Media Planning in Waldringfield Heath

Get in touch

Media Planners in Waldringfield Heath

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP12 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Waldringfield Heath for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Waldringfield Heath

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Waldringfield Heath (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Broad Green Gosland Green Grundisburgh Cuckoo Tye Lower Falkenham Castle Hill Wick's Green Wattisfield Beyton Pitmans Corner Earsham Street Freckenham Haughley Nedging Wherstead Gibraltar Brampton Blaxhall Boyton End Friday Street Stowupland Cransford Great Bealings Chippenhall Green Mill Hills Scotia Drift Magpie Green Duke Street Broom's Barn Withermarsh Green Erwarton Sotherton Corner Stowmarket Whepstead Ilketshall St Andrew Cox Common Malting End Chediston Green Wicker Street Green Stoke Cock and End Stradbroke Bures Needham Street Hawstead Great Green Timworth Four Ashes Earl Soham Walpole Gipsy Row Creeting St Peter Parham Thorpe Street Little Thurlow Pea Porridge Green Bruisyard Street Chimney Street Great Finborough Great Welnetham Hacheston Barley Green Kentford Marlesford Walsham le Willows Gedding Gosling Green Falkenham Woolverstone Oaks Tye Little Cornard Silverley's Green Bury St Edmunds Yoxford Bowbeck Badwell Ash California Reydon Smear Baylham Stone Cockfield Dublin Wangford Harleston Chantry Freston Ashfield Cum Thorpe Cowlinge Akenham Maypole Green Flempton Round Maple Gedgrave Higham Benhall Green Cross Green Santon Downham Cross Green Mettingham Holton Eyke Whitton Weston Mace Green Little Green Dallinghoo Hanchett End Snape Wortham Brundish Walberswick Cove Bottom High Street Rose Green Iken Denham West Stow Workhouse Green Bicker's Heath Rushbrooke Cherrytree Green Lindsey Spexhall Fornham All Saints Sutton Common Somerton Russel's Green Great Waldingfield Maidensgrave Withersfield Hessett Harrow Green Badingham Corton Beccles East Green Rickinghall Grinstead Hill Swan Green Framlingham Chilton Stubbing's Green Little London Upper Holton Gromford Great Glemham Walton Kenny Hill Calford Green Elveden Shotley Common Washbrook Little Waldingfield Laxfield Saxtead Little Green Fingal Street Old Newton Lower Raydon Newthorpe Wickham Street Brome Poslingford Monewden Icklingham Bungay Lawshall Warren Heath Thrandeston Horham Ixworth Alpheton Kenton Corner Colton Friston Pakefield Alderton Cattishall Great Thurlow Higham Dunstall Green The Woodlands Great Barton Cross Green Carlton Colville Potash Red Lodge Mill Hole Cole's Green Blundeston Milden Coldfair Green Cavendish Broadway Denham Flixton Gulling Green Weybread Peasenhall Trimley St Mary Kedington Little Wenham Drakestone Green Frostenden Boot Street Kersey Mendlesham Curlew Green Normanston Ilketshall St Margaret Kennett End Gainsborough Mildenhall Upper Street Rishangles East End Stanway Green Lampardbrook Ufford Lower Holbrook Worlington Rushmere St Andrew Wetheringsett Little Knowles Green Gipping St Peter South Elmham Mill Green Washbrook Street Sternfield Button Haugh Green Coopers Corner St Nicholas South Elmham Bildeston Witnesham Stanton Chare Shelland Kittle's Corner Ampton Lower Hacheston St Michael South Elmham Parkway Weybread Street Ousden Hightown Green Wickham Street Gedgrave Hall Kingshall Green Rotten End Winston Green Capel St Mary Kingshall Street Depden Purple Hill Thornham Magna Ringsfield Corner Newman's Green Hadleigh Heath North Warren Easton Drinkstone Green Little London Battlies Green Wissett Henley Earl's Green Barnham Upsher Green Fakenham Magna Hemley Little Blakenham Haughley Green Swilland Great Ashfield Rumburgh Sotherton Leiston Otley Bottom Park Gate Woolpit Groton Boxford Daisy Green Debenham Sutton Flowton Brundon Chillesford Charles Tye Brabling Green Exning All Saints' South Elmham Hawstead Green Cotton Farley Green Clopton Green Stanwell Green Henstead Brown Street Pakenham Bacon's Green Pound Green Metfield Thorney Green Landwade Herringswell Charsfield Hazel Stub Barham Haughley New Street Halesworth Friday Street Shottisham Aldringham