead Lower Holbrook Fingal Street Scotland Street Laxfield Daisy Green Wortham Ling Chapel Hill Ash Corner Dallinghoo Great Welnetham Heckfield Green Battlesea Green Leiston Fressingfield Stuston Friston Wilsey Pixey Green Witnesham Little Saxham Clopton Green Flixton Athelington Bedfield The Woodlands Pettistree Syleham Tan Office Green Daisy Green Chalkstone Thurston Planche Haverhill Metfield Ash Street Oaks Tye Hillside Stanwell Green Great Wratting Risby Wixoe Stoke-by-Clare Monk Soham Green Cobblers Corner Ford's Green Boulge Westhall Upper Holton Cargate Cock Street Rooksey Green Mettingham Annis Hill Yoxford Mellis Hollybush Corner Smithwood Green Occold Maidenhall Ixworth Rose Hill Botesdale Green Purple Hill Stubbing's Green Nacton Stowupland Gipping Coldfair Green Undley Thorpe Green Cattawade Oak Hill Barking Hessett Gipsy Row Saxtead Green Bacton Barningham William's Green Helmingham Duck Corner Middleton Moor Hemley Harrow Green Collipy's Green Bedingfield Street Butley High Corner Maypole Green Assington Dennington Wicker Street Green Clopton Bicker's Heath Slough Hill Kettleburgh Letheringham Freckenham Haughley Milden Swilland Rushbrooke Button's Green Parliament Heath Upsher Green Battisford Conyer's Green Nedging Tye Capel Green Boyton Easton Green Bardwell Horner's Green Bradfield St George Cock & End Preston St Mary Crownland Hazel Stub Broke Hall Belstead Wordwell Leavenheath Dagworth Mildenhall Southolt Wentford Cranmer Green Pakenham Hightown Green Rumburgh Framlingham Darsham Creeting St Mary Tannington Place Melon Green Lady's Green Grundisburgh Wickham Market Stockhold Green Denham End Lower Green Clopton Green Owl's Green Saxham Street Felixstowe Kenny Hill Shotley Boxted Cransford All Saints' South Elmham Four Ashes Stradishall Warren Heath Upper Street Racecourse Shimpling Street Farley Green Bruisyard Shadingfield Lower Raydon Duke Street Holton St Mary Somerton Clements Oakley Park Studlands Park Swan Green Brundish Chimswell Homersfield Little Livermere Boot Street Dorley's Corner Hintlesham East Bergholt Wrentham West End Cock and End Brome Stonham Aspal Attleton Green Saxtead Bottom Hinderclay Sutton Common Mill Green Burgh Lambfair Green Badwell Green St Margaret South Elmham Poystreet Green Swingleton Green Sotterley Freston Audley End Great Green Priory Heath Gosbeck Whelp Street Coney Weston Cook's Green Old Felixstowe Elmswell Woolpit Green Westley Hawkedon Cay Hill Redlingfield Little London Lavenham Kessingland Beach Denston Campsea Ashe Coddenham Green Fornham St Martin Newtown Hopton Weston Ditch Denham Street Beyton Wattisfield Tan Office Shipmeadow Drinkstone Green Lound Weybread Spexhall Wickham Street Grimstone End Somersham Kennett End Cookley Street St Peter South Elmham Brockley Little Green Stanton Chare Monewden Mendlesham Green Hartest Hill Boyden End Ingham Capel St Mary Withermarsh Green Wickhambrook Westleton Mace Green Dennington Corner Rede Annesons Corner Sweffling Stock Hill Lakenheath West End Alpheton Hagmore Green Barrow East Green Wetherden Upper Town Walpole Martlesham Heath Bruisyard Street Wickham Skeith Holywell Row Cornard Tye Boyton End Finningham Mount Pleasant Hog's Corner Little Knowles Green Church Common Blacksmith's Corner Earl Soham Colchester Green South Cove Earsham Street Stanton Ringshall Southwold Saxtead Little Green Poslingford Cuckoo Tye Church End Hadleigh Heath Stone Street Worlingworth Wilby Thorpe Street Honington Capon's Green Friday Street Oulton Broad Workhouse Green Westerfield Bell's Corner North Warren Bush Green Thorington Street Moats Tye Little Blakenham Maidensgrave Bredfield Stradbroke The Port of Felixstowe Rendlesham Ringshall Stocks Sudbourne Friday Street Mutford Brundon Maypole Green Pinford End Bloodman's Corner Wickham Green Brackenham Bird Street