Media Planning in Wootten Green

Get in touch

Media Planners in Wootten Green

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP21 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Wootten Green for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Wootten Green

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Wootten Green (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Eastbridge Audley End Gosland Green Nether Street Ash Street Chilton Lindsey Tye Bull Green Darmsden Boxford St Cross South Elmham Wattisfield Brampton Rose Green Poystreet Green Grimstone End Withermarsh Green Stratford St Andrew Earl Soham Wilby Whitestreet Green Sudbourne Saxmundham Hunston Green Washmere Green Thornham Magna Debenham Oulton Broad Market Weston Wyverstone Street Thorington Upper Weybread Frostenden Little Finborough Wherstead Wickham Street Cay Hill Worlington Brabling Green Brundon Wicker Street Green Brightwell Heath Church End Hazel Stub Stanton Street Chilton Leys High Rougham Upper Town Parham Kessingland Beach Tuddenham Woolverstone Thelnetham Thwaite Otley Green Town Street Toad Row Sutton Street Hunston Mendlesham Creeting Hills Depden Green Broadway Great Green Winston Haughley New Street Cross Green Mill Hills Rickinghall Melton Sibton Green Barley Green Stansfield Kingshall Green Stoke Ash Harleston Ballingdon Felsham Nowton Benhall Green Frostenden Corner Ashfield Green Hawstead Lampardbrook Upper Street Coddenham Brockley Stutton Stubbing's Green West Stow Roman Hill Martlesham Dandy Corner Charsfield Flixton Great Blakenham Lower Street Apsey Green Hillside Barnby Acton Place Hundon Stanton Chare Barnardiston Edwardstone Buxhall Fen Street Newman's Green Little Bradley Easton Green Somersham Sotherton Corner Wetheringsett Saxham Street Hengrave Dorley's Corner Racecourse Bloodman's Corner Withersfield Framsden Theberton Blythburgh Crackthorn Corner Aldeburgh Ampton Upper Street Little Thurlow Green Otley Crowfield Green East Green Cook's Green Gosling Green Leavenheath Thurston End Blacksmith's Green Stradbroke Ashfield Green Hemp Green Mill Street Aldringham Brent Eleigh Thorpeness Wingfield Green Humble Green Mutford Helmingham Mount Pleasant Claydon Dallinghoo Stanton Little Wratting Henley Leiston Gislingham Drakestone Green Pakenham Waldringfield Heath Ringsfield Lower Raydon Little London Wick's Green Willingham Laxfield Tan Office Boulge Rougham North Warren Park Gate Cross Green Calford Green Great Wratting Whelp Street Babel Green Battisford Gulling Green Haughley Green Sutton Little Saxham Great Bealings Oaks Tye Southwold Felixstowe Ferry Barnham West Street Hemley Little Glemham Newmarket Kirton Longfield Green Ellough Pea Porridge Green Ashfield Cum Thorpe Moulton Coltsfoot Green Fornham All Saints Red Lodge Rendham Milden Landwade Colchester Green Little Waldingfield Page's Green Thorns Lower Common Hopton Wingfield Conyer's Green Bradfield Combust Cargate Sherbourne Street Cranley Charles Tye Dalham Hanchett End Boyden End Chippenhall Green Blyford Knettishall Harrow Green Warren Heath Flowton Cross Street Knodishall Lower Green Wrentham Clare Benacre Great Green Norton Little Green Badwell Ash Timworth Freston Lower Layham Capel St Mary Stratford St Mary Ward Green Chilton Street Washbrook Street Bredfield Chimswell Campsea Ashe Shelley Bird Street Denston Halesworth Oulton Wortham Hessett Thorpe Street Borley Green Camps Heath Cock & End Boxted Moats Tye Athelington Sotherton Broad Green Annis Hill Wickham Street Rooksey Green Stores Corner Heckfield Green Walsham le Willows Walpole Holywell Row Aldham Haughley Honington Ash Corner Hadleigh Dublin Hollesley Cookley Street Stone Street Nacton Ringsfield Corner Brightwell East End Gazeley High Street Green Hintlesham Boyton Sackers Green Stradishall Shotley Akenham Corton Great Glemham Stow's Hill Linstead Parva Coldfair Green Kenny Hill Rose Hill Daisy Green Crownland Battlies Green Falkenham Woolpit Green Weston Hanchett Village Brundish Street Ubbeston Undley Bucklesham Gainsborough Tattingstone White Horse Honey Tye Higham California Reydon Wangford Wickham Skeith