Brundish Street Semer Hartest Hill The Street Brockley North Green Ford's Green Otley Green Little Welnetham Sotterley Candle Street Brockley Corner Hartest Culpho Ixworth Thorpe Hoxne Tostock Collipy's Green Coddenham Kettlebaston Bacton Shotley Gate Barnaby Green Lavenham Denham End Hanningfields Green Worlingworth Thornham Parva Nowton Racecourse Beck Row Kessingland Beach High Street Tuddenham Conyer's Green Brackenham Parliament Heath Sizewell Little Wratting Hog's Corner Chedburgh Lower Layham Maypole Green Oldhall Green Ringsfield Wilsey Holbrook Blackthorpe Woodbridge Upper Layham Helmingham Hinderclay Combs Mole Hill Long Thurlow Melton Burstall Wyverstone Street Braiseworth Back Street Great Cornard High Street Sapiston Lidgate Whelp Street Edwardstone Little Livermere Newton Burgh Redisham Weston Ditch Lindsey Tye Bruisyard Wales End Assington Green Eye Hintlesham Hanningfield Green Wickham Market Tannington Place Chelsworth Ubbeston Elmswell Tuddenham St Martin Pettistree Debach Woodbridge Walk Nettlestead Westhorpe Brome Street Bedfield Hunston Wootten Green Westhall Thorndon Cook's Green Holton St Mary Ingham Bobby Hill Somersham Crowfield Green Brockford Street Wickham Green Barsham Wortham Ling Hunston Green Cavenham Blyford Larks' Hill Chickering Beyton Green Earl Stonham Wetherden Stock Hill Broadgrass Green Withersdale Street Yaxley Crowfield Attleton Green Broad Street Burthorpe Ashfield Green Broke Hall Owl's Green Honington West End Cretingham Stoke-by-Nayland Lady's Green Sproughton Ringshall Stocks Dennington Corner Lakenheath Moulton Little Thurlow Green Bucks Horn Place High Street Green Bird Street Sherbourne Street Herringfleet Bucklesham Stanstead Brent Eleigh Upper Street Mendham Dorley's Corner Brandeston Melon Green Stockhold Green Wenhaston Mile End Daisy Green Hoggard's Green Ringsfield Common Assington Newtown Offton Thorpe Morieux Chilton Street Campsea Ashe The Port of Felixstowe Allwood Green Framsden Fornham St Martin Stone Common Tan Office Green Acton Tattingstone White Horse Upper Town Ipswich Hadleigh Stonecross Green Great Green Eriswell Darmsden Clopton Green Culfordheath Dennington Rougham Great Wratting Cranley Kersey Tye Newbourne Butley Low Corner Falkenham Sink Wangford Stone Street Eastbridge Bower House Tye Stonham Aspal Kirkley Page's Green Stratford St Andrew Dalham Stanningfield Wetherden Upper Town Brampton Street Stoven Finningham Nether Street Bradfield St Clare Nacton Friday Street Stowlangtoft Felsham Easton Bavents Sudbourne Burgate Castling's Heath Fen Street The Downs Denston Almshouse Green Sibton Priory Green Athelington Bramford Stradishall Stanton Rooksey Green Lattinford Hill Sweffling Poslingford Corner Creeting Hills Bramfield Calais Street Hanchett Village Smithwood Green Ashfield Green Battisford Bentley South Cove Hundon Leavenheath Cattawade Upper Weybread Monk Soham Green Combs Ford Shadingfield Baxter's Green East End West Street Botesdale Green Westerfield Camps Heath Clopton Green Ellough Chalkstone Great Livermere Old Felixstowe Meeting Green Buxhall Benhall Street Hargrave Fornham St Genevieve Needham Market Saxtead Green Wissington Gisleham Cay Hill Great Saxham Barnardiston Thurston Planche Drinkstone Moats Tye Wetherup Street Drybridge Hill Apsey Green Little Bradley Darsham Wattisham Hibb's Green Mendlesham Green Bromeswell Little Eriswell Stanton Street Tattingstone Blythburgh Little Bealings Waldringfield Slough Hill North Cove Barton Mills Thorington Street Pinford End Sowley Green Cross Street Church Common Stansfield Hasketon Wilby Brockford Green Ash Street Coney Weston Stutton Shipmeadow Great Blakenham Boyton Brook Green Great Common Linstead Green Fenstead End Elmsett Willisham Tye Ash Corner Covehithe Carlton Upper Street Saxham Street Whatfield Shimpling Street Benacre Fressingfield Stow's Hill Horner's Green Bedingfield Street Brettenham Waldringfield Heath Woolpit Heath Clements Wainford Onehouse Thurston Boardy Green Hawkedon Audley End Blacksmith's Corner Barking Tye Monks Eleigh Toad Row Horringer Felixstowe Ferry Goddard's Corner Temple End The Heath Middleton St Margaret South