Sibton Green Mill Hole Thurston End Little Eriswell Park Gate Dennington Hall Hawstead Stores Corner Willingham Aldham Burthorpe Base Green Snape Fen Street Lidgate Upper Street Stone Street Boardy Green Stratford St Andrew Rendham Sowley Green High Rougham Hoo High Street Ilketshall St Lawrence Great Cornard Hawstead Green The City Little Wenham Langham Needham Street Playford Brabling Green Otley Bottom Wales End Cookley Bromeswell Newton Depden Green Monks Eleigh Tye Ashfield Green High Street Green Sackers Green Great Saxham Pea Porridge Green Great Bradley Newbourne Blackheath Denham Sharpstone Street Bleach Green Kenton Tunstall Wherstead Ilketshall St Andrew Henstead Little Cornard Aspall Hanningfields Green Drybridge Hill Carlton Colville Sproughton Palgrave Wattisham Stone Bury St Edmunds Clopton Green Stanway Green Cow Green Bower House Tye Clay Common Rougham Polstead Heath Trimley St Mary Claydon Icklingham Brandon Thorndon Braiseworth Charsfield Clopton Corner Cavendish Wyverstone Street Bridge Street Broom's Barn Falkenham Shottisham Woolverstone Holbrook Cox Common Pitmans Corner Coddenham Theberton Benhall Green Barsham Sapiston Lawshall West Row Gromford Washbrook Oakley Stoke Copdock Brantham Bucklesham Santon Downham Otley Green Frostenden Corner Thrandeston Worlingham Upper Layham Pettaugh Bromswell Heath Cocks Green Broadway Wick's Green Stoven Oulton Cross Green Bowbeck Acton Great Livermere Norton Little Green Barnaby Green Combs Ford Normanston Priory Green Hoggard's Green Hobbles Green Herringswell Capel St Andrew Darmsden Thorns Chillesford Badingham Tuddenham St Martin Woodside View Somerleyton Brook Green Thorney Green Shimpling Calais Street Farnham Lindsey White Horse Corner Thorpeness Stanningfield Westbourne Brampton Haughley New Street Denham Green Kersey Upland Brightwell Heath Martlesham Ballingdon Thorpe Morieux Corton East End Trimley St Martin Sicklesmere Chediston Green Gedgrave Hall Exning Higham Little London Higham Little Whittingham Green Horham Alderton Chilton Leys Benacre Chippenhall Green Bungay Ringsfield Corner Cockfield Hemp Green Honey Tye Stonecross Green Thorington Magpie Green Newman's Green Linstead Green Hestley Green Scotia Drift Cross Street Brundish Street Aldeburgh Flixton Blythburgh Crackthorn Corner Kentford Hunston Green Easton Bavents Battlies Green St Nicholas South Elmham Crown Corner California Thornham Magna Whatfield St Cross South Elmham Blyford Henley Hadleigh Nether Street Wilde Street Chattisham Redisham Burgate Thornham Parva Timworth Mendlesham Rushmere Ringsfield Common Frostenden Canham's Green Shotley Gate Hengrave Little Green Birds End East Barton Edwardstone Bell's Cross Shotley Common Stow's Hill Depden Barnham Ousden Ampton Wattisham Bedingfield Spratt's Street Parkway Eyke Stratford St Mary Little Welnetham Wangford Denham Goddard's Corner Woodbridge St Michael South Elmham Tostock Cuckold's Green East End Grinstead Hill Wenhaston Black Heath Great Wenham Aldringham Covehithe Dalham Chelsworth Culpho Mill Green Bobby Hill Great Green Weybread Street Lower Layham Long Thurlow Bucks Horn Place Dublin Allwood Green Heveningham Sotherton Dorking Tye Brettenham Horringer Lower Street Denham Corner Gibraltar Drakestone Green Foals Green High Street Gisleham Onehouse Stowlangtoft Cross Green Redgrave Whitestreet Green Hollesley Easton Barnardiston Crowfield Green Bures Green Knettishall Cove Bottom Norton Buxhall Kingshall Street Brockford Street Lampardbrook Wootten Green Wissett Mill Green Falkenham Sink Mill Common Kirkley Chimney Street Kessingland Nayland Page's Green Town Street Rushmere St Andrew Winston Waldringfield Middlewood Green Broad Street Offton Oldhall Green St James South Elmham Charles Tye Candle Street Borley Green Kirton Baylham Brent Eleigh Great Bealings