Blundeston Russel's Green Shimpling Wootten Green Oakley Blackthorpe Thurston Whatfield Ford's Green Oldhall Green Scotia Drift Sutton Common Cattawade Finningham Almshouse Green Levington Fakenham Magna Little Eriswell Little Blakenham Culpho Lower Holbrook Burstallhill Genesis Green Cattishall Chillesford Uggeshall Magpie Green Bobby Hill Friday Street Weybread Church Common Rede Black Street Brantham Great Bricett Smithwood Green Wales End Sternfield Ramsholt Wenhaston Black Heath Sharpstone Street Norton High Street Pakefield Fingal Street Letheringham Maypole Green Swan Green Butley Wentford Southolt Barking St Margaret South Elmham Brown Street Cuckoo Tye North Cove Denham Maidensgrave Tuddenham St Martin Washbrook The Downs Hoggard's Green Wordwell Rendlesham Swingleton Green The Port of Felixstowe Denham Corner Hobbles Green Bentley Bucks Horn Place Rattlesden Barham Tannington Place Goddard's Corner Ousden Maypole Green Rodbridge Corner Fornham St Martin The Woodlands Yaxley Acton Brome Little Stonham Horner's Green Peasenhall Reydon Smear Hoo Brome Street Brockley Corner Bures Green Lambfair Green Stowlangtoft Henstead Culford Battisford Tye Rotten End Broadgrass Green Needham Market Broom's Barn Bradfield St Clare Collipy's Green Nedging Syleham Drinkstone Thorpe Green Rumburgh Butley High Corner Barsham Bures West Row Water Run Cavenham Homersfield Oakley Park White Horse Corner Mildenhall Herringswell Polstead Heath Pound Green Stoke-by-Nayland Assington Green Hartest Hill Round Maple Eyke Pettaugh Cove Bottom Bridge Street Newbourne Chediston Green Bradfield St George Mill Common Barrow Willisham Tye Methersgate Ipswich Eriswell Westhall Great Wenham Ilketshall St Andrew Ufford Needham Street Cock and End Tostock Baylham Stone Great Finborough Lackford Bush Green Stock Hill Cox Common Newton Wenhaston Mendham Wissett Creeting St Peter East End Gedding Stone Common Creeting Bottoms Weybread Street Dorking Tye Little Thurlow Newtown Barnaby Green Stuston Gedgrave Friston Combs Cookley Offton Santon Downham Mill Hole Little Wenham Monewden Fen Street Worlingworth Bramfield Thorpe Morieux Wissington Long Melford Cuckoo Green Bedingfield Street Spexhall Little Green Base Green Rushmere St Andrew Colton Duke Street Great Green Dagworth Bramford Dennington Corner Holbrook Cretingham Denham Earl's Green Kittle's Corner Bicker's Heath Bedfield Hanningfields Green Stowmarket Little Livermere Battlesea Green Sapiston Greenwich Middlewood Green Walton Icklingham Holton Polstead Chelsworth Common Little Whittingham Green Coney Weston Hinderclay Kelsale Upper Holton Falkenham Sink East Bergholt Bardwell Mill Green Little Cornard Broke Hall Candle Street Metfield Nedging Tye Martlesham Heath Stoke-by-Clare Little London Elmswell South Cove Silverley's Green Blaxhall Sproughton Lidgate Shotley Common Flempton Hacheston Mile End Grinstead Hill Beyton Green Old Felixstowe Ringsfield Common Saxtead Little Green Stoke Park Crowfield Lawshall Green Rushmere Trimley St Martin Chantry Brook Green Great Saxham Broad Street Hepworth Kennett End High Street Stanwell Green Chelsworth Mill Green Risby Pinford End Worlingham Sicklesmere Wyverstone Green Sweffling Burgh Mells Redlingfield Horringer Rougham Green Kettleburgh Bedingfield Freckenham Meeting Green Great Barton Brampton Street Sibton Great Ashfield Monk Soham Green Lavenham Barningham Earl Stonham Poslingford Gipsy Row Thorington Street Wetherden Upper Town Fressingfield Occold Lady's Green Newthorpe Felixstowe Covehithe Kesgrave Temple End Kingshall Street Bruisyard Westley Ixworth Thorpe Little Welnetham Wilde Street Stoke Drinkstone Green Burstall West End Alpheton Elmsett Wickham Green Woodside View Walberswick Clopton Green Rishangles Mickfield Tan Office Green Herringfleet Wetherden Shottisham Barking Tye Withersdale Street Bell's Corner Euston Marlesford Easton Orford Gosbeck Tattingstone The Heath Clopton Botesdale Green Lakenheath Brockford Green Smallwood Green Stonecross Green Kenton Corner Great Livermere Mellis Green Beccles Westhorpe Bacon's Green Silverlace Green Great Cornard Copdock Shelland