Elmham Silverlace Green Hestley Green Button's Green Duck Corner Lower Street Lower Green Winston Aspall Chattisham West Row Mount Pleasant Kettleburgh Heckfield Green Sibton Green Greenwich Base Green Boyden End Bawdsey Denham Street Crownland St James South Elmham Ashbocking Redlingfield Hepworth Brantham Wentford Bromswell Heath Hengrave Hollybush Corner Belstead Euston Tannington Scotland Street Martlesham Heath Aldeburgh Sackers Green Thelnetham Wickham Skeith Upthorpe Annesons Corner Otley Westley Brockley Green Gislingham Sutton Street Depden Green Clare Shingle Street Woolpit Green Hemp Green Thorpeness Forward Green Thurston End Battisford Tye Mellis Washmere Green Chelmondiston Cranmer Green Chapel Hill Culford Borley Green Rushmere Dorking Tye Haverhill Barking Risby Rougham Green Nayland Burstallhill Southolt Orford Hopton Little Finborough Bedingfield Lawshall Green Trimley St Martin Knodishall Sicklesmere Mill Common Raydon Bures Green Annis Hill Gazeley Monks Eleigh Tye Frizzeler's Green Bridge Street Great Green Norton Fen Street Polstead Heath Capon's Green Butley Reydon Glemsford Baylham Butley High Corner Kirton Redgrave Monk Soham Thwaite Harkstead Letheringham Dunwich Metfield Common Stoke-by-Clare Hollesley Spratt's Street Undley East Bergholt Hulver Street Cornard Tye Pitcher's Green Frostenden Corner East Barton Aldham Swingleton Green Humble Green Brightwell Heath Town Street Sudbury Martlesham Middleton Moor Chilton Leys Cookley Green Coltsfoot Green Blacksmith's Green Clopton Stoke Ash Dennington Hall Pixey Green Sharpstone Street Cuckoo Green Clay Common Oulton Shotley Bradfield St George Cobblers Corner Westleton Newmarket Theberton Easton Green Troston Rede Cow Green Ballingdon Crown Corner Wingfield Coddenham Green Oakley Park Lower Common Claydon Barnby Pettaugh Brightwell Whitestreet Green Shimpling Kessingland Honey Tye Trimley Lower Street Blackheath Longfield Green Wyverstone Green Lowestoft Hoo Wixoe Brandon Wenhaston Black Heath Hagmore Green Mellis Green Mickfield Hillside St Cross South Elmham Mickley Green Grimstone End Bloodman's Corner Mill Street Chediston Holywell Row Water Run Stuston Capel St Andrew Bacton Green Birds End Wrentham Market Weston Shelley Hitcham Foals Green Playford Maidenhall Chimswell Cock & End Cocks Green Wattisham Stone Thorington Studlands Park Ringshall Barrow Roman Hill Buxhall Fen Street North Green Naughton Polstead Little Glemham Homersfield Snape Watering Chelsworth Common Babel Green Smallwood Green Ilketshall St Lawrence Broad Green Little Saxham Kenton Langham Wordwell Thistley Green Battlesea Green Methersgate Kersey Upland Ward Green Hemingstone Wrentham West End Preston St Mary Uggeshall Rendlesham Linstead Parva Rendham Kesgrave Great Bricett Huntingfield Flixton Saxtead Bottom Thorpe Green Copdock Wyverstone Westbourne Rodbridge Corner Bredfield Mutford Church End Woodside View Knettishall Middlewood Green Willisham Little Green Boxted Felixstowe Creeting Bottoms Acton Place Heveningham Worlingham Wickhambrook Bull Green Rose Hill Bell's Cross Colchester Green Norton Little Green Lambfair Green Bradfield Combust Oulton Broad Shop Corner Tunstall Crackthorn Corner Knaves Green East Green Nedging Tye Mill Green Lackford Gunton Stratford St Mary Creeting St Mary Barningham High Rougham Levington Little Stonham Denham Corner Great Wenham Tan Office Occold Botesdale Bardwell Black Street California Great Bradley Denham Green Boulge Cookley Street Rattlesden Southwold Genesis Green Chevington Mill Green Wilde Street Rushmere Street Dandy Corner Farnham Timworth Green Cuckold's Green Poystreet Green Kelsale Saxtead Bell's Corner Long Melford Willingham Oakley Capel Green Clopton Corner Priory Heath William's Green Stoke Park Saxmundham Cookley White Horse Corner Cargate Stackyard Green Cock Street The City Dagworth Bleach Green Mill Green Windsor Green Lound Mells Palgrave Thorns Bush Green Little Whittingham Green Gosbeck Bedfield Long Green Stone Street Canham's Green Syleham Cratfield Hobbles Green Badwell Green Somerleyton Stores Corner Ramsholt Oak Hill Wingfield Green

Pages

Legal information