Witnesham Framlingham Hawstead Green Mace Green Great Waldingfield Cobblers Corner Weston Ditch Hagmore Green Denham Street Kedington Parkway Cuckold's Green Belstead Cranmer Green Maidenhall Gromford Botesdale Pixey Green Carlton Upper Layham Monks Eleigh Tye St James South Elmham Grundisburgh Cavendish Chevington Onehouse Otley Bottom Tunstall Frizzeler's Green Great Welnetham Shadingfield Thurston Planche Stackyard Green Hadleigh Heath Nettlestead Calais Street Semer Lattinford Hill Poslingford Corner Farley Green Palgrave Cocks Green The Street Cow Green Potash Langham Kersey Tye Playford Oak Hill Ashbocking Hasketon Ringshall Woodbridge Somerton Sizewell Bell's Cross Cowlinge Annesons Corner Four Ashes Alderton Wrentham West End Harkstead Hog's Corner Badingham Hoxne Benhall Street Shingle Street Lindsey Kentford Wetherup Street Upthorpe Purple Hill Mickley Green Cookley Green Westbourne Beyton Dennington Hall Ringshall Stocks Groton Lound Flixton The City Bleach Green Clopton Corner Studlands Park Cratfield Barton Mills Brockley Green Kersey Upland Wickhambrook Bacton Thorney Green Daisy Green Castling's Heath St Nicholas South Elmham Woodbridge Walk Rushmere Street Cransford Burgate Birds End Rushbrooke Blacksmith's Corner Wainford Lower Falkenham California Kenton Glemsford Wangford St Michael South Elmham Carlton Colville Exning Sotterley Button Haugh Green Kessingland Preston St Mary Boyton End Capon's Green Snape Chelmondiston Saxtead Middleton Moor Darsham Willisham Capel St Andrew St Peter South Elmham Combs Ford Burthorpe Ixworth Wortham Ling Foals Green Mettingham Denham End Bromswell Heath Erwarton Iken Bacton Green Lower Hacheston High Street Gibraltar Middleton Bromeswell Aspall Kirkley Horham Easton Bavents Wattisham Chediston Sowley Green Waldringfield Coopers Corner Little Green Metfield Common Denham Green Saxtead Green Thrandeston Elveden Clopton Green Clopton Green Ingham Gunton Dunwich Clements Hartest Castle Hill Stonham Aspal Bedfield Long Green Brundish Monks Eleigh Brandon Whitton Drybridge Hill Swilland Higham Haverhill Chattisham Shipmeadow North Green Malting End Stanningfield Upper Street Saxtead Bottom Woolpit Wickham Market Back Street Stoven Priory Green Long Thurlow Little Bealings Cock Street Parliament Heath Thistley Green Stone Street Nayland Ilketshall St Lawrence Hitcham Hargrave Cherrytree Green Mole Hill Fenstead End Sudbury Priory Heath Boot Street Cornard Tye Shotley Gate Bildeston Button's Green Thornham Parva Snape Watering Cole's Green Dunstall Green Chedburgh Cotton Duck Corner Wilsey Westerfield Hollybush Corner Hulver Street Linstead Green East Barton Baylham Brackenham Lawshall Ilketshall St Margaret Great Thurlow Stanstead Owl's Green Debach Chickering Cross Green All Saints' South Elmham Friday Street Hanningfield Green Mellis Bowbeck Coddenham Green Pitmans Corner Beck Row Bungay Cockfield Curlew Green Blackheath Yoxford Broad Green Capel Green Canham's Green Dennington Raydon Mill Green Culfordheath Whepstead Redisham Thorndon Hawkedon Westleton Huntingfield Hemingstone Brandeston Pitcher's Green Great Bradley Old Newton Tannington Monk Soham Trimley St Mary Bruisyard Street Stowupland Scotland Street Creeting St Mary Kersey Crown Corner Earsham Street Shimpling Street Buxhall Naughton Bower House Tye Winston Green Somerleyton Boardy Green Chalkstone Hibb's Green Wixoe Great Common Hestley Green Workhouse Green Knaves Green Farnham Stanway Green Mendlesham Green Gedgrave Hall Trimley Lower Street Timworth Green Wyverstone Eye Heveningham Badwell Green Kettlebaston Attleton Green Shop Corner Normanston Windsor Green Baxter's Green Depden Slough Hill Braiseworth Holton St Mary Mill Green Clay Common Upsher Green Melon Green Bury St Edmunds Larks' Hill Assington Brettenham Troston Bawdsey Wattisham Stone Friday Street Chapel Hill Pettistree Forward Green Chimney Street Hightown Green Redgrave Lowestoft North Green Gisleham East Green Little Knowles Green Fornham St Genevieve Woolpit Heath Allwood Green Stockhold Green Spratt's Street Gipping William's Green Brockford Street Fen Street Butley Low Corner